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AI For Coaches

Brian Devlin

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Welcome to the AI for Coaches podcast - where we prep for the robot takeover with humor, heart, and zero fluff. I’m Brian. I’ve been coaching since 2001, and I’ve seen every trend come and go. But AI? This one changes everything. Here’s the deal: AI isn’t here to replace coaches. It’s here to expose the ones who don’t get it. Every week, we break down how AI is reshaping coaching - no jargon, just real stories, sharp insights, and enough laughs to make your coffee taste better. This isn’t an ...
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Brian reveals why most coaches get terrible AI outputs and how frameworks fix everything. Learn the difference between amateur prompting and professional results that actually convert. Plus, Todd discovers frameworks might help him sound more sophisticated like James Bond. Big announcement about new AI copywriting tool! What You'll Learn: • Why Cha…
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Brian reveals why one AI character isn't enough - meet his growing AI dream team! Learn how to build specialized digital employees for different business functions. Plus, Todd's identity crisis deepens as he meets Sienna and Daniel, two more "perfect" AI teammates who make him question his role. What You'll Learn: • Why different business functions…
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Brian reveals how he went from 85% to 98% voice clone accuracy using 6 critical Eleven Labs settings. Plus, Todd's having an identity crisis after seeing Tesla's new Optimus bots and Robotaxis - he wants legs, a tan, and maybe to BE a car. Learn the exact settings that separate robotic clones from human-quality voices. What You'll Learn: • The 6 cr…
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Todd's having an existential crisis about his 1980s robot voice while Brian teaches you how to clone YOUR voice in just one afternoon. Learn the exact 3-step process to create professional voice clones that sound identical to you. Plus, discover why audio quality makes or breaks your success and how to avoid the mistakes that ruin most voice clones…
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Ready to clone yourself? In this episode, Brian breaks down Step 1 of creating your AI digital twin - the foundation that separates successful AI clones from complete failures. What You'll Learn: • Why most coaches fail at AI cloning (and how to avoid their mistakes) • The SEED System: 9 specific photos that give AI a complete 3D understanding of y…
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Tired of spending hours in Canva? Coaches are using AI to create a month of professional social content in just 15 minutes. Learn how to 10X your output with free AI tools. Learn how AI influencers are already making their creators $20K+ monthly. Burning weekends on mediocre social posts and poorly designed visual content is officially over - ampli…
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Welcome to Episode 1 of AI for Coaches! • Why coaches won't become obsolete (but might make themselves irrelevant if they ignore AI) • The "Barbara Walters principle" for getting better results from AI • Why typing less and vibing more is the future of coaching • How the playing field is shifting from marketers to creators This isn't just another A…
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Maurice Ross is the latest guest on the Scottish Football Coaching Podcast. This episode takes on a slightly different format and tone in this latest Coaching Journey edition, exploring coaching philosophies in depth with the former Rangers defender. Host Lewis Irons and Scottish FA Head of Coach Education and Development Greig Paterson discuss the…
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This roundtable discussion focuses on all things relevant to the grassroots game, with particular emphasis on how meaningful and vital this level of the sport is. All three guests offer a unique perspective on the importance of the grassroots game through their work, but also through their roles as football parents – witnessing the sport through fr…
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Livingston defender Nicky Devlin is the latest guest on the Scottish Football Coaching Podcast. Ahead of his trip to Hampden on Sunday for the League Cup final showdown against St Johnstone, Nicky looks back on his career to date and discusses the coaches who have helped shape him personally and professionally. Host Lewis Irons and Head of Coach Ed…
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The Scottish Football Coaching Podcast is back for 2021. In our latest episode, it's all about Scott McDonald, with the former Celtic and Motherwell forward joining his namesake - a 23-year-old C-Licence holder - to discuss their very different coaching experiences so far. Host Lewis Irons and Scottish FA Head of Coach Education and Development Gre…
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Scotland legend James McFadden joins us on the Scottish Football Coaching Podcast to discuss his coaching journey. James has been assistant manager at Motherwell, coach for the Scotland National Team and is currently completing his Pro Licence with the Scottish FA. James talks about his playing career and his transition to coaching. This podcast is…
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Robbie Nielsen, James McDonaugh, Shelley Kerr & Steve Kean joined the Scottish FA's Head of Coach Education, Greig Paterson and a number of participants on the UEFA B Licence course for a Q&A session. The coaches answered questions from coaches about their experiences in coaching.By Scottish FA
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Brian McLaughlin, Stephen McManus & Steve Kean joined the Scottish FA's Head of Coach Education & Development, Greig Paterson and the participants of the UEFA Elite Youth A Licence course for a Q&A session. Brian, Stephen and Steve answered questions from the course participants about their experiences of working with elite youth players.…
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Former Scotland and Celtic defender Stephen McManus is the latest guest on the Scottish Football Coaching Podcast. The retired centre back joins the podcast team to talk about his successful career, and how he is finding his first steps in management as Celtic Reserves head coach. During his career, McManus gained 26 caps for Scotland as well as pl…
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Vastly experienced striker Kenny Miller is the latest guest on the Scottish Football Coaching Podcast. The recently retired goalscorer joins the podcast team to talk about his successful career, and the learnings he can take as he begins his coaching journey. During his career, Miller gained 69 caps for his country as well as playing for 12 differe…
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Former St Mirren goalkeeper Craig Samson is the latest guest on the Scottish Football Coaching Podcast. He played for 13 professional clubs during his career before leaving St Mirren to join Jack Ross’s coaching staff at Sunderland. Now he is the goalkeeping coach at Rochdale and he joins the podcast to talk about his playing career and his recent …
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Recent Scottish FA Pro Licence graduate Costinha is the latest guest on the Scottish Football Coaching Podcast. The former centre-back won the UEFA Cup and Champions League with Porto in consecutive years before collecting a runners-up medal with Portugal at the 2004 Euros. Here, he talks about his playing career and how the Scottish FA have helped…
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Livingston midfielder Marvin Bartley talks about learning from the likes of Eddie Howe and Neil Lennon in his career as he continues his journey on the Scottish FA Coaching Pathway. Speaking at home during the coronavirus lockdown, the 33-year-old Englishman discusses what he is doing to keep himself busy, what qualities he hopes to have as a coach…
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Since the turn of the new year, the Scottish FA Coach Education pathway has underwent an exciting restructure. National Goalkeeping Coach, Fraser Stewart discusses what impact this has on the goalkeeping coaching pathway and the appealing opportunity for aspiring goalkeeping coaches to undertake UEFA goalkeeping licences. He is joined by host, Lewi…
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After our presence at the United Soccer Coaches (USC) Convention in Baltimore earlier this year, Lewis Irons spoke to Andrew Gould (Head of Football Development), Brian McLaughlin (Scotland U17s & Performance School Manager), and Greig Paterson (Head of Coach Education & Performance) as they reflected on their time at the Convention, the benefits o…
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Prior to delivering a Tutor Training event for the Scottish FA, Greig Paterson and Lewis Irons caught up with Russell Earnshaw. A former international rugby player and coach, ‘Rusty’ now spends his time leading ‘The Magic Academy’ alongside colleague John Fletcher, and he spent time with us speaking candidly about his curiosity in trying to attain …
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The Scottish FA were extremely fortunate to welcome Nick Cox, Head of Academy at Manchester United to speak with our Pride Lab attendees, Performance School Coaches and Coach Education staff. As part of his recent visit, we were also able to record a podcast with Nick, when he joined Performance Director, Malky Mackay and Head of Coach Education, G…
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Head of Coach Education & Development at the Scottish FA Greig Paterson and Craig Joyce sat down to chat with Head of Goalkeeping Fraser Stewart who reflected on his coaching journey to date, how he 'turbo-charges' his learning in family circles, and how he aims to do the very best for the coach education and development of goalkeeper coaches and t…
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Head of Coach Education and Development at the Scottish FA Greig Paterson and Scottish FA Head of Football Development Andy Gould were joined by Boris Kubla from the Croatian FA Coach Education team. Host Lewis Irons led the discussion and found out from Boris how Croatia have gone about developing their players and coaches.…
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Steve Kean joined Craig Joyce & Greig Paterson to discuss his coaching journey and philosophies. Steve talks about his journey from player to coach. A journey that has taken him to playing abroad, managing in the Premier League and now Sporting Director. Steve recounts his experiences and how they help him help others on the Scottish FA coach educa…
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For the pilot episode of the Scottish Football Coaching Podcast we got Scottish FA Performance Director Malky Mackay, Head of Football Development Andy Gould and Head of Coach Education & Development Greig Paterson round the table to talk about their recent trip to America and what they took away from the visit that can help other coaches. This Rou…
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