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Borrell Podcasts

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Hear two of the nation's brightest and sought-after advertising analysts -- Corey Elliott and Gordon Borrell -- identify the latest trends and make their predictions. This fast-paced podcast runs about 20 minutes and focuses on trends in local media, advertising, and marketing. The show typically touches on three or four topics, occasionally features a guest, and is always seasoned with critical analysis and wit.
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Visibility platform for local women business owners that cuts through the marketing speak to their raw and vulnerable stories of why they do what they do. Rising Together exists to shift the narrative from competition to collaboration, from scarcity to stewardship, and from polished perfection to vulnerable truth. Rising Together is built on 3 core pillars: celebration and collaboration over competition, resourcing and visibility for women-led businesses, and the power of vulnerability to cr ...
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Guests, chat, laughter, and of course playing Pop Cricket; where the guests take on Pete to try and come up with the same score from their Top 10s. In this game, if your songs contain legs you score runs, if not it's a wicket. With Pete trying to 'catch them out', how pedantic can it get?
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show series
 
In this raw and deeply relatable conversation, I sit down once again with Jenn Borrel — sewing educator, creative, and one of the most thoughtful humans I know — to talk about perfectionism: where it comes from, how it shows up, and why so many of us struggle with it more than we realize. This episode grew out of a real-life moment between us — one…
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In this deeply honest and compassionate conversation, I sit down again with the No B.S. Therapist for Moms, Kris Hernandez to explore the identity shifts that come with motherhood — and why those shifts feel so disorienting, emotional, and transformative. We talk about how becoming a mother can activate old wounds, reshape our relationships, and br…
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From lessons learned at MTV and AOL to what genuinely keeps him up at night as CEO of iHeart, this interview with Bob Pittman offers a rare, straight-talk look at the future of radio, audio, and media leadership from one of the industry’s most influential figures. Corey & Gordon weigh in on the notion that, in a world focused on AI, this CEO sees m…
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Join Emma Mulvany on the Rising Together podcast as she chats with Beth Schneider, a talented creative designer and entrepreneur. Discover Beth's inspiring journey from interior architecture to launching her own graphic design business. Learn about her creative process, the importance of community, and her future aspirations. Explore Beth's insight…
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Despite decades of digital innovation, advertisers still struggle to measure whether their marketing truly works. Corey & Gordon discuss new survey findings showing that vanity metrics like clicks and "likes" fail to provide real ROI clarity. They interview GroundTruth CEO Rosie O’Meara, who describes a solution: linking precise mobile-based locati…
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In this soulful conversation, I sit down with Gina Martirano — yoga teacher, Reiki practitioner, and founder of Empathic — to explore what it really means to build a business rooted in empathy, intention, and community. We talk about her journey from corporate burnout to curating a shop that uplifts women-owned, minority-owned, family-owned, and sm…
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In this deeply nourishing conversation, I sit down with Maya — holistic skincare founder, aesthetician, face yoga instructor, and one of the original spark-lighters behind this podcast — to explore what it truly means to reconnect with our feminine nature. Maya shares her journey from medical-spa aesthetics to holistic skincare, and how becoming a …
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While Target, Kroger, and Walmart and other bit stores create their own retail media networks, Paypal plans to one-up them all by democratizing things. Corey & Gordon offer their thoughts on Paypal's plan to facilitate ad placement on millions of SMB websites, sending ad revenue to those small businesses. The episode features an interview with the …
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In this heartfelt episode, I sit down with Kris Hernandez, LCSW, Founder of Olive Branch Mental Health and host of the Mom Recharge podcast where she brings her work as the No BS Therapist to life. Together we talk about redefining what therapy, motherhood, and self-care can look like when we lead with honesty and humanity. From her years working i…
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In this episode of Local Marketing Trends, Gordon & Corey dive into Amazon’s move into the audio landscape. As Amazon forges partnerships with Spotify, SiriusXM, and traditional AM/FM radio groups, the e-commerce giant is redefining how SMBs can buy geotargeted audio commercials. Gordon sits down with Amazon DSP director Meredith Goldman to explore…
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What's Amazon doing in the local advertising space? Beyond offering geotargeted video and display ads on its own massive network, will Amazon make purchasing a radio, TV, or newspaper ad as simple as its "BUY NOW" button? In this episode, Gordon & Corey take their questions to Jennifer Mock Donohue, a former local radio and TV executive now heading…
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In this heartfelt conversation, I sit down with Lyndsay Hoffman, NP - Nurse Injector and Owner of LTH Beauty in Mount Prospect, IL - to talk about what it really means to redefine beauty from the inside out. Lyndsay shares her courageous leap from full-time nurse practitioner in a major healthcare system to becoming a solopreneur in the world of me…
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Ready to ditch the hustle - but not your ambition? In this powerful mini class, I introduce the Rhythm & Results Roadmap - a soul-aligned, seasonal approach to business that helps you grow with intention, energy, and impact. Originally created as a private audio resource, this episode is now part of the podcast because it lays the foundation for my…
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Could a radio company that snubbed digital advertising for two decades wind up with the industry's winning strategy? This episode features an interview with Saga Communications CEO Chris Forgy, who forsees a steep decline in radio advertising and an aggressive digital sales effort aimed at reviving it. Stay in the loop with all things Borrell when …
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This week, I sit down with Jenn Borrell, founder of And Sew On, a stitch studio bringing sewing, embroidery, knitting, crochet, and all things fiber arts to Arlington Heights and beyond. Jen shares how a childhood of cross-stitch with her mom, a 17-year career in metadata and taxonomy, and one loud nudge from intuition led her from corporate burnou…
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Welcome to the very first episode of Rising Together: Local Women Leading Differently! In this solo kickoff, host Emma Mulvany shares the story behind the podcast and the movement it represents. Born out of coffee chats with local women entrepreneurs, Rising Together exists to shift the narrative from competition to collaboration, from scarcity to …
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