Best Boosting Profits In Floristry Podcasts (2025)

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The 5 Minute Flower Boss Reset 💪 20:01

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6d ago20:01

20:01

This is my super-easy and helpful way to set a new course for your business — without the overwhelm. You don't have to wait until next year/next quarter/next week to reset, you can start and be finished this afternoon 🥳 Free Success Masterclass for Florists 🎉 Feeling stuck or overwhelmed in your floral business? In this 30-minute free masterclass, …

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It Took Me 15 Years to Learn What I'll Tell You in 35 Minutes 😎 36:14

14d ago36:14

36:14

AI tools such as ChatGPT have literally changed the game for business owners. Knowledge that used to take years to learn is now at your fingertips. Join me for this episode where I show you how to use ChatGPT to create a business and marketing plan in minutes... 🥰 [FREE] Masterclass for Florists 🎉 Feeling overwhelmed in your floral business? Stop s…

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How Often Should Flower Shops Post to Instagram? 🧐 23:23

21d ago23:23

23:23

Deciding how often to post to Instagram trips up many florists. Let's talk about how we can WIN the Insta game by following a strategy that's unique to our industry. [FREE] Masterclass for Florists 🎉 Feeling overwhelmed in your floral business? Stop second-guessing yourself and start growing with clarity and confidence! ✨ In this 30-minute free mas…

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5 Entrepreneur Books I Can't Stop Reading 📚 25:08

28d ago25:08

25:08

I LOVE learning and especially enjoy books about entrepreneurship and personal growth. Here are my five (ok six) most-favorite books that changed the game for me: Personality Isn't Permanent https://amzn.to/41qORxF Big Magic https://amzn.to/41qORxF The Artist's Way https://amzn.to/4mq4GNo Fire Starter Sessions https://amzn.to/4laCahw The Creative A…

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How to Sell Big Budget Floral Designs 💐 24:15

1M ago24:15

24:15

Selling high value designs isn't about being the best designer out there. Instead, it's about having the right strategy so join me today as I walk through the essential ingredients. 🥰 [FREE] Masterclass for Florists 🎉 Feeling overwhelmed in your floral business? Stop second-guessing yourself and start growing with clarity and confidence! ✨ In this …

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Is Retail Dead? 🤷‍♀️ 22:48

1M ago22:48

22:48

No doubt any florist with a brick-and-mortar retail shop has asked themselves this question. So jump into today's episode and let's discuss the current state of retail floristry. 🥰 [FREE] Masterclass for Florists 🎉 Feeling overwhelmed in your floral business? Stop second-guessing yourself and start growing with clarity and confidence! ✨ In this 30-…

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5 Florist Profit Strategies to Know 👍 20:39

2M ago20:39

20:39

Working smarter, not harder — today I share five ways you can apply the 80/20 principle in your flower business to get better results. 🥳 [FREE] Masterclass for Florists 🎉 Feeling overwhelmed in your floral business? Stop second-guessing yourself and start growing with clarity and confidence! ✨ In this 30-minute free masterclass, you’ll discover the…

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Is it Worth the Investment? 💸 19:27

2M ago19:27

19:27

It doesn't matter if something costs $10 or $10,000, spending money to grow your business can be stressful. How do you know it's worth it? In this episode I share three simple, but powerful questions to ask that will guarantee you get value for money every time. 🥳 [FREE] Masterclass for Florists 🎉 Feeling overwhelmed in your floral business? Stop s…

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Not Making Enough Money? Here's How to Fix It 🔧 17:53

2M ago17:53

17:53

In this episode, Kathleen discusses five common symptoms that keep florists stuck and shares ideas on how to solve them. 🥳 [FREE] Masterclass for Florists 🎉 Feeling overwhelmed in your floral business? Stop second-guessing yourself and start growing with clarity and confidence! ✨ In this 30-minute free masterclass, you’ll discover the 3 tools flori…

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Winning the Instagram Game in 2025 for Florists 🎉 17:54

2M ago17:54

17:54

Does playing the Instagram game leave you frustrated and disheartened? Join Kathleen for this episode where she shares essential tips on shifting your strategy from "vanity metrics" to optimizing for localized SEO — which is where the real power of Instagram lies for florists. 🥰 [FREE] Masterclass for Florists 🎉 Feeling overwhelmed in your floral b…

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The Online Catalog Strategy Every Florist Needs to Know 🏅 13:44

3M ago13:44

13:44

An online catalogue strategy that taps into buyer psychology will make ALL the difference! Learn how to increase your average order value with intentional pricing, categorized products, and compelling photos. 🥰 [FREE] Masterclass for Florists 🎉 Feeling overwhelmed in your floral business? Stop second-guessing yourself and start growing with clarity…

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5 Pricing Strategies That Work 🖐 16:22

3M ago16:22

16:22

Today I'm sharing five effective (and relatively easy!) pricing strategies that can help you increase your average order value. And the best part is you can take any one or all five and put them to work for your business this week. 🥰 [FREE] Masterclass for Florists 🎉 Feeling overwhelmed in your floral business? Stop second-guessing yourself and sta…

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How to Attract High-Value Customers to Your Florist Shop 🛍️ 20:21

3M ago20:21

20:21

When it comes to value, all customers are NOT created equal. 🤔 Listen in as Kathleen shares her insights on categorizing sales transactions to help you identify your most valuable customers. And, discover a simple, 30-day plan to optimize your product catalog, increase order value, and leverage the compound effect to drive growth. 🥳 [FREE] Mastercl…

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Should I Buy This Florist Business? 🧐 23:28

3M ago23:28

23:28

The decision to buy an existing flower biz can feel daunting. 🫣 But thankfully we can now leverage the amazing resources of AI to help us make informed decisions. In this episode, Kathleen discusses the essential steps to evaluate whether purchasing a florist business is the right move for you. 🥰 [FREE] Masterclass for Florists 🎉 Feeling overwhelme…

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I Reviewed 22 Florist Websites and Here’s What You Need to Know 💡 20:12

4M ago20:12

20:12

I recently reviewed 22 random florist websites across North America and found three common mistakes most of them were making. So in this episode, I'll reveal what those common mistakes were and show you how to correct them. 🥳 [FREE] Masterclass for Florists 🎉 Feeling overwhelmed in your floral business? Stop second-guessing yourself and start growi…

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The Profitable Florist Formula 👩‍🔬 27:15

4M ago27:15

27:15

In this episode, Kathleen shares her formula for turning a struggling florist into a high-profit business owner. Discover the three essential skills you need: embracing the entrepreneurial journey, mastering sales with simplicity, and implementing a rinse-and-repeat marketing plan. 🥳 [FREE] Masterclass for Florists 🎉 Feeling overwhelmed in your flo…

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How Much Money can Florists Really Make? 🤔 36:02

4M ago36:02

36:02

Are you a floral designer striving to boost your business's profitability? In this episode, Kathleen shares how to transition from struggling florist to high-profit business owner. This includes sharing her own bumpy journey that took her from corporate marketing executive, to being a highly UN-profitable florist, and finally to being a successful …

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Attracting Premium Clients with Simplicity & Strategy 🌸 14:16

4M ago14:16

14:16

Are you feeling bummed-out by non-committal clients and endless consultations that go nowhere? In this episode of the Thrive Podcast, host Kathleen Drennan shares three signs that you're attracting the wrong types of customers and provides practical solutions on what to do about it. If you're ready for more clarity, clients, and success in your bus…

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Simple Sales Strategies for Florists Who Want Bigger Value Orders 🥉 18:25

4M ago18:25

18:25

In this week's episode, Kathleen shares three powerful sales strategies to help florists increase their profits without adding any new tech or using pushy sales tactics that we all hate. Instead, learn about price anchoring, optimizing your website for maximum sales, and crafting messaging that connects with what your clients actually want. Because…

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The SECRET to Your Most Profitable Mother’s Day Yet 🤫 23:51

5M ago23:51

23:51

In this episode, host Kathleen shares her proven strategy to help floral designers streamline their approach to Mother's Day, ensuring a profitable and low-stress experience. Learn how to curate your online catalog, increase average order values, and avoid the pitfalls of offering too many options. The goal is to transform Mother's Day into a succe…

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Maximize Your Mother's Day Revenue—Without Burnout 😮‍💨 34:16

5M ago34:16

34:16

Ready to make this Mother’s Day your most profitable yet—without the burnout? In the first episode of my 3-part Mother’s Day Masterclass, I’m sharing the best sales strategies florists can use to streamline their approach and sell more premium designs. It's the definition of working smarter, not harder. If you’re tired of the chaos and want to feel…

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How This Simple 30-Day Plan Transformed My Floral Business (And Can Work for You Too) 📊 28:04

5M ago28:04

28:04

Big goals are exciting—but figuring out how to make them happen is a challenge. In this episode, I’m sharing the exact 30-day business plan that changed everything for me. It’s simple, actionable and designed to help you make real progress without the overwhelm. You’ll learn: How to break down your big revenue goals into monthly targets The power o…

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Attracting Bigger Budgets: How to Get Clients Who Value Your Work 💰 27:31

5M ago27:31

27:31

Tired of inquiries from clients with tiny budgets? Wish you could attract clients who actually value your work and are happy to pay higher prices? In this episode, I’m sharing the game-changing shifts that will help you attract dream clients who see your expertise, trust your process, and book without hesitation. You’ll learn: How the work you show…

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From Inquiry to ‘Booked!’—How to Streamline Your Wedding Sales Process 🤩 34:05

6M ago34:05

34:05

Tired of ghosting, endless back-and-forth emails and feeling stuck in a clunky inquiry process? You’re not alone. Many florists struggle with turning inquiries into bookings—without wasting hours on consultations or feeling like they need to "convince" clients to say yes. In this episode, I’m breaking down exactly how to simplify your wedding sales…

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Why Your Website Is Losing You Clients—Fix These 3 Mistakes Today 🥳 25:59

6M ago25:59

25:59

Is your website actually helping you book more clients—or is it quietly turning them away? Your website should be working harder than you, bringing in inquiries without you having to chase every lead. But if it's unclear, hard to navigate, or missing a personal touch, you're losing sales—without even realising it. In today’s episode, I’m breaking d…

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Why Posting Every Day Isn’t Working—The Instagram Strategy That Gets You More Sales 🎯 30:36

6M ago30:36

30:36

If you've been posting every single day on Instagram and still struggling to get inquiries, you're not alone. The truth? The best customers—the ones willing to pay premium prices—aren’t looking for more inspiration. They’re ready to take action. In this episode, I’m breaking down the real Instagram strategy that helps florists book more clients wit…

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Scared to Raise Your Prices? Here’s How to Charge More—And Hear ‘Yes!’ ✅ 27:07

6M ago27:07

27:07

If the thought of raising your prices makes you panic — this episode is for you. 💸 ✨ And, you’re not alone as I used to feel the exact same way. But once I cracked the code on profitable pricing, it led to so many more ‘a ha’ moments and even faster growth. In this week's podcast episode, I’m sharing my 3-step framework so you can confidently raise…

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How I Went from ‘Barely Booked’ to Consistent Dream Clients (Without Burning Out 😅) 29:37

7M ago29:37

29:37

Feeling like booking dream clients means running yourself into the ground with endless proposals, consultations, and price haggling? It doesn’t have to be that way. In this episode, I’m sharing 3 powerful shifts that will help you book out your floral calendar with ease, confidence, and profit—without the stress. You’ll learn: → How to set your pri…

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The Marketing Myth That’s Holding You Back (and what to do instead) 😀 25:19

7M ago25:19

25:19

Think you need to be famous in order to be successful in your florist business? Think again. In this episode, I’m busting the biggest marketing myth that keeps florists stuck in the content-creation hamster wheel—chasing visibility instead of focusing on what actually drives sales. I’ll walk you through a simple, high-profit marketing strategy that…

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How to Sell Wedding Flowers Without Competing on Price 🤫 37:31

7M ago37:31

37:31

Tired of feeling like you have to lower your prices just to book wedding clients? In this episode, I’m breaking down exactly how to sell wedding flowers profitably —without discounting or competing on price. 🥳 You’ll learn the key shifts that help you attract high-quality clients, position yourself as the go-to florist, and confidently charge what …

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Price It Right: 3 Strategies for a High-Profit Valentine's Day 🎉 33:33

7M ago33:33

33:33

Want to know the secret to making Valentine's Day feel less overwhelming AND more profitable? (Hint: It's not about working harder) 😅 In this episode, I'm sharing three powerful strategies that will help you: Work smarter (not harder) this Valentine's Day Increase your average order value without working more hours Create space for those dream clie…

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Valentine’s Day 2025: Let’s Make It Your Most Profitable Year Yet 🥰 43:10

7M ago43:10

43:10

Imagine a Valentine's Day where you feel completely in control. You know exactly what you need to do to attract high-value clients, your wholesale order is locked in and you’re excited to wake up on the day and delight your customers. If you're a florist ready to experience a stress-free Valentine's Day, while maximising your profitability, this ep…

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Say Goodbye to Price Shoppers — How to Attract Clients Who Value Your Work 🛒 37:44

8M ago37:44

37:44

If you're getting too many price shoppers knocking at your door, this is the episode for you. I'll share some of my best tips for decreasing the number of PRICE driven customers and increasing the number of VALUE driven customers. 🥳 [FREE] Masterclass for Florists 🎉 Feeling overwhelmed in your floral business? Stop second-guessing yourself and star…

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Optimise Your Online Catalogue for More Sales: The 6x6 Strategy 🎯 25:01

8M ago25:01

25:01

This is a simple and effective strategy for setting up your online catalogue to deliver more sales 🤗 [FREE] Masterclass for Florists 🎉 Feeling overwhelmed in your floral business? Stop second-guessing yourself and start growing with clarity and confidence! ✨ In this 30-minute free masterclass, you’ll discover the 3 tools florists use every day to m…

1
From Reflection to Action — Crafting Your Best Year 👩‍🎨 31:12

8M ago31:12

31:12

How I'm "planning" for next year and why 2025 is going to be amazing 🎉 [FREE] Masterclass for Florists 🎉 Feeling overwhelmed in your floral business? Stop second-guessing yourself and start growing with clarity and confidence! ✨ In this 30-minute free masterclass, you’ll discover the 3 tools florists use every day to make more money, stay focused, …

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Marketing for Florists in 2025 — Trends to Know 💡 33:45

8M ago33:45

33:45

The new year is coming 🥳 And it's a great time to realign your marketing so that it attracts good customers and brings in more revenue. 🥰 [FREE] Masterclass for Florists 🎉 Feeling overwhelmed in your floral business? Stop second-guessing yourself and start growing with clarity and confidence! ✨ In this 30-minute free masterclass, you’ll discover th…

1
Navigating Rejection as a Florist (Flower Boss Secrets) 😉 23:30

9M ago23:30

23:30

Being told "no" is something every florist is going to hear...a lot. So why does it trip us up so much? Listen in to today's episode where I share some powerful, yet simple, strategies for navigating rejection. 🥰 Jack Canfield's book The Success Principles [FREE] Masterclass for Florists 🎉 Feeling overwhelmed in your floral business? Stop second-gu…

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How I Learned to Sell with Confidence as an Introverted Floral Designer 🫣 27:39

9M ago27:39

27:39

The word "selling" alone strikes fear into most introvert's heart. I know it did mine! But selling is simply a skill to be learned, just like so many others every floral designer has mastered along the way. 🥳 [FREE] Masterclass for Florists 🎉 Feeling overwhelmed in your floral business? Stop second-guessing yourself and start growing with clarity a…

1
3 Instagram Posts that Increase Flower Sales 😚 28:13

9M ago28:13

28:13

When in comes to Instagram, we florists get to play a different game rather than chasing Likes and Followers. Join me as I share the three foundational posts that every florist needs in their feed. [FREE] Masterclass for Florists 🎉 Feeling overwhelmed in your floral business? Stop second-guessing yourself and start growing with clarity and confiden…

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What's Working in Floral Instagram: The 24/7 Sales Strategy You Need 🤩 25:18

9M ago25:18

25:18

You've probably been using Instagram forever but is your strategy right? Join me as I talk through my time-tested approach for making Insta work for your floral business. 🥳 [FREE] Masterclass for Florists 🎉 Feeling overwhelmed in your floral business? Stop second-guessing yourself and start growing with clarity and confidence! ✨ In this 30-minute f…

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3 Changes You Can Make This Weekend For More Online Sales 🥉 21:06

10M ago21:06

21:06

I’m sharing three simple yet powerful changes you can make this weekend to attract more clients, increase revenue, and build a more profitable business. 🥳 [FREE] Masterclass for Florists 🎉 Feeling overwhelmed in your floral business? Stop second-guessing yourself and start growing with clarity and confidence! ✨ In this 30-minute free masterclass, y…

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Should I Have Pricing on My Website as a Wedding Florist? 🤔 23:15

10M ago23:15

23:15

If you’ve ever wondered whether adding a price list to your website is the right move for your wedding business, you’re not alone. In this week's podcast episode, I’m diving into the advantages and disadvantages of posting pricing on your website, specifically for wedding clients. We’ll discuss how a price list can impact your client inquiries, att…

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Unlock Premium Wedding Enquiries with this 3-Step Plan 💍 25:14

10M ago25:14

25:14

Ready to attract luxury wedding clients and elevate your floral business? In this episode, I'm sharing my 3-step plan to position yourself as the 'go-to' florist for high-end weddings. 🥳 [FREE] Masterclass for Florists 🎉 Feeling overwhelmed in your floral business? Stop second-guessing yourself and start growing with clarity and confidence! ✨ In th…

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Higher Profits: Cash Flow Essentials for Ambitious Florists 🚰 23:19

10M ago23:19

23:19

Imagine having complete clarity over your finances, knowing what's coming in and going out, and building consistent, predictable profits. 🤔 The secret? Shift your focus. Most florists believe more clients is the secret sauce to increased profits...but it's actually learning to master your cash flow. And that's exactly what we're going to dive into …

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High Profit Pricing: The Floral Designer’s Guide to Growth 💰 31:29

11M ago31:29

31:29

Wondering if you’re charging enough for your floral designs or feeling hesitant about raising your prices? In this episode, I’m sharing four key steps to help you price with confidence and grow a profitable business. 🤑 We’ll cover how to know your numbers, overcome emotional pricing blocks, shift your perspective on pricing, and be intentional with…

1
From Passion to Profit: How to Make Your Floral Business Financially Strong 💪 21:36

11M ago21:36

21:36

Turning your passion for flowers into a profitable business is the dream for many florists, but how do you make it a reality? 🤔 In this episode, we’re talking about the steps to transform your floral business from a passion project into a financially strong, sustainable company. I’ll walk you through the key strategies that have helped me and my cl…

1
Win the Marketing Game For Florists 🥇 (How to Attract Dream Customers Right Now) 31:24

11M ago31:24

31:24

In this episode, we’re diving deep into how you can win the marketing game as a florist and start attracting dream customers consistently. If you’re ready to stop chasing low-budget clients and instead bring in high-value, appreciative customers, this is the episode for you! I’ll be sharing my 3-step blueprint to get your business noticed by the ri…

1
The Confidence Code: How I Learned to Sell My Floral Designs Fearlessly 😊 21:41

11M ago21:41

21:41

In this episode, I’m sharing the game-changing strategies that helped me conquer my fears and step into confident sales as an introverted floral designer. 🎉 I’ll walk you through how I shifted my mindset, started selling my dream designs with ease, and learned to talk about pricing without hesitation. 😳 If you’ve ever struggled with self-doubt or f…

1
Nail Your Wedding Consults: 5 Game-Changing Tips for Florists 🚀 26:45

11M ago26:45

26:45

Let's get you closing more enquiries with wayyyyyy less effort! In this episode, we dive into the 5 game-changing tips that will help you master your wedding consultations so you can increase your close rate and make more money. 🥳 If you're a florist on a mission to work smarter, not harder, this is the episode for you. Kathleen's unique perspectiv…

1
The Path to More High-Value Floral Orders 💰💰💰 25:51

12M ago25:51

25:51

In this episode, we dive deep into the strategies you can use to attract more high-value clients and secure bigger orders. 🥳 If you're tired of small, low-margin jobs and want to know how to elevate your floral business with more profitable bookings, this episode is for you. I’m walking you through my exact process and sharing my 6-step framework s…