We teach restaurants and pizzerias how to use social media to grow their business. With our Podcast-Social Media Courses- Mastermind-Live Shows and much more. Visit www.Smartpizzamarketing.com to see how we can help you. Interviews with pizza entrepreneurs and marketing experts.
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Bruce Irving Podcasts
Get cutting edge tools, techniques, tips and straight talk from the world’s leading restaurant coach. Donald Burns is know for unique programs and methods that create dramatic results for his clients. When restaurant owners or chefs need change and success they call The Restaurant Coach. Are you ready to take your business and life to the next level?
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BrainStorm, a podcast series by UsAgainstAlzheimer’s, features conversations with doctors, researchers, authors and luminaries, people living with dementia and their caregivers. We’ll delve into what matters most to you about your brain and ask questions about keeping your memory sharp and maintaining optimal brain health. Learn about the latest in the science of longevity, Alzheimer’s and cognitive disease research. We’ll look at disparities in diseases, and equity and access for all. New e ...
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Ep 94: The Unexpected Journey - Emma Heming Willis on Caregiving for Bruce Willis
33:41
33:41
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33:41BrainStorm wants to hear from you! Send us a text. In this deeply moving episode of BrainStorm by UsAgainstAlzheimer’s, Emma Heming Willis shares her intimate journey as a caregiver to her husband Bruce Willis, who lives with frontotemporal dementia. Their conversation covers the progression from early warning signs to diagnosis and the complex dec…
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586: The Chaos Killing Your Sales: What I Saw Inside This Pizzeria
14:37
14:37
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14:37In this solo episode, Bruce from Smart Pizza Marketing shares what he learned during a recent visit to a struggling Florida pizzeria. From lacking basic checklists to chaotic kitchens, Bruce uncovers the root problems and offers actionable strategies every pizza shop owner should hear before trying to grow. He also talks about exciting tools like B…
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Ep 93: Beyond Treatment - Dr. Rosand's Mission to Prevent Brain Disease Before It Starts
25:26
25:26
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25:26BrainStorm wants to hear from you! Send us a text. In this episode of BrainStorm by UsAgainstAlzheimer’s Dr. Jonathan Rosand, co-founder of the McCance Center for Brain Health at Harvard discusses his revolutionary approach to preventing brain diseases before they start with host Meryl Comer. Dr. Rosand explains how his work originated from his exp…
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Episode 176 – From Bleeding Cash to Banking Profit with Matt & Stephanie Dunken
44:41
44:41
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44:41In this episode of The Restaurant Coach® Podcast, I sit down with Matt & Stephanie Dunken, the powerhouse duo behind Slam Dunk Pizza. Their story is one every independent restaurant owner needs to hear. When they started working with the TRC Method, they were drowning with a prime cost of 94%. Profit was non-existent, stress was constant, and vacat…
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585: How to Actually Grow Your Pizza Shop Using Text Marketing, SEO, and AI
39:02
39:02
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39:02Boostly: https://www.boostly.com/ In this episode, I’m hanging with Shane from Boostly. We’re talkin’ real strategies for text marketing, SEO, and AI that actually help you get more customers in the door — without spending all day glued to your phone or computer. This isn’t some sponsor fluff. Yeah, Boostly sponsors the show, but I only work with c…
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584: How to Run a Profitable Pizza Shop You Actually Love Working In
9:15
9:15
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9:15Are you overwhelmed running your pizzeria with a bloated menu and inconsistent results? In this episode of Smart Pizza Marketing, Bruce breaks down how simplicity and focus can lead to massive success. Learn from Raising Cane’s founder Todd Graves, a pizza shop model that sells out daily, and actionable tips to streamline your business and enjoy it…
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Episode 175 – Passion Drives Profits with Mark & Ruth Mills of The Plough
1:16:59
1:16:59
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1:16:59Restaurants are rarely just about food. The ones that rise above the noise—the ones that dominate their markets—understand that culture drives everything. That’s the story behind The Plough @ Myrniong in Australia, led by Mark and Ruth Mills. In this episode of The Restaurant Coach Podcast, we uncover what happens when passion is channeled into pur…
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Ep 92 - Navigating Alzheimer's Care: When to Seek Help and How to Stay in Control with Dr. Carolyn Clevenger
19:59
19:59
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19:59BrainStorm wants to hear from you! Send us a text. In this episode of BrainStorm by UsAgainstAlzheimer’s Dr. Carolyn Clevenger, Founder and Director of Emory's innovative Integrated Memory Care Clinic continues to explore the complex realities of Alzheimer's caregiving with host Meryl Comer. Dr. Clevenger shares her expertise on recognizing when fa…
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583: Don’t Let the Haters Win: How Pizza Shops Should Handle Online Trolls
11:04
11:04
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11:04In this solo episode, Bruce from Smart Pizza Marketing shares an unfiltered take on dealing with online trolls, bad reviews, and the emotional toll of building a business in public. From one-star Yelp reviews to nasty YouTube comments, Bruce breaks down why most haters haven't built anything themselves—and how pizza shop owners (and all business ow…
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Ep 91: Managing Agitation in Dementia: Expert Insights on Integrated Care and Caregiver Support with Dr. Carolyn Clevenger (part 1)
18:53
18:53
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18:53BrainStorm wants to hear from you! Send us a text. In this episode of BrainStorm by UsAgainstAlzheimer's, host Meryl Comer explores the critical issue of agitation in dementia care with Dr. Carolyn Clevenger, Founder and Director of Emory's Integrated Memory Care Clinic. Dr. Clevenger provides practical advice for caregivers, emphasizing that docum…
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581: Why Most Pizza Shops Struggle with Profitability — And What the Profitable Ones All Do Differently
14:28
14:28
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14:28Sponsor: Cheese Hog Machine In this solo episode, Bruce breaks down powerful insights from a recent visit to Blue Square Pizza and reflects on social media strategy, profitability, and what it really takes to run a successful pizza shop in 2025. Whether you're a current shop owner or dreaming of opening one, this episode delivers the no-fluff reali…
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580: The #1 Marketing Mistake Killing Pizza Shops in 2025 (And What to Do Instead)
57:29
57:29
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57:29Discover what’s working (and what’s not) in restaurant marketing for 2025 with Bruce Irving of Smart Pizza Marketing. In this exclusive interview with Donald Burns, Bruce reveals the state of marketing today, underrated tactics that still work, myths around platforms like Instagram, and why culture, not checklists, is the hidden edge in restaurants…
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Ep 90: The Longevity Paradox: Health Span vs. Life Span with Paul Irving
21:48
21:48
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21:48BrainStorm wants to hear from you! Send us a text. What's the purpose of a long life if our brains can't enjoy it? Paul Irving, Senior Advisor at the Milken Institute on the Future of Longevity and Dean of Faculty at USC's Leonard Davis School of Gerontology, challenges conventional thinking about aging and longevity in a conversation with host, Me…
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Episode 174: From Cringe Posts to Killer Growth with Bruce Irving
54:17
54:17
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54:17Most restaurant owners think they’re doing “marketing.” But what they’re actually doing is noise. In this raw and real conversation with Bruce Irving—founder of Smart Pizza Marketing and one of the most respected voices in restaurant marketing—we pull back the curtain on what’s really holding restaurant owners back. We talk about the outdated tacti…
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579: The HARDEST Lessons I Learned Running a Pizza Shop (And What I'd Do Differently)
12:52
12:52
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12:52Today's Sponsor: America's Best Restaurants In this solo episode, Bruce shares hard-earned lessons from over two decades in the pizza business. After stepping away from ownership to grow Smart Pizza Marketing, he’s now considering jumping back into the game—and he's bringing you along for the ride. Learn the top 10 rules he'd follow if opening a ne…
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Ep 89: The Invisible Workforce with Paul Irving: Why Caregiving is a Personal and an Economic Crisis
16:18
16:18
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16:18BrainStorm wants to hear from you! Send us a text. In this episode of BrainStorm, Paul Irving discusses the PBS documentary produced by Bradley Cooper called Caregiving with host Meryl Comer. Their conversation centers on the widespread impact of caregiving in America, where over 53 million people provide unpaid care for loved ones with conditions …
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578: The Hardest Lesson I Learned Owning a Pizza Shop (Don’t Repeat My Mistake)
11:41
11:41
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11:41Join Bruce on this solo episode of the Smart Pizza Marketing podcast where he dives deep into the realities of owning and running a pizza shop. From his personal regrets to powerful lessons learned from hundreds of interviews and site visits, this episode is a must-listen for any pizza shop owner serious about growth and sustainability. Thinking ab…
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Episode 173 – From Ruin to Renaissance with Lisa Gasparian
52:16
52:16
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52:16Lisa Gasparian’s Café Cremerie Comeback She got hit. HARD. 2020 didn’t just rattle Lisa Gasparian. It tried to wipe her off the map. When COVID strangled foot traffic in downtown Chicago, and looters ravaged her café during the riots, her small café was left gutted—physically and emotionally. Most would have folded. But Lisa? Lisa got F*CKING RELEN…
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577: They Sent 1 Text to 8,500 Customers… and Broke Their Oven!
39:26
39:26
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39:26In this episode of the Smart Pizza Marketing Podcast, Bruce sits down with Sam and JD from Town Hall Pizza. Hear the remarkable story of how two former pastors with no restaurant experience took over a 50-year-old pizzeria, transformed it with modern systems, and built a thriving business without delivery. Discover their text marketing blunder that…
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Welcome to The Restaurant Coach Podcast, it is the cure for the common restaurant. In this powerful episode, I’m joined once again by TRC Method Lead Coach, Michael Kontras, for a no-BS conversation about the harsh truth most independent restaurant owners ignore: Running your restaurant without a coach is a guaranteed way to stay stuck. Michael ope…
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Ep 88: Breaking the Silence: Jay Reinstein’s Mission to End Alzheimer's Stigma
23:39
23:39
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23:39BrainStorm wants to hear from you! Send us a text. In this episode of BrainStorm, host Meryl Comer talks with Jay Reinstein, a former assistant city manager in North Carolina, about his 12 to15-month journey involving neuropsychological testing and brain scans before being diagnosed with early-onset Alzheimer's at age 57. Rather than retreat from p…
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Episode 171 – Leadership Drive Profits with Bo Bryant
1:09:01
1:09:01
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1:09:01Welcome to The Restaurant Coach Podcast. It is the cure for the common restaurant. I’m Donald Burns, The Restaurant Coach®, author of the Your Restaurant Sucks trilogy and Ingredients:Creating TOTAL Restaurant Success in 90-Days, creator of the TRC Method, and founder of TRC Nation. In this high-impact episode, I sit down with Bo Bryant—known acros…
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Ep 87: Agitation and Alzheimer’s with Nancy Treaster
24:12
24:12
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24:12BrainStorm wants to hear from you! Send us a text. In this episode of BrainStorm Nancy Treaster, a certified caregiving advocate and co-host of The Caregiver's Journey podcast, shares her professional and personal experiences with host Meryl Comer. Their conversation focuses on agitation, one of the most challenging aspects of dementia care, affect…
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576: Underrated Tech & Killer Tips from the Restaurant Show You Missed
38:36
38:36
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38:36Just back from the 2024 National Restaurant Association Show in Chicago, Bruce shares every must-know insight for pizza shop owners. From game-changing ovens to underrated tools and marketing mistakes, this Q&A-style episode is packed with value. If you missed the show, don’t worry—we’ve got you covered. Hear what’s trending, what’s worth investing…
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Episode 170 – The 5 F’s of Restaurant Success with Robert St. John
1:06:06
1:06:06
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1:06:06In this heartfelt and wisdom-packed episode of The Restaurant Coach Podcast, I sit down with the legendary restaurateur, author, and Southern hospitality icon Robert St. John to uncover the secret sauce behind his enduring success—not just in business, but in life. Robert breaks down his personal philosophy he calls The 5 F’s: Faith, Family, Friend…
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Ep 86: Muffy Walker, Author of "Memory Weavers"
18:10
18:10
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18:10BrainStorm wants to hear from you! Send us a text. This episode of BrainStorm by UsAgainstAlzheimer's features Muffy Walker, a psychiatric nurse, and founder of the International Bipolar Foundation. Her new novel Memory Weavers is based on her professional and personal experiences caring for family members with Alzheimer's disease and issues of men…
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Ep 85: Trump’s Policies and the Effect on Alzheimer's with George Vradenburg and Russ Paulsen
22:25
22:25
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22:25BrainStorm wants to hear from you! Send us a text. in this episode of the "BrainStorm" by UsAgainstAlzheimer's, George Vradenburg, Co-founder and Chairman of UsAgainstAlzheimer's, and Russ Paulsen, the organization's Chief Operating Officer, discuss the impact of the Trump administration's policies on Alzheimer's research with host Meryl Comer. The…
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575: The Real Reason Your Pizzeria is Struggling (Hint: It’s Not the Pizza)
8:13
8:13
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8:13Most pizzerias don't fail because of bad pizza or a bad location — they fail because of what happens (or doesn’t happen) behind the scenes. In this no-fluff video, Bruce shares the real reasons pizza shops struggle, and what successful operators are doing differently. Whether you're just getting started or feel stuck in the daily grind, this video …
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574: How This Pizza Chain Opened 29 Stores—Including One for Just $10K
18:06
18:06
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18:06Bruce hits the streets of Dallas to uncover how real pizzeria owners are surviving (and thriving) in 2025. From $10K store launches to no-walk-in operations and humbling failures, this episode is PACKED with real advice and behind-the-scenes strategy. Thinking of opening your own pizza shop? Start here. Use code Bruce25 for $25 off the National Res…
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Ep 84: Greg O'Brien – Advocating for Scientific Research for Alzheimer’s
19:43
19:43
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19:43BrainStorm wants to hear from you! Send us a text. Journalist and author Greg O'Brien, diagnosed with early-onset Alzheimer's over a decade ago, shares with BrainStorm host Meryl his determination to be heard at the Washington D.C. rally at the Lincoln Memorial to protest proposed cuts to NIH biomedical research funding that would critically affect…
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573: No One in the Pizza Business Has It All Figured Out – Here's Why That’s Okay
9:53
9:53
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9:53In this episode, Bruce shares a raw and honest reflection on 10 years of podcasting and what he’s learned from talking to pizza shop owners all over the country. Whether you're new to the business or have 20 years under your belt, this is the mindset advice you need to hear. Plus, a preview of the National Restaurant Association Show and some behin…
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572: How to Work with Influencers Without Wasting Money
9:48
9:48
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9:48New In this solo episode, Bruce shares raw insights on working with influencers in the pizza business world. He reflects on a shocking conversation about influencer rates ($4,500?!) and breaks down a smarter, performance-based model for partnerships. Plus, get updates on upcoming content from the Pizza Expo and find out why Bruce is seriously consi…
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571: What You MUST Know Before Attending the National Restaurant Show
32:58
32:58
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32:58This episode is packed with insights from Lisa at the National Restaurant Show and Tom, the culinary director at Papa John’s. We break down how large restaurant chains like Papa John’s create family-friendly menus, innovate new products, and maintain consistency across thousands of locations. Plus, we talk about what you need to know before attendi…
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570: 9 Brutal Lessons I Wish I Knew Before Opening My Pizza Shop
13:39
13:39
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13:39Join Bruce from Smart Pizza Marketing in this raw, one-on-one episode where he shares the 9 biggest lessons he learned the hard way over 20 years in the pizza business. Whether you're just starting out or trying to grow your pizzeria, these insights can save you thousands in mistakes, stress, and sleepless nights. 💡 This isn’t theory—this is real a…
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