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Book Summaries by Wise Words

Jes Oliphant & Tristan Alexander

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Book summaries, reviews and discussions. We aim to teach the big ideas from the most popular non-fiction books. We cover a wide-range of topics including, psychology, communication, personal development, habits and much more. Our aim is to make sure you learn more in less time. If you enjoyed our podcast make sure to check out our other content on our website: https://wisewords.blog/
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A Year of Big Books

A Year of Big Books Podcast

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In a day and age of fast paced and brightly colored media on glowing screens, there sits the big book. It is more than a door stop or a place to hide valuable items. But in fact, what can one say about big books? That for some odd reason we either love them or hate them? Why is that? What is the appeal of a big book, yet also the hindrance? Are big books important? Why? And why must they be so heavy? Literally. But also figuratively. In 2017, I have challenged myself to read only big books o ...
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We Don't PLAY! Best SEO Podcast for Digital Marketing and Online Marketing Businesses

Favour Obasi-Ike | SEO Expert in AI, Digital Online Marketing and Pinterest (2025)

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The Best SEO Podcast for Digital Marketing and Online Marketing! Join Favour Obasi-Ike, SEO Expert, as he reveals actionable AI strategies and SEO tactics to help businesses monetize their email lists and optimize online presence with audio marketing. Expect insights on Google SEO, Pinterest SEO, AI SEO, Podcast SEO and Mastering SEO Tactics for Technical SEO, Pinterest SEO, local needs, and authoritative interviews! Looking for marketing trends you need to know in 2025 or AI marketing for s ...
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Head Space and Timing Podcast

Duane K. L. France, MA, MBA, LPC

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The psychological impact of military service is well known but less understood. Every Tuesday and Thursday, join combat veteran and clinical mental health counselor Duane France as he interviews mental health professionals, veterans, and those who support them about mental health and wellness. If you want to understand more about service member and veteran mental health, then this podcast is for you.
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Ultra Summer Pinterest SEO Strategies: Content Optimization Planning with SEO Expert, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Favour Obasi-ike, MBA, MS⁠⁠ This episode's discussion centers on leveraging Pinterest for enhanced business visibility and SEO, emphasizing its role as a powerful, often underestimated visual search engine. Favour highlights strategic content optim…
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Listen to the quick deep AI conversation dive on how to achieve Ultimate Summer 2025 Pinterest SEO success with Content Optimization strategies that will help you scale as a business! See you in the next episode with SEO Expert, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Favour Obasi-ike, MBA, MS Digital Marketing Resources: >> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠…
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Decoding Google SEO: Website Optimization Best Practices for Businesses and Brands with SEO Expert, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Favour Obasi-ike, MBA, MS⁠ Favour emphasizes that Google's search functionality extends beyond keywords, leveraging AI and algorithms like Google Mera to understand user intent and facilitate conversational searches. He explains the im…
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SEO Optimization for Business Websites: SEO, AI, for High Market Authority with SEO Expert, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Favour Obasi-ike, MBA, MS From this episode, Favour had audio Marketing Clubhouse audio roundtable session, where we discuss crucial aspects of Search Engine Optimization (SEO) for websites, particularly focusing on new and established online p…
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Spotify Internal Linking for Podcasts, Music Playlists and Audiobooks - Did You Know This? 👀 [2025 Podcast Guide with SEO Expert, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Favour Obasi-ike, MBA, MS 🎙️ Podcast Seriously: Mastering Spotify and Building Your Audio Brand This SEO podcast episode introduces a new Spotify feature allowing internal podcast linking, which enables crea…
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Website Value Enhancement: SEO Tactics for Brands to Stop Doing SEO Backwards - Join SEO Expert, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Favour Obasi-ike, MBA, MS In this SEO podcast episode, offers guidance on Search Engine Optimization (SEO), primarily focusing on common mistakes and effective strategies for improving online visibility. It emphasizes the importance of a for…
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Welcome to Season 11! 🎉 Meet Matthew Mellinger 📈 The Google Search Console Analytics Alternative: SEOGets.com, Co-founder! In this episode, Co-founder Matthew Mellinger discusses SEOGets.com, a tool designed to enhance the utility of Google Search Console data. FAQs about SEOGets.com What is SEOGets.com and who founded it? SEOGets.com is a powerful…
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In this podcast episode, Favour Obasi-ike, MBA, MS, previews Season 11 of the "We Don't PLAY" podcast, highlighting upcoming changes like new background music composed by the host and the reintroduction of interviews with guests such as Co-Founder, Matthew Mellinger from SEOGets. Favour shares personal updates including their music career as "Flaev…
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SEO Explained: Ready to Dominate Artificial Intelligence (AI) Search Results? - Join SEO Expert, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Favour Obasi-ike, MBA, MS In this episode, Favour emphasizes that Search Engine Optimization (SEO) is not dead, but rather evolving, particularly with the rise of Artificial Intelligence (AI) in search. They advocate for businesses to dominat…
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2025 SEO Explained: What Are SEO, AIO, GEO, AEO, SXO? 🧠 AI Conversations with SEO Expert, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Favour Obasi-ike, MBA, MS In this episode, from Clubhouse discussion from a marketing club, focusing on the evolving landscape of search engine optimization (SEO). We explain various "O" terms like AIO, GEO, AEO, and SXO, emphasizing that while they …
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Your Comprehensive SEO Checklist for Ultimate Business Growth - Save This Episode For Future Reference with SEO Expert, ⁠⁠⁠⁠⁠⁠⁠⁠⁠Favour Obasi-ike, MBA, MS⁠ In this episode, Favour focuses on Search Engine Optimization (SEO) and its importance for online visibility and business growth. They break down an SEO checklist, emphasizing fundamental elemen…
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📌 Pinterest Power: Accelerating Your Marketing with Visual Search SEO Expert, ⁠⁠⁠⁠⁠⁠⁠⁠Favour Obasi-ike, MBA, MS Favour Obasi-Ike approaches Pinterest as a powerful visual search engine rather than just another social media platform. He underscores its unique advantage in driving long-term visibility and lead generation, unlike more ephemeral platfo…
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🎙️ The Power of Voice Branding and Vocalizing Your Keywords with SEO Expert, ⁠⁠⁠⁠⁠⁠⁠Favour Obasi-ike, MBA, MS⁠⁠ In this episode, we cover extensive discussion on voice branding through podcasting, emphasizing its significance for business owners and content creators. I highlight how vocalizing keywords through podcasts acts as a powerful SEO optimi…
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SEO Visibility for Better Business Structure with SEO Expert, ⁠⁠⁠⁠⁠⁠Favour Obasi-ike, MBA, MS⁠ In this SEO visibility episode, Favour emphasizes the crucial role of strategic business structure and SEO visibility tactics for online success. The core idea revolves around distributing content across various digital platforms, asserting that a strong …
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🕸️ Website SEO: Wix vs WordPress vs Shopify vs Squarespace with SEO Expert, ⁠⁠⁠⁠⁠Favour Obasi-ike, MBA, MS This episode extensively discusses Search Engine Optimization (SEO) fundamentals, particularly for websites built on platforms like Wix, WordPress, Shopify, and Squarespace emphasizing the critical role of structured data and blog tags for imp…
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Search Engine Optimization (SEO) Fundamentals: On Page SEO, Off-Page SEO, and Technical SEO for Best Marketing Visibility on Search Algorithms with SEO Expert, ⁠⁠⁠⁠Favour Obasi-ike, MBA, MS In this episode on "SEO Fundamentals", Favour discusses the critical role of Search Engine Optimization (SEO) in online visibility for business growth and long-…
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The Podcast SEO Blueprint for Branding and Business Growth with SEO Expert, Favour Obasi-ike, ⁠⁠⁠Favour Obasi-ike, MBA, MS In this episode, we start an in-depth guide to podcast SEO for 2025-2026, emphasizing strategies for business growth through podcasting. It outlines the "low effort, high impact" approach, highlighting the importance of wide di…
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Maximize ROI: SEO vs PPC Strategies for Business Growth with SEO Expert, ⁠⁠Favour Obasi-ike, MBA, MS In this enlightening episode, we delve into the ROI strategies of SEO versus PPC, equipping businesses with the knowledge on how to optimize their advertising efforts. SEO, known for its long-term benefits, plays a critical role in building website …
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Pinterest SEO Hacks: Drive High-Quality Traffic, Leads, and Sales with SEO Expert, ⁠Favour Obasi-ike, MBA, MS In this episode, we cover barrier-free information on marketing trends you need to know in 2025 using Pinterest SEO as a powerful, yet often underestimated, tool for driving traffic, leads, and sales for businesses. I highlight Pinterest's …
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🤖 AI SEO Secrets: Better Online Marketing Results with SEO Expert, Favour Obasi-ike, MBA, MS In this episode, I explore the intersection of Artificial Intelligence (AI) and Search Engine Optimization (SEO), emphasizing how integrating AI into websites through code and scripts is becoming crucial for online visibility. I highlight the importance of …
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🤔 AI SEO: Local Capture, Etheo.co, and Podcast Strategy with SEO Expert, Favour Obasi-ike, MBA, MS In this episode, ⁠Favour Obasi-ike, MBA, MS⁠ discusses SEO (Search Engine Optimization) and its evolving landscape, particularly in the realm of AI (Artificial Intelligence) and voice search with a new tool! I introduce a "trio" of concepts: Local Cap…
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In this episode, Favour Obasi-ike, MBA, MS offers comprehensive advice on mastering Search Engine Optimization (SEO) for businesses of all sizes. This episode focuses on the importance of strategic content creation, including evergreen and seasonal articles that foster brand equity through affiliations and provide valuable information to users. Key…
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📈 Email List Monetization: Community, Content, and Connection Email marketing strategies for businesses, emphasizing the importance of monetizing email lists stress-free. The speakers discuss the necessity of a professional email address linked to a domain, and the value of a well-maintained email list that includes other businesses. Key advice inc…
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Learn how Google Search Console helps businesses maximize site visibility and monetize email lists. In this episode, we discuss the critical role of Google Search Console and SEO Gets for establishing a strong online presence and driving business growth. We highlight how these tools enable businesses to track website performance, understand user be…
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In this episode, we dive deep into the Six Pillars of SEO for digital marketing business success; an essential ultimate guide for anyone looking to enhance their digital presence for evergreen sustainability online. Hosted by Favour Obasi-ike, MBA, MS, we’ll explore how mastering these strategies can elevate your online marketing efforts and drive …
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🌐 Website Foundations for AI Visibility and Authority SEO with ChatGPT conversations from this Clubhouse audio replay will help you focus on marketing and online visibility for AI indexing. I emphasize the crucial role of having a website for businesses and individuals aiming to be found and highly ranked on platforms like ChatGPT. (You need a webs…
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Clubhouse Plus Subscription: Joining or Nah? Breaking Down $4.99/mo or $49.99/yr on Clubhouse App (Explained) with Favour Obasi-ike This Clubhouse Plus conversation primarily discusses the new Clubhouse Plus subscription, outlining its features such as anonymous room entry, multiple profile links and images, and profile view tracking. The participa…
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🆕 Maximizing Clubhouse with Plus Features: This conversation within the Clubhouse app, primarily discussed the newly launched "Clubhouse Plus" subscription. I enthusiastically highlighted the features like increased profile links, the ability to use multiple profile pictures, the option to listen anonymously in rooms, and crucially, the addition of…
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🗣️ Serious Podcasting for Business Success! (For Serious People Only) Learn SEO for podcasts using seo tactics and marketing best practices that improve your digital audio content delivery with timeless content which ultimately improves your voice branding online. From curating local content to international content, your workflow optimization will…
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🔍 Mastering SEO with Essential Questions This Clubhouse audio recording, focusing on "Top questions business owners ask SEO specialists," provides guidance on how businesses can find and evaluate SEO specialists. I stress the importance of a well-structured website as a foundational asset before pursuing SEO. Key topics covered include the need to …
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Google Search Engine Optimization (SEO) vs Pinterest Search Optimization (SEO) for Businesses focuses on the importance of search engine optimization (SEO) for businesses, contrasting Google SEO and Pinterest SEO. I emphasize that Google is used for high-intent searches (immediate answers), while Pinterest is used for planning and discovering inter…
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Meet Cameron Richards, an honest and hard-working New York State licensed massage therapist and owner of Somatic Massage Therapy. Did you know that the Greek word "Somatic" means relating to the body, especially as distinct from the mind. Cameron shares his origin story in the field, explaining how a job loss led him to pursue massage therapy despi…
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Earned media opportunities for SEO (Search Engine Optimization) and PR (Public Relations), specifically discussing how to create "power pages" on your website is in this episode. Focusing on the importance of having a strong online presence to leverage media features effectively, emphasizing that sending traffic to your own website first is crucial…
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Decoding Digital Visibility Through Keywords This discussion centers on the importance of keywords in online visibility and search engine optimization (SEO) emphasizing that keywords are the "keys" people use to find information, products, and services online, comparing them to keys for a car or house. The conversation highlights the need for busin…
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This podcast conversation between Favour Obasi-ike and Igor SF Walker focuses on Igor's transformative life journey, detailing his experiences surviving the Bosnian War, pursuing a career in healthcare data analytics in the U.S., and undergoing a personal crisis that led to a radical shift in his perspective and pursuits. He discusses concepts of s…
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This seo guides session focuses on audio advertising versus video advertising highlighting the importance of strategic ad placement and targeting over the sheer amount of money spent, emphasizing that research and data analysis are crucial for success. P.S. Vibe's web link 🔗 has an affiliate link as a Vibe partner. Examples of platforms like Spotif…
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🔗 Backlinks: SEO Power and Feed Optimization in 2025 This topic focuses on the strategic importance of backlinks for search engine optimization (SEO) emphasizing that backlinks act as "votes" for a website, boosting its credibility and visibility to search engines like Google. Ethical "white hat" SEO practices for earning backlinks are advocated ov…
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The top AI video generators anticipated for 2025 is all here. It evaluates various tools, highlighting their best uses, platform availability, free plan options, and unique features. They compare generators like Sora, Runway, and Synthesia, noting their strengths in areas such as ease of use, customization, and specific AI capabilities like avatars…
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🏗️ Structuring Your Online Business for Interactive Growth This audio recording features a Clubhouse session from the Marketing Club focusing on business structuring online for interactive engagement. We discussed the importance of a solid online foundation, particularly websites, for attracting and retaining customers. Key themes include search en…
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This podcast episode is special! Listen to my brother, Goodnews Obasi-ike break down the concept and vision of his first book (now available on Amazon) Buy Now on Amazon: Overcoming Identity Crisis: Through the Lens of a 21st Century Pastor's Kid This is a conversation between brothers (us) where Goodnews Obasi-ike discusses his book, "Overcoming I…
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Useful Not True Book Summary | Why Truth Doesn’t Matter as Much as You Think What if the question “Is this true?” is the wrong one to ask? In Useful Not True, Derek Sivers flips the script on how we think about truth, beliefs, and reality. Instead of obsessing over what's factually accurate, Sivers asks a more powerful question: Is this belief usef…
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This episode discusses strategies for converting website visitors into subscribers by emphasizing the importance of valuable content and consistent engagement. I highlight the significance of understanding visitor behavior, utilizing tools like happierleads.com for backend data, and implementing frontend methods like pop-ups. Updating website conte…
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This podcast episode discusses the concept of "power pages" as a crucial SEO tactic for generating consistent website traffic and fostering long-term audience loyalty. I explain that power pages are comprehensive, in-depth resources on specific topics, utilizing various media formats like text, audio, and video to cater to different learning styles…
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This 🚀 Demystifying SEO Course Review: Video Testimonial with Soda Khan, podcast host on The Success Palette show, features a testimonial from Soda Khan who recently completed the Demystifying SEO course led by Favour Obasi-ike from ⁠Work and PLAY Entertainment⁠. >> [Course Link Here] << She emphasizes that while advertised as an SEO course, the co…
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The Comfort Crisis Book Summary | Why Discomfort is the Key to Growth Michael Easter’s The Comfort Crisis isn’t just a wake-up call—it’s a blueprint for reclaiming strength, resilience, and purpose in a world obsessed with ease. In a time when everything is designed for comfort, Easter challenges us to do the hard things, get uncomfortable, and red…
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🍽️ Restaurant SEO: Connecting Food and Online Visibility This Clubhouse audio discussion centers on search engine optimization (SEO) strategies specifically for restaurants. I bring up the importance of a restaurant's online presence, particularly a website, and its connection to search engines and review platforms. Key topics include optimizing we…
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🎙️ CEO Marketing: SEO for Business Growth This audio recording explores CEO marketing through search engine optimization strategies for business growth. I emphasize the importance of CEOs actively engaging in marketing and leveraging SEO not just on search engines like Google, but across various online platforms. A key strategy discussed is ensurin…
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📢 Creating Demand: The Foundation of Marketing and Leads using demand generation and lead generation This audio recording captures a live Clubhouse discussion centered on demand generation as a crucial element preceding lead generation in marketing. We emphasize the importance of creating interest and awareness before expecting leads to materialize…
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Better Small Talk Book Summary | How to Go From Awkward to Effortless Conversations What if small talk didn’t have to feel fake, forced, or awkward? In Better Small Talk, Patrick King shows that anyone can learn to spark meaningful conversations, build real connections, and never run out of things to say—no charisma required. In this Book Summary, …
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Monetizing email lists through building genuine connections requires offering high value, solutions, and clear calls to action. We importance of email list segmentation for personalized targeting and navigating challenges posed by stricter inbox filtering from providers like Google and Apple. Utilizing the right email marketing platform with strong…
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