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Heavy Business

C Squared Music

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Heavy Business is a metal marketing podcast presented by C Squared Music. You've toiled away to make your music great, don't drop the ball on the promotion! We dig deep with our guests on when to DIY your promotion, and when (and how) to get help. Join the conversation as we chat with musicians, record label professionals, journalists, and more about how to get more eyes (and ears) on your music! Visit csquared.info for your PR and Marketing needs.
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Artists from the Punjabi/Haryanvi & Hindi industry share their heart out about music, movies, love, friendship, success secrets, tips & milestones from their journey till date. All this with a lot of fun & laughter. Suniye apne favourite Punjabi, Haryanvi aur Bollywood celebrities ki ‘Dil ki Baatein' on this podcast, kyunki yeh hai ‘DIL DI GAL’. You can also watch the entire episode on 9x Tashan’s YouTube Channel: https://youtube.com/c/9xtashan Follow us on our Social Media Handles to stay u ...
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"Ardaas 3" is the latest instalment in the beloved Punjabi movie series that delves deep into the heart and soul of Punjab's cultural and social fabric. Directed by Gippy Grewal, the film continues to explore the complexities of human emotions, relationships, and the power of faith. With a stellar cast and a gripping storyline, "Ardaas 3" promises …
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In this episode of Heavy Business, Justin Roth and Curtis Dewar sit down with the one and only Joshua Toomey of Knotfest and Talk Toomey. They delve into the art of interviewing, share behind-the-scenes stories, and explore the dynamic world of heavy music media. Tune in for a captivating conversation with the interviewer who has interviewed them a…
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Join us for Justin Roth's debut as Co-Host alongside Curtis! In this episode, they delve into the delicate art of addressing controversial topics as a band. They explore the pros and cons, share personal insights, and discuss how such decisions can impact your band's image and fanbase. Don't miss this engaging conversation on navigating the tricky …
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Our host Aliyah steps away from the podcast, and introduces you to your new host, Justin Roth of WAR CURSE. Join them, Curtis, and Cori in a discussion about balance, priorities, and sacrifice. Interested in our services? C-Squared is a multinational team specializing in music PR and marketing of all kinds including album campaigns, tour promotion,…
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Virtue signaling, hypocrisy, double standards, holier-than-thou morality, whatever you call it, Pedro argues it has an impact on your personal integrity. Join us for a rather philosophical discussion on how it does. Interested in our services? C-Squared is a multinational team specializing in music PR and marketing of all kinds including album camp…
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Join us in our discussion on how to maximize 3 aspects of your next album campaign - interviews, video content, and social media content. Including a deep dive into well-known independent bands' campaigns. Interested in our services? C-Squared is a multinational team specializing in music PR and marketing of all kinds including album campaigns, tou…
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Justin has written for virtually every metal publication, including Rolling Stone, STEREOGUM, and currently, DECIBEL. Beyond hearing his story of how he got into metal journalism, we also discuss a range of topics relating to journalism, tips for getting started, how to keep your pieces engaging, and how AI is affecting the field. Interested in our…
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Fae Scott-Dench (aka Death Metal Mum) chats with us about PR, tips for bands doing self-promo, social media, networking and more! Also get into the debate about pineapple on pizza and chip butties! Follow Fae @deathmetalmum on all platforms Listen to her podcase with Brian Slagel: https://open.spotify.com/episode/0V1pBymWLXyOSzRbOVrL16?si=8c04c2216…
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Shayar Movie Star Cast at 9x Tashan. It is a beautiful journey of love with the sacrifice of emotions and waiting for a soulmate to admire this journey. “Shayar”, is a movie teasing the life with the pain of true love, Staring Satinder Sartaj & Neeru Bajwa “Satta & Seero’s love facing obstacles of destiny. Learn more about your ad choices. Visit me…
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Cori talks about navigating your first music PR campaign for long-term success Read the full blog here: https://csquared.info/harmonizing-expectations-navigating-your-first-music-pr-campaign-for-long-term-success/ Interested in our services? C-Squared is a multinational team specializing in music PR and marketing of all kinds including album campai…
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Singga a Punjabi singer at 9x Tashan, energetic vibe with his new shape. “Singga Bolda” a tagline innovated for himself and wandering the Punjabi music industry with a stylish mode, connecting youth and now Singga enjoying our chit-chat show “Dil Di Gal”. Let’s enjoy the show. Learn more about your ad choices. Visit megaphone.fm/adchoices…
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Nerding out about MERCH! Justin has 10-15 years of experience in graphic design (for OBITUARY, EXODUS and more) and merch creation (Screenprinting, embroidery, DTG) - Tune in to hear us go through a LAUNDRY LIST of merch concerns and pro tips. Interested in our services? C-Squared is a multinational team specializing in music PR and marketing of al…
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A doctor fall in love with a doctor, Now he is telling the story of long wait, He is a good singer and an amazing song “Chand Baliya” is giving a different taste of music. Now in this episode his doctor wife is revealing his emotional moments and he is enjoying and telling about his own journey for his love. What will be the twist? let’s watch and …
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Keep your eye out for these notorious music industry scams! Ian helps identify how to sift through the red flags and identify the legitimate opportunities Read Ian's Column: The Black Market: The Month In Metal - Stereogum Interested in our services? C-Squared is a multinational team specializing in music PR and marketing of all kinds including alb…
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Is AI something we should try to keep out of art and music, or is it just one more of many tools being used in art and music today? From working in technology for many years, Jasper brings nuanced thoughts and rationale to the conversation. Check out Jasper's YouTube channel! https://www.youtube.com/c/belgianjasper Interested in our services? C-Squ…
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Specific examples, explanations of ROI and why ads cost so much, and even MORE if you don't have some key pieces in place. And also, sourdough tips. Expounding on this blog article: https://csquared.info/beyond-paid-ads-why-emerging-musicians-should-focus-on-organic-growth/ Interested in our services? C-Squared is a multinational team specializing …
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UK-Based musician Duncan Evans chatted with us about his upcoming release strategies. Tune in to see what tips you can pick up for your next release. Check out Duncan Evans https://www.duncanevans-music.co.uk/ Interested in our services? C-Squared is a multinational team specializing in music PR and marketing of all kinds including album campaigns,…
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Bio: Emma has over twenty years of playing experience, and has received national recognition from the Royal Conservatory of Music in Canada. Although flute has been her main focus for many years, in university she developed a love of video game music and sound. She began to expand upon those skills and now splits her time working as a sound designe…
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C-Squared cofounder Cori Westbrook and Aliyah dive into a recent blog post from the C-Squared blog about exclusive premieres, why they are a dying practice, and what you can do instead! Read the blog posthttps://csquared.info/rethinking-the-strategy-why-premiering-your-track-or-video-on-a-website-might-not-be-ideal/ Interested in our services? C-Sq…
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In today's episode, Randy talks about the seminar "Legal Fundamentals for Musicians" - and why legal issues matter to all bands: professional, solo, or passion projects - and what you can do to protect your music and your legacy. LEARN MORE: https://csquared.info/seminar-legal-fundamentals-for-musicians/ Interested in our services? C-Squared is a m…
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Ian Chainey, famous for the off-topic interview, discusses why fans are interested in artists outside of the bounds of their music, and how you can tune into this to build community around these things. What should bands post about other than their music, and to what extent should they do this? Hear what Ian, Curtis, and Aliyah have to say about th…
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Pedro Almeida is back to talk about networking. Pedro has grown his channel to be a major metal media force! From local to international, from in person to from your computer or smart phone, take heed of the lessons he shares here and up your networking game. Interested in our services? C-Squared is a multinational team specializing in music PR and…
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Please join me, Aliyah, in welcoming BACK the illustrious Cori Westbrook as a co-host on the podcast! Tune in to hear about what's been happening in her life since she took her hiatus from the podcast, and the experience she now brings to the table. Cori Westbrook is the co-founder of and production manager for C-Squared, managing editor for KNOTFE…
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As a music supervisor, Naaman organizes music placements in major marketing pieces and more. We got to chat about how the process works, from the first contact to the final approvals, and how you can get your music into the ears of the right people. Check out Naaman's work https://www.spacecowboymusic.com/ Interested in our services? C-Squared is a…
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For the first time, in an exclusive interview, we bring to you the “Spain” & "Talja" song sensation- Jassa Dhillon. In his first-ever interview, Jassa tells us about his love life & that he's looking for love, stories about his new album Bombaa and upcoming songs. To Listen to this fun conversation, tune in. You can also watch the entire episode on…
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Join us and Keefy in chatting about how to set yourself up for success in the new year. From the act of making a plan, to delegating the needed tasks, we hope you find some inspiration for goals you can have in the new year! Interested in our services? C-Squared is a multinational team specializing in music PR and marketing of all kinds including a…
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Spotify numbers, "cash grabs", and more, join Aliyah, Curtis, and Justin as we talk about the state of the scene and existential questions like: Do artists have an obligation to make the music their fans want? What is "success"? Check out WAR CURSE: https://open.spotify.com/artist/1jMEZfytMQyR27eylQlC5R?si=BV2KgqhXS1eawtViZ-gE1A Interested in our s…
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Today we have on the sets of Dil Di Gal, Kanwar Grewal, who made Punjabi Sufi Songs, a thing for the youth. No one wouldn't have heard or enjoyed his Sufi tracks. But how did his unexpected journey in singing start listen here. You can also watch the entire episode on 9x Tashan’s YouTube Channel: https://youtube.com/c/9xtashan Follow us on our Soci…
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Today we have have with us on the sets of Dil Di Gal- the talented couple who have probably collaborated with every Punjabi artist there is. We’re talking about Gurlez Akhtar and Kulwinder Kally who tell us about their love story, the story behind Sidhu Moosewala’s song G Wagon and a lot of other amusing things. To listen to them, tune in. You can …
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We were so thrilled to get to speak with Grammy-nominated mix engineer Dan Malsch! Diving into the topics of home recording, self-producing, and even down to the brass tacks of how to record vocals at home, we got to discuss some very valuable insights with an incredibly experienced pro. Make sure to take notes, this one is a game-changer! Check ou…
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The Lambardar who’s taking the Haryanvi Rap international, MC Square, is here to share with us his Dil Di Gal. Disclosing his dating & village life amongst other things, he tells us a lot of amusing facts. To hear this and a lot more, Tune in to this new episode of Dil Di Gal. You can also watch the entire episode on 9x Tashan’s YouTube Channel: ht…
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With 40 years of experience in the metal industry, Doro offers unique insight. Tune in to hear about her songwriting process, how music videos have changed, and what to look out for in a label deal. Check out her new album "Conqueress: Forever Strong and Proud" https://open.spotify.com/album/4wipTcBmFnzGXk6yC98810?si=fUP_2LXTRcybt8LzLnAhnA Interest…
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It was awesome to get to sit down with Kragen once again, this time to discuss a bit of his time with Activision, and how the knowledge he gained there crossed over into the record business. We got into video game music licensing, as well as bedroom record labels, and the corporatization of the music industry. Interested in our services? C-Squared …
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There is so much to understand about music law, but today we dig into one of the major ones: Royalties. Doesn't your distributor collect them for you? That's only one side of the story. Tune if you'd like a better understanding of music law. Need a band agreement or contract looked over? https://www.randyojedalaw.com/ Interested in our services? C-…
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What is the story behind Pari Pandher’s new album name 1996. What does Bunty Bains has to say about this? To hear this and a lot more about their relationship, Tune in to this new episode of Dil Di Gal. You can also watch the entire episode on 9x Tashan’s YouTube Channel: https://youtube.com/c/9xtashan Follow us on our Social Media Handles to stay …
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9x Tashan feels like Maujaan Hi Maujaan as the Starcast of this Movie- Gippy Grewal, Binnu Dhillon & Tanu Grewal visit the Sets of Dil Di Gal to talk about their film. Hear the Starcast in this fun conversation where they entertain us with their terribly funny boliyan. To hear it, Just Tune In. You can also watch the entire episode on 9x Tashan’s Y…
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Surprise drops, 5-month campaigns, and everything in between - we discussed the different strategies we've been seeing, from big-time bands to artists just starting out. Which one suits your band's next release? Interested in our services? C-Squared is a multinational team specializing in music PR and marketing of all kinds including album campaign…
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