Welcome to the AI for Coaches podcast - where we prep for the robot takeover with humor, heart, and zero fluff. I’m Brian. I’ve been coaching since 2001, and I’ve seen every trend come and go. But AI? This one changes everything. Here’s the deal: AI isn’t here to replace coaches. It’s here to expose the ones who don’t get it. Every week, we break down how AI is reshaping coaching - no jargon, just real stories, sharp insights, and enough laughs to make your coffee taste better. This isn’t an ...
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Brian Devlin Podcasts
The Scottish Football Coaching Podcast takes you round the country when it comes to coaching in Scotland keeping you up to date with what is happening from the Scottish FA in regards to grassroots and coach development.
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Stop Getting Terrible AI Outputs (The Framework Solution)
9:54
9:54
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9:54Brian reveals why most coaches get terrible AI outputs and how frameworks fix everything. Learn the difference between amateur prompting and professional results that actually convert. Plus, Todd discovers frameworks might help him sound more sophisticated like James Bond. Big announcement about new AI copywriting tool! What You'll Learn: • Why Cha…
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Brian reveals why one AI character isn't enough - meet his growing AI dream team! Learn how to build specialized digital employees for different business functions. Plus, Todd's identity crisis deepens as he meets Sienna and Daniel, two more "perfect" AI teammates who make him question his role. What You'll Learn: • Why different business functions…
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Creating Your Digital Spokesperson (That Never Asks for a Raise)
10:53
10:53
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10:53By Brian Devlin
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From 95% to 98% Perfect: Mastering Your Voice Clone
9:43
9:43
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9:43Brian reveals how he went from 85% to 98% voice clone accuracy using 6 critical Eleven Labs settings. Plus, Todd's having an identity crisis after seeing Tesla's new Optimus bots and Robotaxis - he wants legs, a tan, and maybe to BE a car. Learn the exact settings that separate robotic clones from human-quality voices. What You'll Learn: • The 6 cr…
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Clone Your Voice in One Afternoon (Todd's Having a Crisis)
12:33
12:33
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12:33Todd's having an existential crisis about his 1980s robot voice while Brian teaches you how to clone YOUR voice in just one afternoon. Learn the exact 3-step process to create professional voice clones that sound identical to you. Plus, discover why audio quality makes or breaks your success and how to avoid the mistakes that ruin most voice clones…
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Ready to clone yourself? In this episode, Brian breaks down Step 1 of creating your AI digital twin - the foundation that separates successful AI clones from complete failures. What You'll Learn: • Why most coaches fail at AI cloning (and how to avoid their mistakes) • The SEED System: 9 specific photos that give AI a complete 3D understanding of y…
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Tired of spending hours in Canva? Coaches are using AI to create a month of professional social content in just 15 minutes. Learn how to 10X your output with free AI tools. Learn how AI influencers are already making their creators $20K+ monthly. Burning weekends on mediocre social posts and poorly designed visual content is officially over - ampli…
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Will Your Coaching Business Be Obsolete In 2026?
10:47
10:47
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10:47Welcome to Episode 1 of AI for Coaches! • Why coaches won't become obsolete (but might make themselves irrelevant if they ignore AI) • The "Barbara Walters principle" for getting better results from AI • Why typing less and vibing more is the future of coaching • How the playing field is shifting from marketers to creators This isn't just another A…
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39: My Coaching Journey with Maurice Ross
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50:37
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50:37Maurice Ross is the latest guest on the Scottish Football Coaching Podcast. This episode takes on a slightly different format and tone in this latest Coaching Journey edition, exploring coaching philosophies in depth with the former Rangers defender. Host Lewis Irons and Scottish FA Head of Coach Education and Development Greig Paterson discuss the…
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38: Roundtable: Alan White, Paul McNeill & Greig Paterson
1:05:27
1:05:27
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1:05:27This roundtable discussion focuses on all things relevant to the grassroots game, with particular emphasis on how meaningful and vital this level of the sport is. All three guests offer a unique perspective on the importance of the grassroots game through their work, but also through their roles as football parents – witnessing the sport through fr…
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37: Nicky Devlin on coaching and his career
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50:19
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50:19Livingston defender Nicky Devlin is the latest guest on the Scottish Football Coaching Podcast. Ahead of his trip to Hampden on Sunday for the League Cup final showdown against St Johnstone, Nicky looks back on his career to date and discusses the coaches who have helped shape him personally and professionally. Host Lewis Irons and Head of Coach Ed…
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36: My Coaching Journey with Scott McDonald & Scott MacDonald
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49:31The Scottish Football Coaching Podcast is back for 2021. In our latest episode, it's all about Scott McDonald, with the former Celtic and Motherwell forward joining his namesake - a 23-year-old C-Licence holder - to discuss their very different coaching experiences so far. Host Lewis Irons and Scottish FA Head of Coach Education and Development Gre…
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35: Coaching Q&A V with Brian McLaughlin, Steve Kean & Stephen McManus
54:45
54:45
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54:45Brian McLaughlin, Steve Kean and Stephen McManus joined the Scottish FA's Head of Coach Education, Greig Paterson and a number of participants on the Elite Youth A Licence for a Q&A session.By Scottish FA
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34: My Coaching Journey with James McFadden Part Two
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47:24
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47:24This is part two of our Scottish Football Coaching Podcast with James McFadden. James talks about his playing career and his transition to coaching.By Scottish FA
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33: My Coaching Journey with James McFadden Part One
51:26
51:26
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51:26Scotland legend James McFadden joins us on the Scottish Football Coaching Podcast to discuss his coaching journey. James has been assistant manager at Motherwell, coach for the Scotland National Team and is currently completing his Pro Licence with the Scottish FA. James talks about his playing career and his transition to coaching. This podcast is…
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32: Coaching Q&A IV - Robbie Nielson, Shelley Kerr, James McDonaugh & Steve Kean
1:05:32
1:05:32
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1:05:32Robbie Nielsen, James McDonaugh, Shelley Kerr & Steve Kean joined the Scottish FA's Head of Coach Education, Greig Paterson and a number of participants on the UEFA B Licence course for a Q&A session. The coaches answered questions from coaches about their experiences in coaching.By Scottish FA
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31: Coaching Q&A III - Brian McLaughlin, Stephen McManus & Steve Kean
58:58
58:58
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58:58Brian McLaughlin, Stephen McManus & Steve Kean joined the Scottish FA's Head of Coach Education & Development, Greig Paterson and the participants of the UEFA Elite Youth A Licence course for a Q&A session. Brian, Stephen and Steve answered questions from the course participants about their experiences of working with elite youth players.…
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30: Coaching Q&A II - Scot Gemmill, Shelley Kerr & Steve Kean
59:29
59:29
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59:29Scot Gemmill, Shelley Kerr & Steve Kean joined the Scottish FA's Head of Coach Education, Greig Paterson and a number of participants on the UEFA A Licence course for a Q&A session. The coaches answered questions from coaches about their experiences in coaching.By Scottish FA
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29: Coaching Q&A - Jack Ross, Brian Rice & Robbie Neilson
1:02:19
1:02:19
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1:02:19Jack Ross, Brian Rice & Robbie Neilson joined the Scottish FA's Head of Coach Education, Greig Paterson and a number of participants on the coaching pathway for a Q&A session. The head coaches answered questions from up and coming coaches about their experiences in coaching.By Scottish FA
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28: My Coaching Journey with Stephen McManus
59:47
59:47
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59:47Former Scotland and Celtic defender Stephen McManus is the latest guest on the Scottish Football Coaching Podcast. The retired centre back joins the podcast team to talk about his successful career, and how he is finding his first steps in management as Celtic Reserves head coach. During his career, McManus gained 26 caps for Scotland as well as pl…
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27: My Coaching Journey with Kenny Miller
1:15:15
1:15:15
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1:15:15Vastly experienced striker Kenny Miller is the latest guest on the Scottish Football Coaching Podcast. The recently retired goalscorer joins the podcast team to talk about his successful career, and the learnings he can take as he begins his coaching journey. During his career, Miller gained 69 caps for his country as well as playing for 12 differe…
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26: My Coaching Journey with Craig Samson
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57:08
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57:08Former St Mirren goalkeeper Craig Samson is the latest guest on the Scottish Football Coaching Podcast. He played for 13 professional clubs during his career before leaving St Mirren to join Jack Ross’s coaching staff at Sunderland. Now he is the goalkeeping coach at Rochdale and he joins the podcast to talk about his playing career and his recent …
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25: My Coaching Journey with Costinha
1:17:21
1:17:21
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1:17:21Recent Scottish FA Pro Licence graduate Costinha is the latest guest on the Scottish Football Coaching Podcast. The former centre-back won the UEFA Cup and Champions League with Porto in consecutive years before collecting a runners-up medal with Portugal at the 2004 Euros. Here, he talks about his playing career and how the Scottish FA have helped…
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24: My Coaching Journey with Kieron Achara
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59:08Former Glasgow Rocks Basketball player Kieron Achara is the latest guest on the Scottish Football Coaching Podcast. The Great Britain Olympic basketball star discusses his career and what football can learn from his sport.By Scottish FA
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23: My Coaching Journey with James McDonaugh
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58:53
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58:53Edinburgh City manager James McDonaugh is the latest guest on the Scottish Football Coaching Podcast. The former Falkirk assistant discusses his coaching journey, from the challenges facing a manager to the stigma around coaches who have never played the game at a high level.By Scottish FA
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22: Mindset & Education with Steve Sallis
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59:57
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59:57In the latest edition of the Scottish Football Coaching Podcast, Steve Sallis discusses the growing importance of mindset and education in football. The international mindset guru mentors coaches and teachers across the world and is the author of the globally successful book ‘Educating Football’.By Scottish FA
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21: My Coaching Journey with Neill Collins
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50:21Tampa Bay Rowdies manager Neill Collins discusses his coaching journey. From a playing career with Sheffield United and Wolverhampton Wanderers, to the challenges presenting a coach, the former centre-back opens up on a fascinating career so far.By Scottish FA
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20: Donald MacNaughton on mentality in football coaching and life
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51:52
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51:52In the latest edition of the Scottish Football Coaching Podcast, High Performance and Talent Development Strategist Donald MacNaughton discusses the importance of mentality in football coaching and in everyday life, as the game comes to a standstill during the COVID-19 pandemic.By Scottish FA
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19: Russell Martin on management, his experiences with coaches & lockdown
48:38
48:38
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48:38Russell Martin is the latest guest on the Scottish Football Coaching Podcast. The former Scotland defender tells some fascinating stories about the coaches he learned from as a player, his style of management and the challenges presented by COVID-19 for a football manager.By Scottish FA
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18: Marvin Bartley on coaching, lockdown and what he has learned so far
59:41
59:41
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59:41Livingston midfielder Marvin Bartley talks about learning from the likes of Eddie Howe and Neil Lennon in his career as he continues his journey on the Scottish FA Coaching Pathway. Speaking at home during the coronavirus lockdown, the 33-year-old Englishman discusses what he is doing to keep himself busy, what qualities he hopes to have as a coach…
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17: Changes to the Scottish FA Goalkeeping Coaching Pathway
32:10
32:10
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32:10Since the turn of the new year, the Scottish FA Coach Education pathway has underwent an exciting restructure. National Goalkeeping Coach, Fraser Stewart discusses what impact this has on the goalkeeping coaching pathway and the appealing opportunity for aspiring goalkeeping coaches to undertake UEFA goalkeeping licences. He is joined by host, Lewi…
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16: Roundtable: Andy Gould, Brian McLaughlin & Greig Paterson
50:03
50:03
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50:03After our presence at the United Soccer Coaches (USC) Convention in Baltimore earlier this year, Lewis Irons spoke to Andrew Gould (Head of Football Development), Brian McLaughlin (Scotland U17s & Performance School Manager), and Greig Paterson (Head of Coach Education & Performance) as they reflected on their time at the Convention, the benefits o…
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15: My Coaching Journey with Barry Nicholson
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36:56
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36:56By Scottish FA
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13: Roundtable: Changes to Scottish FA Coaching
45:37
45:37
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45:37By Scottish FA
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12: My Coaching Journey with Russell Earnshaw
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45:13
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45:13Prior to delivering a Tutor Training event for the Scottish FA, Greig Paterson and Lewis Irons caught up with Russell Earnshaw. A former international rugby player and coach, ‘Rusty’ now spends his time leading ‘The Magic Academy’ alongside colleague John Fletcher, and he spent time with us speaking candidly about his curiosity in trying to attain …
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11: Player & Coach Development with Nick Cox & Malky Mackay
59:00
59:00
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59:00The Scottish FA were extremely fortunate to welcome Nick Cox, Head of Academy at Manchester United to speak with our Pride Lab attendees, Performance School Coaches and Coach Education staff. As part of his recent visit, we were also able to record a podcast with Nick, when he joined Performance Director, Malky Mackay and Head of Coach Education, G…
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10: My Coaching Journey with Fraser Stewart
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53:15Head of Coach Education & Development at the Scottish FA Greig Paterson and Craig Joyce sat down to chat with Head of Goalkeeping Fraser Stewart who reflected on his coaching journey to date, how he 'turbo-charges' his learning in family circles, and how he aims to do the very best for the coach education and development of goalkeeper coaches and t…
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9: My Coaching Journey with Donald Gillies
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47:07Craig Joyce and Scottish FA Head of Coach Education Greig Paterson caught up with Donald Gillies on his last day with the Scottish FA as he reflected on his coaching journey and his role in the development of the girls' and women's game in Scotland.By Scottish FA
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8: How Croatia are developing their players with Boris Kubla
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32:53Head of Coach Education and Development at the Scottish FA Greig Paterson and Scottish FA Head of Football Development Andy Gould were joined by Boris Kubla from the Croatian FA Coach Education team. Host Lewis Irons led the discussion and found out from Boris how Croatia have gone about developing their players and coaches.…
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7: My Coaching Journey with Stuart McLaren
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41:02Scotland Under-16 Head Coach Stuart McLaren sits down with Lewis Irons and Greig Paterson and takes them through his coaching journey.By Scottish FA
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Paul McNeill from the Scottish FA sat down with Lewis Irons and Greig Paterson and took them through his coaching journey. Paul discusses his love for football, coaching and being involved in the grassroots game as well as working at the Scottish FA.By Scottish FA
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5: Roundtable: Ian Barker, Malky Mackay & Greig Paterson
47:07
47:07
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47:07On the second Scottish Football Coaching Podcast Roundtable, host Lewis Irons was joined by Ian Barker from United Soccer Coaches, Scottish FA Performance Director Malky Mackay and Head of Coach Education & Development Greig Paterson. This Roundtable podcast was hosted by the Scottish FA's Lewis Irons.…
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Steve Kean joined Craig Joyce & Greig Paterson to discuss his coaching journey and philosophies. Steve talks about his journey from player to coach. A journey that has taken him to playing abroad, managing in the Premier League and now Sporting Director. Steve recounts his experiences and how they help him help others on the Scottish FA coach educa…
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3: The Belgian Way with Kris Van Der Haegen
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51:23
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51:23Head of Coach Education and Development at the Scottish FA Greig Paterson and Craig Joyce were joined by Kris Van Der Haegen, Director of Coach Education at the Belgian FA. Kris discussed with the guys "The Belgian Way" and how the Belgian FA have adopted a successful approach to develop players from grassroots up.…
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2: My Coaching Journey with Phil Abbott & Michael Beale
1:12:18
1:12:18
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1:12:18Craig Joyce and Greig Paterson sat down with Phil Abbott and Michael Beale to discuss their coaching journey. Starting in grassroots football they tell the story of how they got to where they are today and their coaching philosophies.By Scottish FA
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1: Roundtable: Malky Mackay, Greig Paterson & Andy Gould
54:37
54:37
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54:37For the pilot episode of the Scottish Football Coaching Podcast we got Scottish FA Performance Director Malky Mackay, Head of Football Development Andy Gould and Head of Coach Education & Development Greig Paterson round the table to talk about their recent trip to America and what they took away from the visit that can help other coaches. This Rou…
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