The $100+ billion cannabis industry is fueled by innovative strategies and visionary leaders. Each week, we explore the journeys of CEOs from publicly traded giants, world-renowned scientists, and underground legacy growers shaping the future of this transformative market. Bryan and Kellan uncover how these pioneers built their businesses, navigated failures and found success in this rapidly growing space. Join us to explore the lessons and insights driving the cannabis industry forward.
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Cannabis Policy Discussions Podcasts
With hemp being legalized only recently, legal and regulatory regimes concerning the crop and its products such as CBD are continually evolving. Jonathan Miller, who helped craft much of federal and state hemp laws in his role as General Counsel of the US Hemp Roundtable, hosts a biweekly podcast in which he engages in 15-20 minute discussions of cutting-edge legal issues facing the industry. Jonathan speaks on each program with subject matter experts from Frost Brown Todd’s nationally leadi ...
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An insightful look into the world of plant medicine. Exploring the changing landscape around cannabis and psychedelics, and ending the stigma through educational discussions.
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Listen to interviews and in-depth discussions with physicians on the advocacy efforts and innovations you care about in medicine today. Find all AMA podcasts at ama-assn.org/podcasts.
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Dr. Greenhouse: The #1 Mistake Killing Your Plants ft. Nadia Sabeh
1:03:19
1:03:19
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1:03:19What if keeping the room a little too dry is killing your plants? Humidity—and the HVAC that controls it—drives plant health, but air isn’t uniform across the room. The fix isn’t more AC; it’s dialing VPD so humidity, lights, airflow, and irrigation work together. Get it wrong and you lose yield and fail tests; get it right and buds stay sticky, he…
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Richie Proud on the iAnthus Turnaround: Why Selling Arizona Fueled Core-Market Growth
55:05
55:05
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55:05What if the smartest growth move is cutting—on purpose? Turnarounds aren’t financial stories—they’re operational ones. Growth-at-all-costs is out. The new playbook: prune non-core assets, concentrate resources in high-return states, and speed the path from cultivation to checkout. This week we sit down with Richie Proud, CEO of iAnthus, to discuss:…
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Secrets Behind Failed Cannabis Builds: Where Every Team Needs to Look Now ft. David Fettner
49:36
49:36
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49:36Most cannabis facilities fail before the first wall goes up. Most assume it’s because of money — but they’re wrong. It’s because no one asked the right questions. The question you need to ask now is: Where should we be looking to set ourselves up for long-term success? Asking the right questions is critical — because decisions made for today can be…
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Jonathan Miller interviews Ben Meggs, Co-founder and CEO of the Bayou City Hemp Company, about the continuing hemp battle in Texas. If you have questions about the episode or ideas for Hemp related topics, email us at [email protected]. Hemp Industry questions covered in the episode: Who is behind the Bayou City Hemp Company, and what …
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The ROI of Pre-Roll Automation: Scaling Quality, Reducing Labor, and Hitting 20K+ a Day ft. Shahar Yamay
39:00
39:00
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39:00Every investment is just an ROI calculator. Automation feels risky—until you run the numbers. It doesn’t kill craftsmanship—it scales it. Growing your pre-roll category usually means balancing sales growth with hand-filling teams to maintain quality. But what if you could do both? What if you could leverage best-in-class automation to hit your numb…
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Keep Your Eye on Ohio: Why California’s Failures Are Michigan’s Success, and the Global Cannabis Landscape ft. Hirsh Jain
56:44
56:44
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56:44What’s the real goal of a legal cannabis market? If it’s to replace the illicit market, create safe access, and drive tax revenue—then why is California, the world’s 4th largest economy, failing while Michigan is thriving? Despite California’s size and cultural dominance, cannabis sales are shrinking, cities are refusing to opt in, and the illicit …
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The Cannabis Titanic: The Reset Ahead, Matt Karnes on What the Numbers Say
43:04
43:04
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43:04Debt is coming due — and we’re approaching a point of no return. At this stage, it’s not if there will be fallout — it’s who survives it. The surface-level view of the cannabis industry hides deep financial issues that only become clear when you dig into the numbers. And that’s exactly what Matt Karnes has been doing for years. From cash flow strai…
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Organigram’s Competitive Edge: Paolo De Luca on BAT, M&A Strategy, and the Cannabis Long Game
54:43
54:43
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54:43Built to last. That’s not just a slogan — it’s a strategy. In an industry driven by short-term survival, the cannabis space often feels like a rollercoaster. Financial pressures and market volatility push companies to chase quarters instead of building moats. But what if you could play the long game? What if you could invest in domain knowledge, de…
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The Michelin-Star Experience? Gibran Washington on What Customers Actually Want
49:52
49:52
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49:52What if buying cannabis felt more like a Michelin-star dining experience than a traditional retail transaction? Where the staff doesn’t just sell—they guide, educate, and tailor every recommendation to how you want to feel. No guessing. Just clarity, confidence, and trust—rooted in science-backed evidence. That’s the vision behind Ethos Cannabis. W…
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AI in Cannabis Commerce Is Here — But Jane’s Doing It Their Way with Socrates Rosenfeld
50:02
50:02
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50:02AI is reshaping every corner of commerce — and in cannabis, where the pace is chaotic and change can be difficult, thoughtful integration is even harder. We’re in the middle of a digital transformation as profound as the rise of the internet. In a space where “speed and size” used to win, the new game is endurance. Because to finish first, you have…
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Trump, Texas SB3 & the Rescheduling Timeline: Jim Higdon on What Comes Next
48:46
48:46
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48:46Prohibition is dead — and Texas just proved it. The recent SB3 vote signaled the start of something much bigger. While hemp and cannabis operate in very different styles, both are ultimately pushing toward the same goal: a sensible framework for a one-plant solution. The how? I’ll leave that to people way smarter than me. But the genie is NOT going…
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How are states taking up key health care issues? Part II
34:06
34:06
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34:06AMA President Dr. Bobby Mukkamala, with this panel of AMA Advocacy Resource Center attorneys continues their conversation on how the AMA is working with national, state and specialty medical societies to address these key legislative priorities. How are the key issues of prior authorization, scope of practice, and physician wellness playing out? Wh…
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The Hidden Weakness in Most Cannabis Operations — What We Heard at Benzinga
43:41
43:41
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43:41The cannabis shakeout isn’t coming. It’s already here. Operators are bleeding, investors are disappearing, and the old playbook is falling apart. After Benzinga, one thing’s clear: the winners will be the ones who specialize, control every cost, and have visibility into every part of their business in real time. What happens when you pull back the …
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Justin Swanson and Federal Efforts to Ban Hemp
15:52
15:52
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15:52Jonathan Miller interviews Justin Swanson, President of the Midwest Hemp Council, about legislation being considered by the House Appropriations Committee that could ban most consumable hemp products. If you have questions about the episode or ideas for Hemp related topics, email us at [email protected]. Hemp Industry questions covered…
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How are states taking up key health care issues? Part I
24:56
24:56
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24:56Months into the 2025 state legislative sessions, how are the key issues of prior authorization, scope of practice, and physician wellness playing out? What themes are emerging and how are they different than those of previous years? Led by AMA President Dr. Bobby Mukkamala, this panel of AMA Advocacy Resource Center attorneys talks about how the AM…
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Storytelling Is the Future of Cannabis IR ft Jesse Redmond
54:47
54:47
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54:47What if the most powerful investor pitch wasn’t a deck or a breakdown of earnings—but a story? Now, the idea of seeds in the ground to thriving plants is a tangible experience—one that finally captures the real narrative. Because in cannabis, the financials don’t always tell the full story. This week, we sit down with Jesse Redmond, Head of Investo…
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Fix the Process: Real Cannabis Manufacturing Tools & Optimization Techniques ft.: Murphy Murri
56:48
56:48
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56:48Most cannabis operators are reactive—drowning in checklists, flooded with data, and still missing the point. Compliance gets all the attention, while real operational signals—like handling variability and shifting process conditions—lead to execution gaps and reactive decision-making. Extraction process optimization is tricky, but when the actual r…
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Frank Santos and What's Next for Hemp in Texas
16:56
16:56
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16:56Jonathan Miller interviews Austin, Texas lobbyist Frank Santos, about the ever-changing state of play for hemp policy in Texas. If you have questions about the episode or ideas for Hemp related topics, email us at [email protected]. Hemp Industry questions covered in the episode: What is Senate Bill 3 and how did it pass the legislatur…
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Brett Puffenbarger: The Future of Cannabis Will Look Like This… and Yes, It Will Shock You
54:49
54:49
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54:49What if we told you the future of cannabis looks less like dispensaries... and more like the milk aisle? Everyone’s chasing growth, market share, and the next hot product — but few are asking the deeper question: What will the cannabis industry actually become? While cannabis is certainly disruptive, its future likely follows a few predictable path…
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No Exits, No Capital, No Bullsh*t: Seth Yakatan on Cannabis Reality
45:37
45:37
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45:37There’s no exits. There’s no cash. There’s no buyers. So what do you do? Batten down the hatches. Crush your market. Squeeze out the little guys who can’t compete — and wait. This week, Seth Yakatan returns to discuss the following: • How he’s seeing the board • Why cannabis can’t hit reset like other industries • What operators need to do right no…
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Addressing the maternal health crisis, Part II
23:03
23:03
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23:03Join this continued discussion on how to the AMA is working to address maternal mortality in the U.S.. The conversation is led by Dr. Willie Underwood III, Urologist and immediate past chair of the AMA board of trustees. Panelists include experts Maryanne C. Bombaugh, MD, MBA, MSc, member of the AMA Council on Legislation, Michael Rakotz, MD, vice …
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Anthony Newby and Justice in Cannabis and Hemp
22:33
22:33
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22:33Jonathan Miller interviews Anthony Newby, CEO of Cultivated CBD, about issues of justice and equality in the hemp and cannabis industries. If you have questions about the episode or ideas for Hemp related topics, email us at [email protected]. Hemp Industry questions covered in the episode: Why have the hemp and cannabis industries bee…
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Where’s the Cash? Visibility, Inventory & Profitable Growth with Tyler Nielsen
54:40
54:40
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54:40"Cash strapped" might be the most heard phrase in the cannabis industry right now. So… where’s the cash? Without disciplined forecasting and visibility into true costs, growth is meaningless. Most companies aren’t failing from bad ideas — they’re failing in execution. That’s where cash leaks into missed forecasts, bloated inventory, and lost opport…
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Addressing the maternal health crisis, Part I
29:32
29:32
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29:32With the U.S. having the highest maternal mortality and morbidity rates among developed countries, the AMA continues to sound the alarm to policymakers that a multi-faceted approach is needed, one which includes addressing the leading causes of preventable maternal deaths and investing in the physician workforce to improve access to maternity care.…
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Why the Industry’s Premier Brands Choose The Flowery — and What’s Coming Next in New York & Florida ft. Ilya Shmidt
45:00
45:00
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45:00Florida and New York are massive markets — but they’re still early. Everyone’s fighting for attention, trust, and long-term positioning. So how did The Flowery rise to the top and become the go-to partner for the industry’s premier brands? 710 Labs. Wizard Trees. Preferred Gardens. Doja Pak the list goes on. These brands are some of the most sought…
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Brandon Pollock and the Transition from Marijuana to Hemp
14:06
14:06
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14:06Jonathan Miller interviews Brandon Pollock, CEO of Theory Wellness, about how more marijuana companies are getting into the business of hemp. If you have questions about the episode or ideas for Hemp related topics, email us at [email protected]. Hemp Industry questions covered in the episode: How are marijuana companies navigating the…
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Big Tobacco Is Moving on Cannabis, the Global Strategy Is Unfolding, and Deepak Anand Reveals Where’s Next
48:42
48:42
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48:42Big Tobacco knows cigarettes are dead. They’re sitting on cash, looking for growth — and cannabis is the obvious move. They’re no longer silently watching from the sidelines. They’re investing, expanding — some through public acquisitions, others through quieter plays. But one thing is clear: it’s no secret anymore. Big Tobacco is here, leveraging …
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Secrets Behind World-Class Extraction: How 1% Add Millions ft. Micah Anderson
59:42
59:42
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59:42Specialization is coming — and surviving will mean doing one thing better than anyone else. But that’s only the beginning. Getting there takes a relentless growth mindset: an obsession with stacking small operational wins — data, tech, genetics, process — to create massive separation over time. Extraction isn’t simple. And in a world of margin comp…
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Chris Fontes and the US Hemp Authority Adult Certification Program
15:29
15:29
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15:29Jonathan Miller interviews Chris Fontes, President of the US Hemp Authority about that organization's ongoing adult product certification program. If you have questions about the episode or ideas for Hemp related topics, email us at [email protected]. Hemp Industry questions covered in the episode: Why did the US Hemp Authority decide …
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If You’re Chasing Invoices in Cannabis, Listen to This ft. Brett Gelfand
50:18
50:18
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50:18You produced the product. They said they needed terms — “as soon as it sells, we’ll pay.” But the days kept going by… and nothing came in. In cannabis, collections are brutally difficult. With limited banking and tight cash flow, cash is king. So how do you know who’s trustworthy? Who’s a repeat offender? And where do you even go to collect? Sadly,…
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Clifford Starke and Investing in the Hemp Industry
16:31
16:31
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16:31Jonathan Miller interviews Clifford Starke, Chair of Hampstead Private Capital and CEO of Flora Growth, about the economic climate for investing in the hemp and cannabis industries. If you have questions about the episode or ideas for Hemp related topics, email us at [email protected]. Hemp Industry questions covered in the episode: Ho…
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How Ayr Wellness Is Resizing for Reality — What Operational Efficiency Really Means ft. George DeNardo
44:30
44:30
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44:30It’s not about planting flags anymore. It’s about profitability. As the cannabis industry shifts from rapid growth at all costs to operational precision, hard decisions are being made. Which assets are sized properly? Where can we build a well-rounded, potentially profitable business given the realities of today’s market? And how do we make the rig…
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Why Cannabis Companies Must Face Reality, Make Hard Choices, and Follow the Data ft. AnnaRae Grabstein
48:29
48:29
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48:29While it feels like progress isn’t happening — and that may be true at the federal level — inside the industry, it’s a completely different story. The financial model you built, the regulatory category you operate in, the market dynamics, the consumer behavior — every one of those variables is in motion. Constantly evolving. And new competitors are…
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U.S. Hemp Roundtable President Jena Murray and the Future of Hemp Policy
16:27
16:27
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16:27Jonathan Miller interviews Jena Murray, the newly elected President of the US Hemp Roundtable, about policy challenges and opportunities facing the U.S. hemp industry. If you have questions about the episode or ideas for Hemp related topics, email us at [email protected]. Hemp Industry questions covered in the episode: Who is Jena Murr…
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How Leafwell is Disrupting Healthcare: The Data Doctors Can’t Ignore ft. Emily Fisher & Dr June Chin
45:52
45:52
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45:52Can cannabis be the key to lowering healthcare costs and improving patient outcomes? Impossible, right? Think again. Leafwell has analyzed millions of data points and uncovered staggering, undeniable results—cannabis patients experience fewer ER visits, reduced prescription drug use, and better health outcomes compared to non-users. These findings …
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The Hard Thing About Hard Things: A Melody of Grit & Fortitude ft. Christina Betancourt Johnson
51:34
51:34
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51:34“It’s this crazy melody of things constantly happening, and you need an incredible degree of grit and fortitude. Even the best-prepared individuals with meticulous plans have to throw them up in the air like confetti. It’s an intangible feeling—until you get into it, you really don’t know.” This quote from Christina Betancourt Johnson perfectly cap…
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Craig Katz and Hemp Policy in Illinois & Missouri
17:24
17:24
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17:24Jonathan Miller interviews Craig Katz, Government Relations Manager of CBD Kratom, about policy challenges and opportunities facing the hemp industry in Illinois and Missouri. If you have questions about the episode or ideas for Hemp related topics, email us at [email protected]. Hemp Industry questions covered in the episode: What is …
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Premium Should Mean Organic: How Jetty Extracts is Leading the Clean Cannabis Movement ft. Ron Gershoni
41:45
41:45
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41:45Want to know what a company really values? Look at where they spend their money. In cannabis, where cash is a rare commodity, Jetty Extracts is choosing to invest in: Thousands of dollars each month in additional third-party testing that isn’t required OCal-certified cannabis, the cleanest on the market Most companies can’t even consider this level…
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We Don’t Want Legalization—We Want Decriminalization ft. Luna Stower
45:59
45:59
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45:59Cannabis started as a movement, not just a business. But as legalization expanded, the industry found itself caught between profit and purpose, struggling under massive overregulation and taxation. So how do we get back on track? For over 11 years, Luna Stower has been on the front lines—fighting for safe access, patient rights, and the end of proh…
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China Tariffs & The Next Era of Vapes: Impact on Supply Chains & Brands ft. Nick Kovacevich
52:54
52:54
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52:54Vaping is more than just oil and hardware—it’s a delicate balance of oil, terpenes, device performance, and supply chain efficiency. When one element is off, consumers notice, and brands suffer. With new tariffs on China and CCELL massive U.S. investment, what does this mean for the future of the vape industry? How do hardware vendors differentiate…
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Ecosystem Secrets: How Premier Cannabis Brands Scale ft. Nate D
43:19
43:19
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43:19Consumer buy brands. And in cannabis, California brands reign supreme because they uphold the most sacred element in any relationship—trust. Trust isn’t just about marketing—it’s about consistency, quality, and experience. The moment a brand breaks that trust, it loses everything. But expanding a highly trusted California brand into new markets isn…
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Scott Selix and Hemp Policy in the Upper Midwest
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13:31Jonathan Miller interviews Scott Selix, Founder and General Counsel of Climbing Kites, about policy challenges and opportunities facing the hemp beverage industry in the upper Midwest. If you have questions about the episode or ideas for Hemp related topics, email us at [email protected]. Hemp Industry questions covered in the episode:…
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Why Cannabis Laws Are a Mess: The Politics and Bureaucracy with Jeff Guillot
52:59
52:59
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52:59"Bureaucracy defends the status quo long past the time when the quo has lost its status." — Laurence J. Peter Nowhere is that more evident than in cannabis, where local governments resist change, operators scramble for clarity, and policies shift overnight. The biggest mistake cannabis operators make? Waiting too long to ask for help. Navigating ca…
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The reinvention of research with editor-in-chief of JAMA and JAMA Network , Part II
38:51
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38:51Kirsten Bibbins-Domingo, PhD, MD, MAS, editor-in-chief of JAMA and JAMA Network, and Stephen Parodi, MD, executive vice president of The Permanente Federation continue their conversation on how medical journals and research are evolving to build trust, meet needs of physicians, and leverage AI. ⭐⭐⭐⭐⭐📺 Follow the AMA on YouTube: @americanmedicalasso…
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Stop Ignoring Germany’s Massive Opportunity – Europe is Coming! ft. Jamie Pearson
48:08
48:08
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48:08Are you considering expanding to Germany? The answer should be yes. As a brand or retailer, deciding where to grow is critical. California is the ultimate proving ground—fiercely competitive and filled with industry leaders. If you want to be a national player, is this where you make your mark? But what about Germany? A high-potential market, still…
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