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High Intensity Business is a high intensity strength training and strength training business podcast offering content to help you realise your health goals, become a great personal trainer, and build a successful HIT business. Content includes training protocols, workouts, exercise science, nutrition, and biohacking. From a HIT business perspective, we cover personal training, coaching, startup, sales, marketing, operations, systems, hiring, scaling, etc. Guests include Dr Doug McGuff, Drew ...
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Can you really grow your strength training business into a $1-million studio with little to no advertising? Owen Dockham did just that with Live Oak Strength, and he returns (finally!) to the podcast to talk about how he did it, and how you can do it as well. We go over things like how to make minimal marketing work, how to keep your clients engage…
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Hey everyone, I just wanted to make a public apology to Doug Holland, the owner of Intelligent Exercise and an extraordinary HIT trainer and High-Intensity Training business owner, a man who has contributed so much value to the High-Intensity Training community and certainly to my audience in HIB. We made a mistake, so a few months ago, back in epi…
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Want to equip your strength studio with the best MedX HIT machines that help you attract and keep more clients? Eggert Barwich, the man behind MedX Europe, joins us to talk about his journey from engineering to manufacturing and improving on what Arthur Jones built with the original MedX machines. We go over how it all started, from the deals done …
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What if the real reason your strength studio isn't growing — or is even losing clients — has almost nothing to do with marketing, the leads you generate, or how many ads you run? Discover Strength CEO Luke Carlson returns to talk about 21 big things that he's seen in strength studios that kill revenue and what you can do to fix any holes you see in…
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What's it like to go from a personal trainer who got kicked out of a fitness club and then almost instantly go from 20 sessions a week to 60? That's the story of Sandbothe Strong Founder Anthony "Tony" Sandbothe, and buckle up — he's going after Million-Dollar Trainer Pete Cerqua's weekly workout session record! In this episode, we talk about what …
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Who is Mike Mentzer, really, and why is he considered so controversial? Prolific Author and High-Intensity Training Expert John Little returns to talk about the new book on Mike Mentzer: American Odysseus — why is it so important to know the truth about Mike Mentzer and everything that happened to him? John goes into Mike's confrontation with Arnol…
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What is it that makes a trainer so magnetic that clients just keep coming back for more, and how can you develop those qualities? In this episode, Bend Strength Lab Founder Sara Rufener shares how she developed her way of training clients that keeps them coming back for more… naturally. We talk about why being a great trainer means more than just g…
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Can you really turn your passion for strength training and helping people into a $40,000-a-month business? Here's somebody who's already done it: Quinn's Gym Founder Kevin Quinn joins us to talk about how he did that. It wasn't all smooth sailing, though, because he did run through some challenges that almost derailed his fitness journey, but he di…
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How can you or your clients keep getting stronger over time and still strength train progressively, even as we all inevitably get older? HIT Expert Matt Brzycki is Princeton University's Assistant Director of Campus Recreation and Fitness, and he joins the podcast to talk about high-intensity training for athletes and how you can continue making pr…
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What does it take to build a thriving HIT business that stands the test of time? Exercise Science LLC Founder Ryan Hall is an Award-Winning Strength Trainer, Master SuperSlow Trainer, and Body by Science Contributing writer. Ryan returns to the podcast to talk about the vital lessons he's learned over his amazing career as a HIT trainer and strengt…
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The Strength Forum is one of the most anticipated events of the year for anyone in high-intensity training — what do you need to know about it, and how can you attend? Discover Strength CEO Luke Carlson returns to talk about the upcoming event this November that gives you incredible opportunities to network with other HIT entrepreneurs, connect wit…
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Do you dream of scaling your strength studio without burning out or spending big on ads and marketing? In this episode, New Element Training Founder Andrei Yakovenko returns to share his journey into high-intensity training and how it sparked big changes for him, including how he scaled from one to three strength studios (and counting!). He goes in…
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What needs to happen and what should you say on the first time a potential client walks through your door? In part 4 of this HIT Garage Gym series, Million-Dollar Trainer Pete Cerqua walks you through how your initial consultation with a prospective client should go — how long should it be? How much should you explain? How many exercises should you…
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What would your strength training journey look like if you were doing all the right things, clients are flocking to you, and you're on the cusp of launching your own HIT studio? Umangg Sain is an experienced HIT personal trainer in India who has worked with some of the top fitness organizations and is a successful solo strength professional. We tal…
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Every HIT studio owner and personal trainer would love to have their phones ringing off the hook with clients asking to train with them, so how can you make this happen? In this episode, Cielo Consulting Founder Nubia Wilson explains how you can put powerful PR to work in driving clients to your fitness business and why this works (just ask Fred Ha…
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So you've planned and designed your new home-based HIT studio — how much should you charge clients? When should you raise your rates? How should you raise your rates (and should you worry about clients when you do)? In part 3 of this HIT Garage Gym series, Million-Dollar Trainer Pete Cerqua walks you through the most important things you need to kn…
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There is a quiet pandemic that's going on in the world that not enough people are talking about: chronic disease. More and more people are getting chronically ill, but what if the solution to heart disease, type 2 diabetes, and other chronic conditions has actually been there all along? In this episode, university lecturer, researcher, and physioth…
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So you've designed and built out your new garage-based HIT studio, and you're ready to get your HIT machines — which machines should you get first? Should you favor certain brands over others? Does the type of equipment matter if you like to train a certain way or if your type of clients have very specific needs? Million-Dollar Trainer Pete Cerqua …
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So you're ready to build your own garage-based HIT studio, but what exactly do you need to know to get started? In this first episode of a new series, Million-Dollar Trainer Pete Cerqua walks you through the first steps you need to take and all the things you need to know to lay the foundations of your new business properly, including knowing if yo…
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How can you build a successful HIT personal training business without your own HIT studio? Jeremy Amin has done it, and in this episode, we talk about how he's growing his client list while training in a big box gym. We go into some very specific – and highly effective – tactics that he has used to get more clients, from simple things like talk tri…
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So you've started getting good at getting strength training clients, but are you – or your trainers – doing things that drive business away without realizing it? Million-Dollar Trainer Pete Cerqua returns to talk about why your approach to client retention matters when it comes to building a successful fitness business and the things you can do rig…
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What do you need to know to get the most out of your MedX machines and give your strength training clients the best possible results? In this previously members-only episode, we're featuring award-winning trainer and MedX expert Bill Crawford, the founder of Basic Training in Scottsdale, Arizona. We go into detail on how to get the most in terms of…
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What's it like to leave a high-paying job in one of the greatest cities in the world so you can create a hyper-focused podcast serving High-Intensity Training business owners? That's exactly what Lawrence Neal, founder of the High Intensity Business podcast (formerly called Corporate Warrior) did, and it wasn't always smooth sailing. Dave Bess turn…
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What does it take to go from 1 studio to 1 million in revenue? Strength Evolution founder Patrick Ziebell joins us to talk about how he finally unlocked the path to success after being slow to grow. We talk about how important having the right focus is, using MedX Medical machines, working as a trainer versus working on the business, how he looks a…
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What's it like doing over a hundred client sessions a week, helping people get fit and fixing injuries caused by things like CrossFit? Salus Strength Founder Kyra Seiler talks about how she fixed her many injuries using high-intensity training and how she's helping many people do the same while getting in the best shape of their life. We go into ho…
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How quickly can you become a highly profitable personal trainer and HIT studio owner? TJ Milam is the founder of Premier Strength in Nashville, Tennessee, and he talks about his journey from starting out in Hollywood to starting his own High-Intensity Training Studio and getting 40 sessions right after opening. We go into the powerful customer serv…
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How does a world-class personal trainer give exercise instruction to clients? In this previously members-only Masterclass, Discover Strength CEO Luke Carlson dives deep into how to give the best exercise instruction for your HIT clients in painstaking detail - there's no wiggle room to let mediocrity slip into this one! We talk about what you need …
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What separates the average strength trainer and HIT business owner from the great ones, and what key lessons can you learn from the best in the business? Scott Savor is the CEO and Leadership Consultant at Uncommon Competitor, and on this episode, we talk about what every HIT professional needs to develop to become more successful sooner. We talk a…
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If you're a studio owner or a personal trainer looking for the best strength training business model for yourself, what should you choose? Discover Strength CEO Luke Carlson explains your options, the pros and cons of each, and the key factors you need to think about when deciding which model you should use for your fitness business. If you've been…
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Ever wonder what it takes to not just build a successful strength training business but do it so well that you get the chance to turn it into a franchise? MaxStrength Fitness founder Jeff Tomaszewski returns to talk about the biggest lessons he's learned about running a highly successful fitness business. We went into the importance of focus and si…
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Is pure SuperSlow the key to building an ultra-successful strength training business? Dagoberto "Bert" Vila returns to the podcast to talk about how he has used the SuperSlow protocol as a purist and a solo strength trainer and what lessons other HIT trainers and studio owners can learn from his experience. We go over his impressive numbers, workin…
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What would a strength studio from the future look like and how would it work? Spoiler alert: the future is happening right now, and there's a lot we can learn from it! Lucas Leal joins us to talk about how his strength training studio is using technology to train clients better and make operating a HIT business smoother, more efficient, and easier …
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Want to learn how to talk to your strength training clients like the experts do? Smart Strength Austin's Skyler Tanner talks about the most effective ways to answer some of the most common questions your prospects and new clients might have, like whether cardio is necessary or not, the right training frequency, how to fix saggy skin, along with oth…
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What do you need to do to make your strength training business stand out and attract clients effectively without spending a fortune on advertising? Fitness and More owner Steve McKinney joins the podcast to talk about his incredibly efficient strength training AND client closing methods, how his business is thriving with almost zero advertising, an…
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Can you create a strength training studio so successful that clients call you the "Ritz-Carlton" of high-intensity training? X-Force Body co-founder Illy Stoilova joins the podcast to talk about the advantages of X-Force machines, how she creates incredible client experiences, why she's so rigorous when it comes to hiring trainers, and how she's do…
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Want the honest-to-goodness A-Z of starting a successful, profitable strength training business? Learn the 4 biggest keys to starting, operating, and growing your own strength training business fast — Million-Dollar Trainer Pete Cerqua tells you everything you need to know to get started and be legitimately profitable within 30 days. This episode g…
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Want to start a new studio but aren't sure which HIT equipment brands to go with? Million-dollar Trainer Pete Cerqua takes you on a deep dive into which HIT machine brands to consider, how to modify them (and why), and how to get the best deals. Pete goes into the specifics of how your HIT brand and machine choices can affect your client consultati…
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What does it take to completely turn your life around and become a super successful strength studio owner? I'm excited to have Paradox Strength founder Janaya Skye on the podcast, and you'll soon find out why: we talk about her amazing story, how she fell in love with high-intensity training, and how it not only helped her get her health back but p…
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Want to know how to get that one big news article about your strength training business that can bring in tens of thousands of dollars worth of clients and sessions? The Strength Shoppe's owners Melinda Hughes and Arjen Van Eijmeren sit down to talk about how you can cultivate that one big break into tens of thousands of dollars and even more news …
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Have you ever wondered which are the four best strength training machines for starting your first strength studio? And not just any 4 machines — but the most bang-for-your-buck, make-your-clients-love-you-and-make-you-profitable-fast machines? Million-Dollar Trainer Pete Cerqua returns to walk you through everything you'll need to start a new stren…
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What's it like to go from just owning 2 strength studios to growing a worldwide business with over 200 outlets and counting? In this episode, I finally get to sit down and talk with The Exercise Coach and Exerbiotics CEO/Founder Brian Cygan, and we go over his fitness business journey and the lessons he's learned when it comes to highly successful …
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Personal Trainers and Strength Studio owners: are you making the most out of the money you're earning in your fitness business so you can earn in your sleep and not worry about going bankrupt if you're unexpectedly forced to miss a few weeks of work? Million-dollar Trainer Pete Cerqua explains the right way to manage your financials so you can earn…
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Have you been looking into boosting your strength training client's results using advanced training techniques and come across lengthened partials as a possible approach to bust out of plateaus? Dr. James Steele returns to the podcast to talk about his latest study that goes into whether it's worth your time or not, and how you might be able to use…
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How can you run and grow a successful strength training business without burning out and losing your personal freedom? Strength Trainer and Business Coach Dave Bess returns to the podcast to teach you how to structure your time so you can get the most important things done and have more time for yourself and your family so you can grow your fitness…
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How can you tell if your customer service is great (and if it's not, how can you make it great)? The best way to know that is if you can get up to 20 client sessions a week in 30 days, and million-dollar trainer Pete Cerqua walks you through exactly how to do that in this must-watch episode. Pete is a legendary strength trainer, bestselling author …
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What does it take to develop your HIT studio's trainers into great ones? Discover Strength CEO Luke Carlson walks you through the exact steps you need to take with each of your trainers to make sure that they are putting your HIT clients through the best possible strength training experience. If you want to develop the best possible strength traine…
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If your HIT studio hasn't gotten an award yet, what's stopping you? Simply Strong's Ed Collins and Katie DeRego explain just how powerful getting awards for your HIT business can be and how you can get them. If you want to tap into the power of aiming for and becoming an award-winning strength studio, this episode is for you. ━━━━━━━━━━━━ ⚡ Get 20+…
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If you had the money to start your HIT studio right now, do you know the exact steps to make sure it becomes sustainable and successful fast? Million-dollar Trainer Pete Cerqua returns to talk about the exact steps you can take to build out your new HIT studio and get sessions as quickly as possible. We talk about where to get capital, managing you…
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How big of an impact can the equipment you choose have on your HIT Business? Imagine Strength's Jeff Turner returns to talk about why your HIT studio equipment should help you to become as profitable as possible while helping you give your clients great results. We also go into new additions and improvements that help you serve more customers, we t…
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