Podcast by Buster Scher for TheHobbyLetter.com
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Buster Scher Podcasts
Every week, join Lamar Advertising’s VP of Digital Growth, Ian Dallimore, as he sits down with leaders from top brands like Paramount, Los Angeles Rams, and TikTok, as well as innovative agencies. Discover the dirt on how they’re reaching consumers in the modern age. From digital transformation to creative campaigns and data-driven strategies, tune in to learn from the career journeys of respected executives and thought leaders, and find out how they’re bringing value and elevating all forms ...
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From the bench to the podcast studio Taylor Ringold bring you the End of the Bench Sports Podcast. Taylor will bring some fire sports takes, interesting guests, and funny segments that will keep you interested from beginning to end. New episodes drop on every week on iTunes and Anchor. Support this podcast: https://podcasters.spotify.com/pod/show/end-of-the-bench/support
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Send us a text In the Season 9 finale of Digital & Dirt, producer Faith Nettles flips the script and interviews host Ian Dallimore to reflect on the themes that defined the season and the growth of the podcast. They discuss how conversations with agency, brand, and founder guests consistently pointed to attention, culture, authenticity, and real-wo…
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Send us a text In Episode 14 of this season’s Digital and Dirt podcast, Ian sits down with Lauren Ridgley, CEO of Left-Hand Agency, a media buying and planning advertising agency, to explore the evolution of advertising, the renewed importance of Out of Home, and how brands can stay culturally relevant in an increasingly digital and AI-driven world…
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Melissa Gordon-Ring - Global President of Health, IPG Mediabrands
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44:59
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Send us a text In Episode 12 of the Digital and Dirt podcast, Ian sits down with Melissa Gordon-Ring, Global President of Health at IPG Mediabrands, to discuss the importance of trust and human connection within the evolving health landscape. Melissa shares her perspective on leadership and the future of health communications, offering insights fro…
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Paul Gartland - EVP and Northeast Regional Manager, Lamar Advertising
58:11
58:11
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Send us a text In Episode 12 of this season’s Digital and Dirt podcast, Ian sits down with Paul Gartland, Executive Vice President and Northeast Regional Manager, to reflect on his remarkable 40-year career at Lamar. Paul discusses lessons learned and the values and innovations that have shaped his leadership style. Podcast Breakdown 00:00 - 05:06 …
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Buster Scher - Founder, The Buster Agency
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53:01
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Send us a text In Episode 11 of this season’s Digital and Dirt podcast, Ian welcomes Buster Scher, founder of organic social media agency, The Buster Agency, to discuss building a personal brand, turning passion into business, and amplifying culture through collectibles, content, and social strategy. Podcast Breakdown 00:00 – 01:31 Introduction: Ho…
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Stacy Bernstein - Co-Founder, All Better Co.
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58:04
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58:04
Send us a text In Episode 10 of this season’s Digital and Dirt podcast, Ian welcomes Stacy Bernstein, Co-Founder of All Better Co., an innovative first aid and skin care company, to discuss the company she built, how social media and retail partnerships can drive organic growth, and the power of word-of-mouth marketing to overcome limited advertisi…
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Jaselyn Berthelot - President, Rising Sons Fishing
58:17
58:17
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58:17
Send us a text In Episode 9 of this season’s Digital and Dirt podcast, Ian welcomes Jaselyn Berthelot, a professional deepwater angler and President of Rising Sons Fishing, a sportfishing tournament team. Jaselyn discusses how she’s leveraged social media to grow her personal brand while competing in a male-dominated sport. Podcast Breakdown 00:00 …
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Katey Hassan - Co-Founder & CEO, Nocturnal Skincare
1:00:39
1:00:39
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By Lamar Advertising
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Marissa Nance - Founder and CEO, Native Tongue Communications
56:21
56:21
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By Lamar Advertising
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Liz Caselli-Mechael - VP of Communications and Marketing, World Central Kitchen
53:52
53:52
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53:52
Send us a text In Episode 6 of this season’s Digital and Dirt podcast, Ian welcomes Liz Caselli-Mechael, VP of Communications and Marketing at World Central Kitchen (WCK), a non-profit providing food relief to communities in crisis. Together, they discuss how food, storytelling, and partnerships can build trust, provide comfort, and connect communi…
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Lindsey Scheftic - Founder & CMO, The CMO Sidekick
56:55
56:55
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56:55
Send us a text In Episode 5 of this season’s Digital and Dirt podcast, Ian welcomes Lindsey Scheftic, Founder and CEO of The CMO Sidekick, to explain what inspired her to start her consulting business that helps mid-sized companies without CMOs access strategic marketing support.By Lamar Advertising
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Priti Ohri - CEO & Co-Founder, Advertible Inc
54:31
54:31
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Send us a text In Episode 4 of this season’s Digital and Dirt podcast, Ian welcomes Priti Ohri, Co-Founder and CEO of Advertible Inc, to discuss how her early recognition of the value of data influenced her efforts to transform adtech. Podcast Breakdown 00:00-03:40 Fun Facts & Introduction 03:40-08:30 Dance, Wrestling & Coachella Stories 08:30-12:4…
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Emily Chatelain - CEO & Founder of the School Food and Wellness Group
57:11
57:11
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Send us a text In Episode 3 of this season’s Digital and Dirt podcast, Ian welcomes Emily Chatelain, CEO & Founder of the School Food and Wellness Group and the 3 O’Clock Project, to discuss the importance of high-quality nutrition for kids at school. Podcast Breakdown 00:00 - 9:04 Introduction & Emily’s personal journey 9:05 - 18:18 The complexity…
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Doug Jensen - Head of Business Development, Ekimetrics
56:33
56:33
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56:33
Send us a text In Episode 2 of this season’s Digital and Dirt podcast, Ian welcomes Doug Jensen, current Head of Business Development at Ekimetrics, a leader in data science and AI-powered solutions, and former SVP of Global Data & Analytics at Estée Lauder, to discuss Marketing Mix Modeling, or MMM, in the beauty industry. Podcast Breakdown 00:00 …
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Lucy Markowitz - SVP, US Marketplace at Vistar Media
1:01:08
1:01:08
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Send us a text To kick off Season 9 of the Digital and Dirt podcast, Ian sits down with longtime industry partner and friend, Lucy Markowitz, SVP of US Marketplace at Vistar Media, to reflect on how far the Programmatic Out of Home space has come over their decade of working together. Podcast Breakdown 00:00 - 02:39 Introduction, meet Lucy Markowit…
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Donna Tuttle - VP of Marketing, Whataburger
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52:28
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Send us a text In Episode 16 of this season’s Digital and Dirt podcast, Ian welcomes Donna Tuttle, Vice President of Marketing at Whataburger, a fast food chain with over 1,000 locations across 15 states. Podcast Breakdown 00:00 – 03:10 Fun Facts & Early Creativity 03:11 – 07:15 Childhood Advertising Obsession 07:16 – 12:15 Journalism Career & Less…
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Send us a text In Episode 15 of this season’s Digital and Dirt podcast, Ian welcomes longtime friend and programmatic expert Faryn Brown, VP of Addressable at KINESSO, a technology-driven performance marketing agency. Faryn discusses her career path starting on the traditional media side and evolving into leadership roles focused on programmatic st…
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Send us a text In Episode 14 of this season’s Digital and Dirt podcast, Ian hits the road for the MediaPost CPG Brand Insider Summit in Nashville where he gathered a powerhouse panel of brand marketers for a rapid-fire conversation on the most pressing topics in today’s consumer advertising landscape. Podcast Breakdown 00:00 - 06:15 Jolie Laurence …
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Norm Chait - VP of U.S. Marketplace, Perion
53:24
53:24
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Send us a text In Episode 13 of this season’s Digital and Dirt podcast, Ian welcomes Norm Chait, VP of U.S. Marketplace at Perion, a global provider of digital advertising services. to discuss the evolution of Out of Home advertising, its integration with programmatic and digital platforms, and the creative, data-driven approaches transforming the …
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Aman Advani - Co-Founder & CEO, Ministry of Supply
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52:02
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Send us a text In Episode 12 of this season’s Digital and Dirt Podcast, Ian welcomes Aman Advani, Co-Founder and CEO of business wear fashion brand, Ministry of Supply, to discuss how the brand merged technology, sustainability, and customer insights to reinvent modern professional apparel with a focus on comfort and performance.…
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Send us a text In Episode 11 of this season’s Digital and Dirt podcast, Ian welcomes Seth Larsen, Chief Relationship Officer at Cheba Hut, the cannabis-themed toasted sub restaurant franchise, to discuss the unique personality of Cheba Hut’s brand and explore how the company has set a new standard for fast casual dining by offering a vibrant, inclu…
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Send us a text Ian welcomes Frank Sanchez, co-founder and CEO of Elk Marketing, for a deep dive into how brands must evolve to thrive. They cover everything from the future of SEO and paid media, to the risks of selling on Amazon, to how cultural shifts like Coachella financing are changing consumer behavior. A must-listen for anyone who wants to u…
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Send us a text In this special on-the-road edition of Digital & Dirt, host Ian Dallimore takes listeners behind the scenes of two powerhouse industry events: MediaPost’s Retail Insider Summit and QSR Insider Summit. Gusts You’ll Hear From: Annie Pemberton, Wayfair Zack Gordon, Vistar Media Aman Avandi, Ministry of Supply Julien Sautot, Vistar Media…
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Billy Long - EVP of the Out of Home practice, Publicis
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49:58
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Send us a text In Episode 8 of this season’s Digital and Dirt podcast, Ian welcomes Billy Long, EVP of the Out of Home practice at Publicis, for a discussion covering the roles of agility and collaboration in media and how mentorship and transparency fuel personal growth. Podcast Breakdown: 00:00 - 07:00 Introduction: Louisville Roots & Entering OO…
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Send us a text In Episode 7 of this season’s Digital and Dirt Podcast, Ian welcomes Daniel Head, CEO of Jacquard, a provider of AI-driven marketing automation, to explore how AI enhances efficiency, personalization, and creativity in brand messaging and Out of Home advertising and to discuss why businesses must embrace AI to stay competitive. Podca…
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Nick Ortega - Head of DOOH, StackAdapt
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1:02:00
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Send us a text In Episode 6 of this season’s Digital and Dirt podcast, Ian welcomes Nick Ortega, Head of DOOH at StackAdapt, an AI-powered programmatic advertising platform. Nick shares how he landed at a career in StackAdapt and in adtech after working in a music recording studio in LA and taking on leading roles at Yahoo and Amazon.…
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Why TikTok Shop Affiliate is the Biggest Opportunity on Social Right Now (ft. Jake Bjorseth)
29:10
29:10
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Jacob, Producer of The Hobby Letter, talks about TikTok & TikTok Shop with Jake Bjorseth! This episode is powered by thehobbyletter.com ~ the only newsletter that will actually help you grow your business through leveraging social. Check us out! Connect with Jake on LinkedIn: https://www.linkedin.com/in/trndsttr Check out Trndsttrs: https://www.trn…
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Meghan Reynolds - Senior Director of Media and Growth, Oura
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52:49
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Send us a text In Episode 5 of this season’s Digital and Dirt Podcast, Ian welcomes Meghan Reynolds, Senior Director of Media and Growth at Oura, for a discussion on how the health technology brand uses data-driven marketing, influencer partnerships, and creative Out of Home strategies to promote holistic health and wellness. Podcast Breakdown 00:0…
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Jennifer Peters - Senior Manager of eCommerce, OLLY
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55:46
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Send us a text In Episode 4 of this season’s Digital and Dirt Podcast, Jennifer Peters, Senior Manager of eCommerce at vitamin and supplement company, OLLY, joins Ian to explore the consumer journey and the evolving landscape of eCommerce. Podcast Breakdown 00:00 - 08:10 Introduction & Career Beginnings in Retail 08:11 - 14:34 Transition to E-Comme…
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Kate Griffin Gleysteen - Director of Media and Content, PDC Brands
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56:55
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Send us a text In Episode 3 of this season’s Digital and Dirt podcast, Ian welcomes Kate Griffin Gleysteen, Director of Media and Content at PDC Brands, as explains how she balances a thriving career with motherhood. Kate is also the host of Boss Mamajama, a podcast focused on the challenges and successes of working moms. Podcast Breakdown 00:00 - …
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Buster Kantrow - EVP of Business Development, Lamar Advertising
45:11
45:11
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Send us a text In Episode 2 of this season’s Digital and Dirt podcast, Buster Kantrow, Lamar’s Executive Vice President of Business Development, joins Ian to discuss Lamar’s ongoing investments in digital billboards and the evolution of the Digital Out of Home industry. Buster also shares his passion for sports and details the fascinating career jo…
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Michael Provenzano Returns to Digital and Dirt: Vistar Media’s Next Big Move
1:10:23
1:10:23
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Send us a text In the Season 8 premiere of the Digital and Dirt podcast, Ian welcomes Michael Provenzano on the heels of major news for his company as well as the entire Out of Home industry: T-Mobile’s acquisition of Vistar Media. Podcast Breakdown 00:00-10:30 Intro & Acquisition Announcement 10:30-15:44 Lamar's Impact on Vistar & T-Mobile Opportu…
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Liv is an experienced TikTok Affiliate who earns money through commissions on the TikTok Shop. In this episode, she chats with Buster to break down how it all works, shares her opinions, and offers tips on how you can take advantage of this system yourself! Check out Liv's socials: https://linktr.ee/livirl This episode is powered by thehobbyletter.…
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Stephanie Scheller - Managing Partner Sustainable Solutions, Omnicom Media Group
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53:03
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Send us a text In Episode 15 of this season’s Digital and Dirt podcast, Ian sits down with Stephanie Scheller, Managing Partner of Sustainable Solutions at Omnicom Media Group, to discuss advertising sustainability, the challenges and opportunities, and Stephanie’s deep passion for driving change.By Stephanie Scheller
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Charlie Light, Head of Content at Enduring Ventures, is an expert in business parody accounts on Twitter/X. He has turned this niche into a thriving business with a content agency that supports various brands and accounts. Follow Charlie on X: https://twitter.com/charliewrich This episode is powered by thehobbyletter.com ~ the only newsletter that …
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Parker Doyle is an Instagram expert and founder of DoyleMedia (formerly BatFlipBombz), who also advises numerous theme pages on building and growing their audiences. Follow Parker: https://www.instagram.com/parkerdoyle25/ Follow DoyleMedia: https://www.instagram.com/doylemedia/ This episode is powered by thehobbyletter.com ~ the only newsletter tha…
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Evan Parker, CEO of Mantel, gives an exclusive look into the platform and shares what collectors can expect from the brand-new app! Download it today and secure your preferred username before it’s gone! https://app.onmantel.com/busterBy Buster Scher
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Send us a text In Episode 14 of this season’s Digital and Dirt Podcast, Ian welcomes Nicola Gunby, Co-Founder and CMO of community-focused app, CLIQ, to discuss her mission to combat loneliness through authentic connections and her experiences navigating the investment landscape as a female founder of a beauty-tech startup.…
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Chris Riney - Paid Media Lead, NA & EMEA at Beyond Meat
44:23
44:23
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Send us a text Join us as Chris Riney, Paid Media Lead at Beyond Meat, shares his journey from TV ad sales to digital media. Discover how he tackles marketing challenges, targets diverse audiences, and leverages innovative strategies to drive growth in the ever-evolving plant-based industry.By Chris Riney
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Mike Fata is an entrepreneur, author, and podcast host with over 25 years in natural health and business. He co-founded Manitoba Harvest Hemp Foods, led its growth to a nine-figure sale, and now mentors and invests in sustainable ventures as CEO of Fata & Associates Connect with Mike on LinkedIn: https://www.linkedin.com/in/themikefata/ This episod…
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Send us a text In Episode 12 of this season’s Digital and Dirt podcast, Ian welcomes Ben Billups, Co-Founder of global Out of Home advertising company, Billups, to discuss the growth of his forward-thinking OOH agency and how his leadership philosophy centers on the value of people.By Ben Billups
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Giovanni Pupo - Head of E-commerce Media Europe at Lipton, Podcast Host, Professor
51:37
51:37
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Send us a text In Episode 11 of this season’s Digital and Dirt podcast, Ian welcomes Giovanni Pupo, Host of the “A Glass of Marketing” podcast, Head of E-commerce Media Europe at Lipton, and Marketing Professor at POLIMI, Milan to share insights on retail media, discuss the power of influencers, and explains how his podcast blends curiosity with cu…
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Aidan Brannigan is a LinkedIn expert who grew "The Marketing Millennials" LinkedIn from 200k to over 1M and his personal LinkedIn 0-20K This episode is powered by thehobbyletter.com ~ the only newsletter that will actually help you grow your business through leveraging social. Check us out!By Buster Scher
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Send us a text In Episode 10 of this season’s Digital and Dirt podcast, Ian goes behind the scenes with industry leaders at the DPAA Global Summit in NYC, discussing a range of topics and trends impacting the Out of Home advertising including sustainability, the multiverse, influencers, measurement, and attribution. Podcast Breakdown 00:00 - 03:12 …
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Warren Carlyle is an expert in building brands, pages, and marketing. He has done this for some of the biggest creators and entrepreneurs in the world. This episode is powered by thehobbyletter.com ~ the only newsletter that will actually help you grow your business through leveraging social. Check us out!…
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Brandon Harris is the founder of Playmaker which is one of the largest sports media brands in the world. He’s a social media OG and a great guy. This episode is powered by thehobbyletter.com ~ the only newsletter that will actually help you grow your business through leveraging social. Check us out!By Buster Scher
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Olivia Reid - Music Artist + Lead Strategist at Journey
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54:36
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Send us a text In episode 9 of this season’s Digital & Dirt Podcast Ian welcomes Olivia Reid, Music Artist and Lead Strategist at Journey, to discuss balancing her music career along with her job as a strategist at an immersive AI experience company. Podcast Breakdown 00:00 - 09:30 Introducing Olivia Reid 09:45 - 19:22 Olivia’s Inspiration 21:52 - …
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MediaPost DOOH Insider Summit 2024 - Austin, TX
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49:54
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Send us a text In Episode 8 of this season’s Digital and Dirt Podcast, Ian sits down with a variety of industry leaders and brands to discuss Digital Out of Home at the MediaPost Insider Summit in Austin, TX. Podcast Breakdown 00:00 - 10:26 Adrian Witter 10:36 - 21:29 Albert Thompson 21:29 - 30:52 Anna Bager 31:03 - 37:11 Dave Conklin 37:21 - 42:49…
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Leili Riegel - Senior Associate Brand Manager, Innovation & Strategy at Nestle
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38:04
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Send us a text In Episode 7 of this season’s Digital and Dirt Podcast, Ian welcomes Leili Riegel, Senior Associate Brand Manager for Innovation and Strategy at Nestle. During the episode, Leili discusses her career in brand management and details how empathy, consumer insights, and holistic health shapes and impacts marketing strategies and product…
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Send us a text In Episode 6 of this season’s Digital and Dirt Podcast, Ian welcomes Avery Akkineni, CMO of global creative and media agency, VaynerX. Avery shares an update on VaynerMedia's growth and her thoughts on the future of digital marketing including AI, Web3, and social media strategies. Podcast Breakdown 00:00 - 09:17 Introducing Avery 09…
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