Heavy Business is a metal marketing podcast presented by C Squared Music. You've toiled away to make your music great, don't drop the ball on the promotion! We dig deep with our guests on when to DIY your promotion, and when (and how) to get help. Join the conversation as we chat with musicians, record label professionals, journalists, and more about how to get more eyes (and ears) on your music! Visit csquared.info for your PR and Marketing needs.
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Artists from the Punjabi/Haryanvi & Hindi industry share their heart out about music, movies, love, friendship, success secrets, tips & milestones from their journey till date. All this with a lot of fun & laughter. Suniye apne favourite Punjabi, Haryanvi aur Bollywood celebrities ki ‘Dil ki Baatein' on this podcast, kyunki yeh hai ‘DIL DI GAL’. You can also watch the entire episode on 9x Tashan’s YouTube Channel: https://youtube.com/c/9xtashan Follow us on our Social Media Handles to stay u ...
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Episode 415-More on the marketing/PR hybrid model
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51:07In this episode, Sofia, Justin and Curtis speak more about the hybrid marketing/PR model that C Squared is currently working on with clients!
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Episode 414 with Curran Reynolds & Ian Chainey
53:34
53:34
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53:34In today's episode we talk about the do's and don'ts of press releases with publicist Curran Reynolds and journalist Ian Chainey.
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This new episode of the Heavy Business podcast is a special one! C Squared Co-Founders Cori Westbrook and Cori Westbrook go in DEPTH about the new hybrid model of PR and marketing.
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Episode 413 with Vicky Psarakis and Robby Fonts
43:56
43:56
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43:56Here's a brand new episode with Vicky and Robby of Sicksense
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A new episode with Philip Winters of TYRANT and Blackcraft Bookings!
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Today Justin and Curtis talk about the "Underground Band" mentality that is rampant.
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Episode 410-Hector, The Chill Dude On A Couch
41:40
41:40
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41:40In today's episode, Justin and Curtis talk with YouTuber Hector Miranda of The Chill Dude On The Couch
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No one likes to fail, but it happens. In this episode of Heavy Business, Justin and Curtis discuss the realities of failure, next steps, and what can be learned in the process.
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Episode 408-Tony Webster of The Metal Command
45:35
45:35
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45:35In this week's episode, we are joined by Tony Webster of The Metal Command Podcast to discuss PR and how to break through despite oversaturation
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Dil Di Gal With Paapi ft. Ardaas 3 Starcast Special
29:09
29:09
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29:09"Ardaas 3" is the latest instalment in the beloved Punjabi movie series that delves deep into the heart and soul of Punjab's cultural and social fabric. Directed by Gippy Grewal, the film continues to explore the complexities of human emotions, relationships, and the power of faith. With a stellar cast and a gripping storyline, "Ardaas 3" promises …
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Episode 407 with Levi Benton of Miss May I
45:21
45:21
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45:21New episode with Levi Benton of MISS MAY I!
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Dil Di Gal with Paapi Ft. Sarpanchi Starcast
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19:12
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19:12Sarpanchi: A tale of village politics and aspirations. Follow a young man's journey to unexpected leadership in the midst of Panchayat elections. Staring Jass Bajwa Irwin Meet Kaur and Kuljinder Singh Sidhu. Learn more about your ad choices. Visit megaphone.fm/adchoicesBy 9X MEDIA
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Episode 406-Is ANYTHING Relevant Anymore?
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43:50
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43:50Ian Chainey joins Curtis and Justin on this week's episode to discuss relevancy!
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In this episode of Heavy Business, Justin Roth and Curtis Dewar sit down with the one and only Joshua Toomey of Knotfest and Talk Toomey. They delve into the art of interviewing, share behind-the-scenes stories, and explore the dynamic world of heavy music media. Tune in for a captivating conversation with the interviewer who has interviewed them a…
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Join us for Justin Roth's debut as Co-Host alongside Curtis! In this episode, they delve into the delicate art of addressing controversial topics as a band. They explore the pros and cons, share personal insights, and discuss how such decisions can impact your band's image and fanbase. Don't miss this engaging conversation on navigating the tricky …
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403 Aliyah's Final Episode: Finding Balance in a Hustling World
31:36
31:36
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31:36Our host Aliyah steps away from the podcast, and introduces you to your new host, Justin Roth of WAR CURSE. Join them, Curtis, and Cori in a discussion about balance, priorities, and sacrifice. Interested in our services? C-Squared is a multinational team specializing in music PR and marketing of all kinds including album campaigns, tour promotion,…
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402 Pedro of A&P Reacts: Moral Posturing Impacts Integrity
41:21
41:21
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41:21Virtue signaling, hypocrisy, double standards, holier-than-thou morality, whatever you call it, Pedro argues it has an impact on your personal integrity. Join us for a rather philosophical discussion on how it does. Interested in our services? C-Squared is a multinational team specializing in music PR and marketing of all kinds including album camp…
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401 - Top 3 Tips for Maximizing Your Next Campaign - WIth Ian Chainey (STEREOGUM)
45:54
45:54
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45:54Join us in our discussion on how to maximize 3 aspects of your next album campaign - interviews, video content, and social media content. Including a deep dive into well-known independent bands' campaigns. Interested in our services? C-Squared is a multinational team specializing in music PR and marketing of all kinds including album campaigns, tou…
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400 - Justin Norton (Music Journalist) - Writing Captivating Stories for Music Publications
43:53
43:53
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43:53Justin has written for virtually every metal publication, including Rolling Stone, STEREOGUM, and currently, DECIBEL. Beyond hearing his story of how he got into metal journalism, we also discuss a range of topics relating to journalism, tips for getting started, how to keep your pieces engaging, and how AI is affecting the field. Interested in our…
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399 - Death Metal Mum - Tips for Bands, DIY, Promo, Networking + More
29:25
29:25
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29:25Fae Scott-Dench (aka Death Metal Mum) chats with us about PR, tips for bands doing self-promo, social media, networking and more! Also get into the debate about pineapple on pizza and chip butties! Follow Fae @deathmetalmum on all platforms Listen to her podcase with Brian Slagel: https://open.spotify.com/episode/0V1pBymWLXyOSzRbOVrL16?si=8c04c2216…
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Dil Di Gal with Paapi Ft. Shayar Movie Star Cast
21:34
21:34
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21:34Shayar Movie Star Cast at 9x Tashan. It is a beautiful journey of love with the sacrifice of emotions and waiting for a soulmate to admire this journey. “Shayar”, is a movie teasing the life with the pain of true love, Staring Satinder Sartaj & Neeru Bajwa “Satta & Seero’s love facing obstacles of destiny. Learn more about your ad choices. Visit me…
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398- Cori Westbrook #4 - Harmonizing PR Expectations
24:01
24:01
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24:01Cori talks about navigating your first music PR campaign for long-term success Read the full blog here: https://csquared.info/harmonizing-expectations-navigating-your-first-music-pr-campaign-for-long-term-success/ Interested in our services? C-Squared is a multinational team specializing in music PR and marketing of all kinds including album campai…
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Singga a Punjabi singer at 9x Tashan, energetic vibe with his new shape. “Singga Bolda” a tagline innovated for himself and wandering the Punjabi music industry with a stylish mode, connecting youth and now Singga enjoying our chit-chat show “Dil Di Gal”. Let’s enjoy the show. Learn more about your ad choices. Visit megaphone.fm/adchoices…
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397 - Justin Roth (WAR CURSE) - ALL THINGS MERCH: Design, Printing, Selling Etc.
52:08
52:08
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52:08Nerding out about MERCH! Justin has 10-15 years of experience in graphic design (for OBITUARY, EXODUS and more) and merch creation (Screenprinting, embroidery, DTG) - Tune in to hear us go through a LAUNDRY LIST of merch concerns and pro tips. Interested in our services? C-Squared is a multinational team specializing in music PR and marketing of al…
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Dil Di Gal With Paapi - Aaditya and Madhavi Bhardwaj
17:38
17:38
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17:38A doctor fall in love with a doctor, Now he is telling the story of long wait, He is a good singer and an amazing song “Chand Baliya” is giving a different taste of music. Now in this episode his doctor wife is revealing his emotional moments and he is enjoying and telling about his own journey for his love. What will be the twist? let’s watch and …
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395 - Top 5 Music Industry Scams with Ian Chainey (STEREOGUM)
28:42
28:42
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28:42Keep your eye out for these notorious music industry scams! Ian helps identify how to sift through the red flags and identify the legitimate opportunities Read Ian's Column: The Black Market: The Month In Metal - Stereogum Interested in our services? C-Squared is a multinational team specializing in music PR and marketing of all kinds including alb…
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394 - Belgian Jasper: Discussing AI's Role in Art and Music
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51:53
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51:53Is AI something we should try to keep out of art and music, or is it just one more of many tools being used in art and music today? From working in technology for many years, Jasper brings nuanced thoughts and rationale to the conversation. Check out Jasper's YouTube channel! https://www.youtube.com/c/belgianjasper Interested in our services? C-Squ…
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393 - Cori Westbrook #3: Beyond Paid Ads: Why Emerging Musicians Should Focus on Organic Growth
28:55
28:55
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28:55Specific examples, explanations of ROI and why ads cost so much, and even MORE if you don't have some key pieces in place. And also, sourdough tips. Expounding on this blog article: https://csquared.info/beyond-paid-ads-why-emerging-musicians-should-focus-on-organic-growth/ Interested in our services? C-Squared is a multinational team specializing …
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392 - Duncan Evans: DIY Albums, Tours, Promo + More!
33:33
33:33
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33:33UK-Based musician Duncan Evans chatted with us about his upcoming release strategies. Tune in to see what tips you can pick up for your next release. Check out Duncan Evans https://www.duncanevans-music.co.uk/ Interested in our services? C-Squared is a multinational team specializing in music PR and marketing of all kinds including album campaigns,…
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391 - Emma Kramer-Rodger: FLUTES + Sound Design for Video Games & Film
33:22
33:22
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33:22Bio: Emma has over twenty years of playing experience, and has received national recognition from the Royal Conservatory of Music in Canada. Although flute has been her main focus for many years, in university she developed a love of video game music and sound. She began to expand upon those skills and now splits her time working as a sound designe…
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390 - Cori Westbrook (C-Squared, KNOTFEST, RPM): Exclusive Premieres No Longer Ideal?
19:20
19:20
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19:20C-Squared cofounder Cori Westbrook and Aliyah dive into a recent blog post from the C-Squared blog about exclusive premieres, why they are a dying practice, and what you can do instead! Read the blog posthttps://csquared.info/rethinking-the-strategy-why-premiering-your-track-or-video-on-a-website-might-not-be-ideal/ Interested in our services? C-Sq…
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389 - Randy Ojeda (Music Lawyer): Legal Fundamentals For ALL Musicians
36:27
36:27
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36:27In today's episode, Randy talks about the seminar "Legal Fundamentals for Musicians" - and why legal issues matter to all bands: professional, solo, or passion projects - and what you can do to protect your music and your legacy. LEARN MORE: https://csquared.info/seminar-legal-fundamentals-for-musicians/ Interested in our services? C-Squared is a m…
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387 - Tank the Tech: Tour Managing? How to Make it as a young band?
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53:33
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53:33Now Electric Callboy's Tour Manager, Tank the Tech came on the podcast to discuss what exactly goes into tour managing, how he got there, and what other roles play a major part in a tour's success. #musicbusiness #musicindustry #touring #tourmanager
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386 - Ian Chainey (STEREOGUM): Building Community Around Your Music
47:01
47:01
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47:01Ian Chainey, famous for the off-topic interview, discusses why fans are interested in artists outside of the bounds of their music, and how you can tune into this to build community around these things. What should bands post about other than their music, and to what extent should they do this? Hear what Ian, Curtis, and Aliyah have to say about th…
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385 - Pedro Almeida (A&P Reacts): All About Networking
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53:01
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53:01Pedro Almeida is back to talk about networking. Pedro has grown his channel to be a major metal media force! From local to international, from in person to from your computer or smart phone, take heed of the lessons he shares here and up your networking game. Interested in our services? C-Squared is a multinational team specializing in music PR and…
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384 - Cori Westbrook (C-Squared, KNOTFEST): Meet the new(?) co-host! PLUS Marketing Tips
42:18
42:18
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42:18Please join me, Aliyah, in welcoming BACK the illustrious Cori Westbrook as a co-host on the podcast! Tune in to hear about what's been happening in her life since she took her hiatus from the podcast, and the experience she now brings to the table. Cori Westbrook is the co-founder of and production manager for C-Squared, managing editor for KNOTFE…
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383 - Naaman Snell (Space Cowboy Music): How to Get Your Music in TV & Film
51:27
51:27
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51:27As a music supervisor, Naaman organizes music placements in major marketing pieces and more. We got to chat about how the process works, from the first contact to the final approvals, and how you can get your music into the ears of the right people. Check out Naaman's work https://www.spacecowboymusic.com/ Interested in our services? C-Squared is a…
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Dil Di Gal With Paapi - Jassa Dhillon Bombaa Special
12:14
12:14
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12:14For the first time, in an exclusive interview, we bring to you the “Spain” & "Talja" song sensation- Jassa Dhillon. In his first-ever interview, Jassa tells us about his love life & that he's looking for love, stories about his new album Bombaa and upcoming songs. To Listen to this fun conversation, tune in. You can also watch the entire episode on…
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382 - Keefy (Ghost Cult Magazine): 5 Tips for Planning Your Success in the New Year
34:30
34:30
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34:30Join us and Keefy in chatting about how to set yourself up for success in the new year. From the act of making a plan, to delegating the needed tasks, we hope you find some inspiration for goals you can have in the new year! Interested in our services? C-Squared is a multinational team specializing in music PR and marketing of all kinds including a…
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381 - Justin Roth (War Curse): Thrash is Dying + The Most Random Rants
49:17
49:17
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49:17Spotify numbers, "cash grabs", and more, join Aliyah, Curtis, and Justin as we talk about the state of the scene and existential questions like: Do artists have an obligation to make the music their fans want? What is "success"? Check out WAR CURSE: https://open.spotify.com/artist/1jMEZfytMQyR27eylQlC5R?si=BV2KgqhXS1eawtViZ-gE1A Interested in our s…
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Today we have on the sets of Dil Di Gal, Kanwar Grewal, who made Punjabi Sufi Songs, a thing for the youth. No one wouldn't have heard or enjoyed his Sufi tracks. But how did his unexpected journey in singing start listen here. You can also watch the entire episode on 9x Tashan’s YouTube Channel: https://youtube.com/c/9xtashan Follow us on our Soci…
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Dil Di Gal With Paapi - Gurlez Akhtar and Kulwinder Kally
22:11
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22:11Today we have have with us on the sets of Dil Di Gal- the talented couple who have probably collaborated with every Punjabi artist there is. We’re talking about Gurlez Akhtar and Kulwinder Kally who tell us about their love story, the story behind Sidhu Moosewala’s song G Wagon and a lot of other amusing things. To listen to them, tune in. You can …
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380 - Dan Malsch (Ghost, Gojira, A7X): Tips from a Grammy-Nominated Mix Engineer
44:42
44:42
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44:42We were so thrilled to get to speak with Grammy-nominated mix engineer Dan Malsch! Diving into the topics of home recording, self-producing, and even down to the brass tacks of how to record vocals at home, we got to discuss some very valuable insights with an incredibly experienced pro. Make sure to take notes, this one is a game-changer! Check ou…
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The Lambardar who’s taking the Haryanvi Rap international, MC Square, is here to share with us his Dil Di Gal. Disclosing his dating & village life amongst other things, he tells us a lot of amusing facts. To hear this and a lot more, Tune in to this new episode of Dil Di Gal. You can also watch the entire episode on 9x Tashan’s YouTube Channel: ht…
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379 - Doro Pesch: Celebrating 40 Years of Metal Conquering!
24:40
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24:40With 40 years of experience in the metal industry, Doro offers unique insight. Tune in to hear about her songwriting process, how music videos have changed, and what to look out for in a label deal. Check out her new album "Conqueress: Forever Strong and Proud" https://open.spotify.com/album/4wipTcBmFnzGXk6yC98810?si=fUP_2LXTRcybt8LzLnAhnA Interest…
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378 - Kragen Lum (Heathen, Nuclear Blast): Keeping the Soul in Music
40:30
40:30
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40:30It was awesome to get to sit down with Kragen once again, this time to discuss a bit of his time with Activision, and how the knowledge he gained there crossed over into the record business. We got into video game music licensing, as well as bedroom record labels, and the corporatization of the music industry. Interested in our services? C-Squared …
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377 - Randy Ojeda (Music Lawyer): A Tale of Two Royalties
42:21
42:21
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42:21There is so much to understand about music law, but today we dig into one of the major ones: Royalties. Doesn't your distributor collect them for you? That's only one side of the story. Tune if you'd like a better understanding of music law. Need a band agreement or contract looked over? https://www.randyojedalaw.com/ Interested in our services? C-…
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Dil Di Gal With Paapi - Pari Pandher & Bunty Bains
11:18
11:18
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11:18What is the story behind Pari Pandher’s new album name 1996. What does Bunty Bains has to say about this? To hear this and a lot more about their relationship, Tune in to this new episode of Dil Di Gal. You can also watch the entire episode on 9x Tashan’s YouTube Channel: https://youtube.com/c/9xtashan Follow us on our Social Media Handles to stay …
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Dil Di Gal with Paapi - Gippy Grewal, Tanu Grewal and Binnu Dhillon (Maujaan Hi Maujaan Starcast)
21:18
21:18
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21:189x Tashan feels like Maujaan Hi Maujaan as the Starcast of this Movie- Gippy Grewal, Binnu Dhillon & Tanu Grewal visit the Sets of Dil Di Gal to talk about their film. Hear the Starcast in this fun conversation where they entertain us with their terribly funny boliyan. To hear it, Just Tune In. You can also watch the entire episode on 9x Tashan’s Y…
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376 - Keefy (Ghost Cult Magazine): What PR Strategy is Best for Your Band?
38:13
38:13
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38:13Surprise drops, 5-month campaigns, and everything in between - we discussed the different strategies we've been seeing, from big-time bands to artists just starting out. Which one suits your band's next release? Interested in our services? C-Squared is a multinational team specializing in music PR and marketing of all kinds including album campaign…
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