What does "business development" mean, anyways? On Breaking BizDev, John Tyreman and Mark Wainwright break down, beat up, and redefine that nebulous term 'business development' for the modern professional services firm. Subscribe to this podcast to get sales and marketing advice that you can actually put into practice right away. Whether you're an expert doer-seller, firm owner, or a dedicated sales/marketing pro, each episode will help you understand your buyers and win new business. Subscr ...
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This is my podcast about business development, entrepreneurship, side hustling and whatever else you want to call it. You will be hearing from me and many young CEOs and entrepreneurs about their businesses and life.
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One Hacker. One Business guy. Entirely confrontational. A weekly podcast on the topics of Business, Development, and Business Development.
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Join the discussion of behavioral marketing, consumer trust, and loyalty. Clicksuasion’s marketing frameworks are founded on behavioral economic and behavioral finance principles. Learn applicable data-driven strategies to influence change, employee engagement, and human decisions.
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Peter Csathy's podcast explores the future of entertainment, media and tech and features the entrepreneurs, executives, and creators leading the way - all with a healthy mix of mind, body and soul. Diverse stories, from diverse voices via Peter's expert analyses and exclusive interviews. Peter is an internationally recognized media, entertainment and tech expert and Chairman of Creative Media, a leading legal services and business advisory firm (creativemedia.biz). He is the author of severa ...
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the brAIn - real AI intelligence for media & entertainment
Peter Csathy, media, entertainment, AI & tech expert (chairman of Creative Media)
All about how generative AI is transforming the world of media and entertainment - hosted by leading expert Peter Csathy of Creative Media (creativemedia.biz). "the brAIn" features Csathy's "insider" insights about the latest developments in generative AI and its impacts on media, entertainment, and the entire creative community. It also features interviews with leading artists, innovators, entrepreneurs, executives, and influencers. Each episode starts with Peter's humorous rundown of the l ...
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651
Bacon Wrapped Business With Brad Costanzo | Sizzling Hot Business Advice Guaranteed To Make You Fat...PROFITS!
Brad Costanzo
"Sizzling Hot Business Advice Guaranteed To Make You Fat...PROFITS!" How do you know if this show is right for you? You own a business or you're in charge of growing it. You're a startup or looking for an exit and improving your profits is priority #1. You love hot new ideas, proven marketing campaigns, expert advice and out of the box thinking almost as much as you love a plate of hot bacon. Brad Costanzo, entrepreneur, business owner, digital marketing consultant, bacon-lover and business ...
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Sunil Prasad is a passionate leader who is in his element when it comes to business. As an avid Entrepreneur and public speaker, Sunil believes in encouraging people to learn about themselves and work hard in order to succeed. It’s that simple.
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Welcome to The iQSnooker Podcast Experience which will deliver thoughts and ideas on improving your mindset to perform better in Snooker but also sports in general and even on a lifestyle scale basis!
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Welcome to Deathground Marketing's Retail Podcast. The Mobshow. In 2012 I walked out of prison. I began my 30th year, with £49 in my back pocket, no home, no job and little prospect of getting one. 6 years later I had founded chain of 27 stores across the UK on a shoestring and a backpack full of stock. We have multi million pound revenues each year and if I can do this, then you can achieve your own entrepreneurial dreams too. With the ease today of setting up a website, social media profil ...
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We promote and support the growth of professional Scrum. Scrum Facilitators helps the professional Scrum facilitators in their journey. In the podcast we discuss ideas, lessons and tools that can be helpful for Scrum Masters, Product Owners and Developers. Bringing forward ideas by interesting people from the community and our larger network.
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Welcome back to another episode of Breaking BizDev. Join hosts John Tyreman and Mark Wainwright as they dive into why proposals often fail and what you can do to improve them. From the self-diagnosis of client's needs to the common mistakes in crafting and submitting proposals, this episode provides actionable insights and tips. Whether you're a se…
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Free vs Paid Offers: Crafting an Effective Lead Generation Strategy
30:16
30:16
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30:16Lead generation is a major challenge for many professional services firms. In this episode of Breaking Biz Dev, Mark and John break down possibly the most critical element of lead generation: your offer strategy. What value are you offering? And what’s the call to action? In this episode, you’ll hear: The roles of free vs paid offers in lead genera…
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3 (Really) Bad Reasons to Hire a Rainmaker
29:48
29:48
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29:48In this episode of Breaking Biz Dev, John and Mark take the Rainmaker model out to the alley for a well-deserved beatdown, highlight three (really) bad reasons to hire a rainmaker. In this episode, you’ll hear: What is a ‘Rainmaker’ anyway? Various ways firms organize their sales functions How buyers evaluate professional services firms Really bad …
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OpenAI & Studio Ghibli: Yes, "Style" Can Be Infringed
12:12
12:12
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12:12This episode features a discussion of the great debate that is front and center now about OpenAI's new image generator, and how it's being widely used by users around the world to create anime art based on the "style" of famed anime artist Hayao MIyazaki. Many creative artists find what OpenAI is enabling to be infringing Miyazaki's works. But Open…
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1
OpenAI & Studio Ghibli: Yes, "Style" Can Be Infringed
12:12
12:12
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12:12This episode features a discussion of the great debate that is front and center now about OpenAI's new image generator, and how it's being widely used by users around the world to create anime art based on the "style" of famed anime artist Hayao MIyazaki. Many creative artists find what OpenAI is enabling to be infringing Miyazaki's works. But Open…
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1
AI Search: A "Code Red" for All Websites (96% Less Referrals!)
11:57
11:57
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11:57Host Peter Csathy's "synthetic" co-hosts discuss a sobering reality that faces all websites (not just media publishers and entertainment companies). For general purpose search, consumers increasingly turn to conversational AI chatbots like OpenAI’s ChatGPT, Google’s Gemini, and Anthropic’s Claude — as well as to more utilitarian AI search engines l…
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AI Search: A "Code Red" for All Websites (96% Less Referrals!)
11:57
11:57
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11:57Host Peter Csathy's "synthetic" co-hosts discuss a sobering reality that faces all websites (not just media publishers and entertainment companies). For general purpose search, consumers increasingly turn to conversational AI chatbots like OpenAI’s ChatGPT, Google’s Gemini, and Anthropic’s Claude — as well as to more utilitarian AI search engines l…
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1
Creating a Sales Call Plan: Frameworks, Templates, and a Real-World Example
35:11
35:11
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35:11Proper planning prevents poor performance. Say that 10 times fast. In this episode, John and Mark break down the elements of an effective sales call plan, sharing insights from real-world experiences and highlighting the importance in driving better business outcomes. They walk through the crucial elements that make up an effective call plan and em…
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Is Thomson Reuters' Copyright Win A Fatal Blow to "Fair Use"?
57:29
57:29
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57:29Host Peter Csathy recently was a guest on Ricky Sutton's "Future Media" podcast to discuss the recent rejection of "fair use" as a defense to AI training infringement by the federal judge in Thomson Reuters v. Ross Intelligence. Peter discusses all the relevant business and legal issues that arise in the context of generative AI scraping of copyrig…
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1
Is Thomson Reuters' Copyright Win A Fatal Blow to "Fair Use"?
57:29
57:29
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57:29Host Peter Csathy recently was a guest on Ricky Sutton's "Future Media" podcast to discuss the recent rejection of "fair use" as a defense to AI training infringement by the federal judge in Thomson Reuters v. Ross Intelligence. Peter discusses all the relevant business and legal issues that arise in the context of generative AI scraping of copyrig…
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Is 100% "Ethically Sourced" Generative AI Possible?
10:28
10:28
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10:28In this episode, Peter Csathy's "synthetic" co-hosts discuss his most recent article that asks the provocative question, "Is 100% ethically sourced generative AI even possible?" Csathy's article lays out both sides of the argument - those who say it is possible (and must be done via content licensing), and those who simply believe it's too daunting…
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1
Is 100% "Ethically Sourced" Generative AI Possible?
10:28
10:28
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10:28In this episode, Peter Csathy's "synthetic" co-hosts discuss his most recent article that asks the provocative question, "Is 100% ethically sourced generative AI even possible?" Csathy's article lays out both sides of the argument - those who say it is possible (and must be done via content licensing), and those who simply believe it's too daunting…
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Shape the Future of Breaking BizDev: Share Your Feedback Today
6:41
6:41
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6:41Send us your feedback in this 3-min survey and help shape the future of Breaking BizDev. Is there a topic you want us to cover? Are there different segments or formats we should consider? What’s your preferred way to listen? Let us know! In this short bonus episode, John and Mark share some early feedback from the listener survey, and how you can p…
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This discussion focuses on host Peter Csathy's latest feature article of the same name, which explores whether AI can ever create truly "original" and groundbreaking Art without humans controlling it as a tool to their own human creation. The discussion focuses on what uniquely makes human "creation" divine and unmatchable by AI content generation.…
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This discussion focuses on host Peter Csathy's latest feature article of the same name, which explores whether AI can ever create truly "original" and groundbreaking Art without humans controlling it as a tool to their own human creation. The discussion focuses on what uniquely makes human "creation" divine and unmatchable by AI content generation.…
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Don’t Boil the Ocean: The Paradox of Focus, Specialization, and Positioning
32:11
32:11
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32:11Turn your firm into a trusted and respected leader in your niche. In this episode, John and Mark explore how firms can not only effectively differentiate against competitors, but actually how to apply that differentiation in their marketing and sales activities. In this conversation, we cover: The nuanced differences between focus, specialization, …
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Conversation with Eric Shamlin, Creator of Iconic AI-Generated "Holidays" Coke Ad
24:45
24:45
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24:45Host Peter Csathy recently was a featured speaker at ThinkLA’s big AI-focused event (ThinkLA serves marketing and media executives). Peter invited CEO Eric Shamlin of production company Secret Level to join him. Shamlin and his team created the iconic AI-generated “Holidays Are Coming” Coke ad that became THE marketing story this past December. In …
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Conversation with Eric Shamlin, Creator of Iconic AI-Generated "Holidays" Coke Ad
24:45
24:45
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24:45Host Peter Csathy recently was a featured speaker at ThinkLA’s big AI-focused event (ThinkLA serves marketing and media executives). Peter invited CEO Eric Shamlin of production company Secret Level to join him. Shamlin and his team created the iconic AI-generated “Holidays Are Coming” Coke ad that became THE marketing story this past December. In …
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1
How Courts Will Assess Damages In Generative AI Copyright Cases
13:27
13:27
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13:27In this episode, based on Peter Csathy's article of the same name, Peter's "synth" hosts discuss the central issue of remedies and damages for winning rights-holders in generative AI copyright cases -- and, relatedly, how the courts will even begin to assess monetary damages in a world where the relevant “harm” caused by an entire internet’s worth …
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1
How Courts Will Assess Damages In Generative AI Copyright Cases
13:27
13:27
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13:27In this episode, based on Peter Csathy's article of the same name, Peter's "synth" hosts discuss the central issue of remedies and damages for winning rights-holders in generative AI copyright cases -- and, relatedly, how the courts will even begin to assess monetary damages in a world where the relevant “harm” caused by an entire internet’s worth …
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Looking in the Mirror: How to Be Accountable Even When You Lose
29:46
29:46
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29:46“We’re in a bad economy…” “We’re experts. We’re never wrong…” “We’re up against tough competition…” "Our point of contact was a jerk..." …but what if it’s not them? What if it’s you? In this episode, John and Mark dissect what it truly means to be accountable when you lose a prospective client. We dig into the obstacles that professionals encounter…
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From Solo to Enterprise: A Timelapse of Business Development Maturity
42:43
42:43
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42:43Imagine you could fast-forward your firm's growth and watch it like a time-lapse video going through different stages: Solo Small Mid-size Enterprise What needs to happen in your sales and marketing functions to achieve growth at each stage? How do sales and marketing challenges evolve? That's what this episode is all about. Listen as John and Mark…
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This episode is a discussion of host Peter Csathy's new article titled, "Court Rejects AI's Fair Use: Now What?" (generated using Google NotebookLM). Csathy's article discusses all the issues raised by (and ramifications of) Judge Stephen Bibas's recent game-changing rejection of "fair use" as a defense to unlicensed AI scraping in the Thomson Reut…
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This episode is a discussion of host Peter Csathy's new article titled, "Court Rejects AI's Fair Use: Now What?" (generated using Google NotebookLM). Csathy's article discusses all the issues raised by (and ramifications of) Judge Stephen Bibas's recent game-changing rejection of "fair use" as a defense to unlicensed AI scraping in the Thomson Reut…
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1
Bombshell AI "Fair Use" Court Win for Creators & Media: What It Means?
8:16
8:16
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8:16In this special episode, based on host Peter Csathy's most recent emergency newsletter about the recent bombshell Thomson Reuters court ruling, Csathy's synthetic co-hosts discuss the court's rejection of "fair use" as a defense to AI training on copyrighted works without consent and compensation. It's the first "fair use" decision in the world of …
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1
Bombshell AI "Fair Use" Court Win for Creators & Media: What It Means?
8:16
8:16
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8:16In this special episode, based on host Peter Csathy's most recent emergency newsletter about the recent bombshell Thomson Reuters court ruling, Csathy's synthetic co-hosts discuss the court's rejection of "fair use" as a defense to AI training on copyrighted works without consent and compensation. It's the first "fair use" decision in the world of …
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1
DeepSeek: What It Means for Media & Entertainment
16:36
16:36
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16:36This episode discusses host Peter Csathy's latest article about DeepSeek and its potential massive implications on the media and entertainment industry (not to mention U.S. generative AI developers). The conversation is hosted by Google NotebookLM's synthetic co-hosts (but Csathy has listened to the generated podcast, and believes it is largely con…
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1
The Art of Being Ignorable: 12 Ways to SUCK at Differentiation
20:24
20:24
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20:24Discover the art of being utterly indistinguishable from your competition. In this episode, John and Mark dive into the art of blending in, unveiling the tongue-in-cheek strategies to completely lose your edge and suck at differentiation. Listeners will learn how to avoid standing out, ensuring a legacy of mediocrity. Join us for a humorous—yet ins…
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1
DeepSeek: What It Means for Media & Entertainment
16:36
16:36
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16:36This special episode discusses host Peter Csathy's latest article about DeepSeek and its potential massive implications on the media and entertainment industry (not to mention U.S. generative AI developers). The conversation is hosted by Google NotebookLM's synthetic co-hosts (but Csathy has listened to the generated podcast, and believes it is lar…
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1
Conversation with Andy Beach (fmr. CTO Microsoft): AI, DeepSeek & Hollywood
44:46
44:46
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44:46Host Peter Csathy of Creative Media sits down for a conversation with Andy Beach, former CTO of Microsoft's Media and Entertainment group, who just left his position after being with Microsoft for 10 years. The two discuss and debate how generative AI is impacting Hollywood and the entire creative community today, and where they believe it's all go…
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Conversation with Andy Beach (fmr. CTO Microsoft): AI, DeepSeek & Hollywood
44:46
44:46
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44:46Host Peter Csathy of Creative Media sits down for an exclusive conversation with Andy Beach, former CTO of Microsoft's Media and Entertainment group, who just left his position after being with Microsoft for 10 years. The two discuss and debate how generative AI is impacting Hollywood and the entire creative community today, and where they believe …
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1
Volume Is Out, "Fine Tuning" Is In for GenAI Video Licensing
14:26
14:26
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14:26There was a time when “bulk” was the metric that mattered most to Big Tech for video content (“data”) needed for GenAI training purposes. In fact, those times were just months ago. “The more, the better!” was Silicon Valley’s mantra. But those times are over, and they aren’t coming back. Licensing’s life-cycle has moved on. Welcome to the brave new…
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1
Volume Is Out, "Fine Tuning" Is In for GenAI Video Licensing
14:26
14:26
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14:26There was a time when “bulk” was the metric that mattered most to Big Tech for video content (“data”) needed for GenAI training purposes. In fact, those times were just months ago. “The more, the better!” was Silicon Valley’s mantra. But those times are over, and they aren’t coming back. Licensing’s life-cycle has moved on. Welcome to the brave new…
…
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1
AI Litigation Tracker (for week ending 1/25/25)
19:10
19:10
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19:10This episode features a summary and discussion of the latest developments (as of January 25th, 2025) in 10 key litigations brought by media companies and individual creators against generative Ai developers (on the issues of copyright infringement and related legal claims). Partner Avery Williams of leading rights-holder law firm McKool Smith compi…
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1
AI Litigation Tracker (for week ending 1/25/25)
19:10
19:10
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19:10This episode features a summary and discussion of the latest developments (as of January 25th, 2025) in 10 key litigations brought by media companies and individual creators against generative Ai developers (on the issues of copyright infringement and related legal claims). Partner Avery Williams of leading rights-holder law firm McKool Smith compi…
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1
AI Litigation Tracker (for week ending 1/19/25)
28:07
28:07
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28:07This episode features a summary and discussion of the most recent major developments in 10 key litigations brought by media companies and individual creators against generative Ai developers (on the issues of copyright infringement and related legal claims). Partner Avery Williams of leading rights-holder law firm McKool Smith compiles the "AI Liti…
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1
AI Litigation Tracker (for week ending 1/19/25)
28:07
28:07
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28:07This episode features a summary and discussion of the most recent major developments in 10 key litigations brought by media companies and individual creators against generative Ai developers (on the issues of copyright infringement and related legal claims). Partner Avery Williams of leading rights-holder law firm McKool Smith compiles the "AI Liti…
…
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1
Generative AI & Copyright: Analysis of 10K+ Submissions on "Fair Use" (Key Themes, Sentiment)
14:03
14:03
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14:03Peter Csathy's synthetic co-hosts summarize and discuss the new exclusive analysis by NYU Professors Howie Singer, Joao Sedoc, and Foster Provost of the 10,000+ submissions to the U.S. Copyright Office commenting on the question of copyrightability and fair use in the context of generative AI. This analysis is the first comprehensive analysis of ev…
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1
Generative AI & Copyright: Analysis of 10K+ Submissions on "Fair Use" (Key Themes, Sentiment)
14:03
14:03
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14:03Peter Csathy's synthetic co-hosts summarize and discuss the new exclusive analysis by NYU Professors Howie Singer, Joao Sedoc, and Foster Provost of the 10,000+ submissions to the U.S. Copyright Office commenting on the question of copyrightability and fair use in the context of generative AI. This analysis is the first comprehensive analysis of ev…
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1
Bad Habits of Your 'Salesperson' Alter Ego
33:11
33:11
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33:11When you think of the word ‘salesperson,’ what comes to mind? In this episode, John and Mark explore how professionals can shed ineffective sales habits and adopt a more authentic, client-centric mindset based on inquiry and curiosity. With guest insights from Mel Lester and Blair Enns, you'll learn why introspection and a shift from selling to ser…
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It’s 2025… now what? Well, if you don’t know how your sales and marketing strategy will contribute to revenue in the upcoming year, John and Mark reveal the top four activities you might have overlooked as the year came to a close: Talk to your clients Optimize your client portfolio Update service packaging and pricing Create a talent management & …
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1
Strategic Partnerships: Working Together In Orbit
31:26
31:26
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31:26Align yourself with other consultants in-orbit around your clients to deliver more value. Strategic partnerships can transform the way your business grows, turning the equation 1 plus 1 into something much greater. In this episode, John and Mark uncover the value and opportunities hidden within strategic partnerships for professional services firms…
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1
10 Predictions for AI, Media & Entertainment in 2025
21:53
21:53
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21:53Host and AI/media expert Peter Csathy, Chairman of Creative Media, lays out his closely-watched annual 10 predictions for how generative AI will impact the world of media and entertainment in 2025. Sign up for the companion "the brAIn" newsletter via this link. Check out Peter and his firm Creative Media Check out Peter's LinkedIn bio here. And sen…
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10 Predictions for AI, Media & Entertainment in 2025
21:53
21:53
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21:53Host and AI/media expert Peter Csathy, Chairman of Creative Media, lays out his closely-watched annual 10 predictions for how generative AI will impact the world of media and entertainment in 2025. Reach out to host Peter Csathy at [email protected], and check out Peter's entertainment, media, AI and tech-focused business advisory and legal s…
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1
Interview with Will Kreth, CEO of HAND - The World's First "Talent ID" Database for AI
45:31
45:31
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45:31In this episode, Peter features his exclusive interview with founder and CEO Will Kreth of HAND (Human and Digital), a company focused on developing the world's first standardized "talent ID" system for generative AI and more -- i.e., the first global B2B Talent ID registry platform for efficient discoverability, royalty collection, and revenue tra…
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1
Interview with Will Kreth, CEO of HAND - The World's First "Talent ID" Database for AI
45:31
45:31
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45:31In this episode, Peter features his exclusive interview with founder and CEO Will Kreth of HAND (Human and Digital), a company focused on developing the world's first standardized "talent ID" system for generative AI and more -- i.e., the first global B2B Talent ID registry platform for efficient discoverability, royalty collection, and revenue tra…
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1
Segment Development Plans: Win New Deals From a Slice of the Market
34:14
34:14
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34:14Win new business from accounts that share a common characteristic. This way, you can build your brand and create efficiencies. In this episode, John and Mark explore how firms can build Segment Development Plans that help firms grow relationships with prospects that represent a specific kind of client account. Combining SWOT analysis with targeted …
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Account Development Plans: Grow Revenue From Your Best Clients
38:45
38:45
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38:45Transform the way you grow key accounts. Yes, you can achieve revenue growth and strengthen client relationships by developing comprehensive account development plans. In this episode, John and Mark share how to co-create effective account development plans with your clients. In this conversation, we answer key questions like: Why is it important t…
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Interview with ProRata.ai's Josh Freeman (About Its "Ethical AI" Approach to Search)
43:07
43:07
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43:07In this episode, host Peter Csathy interviews Josh Freeman, VP of Business Development of "must watch" company ProRata.ai, which sits at the center of the generative AI/content divide. The company has already raised $30 million at a valuation of $130 million. Its vision is to solve one of the most challenging and acrimonious issues at the center of…
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1
Interview with ProRata.ai's Josh Freeman (About Its "Ethical AI" Approach to Search)
43:07
43:07
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43:07In this episode, Peter Csathy interviews Josh Freeman, VP of Business Development of "must watch" company ProRata.ai, which sits at the center of the generative AI/content divide. The company has already raised $30 million at a valuation of $130 million. Its vision is to solve one of the most challenging and acrimonious issues at the center of gene…
…
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