Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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Bodnar Productions Podcasts
The #1 Evidence Based Growth Podcast on the Internet. The Science of Success is about the search for evidence based personal growth. It's about exploring ways to improve your decision-making, understand your mind and how psychology rules the world around you, and learn from experts and thought leaders about ways we can become better versions of ourselves.
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A daily dose of irreverent, offbeat, and informative takes on business & tech news. Hosted by Jon Weigell and the rotating cast of The Hustle. Plus, expert insight on business strategies including marketing, scaling, sales, and overall entrepreneurship.
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Alibaba’s huge investment and Google’s play at Pinterest
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14:39Want to start your own AI side hustle? Get our crash course here: https://clickhubspot.com/tyg The global AI spending spree continues with Chinese companies like Alibaba doubling down on infrastructure investments, while American retailers like GAP and Macy's are betting on AI to boost sales through better consumer targeting. All this while Google'…
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People LOVE Aldi, so Aldi made private label products
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12:04Want to start your own AI side hustle? Get our crash course here: https://clickhubspot.com/tyg Private label brands hit $271 billion in sales last year while national brands dropped 7%, with Aldi leading the charge by making 90% of their products store-brand originals. The consolidation makes business sense since Aldi superfans already obsess over …
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The #1 Job Needed in the AI Era Right Now
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17:24Want our One-Person Agency Stack (with 10 prompts)? Get it here: https://clickhubspot.com/hvn Ep. 365 Will businesses need more humans than ever to actually make AI work? Kipp and Kieran dive into why the AI revolution is creating an explosion of opportunity for consultants and businesses who know how to integrate new technology. Learn more on why …
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Want to start your own AI side hustle? Get our crash course here: https://clickhubspot.com/tyg Anime's explosion into mainstream American entertainment is driven by production costs that are a fraction of traditional Hollywood budgets and audiences that are increasingly global in their viewing preferences, with the anime market projected to grow 16…
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Everything you need to know about AEO in 2025
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36:15Want the guide to implement AI Engine Optimization (AEO) to your content? Get it here: https://clickhubspot.com/ymv Ep. 364 Did you know Google’s new AI-powered Chrome could mark “the death of web pages” as we know them? Kipp and Kieran dive into how Google’s latest Gemini integration is completely transforming search, content consumption, and the …
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Want to start your own AI side hustle? Get our crash course here: https://clickhubspot.com/tyg After the UnitedHealthcare CEO murder, Cop-on-demand apps are now a thing. Many startups are trying to supply effective security for the ultra-wealthy who will pay for it, and many of the bodyguards are off-duty cops. So how does this all work and does th…
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Your guide to social strategy that actually works
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19:14Want to start your own AI side hustle? Get our crash course here: https://clickhubspot.com/tyg The creator economy is experiencing its biggest shift since social media began, moving from follower-chasing to genuine community building as AI democratizes content creation. Viral success in 2025 isn't about gaming algorithms—it's about understanding hu…
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Gemini surpasses ChatGPT on the App Store
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17:19Wanna start a side hustle but need an idea? Check out our Side Hustle Ideas Database: https://clickhubspot.com/thds Gemini's App Store victory marks a significant shift in the AI app wars, potentially signaling Google's comeback after months of playing catch-up to OpenAI's dominance. While Google expands AI functionality for content creators on You…
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Wanna start a side hustle but need an idea? Check out our Side Hustle Ideas Database: https://clickhubspot.com/thds According to many, acquiring established businesses beats starting from scratch, especially as boomer owners look to retire. While you can buy everything from ghost towns to baseball teams, experts say the boring businesses usually wo…
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How This AI Startup Grew to $50M ARR in 2 Years (Marketing Playbook)
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22:04Want to steal Gamma's influencer-led strategy? Get our 10 AI prompts: https://clickhubspot.com/hgb Ep. 363 Is influencer marketing the new product virality? Kipp and Kieran dive into the viral marketing playbook that skyrocketed an AI startup to $50M ARR and 50 million users with just 30 employees. Learn more on the explosive power of influencer-le…
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Wanna start a side hustle but need an idea? Check out our Side Hustle Ideas Database: https://clickhubspot.com/thds Oracle secured a massive $300 billion contract with OpenAI while becoming the key player in TikTok's survival through Project Texas, a $1.5 billion initiative that gives Oracle unprecedented oversight of the app's US operations and us…
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The Brand NEW AI Marketing Strategy for 2025
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32:58Want our free Loop Marketing Prompt Library (with 100 prompts)? Get it here: https://clickhubspot.com/kcl Ep. 362 Did you know that 58.5% of Google searches now end without a click? Kipp and Aja Frost, Sr. Director of Global Growth at HubSpot, dive into how AI has fundamentally changed the marketing landscape—and what you can do about it. Learn mor…
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Wanna start a side hustle but need an idea? Check out our Side Hustle Ideas Database: https://clickhubspot.com/thds Investors are pushing PepsiCo, arguing that the company's sprawling portfolio has become a liability rather than a strength. While Coca-Cola enjoys 28.5% operating margins compared to Pepsi's 11.2%, PepsiCo CEO Ramon Laguarta faces th…
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Wanna start a side hustle but need an idea? Check out our Side Hustle Ideas Database: https://clickhubspot.com/thds AI is turning home security from a reactive "record and review" system into a proactive "predict and prevent" ecosystem that can recognize faces, predict behaviors, and automatically respond to threats. Conor Grennan and Jaeden Schafe…
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Microsoft cozies up with Anthropic and Apple’s iPhone 17 shows no AI progress
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17:32Wanna start a side hustle but need an idea? Check out our Side Hustle Ideas Database: https://clickhubspot.com/thds Microsoft's shifted toward Anthropic, Oracle's had a massive stock jump and Apple's remained silent on AI during their latest hardware reveal. We’ll chat all that and more on this week’s AI update. Plus: M&Ms adds a new flavor and a b…
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This is How the Top 1% Marketers are Using AI
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26:29Want 22 ChatGPT Marketing Agents to handle your work? Get it here: https://clickhubspot.com/bpg Ep. 361 Marketing is only limited by your own creativity and ambition right now. Kipp and Nicholas Holland, Head of AI, SVP Product at HubSpot, dive into how the world’s top 1% of marketers are deploying AI for explosive growth. Learn more on why context…
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How brides are shaking down small businesses
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16:38Wanna start a side hustle but need an idea? Check out our Side Hustle Ideas Database: https://clickhubspot.com/thds What started as brides mimicking influencer behavior has become an organized movement with official guides, email templates, and company lists to help score free products for wedding parties. Some brands see opportunity in reaching ne…
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Why Starbucks is still struggling after a year with its new CEO
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14:32Wanna start a side hustle but need an idea? Check out our Side Hustle Ideas Database: https://clickhubspot.com/thds Despite a year of changes including menu simplification, store renovations, and a half-billion-dollar investment in labor hours, Starbucks is still reporting declining sales and facing strikes from over 600 unionized locations. We exa…
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I Stole Microsoft CEO’s 4 Most Powerful AI Prompts
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15:16Want Kieran's 4 AI prompts that drive big results? Get it here: https://clickhubspot.com/uph Ep. 360 Did you know the CEO of Microsoft, just gave away his four most powerful daily AI prompts for boosting productivity and leadership? Kieran dives into how you can swipe, upgrade, and use the very same prompts Satya Nadella relies on every single day.…
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The “slop bowl” chains (Chipotle, Cava, Sweetgreen) are hurting bad
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16:19Wanna start a side hustle but need an idea? Check out our Side Hustle Ideas Database: https://clickhubspot.com/thds Food quality remains solid, but the value proposition of these “slop bowl” chains has completely collapsed as prices skyrocket while portion sizes stay the same. Chipotle's $19 burrito bowl raises eyebrows, while Sweetgreen's $29 kale…
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Disney Adults and The Business of Devoted Fans
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18:43Wanna start a side hustle but need an idea? Check out our Side Hustle Ideas Database: https://clickhubspot.com/thds AJ Wolfe, author of the New York Times bestseller Disney Adults: Exploring (And Falling in Love With) a Magical Subculture, talks about how a passionate group of fans influences Disney — and why listening to them often works. Plus: Le…
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Apple’s AI Siri upgrade and Mistral’s $14B valuation
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14:44Wanna start a side hustle but need an idea? Check out our Side Hustle Ideas Database: https://clickhubspot.com/thds In today’s weekly AI update with Maria Gharib, we’re getting into the weeds on Apple’s current AI situation with a Siri upgrade impending. Additionally, we analyze the AI industry in Europe led by the near $14B valued Mistral. Plus:…
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How to ace marketing in the AI era, with Kipp Bodnar
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19:37Wanna start a side hustle but need an idea? Check out our Side Hustle Ideas Database: https://clickhubspot.com/thds The marketing world is experiencing its biggest transformation in years, where success no longer comes from driving maximum traffic but from creating authentic connections with fewer, higher-intent prospects who arrive through AI chan…
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Marketing is Broken - This is the Future of Conversions (Loop Framework)
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27:34Want our NEW Loop Marketing Prompt Library? Get it here: https://clickhubspot.com/lmp Ep. 359 Did you know that 60% of Google searches now end without a single click? Kipp and Aja Frost, Sr. Director of Global Growth at HubSpot, dive into why traditional marketing is broken and what the future of conversions looks like in a world dominated by AI. L…
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How the US is draining Japan's matcha supply, even with tariffs
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15:51Wanna start a side hustle but need an idea? Check out our Side Hustle Ideas Database: https://clickhubspot.com/thds America's matcha obsession has created such massive demand that Japan's record production still can't keep up. We examine how social media turned a traditional tea ceremony into a global commodity crisis, proving that even your caffei…
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How to get found on a ‘dead SEO’ Internet
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14:38Wanna start a side hustle but need an idea? Check out our Side Hustle Ideas Database: https://clickhubspot.com/thds AI search isn't killing SEO—it's creating a new game where being cited and referenced by AI engines matters more than traditional rankings, forcing companies to focus on becoming authoritative sources rather than just optimizing for k…
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The Startup Letting 99% of People Build Apps Without Code
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34:36Want our complete app-building guide + $25 Lovable credit? Get it here: https://clickhubspot.com/fkw Ep. 358 10% of all new sites on the internet in June were built with Lovable Kieran dives into Lovable, the fastest-growing app in Europe, with its co-founder Anton Osika. Learn more about the implications for marketers and founders, how distributio…
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Breaking down Meta’s $10B land grab and Google’s AI future
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16:09Wanna start a side hustle but need an idea? Check out our Side Hustle Ideas Database: https://clickhubspot.com/thds We're covering Meta's rural Louisiana AI megacenter and Google's potential search deal losses that might actually be a blessing in disguise for their AI pivot. Also, Anthropic just launched a Claude agent that lives in your Chrome bro…
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The business of durian: the smelliest fruit on earth
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17:38Wanna start a side hustle but need an idea? Check out our Side Hustle Ideas Database: https://clickhubspot.com/thds Durian farms are capitalizing on the fruit's aroma with 400,000 annual visitors paying for the privilege. From omakase restaurants in Bangkok to Malaysia's 62 official durian tourism packages, people are apparently willing to travel a…
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How the Top 1% Use AI to 10x Their Productivity (Before Lunch)
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22:10Want Kieran's AI Executive Team Stack? Get it here: https://clickhubspot.com/kfv Ep. 357 Did you know 95% of all AI pilots are failing, according to a recent MIT study? Kieran dives into how the top 1% of executives, leaders, and founders are using AI to 10x their productivity—before lunch. Learn more about how to use AI as your Chief of Staff to e…
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Wanna start a side hustle but need an idea? Check out our Side Hustle Ideas Database: https://clickhubspot.com/thds Cracker Barrel's stock plummeted over 7% after replacing their beloved Uncle Herschel logo with generic text, proving that sometimes logo redesigns don’t go over well. We examine how the chain's transition backfired spectacularly, tur…
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Inside the $130M AI Startup Growing Faster Than ChatGPT
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45:15Want Elena's AI Tech Stack that helped grow her startup? Get it here: https://clickhubspot.com/fkv Ep. 356 Did you know Lovable is the fastest-growing AI app on the planet—scaling faster than ChatGPT? Kieran dives into what it takes to succeed in today’s AI-native startup world, with growth leader Elena Verna revealing how Lovable is changing the g…
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Taco Bell’s big secret to market dominance…
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16:48Wanna start a side hustle but need an idea? Check out our Side Hustle Ideas Database: https://clickhubspot.com/thds Taco Bell has become the instant gratification economy's winner by always adding new menu options. The company’s strategy of creating actual new dishes instead of just discounting old ones turns limited-time offers into TikTok content…
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How to successfully build a brand by livestreaming
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16:08Wanna start a side hustle but need an idea? Check out our Side Hustle Ideas Database: https://clickhubspot.com/thds Live streaming's growth isn't just about entertainment—it's fundamentally changing how people build businesses, communities, and careers by creating direct relationships with audiences that bypass traditional gatekeepers. Taylor Craig…
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AI Update: Altman’s ‘AI bubble’ warning, Zuck’s restructure and Field AI’s $2B valuation
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15:05Wanna start a side hustle but need an idea? Check out our Side Hustle Ideas Database: https://clickhubspot.com/thds *** Join our hosts Jon Weigell and Maria Gharib as they take you through our most interesting stories of the day. Follow us on social media: TikTok: https://www.tiktok.com/@thehustle.co Instagram: https://www.instagram.com/thehustleda…
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Labubu is expected to bring in over $4B to its parent company Pop Mart this year. The trendy toy has won hearts all around the globe, but how did it become a viral sensation and what are the numbers on its gargantuan growth? Plus: Target is under new leadership and Applebee’s shares a sales increase. Wanna start a side hustle but need an idea? Chec…
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The New Marketing Playbook: Identity Over Algorithm
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12:27Want our Vibe Marketing Playbook to resonate with your audience? Get it here: https://clickhubspot.com/wua Ep. 355 Is the era of "who publishes the most content wins" over? Kipp, Kieran, and Alex Lieberman, co-founder of Morning Brew, dive into why marketers need to shift from churning out content to building a resonant brand identity that stands o…
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The restaurant that offers ‘water flights’
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14:28Wanna start a side hustle but need an idea? Check out our Side Hustle Ideas Database: https://clickhubspot.com/thds Water tastings are upon us. The trend might actually reflect the growing sober-curious movement, where people want fancy drink experiences without alcohol—though paying $26 for water still feels like the restaurant equivalent of buyin…
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Only 2 Types of Marketers Will Survive the AI Era (Which Are You?)
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15:11Want our Full Stack AI Marketing Toolkit? Get it here: https://clickhubspot.com/wmb Ep. 354 Are marketing teams about to shrink because of AI? Kieran dives into how AI is transforming marketing teams, the skills that will set you apart, and what the future of marketing roles looks like. Learn more about the shift from specialists to generalists pow…
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Why Pawn Shops are winning at back-to-school shopping
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13:42Wanna start a side hustle but need an idea? Check out our Side Hustle Ideas Database: https://clickhubspot.com/thds Pawn shops are reporting 4% growth in merchandise sales as families facing tight budgets discover they can save up to 50% on back-to-school essentials by shopping secondhand. We examine how Americans are selling gold jewelry to fund s…
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“Tinder for news” app InPress might change news consumption forever
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19:16Wanna start a side hustle but need an idea? Check out our Side Hustle Ideas Database: https://clickhubspot.com/thds The real news crisis isn't just misinformation, but the isolation and superficiality that current news and social platforms create. InPress represents a radical reimagining where staying informed becomes a pathway to human connection.…
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Wanna start a side hustle but need an idea? Check out our Side Hustle Ideas Database: https://clickhubspot.com/thds We're breaking down OpenAI's messy GPT-5 rollout and their promise to "never do this again" after facing user backlash for forcing everyone onto a single model in the name of simplicity. We’ll also analyze whether Perplexity's ambitio…
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Turn GPT-5 into Your Creative Writer with this one trick
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21:49Want our 10 advanced prompts for GPT-5? Get em' here: https://clickhubspot.com/ngm Ep. 353 Is GPT-5 any good for creative writing, or is it just another overhyped AI release? Kipp dives into the one trick most marketers miss that instantly turns any AI into a better writing assistant. Learn how to craft a content ICP that actually works, why copy-p…
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Wanna start a side hustle but need an idea? Check out our Side Hustle Ideas Database: https://clickhubspot.com/thds We're covering the growing trend of shoeless startups, from Cursor's chaotic shoe pile to companies that provide slipper stipends and heated floors for their barefoot employees. A few other companies have implemented something similar…
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Spirit Airlines might not make it to 2026…
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12:52Wanna start a side hustle but need an idea? Check out our Side Hustle Ideas Database: https://clickhubspot.com/thds Spirit Airlines reported a devastating $245.8 million loss on $1.02 billion in revenue for Q2 2025, burning through cash so fast that management warned of potential collapse within a year. We examine how the ultra-low-cost airline's p…
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This AI Startup Is Beating Apple and NVIDIA at Their Own Game
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35:01Want Darius' 20 Prompts to create killer ad content? Get it here: https://clickhubspot.com/jdm Ep. 352 Is AI actually making our content worse—and could human imperfections be the key to better marketing? Kipp and Kieran dive into the real impact of AI on creative originality with Darius Lam, CEO and founder of NEX, an AI content platform built for…
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Wanna start a side hustle but need an idea? Check out our Side Hustle Ideas Database: https://clickhubspot.com/thds The sports streaming landscape has changed yet again. After merging with Skydance, Paramount just spent the big bucks on UFC rights. So is this big of a purchase worth it? And how will it affect the ever-evolving sports rights market?…
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AI’s impact on marketing (and how you can use it to win big)
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19:32Wanna start a side hustle but need an idea? Check out our Side Hustle Ideas Database: https://clickhubspot.com/thds AI is creating a massive competitive advantage for marketers who master prompt engineering and strategic implementation, but it's also making traditional attribution and measurement nearly impossible. So our guests, Eric Siu and Neil …
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Google gives $1B to AI education, but will there be jobs for the next generation?
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17:15Wanna start a side hustle but need an idea? Check out our Side Hustle Ideas Database: https://clickhubspot.com/thds It’s your weekly AI update! Today we're covering Google's massive AI education investment and whether it's preparing students for future careers or just teaching them to build their own replacements. We'll also tackle the growing secu…
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GPT-5 Just Dropped: What Marketers Need to Know
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15:00Want our 10 Advanced Marketing Prompts to use with GPT-5? Get the list here: https://clickhubspot.com/jgp Ep. 351 GPT-5 is here for everyone (including free users) and it's a meaningful step forward for AI. Kipp breaks down OpenAI's hour-long livestream so you don't have to, covering what GPT-5 means for marketers, the biggest improvements in codin…
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