What does "business development" mean, anyways? On Breaking BizDev, John Tyreman and Mark Wainwright break down, beat up, and redefine that nebulous term 'business development' for the modern professional services firm. Subscribe to this podcast to get sales and marketing advice that you can actually put into practice right away. Whether you're an expert doer-seller, firm owner, or a dedicated sales/marketing pro, each episode will help you understand your buyers and win new business. Subscr ...
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Bizdev Podcasts
This is my podcast about business development, entrepreneurship, side hustling and whatever else you want to call it. You will be hearing from me and many young CEOs and entrepreneurs about their businesses and life.
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One Hacker. One Business guy. Entirely confrontational. A weekly podcast on the topics of Business, Development, and Business Development.
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Peter Csathy's podcast explores the future of entertainment, media and tech and features the entrepreneurs, executives, and creators leading the way - all with a healthy mix of mind, body and soul. Diverse stories, from diverse voices via Peter's expert analyses and exclusive interviews. Peter is an internationally recognized media, entertainment and tech expert and Chairman of Creative Media, a leading legal services and business advisory firm (creativemedia.biz). He is the author of severa ...
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Join the discussion of behavioral marketing, consumer trust, and loyalty. Clicksuasion’s marketing frameworks are founded on behavioral economic and behavioral finance principles. Learn applicable data-driven strategies to influence change, employee engagement, and human decisions.
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the brAIn - real AI intelligence for media & entertainment
Peter Csathy, media, entertainment, AI & tech expert (chairman of Creative Media)
All about how generative AI is transforming the world of media and entertainment - hosted by leading expert Peter Csathy of Creative Media (creativemedia.biz). "the brAIn" features Csathy's "insider" insights about the latest developments in generative AI and its impacts on media, entertainment, and the entire creative community. It also features interviews with leading artists, innovators, entrepreneurs, executives, and influencers. Each episode starts with Peter's humorous rundown of the l ...
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Real Lawyers with Kevin O’Keefe explores how legal professionals publish to build influence and drive the business of law. Each week, LexBlog Founder & CEO Kevin O’Keefe sits down with lawyers, journalists, technologists and other leaders to discuss the evolving role of publishing in the legal profession—from blogs and newsletters to podcasts and beyond. Presented by LexBlog, the network powering independent legal voices worldwide.
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Bacon Wrapped Business With Brad Costanzo | Sizzling Hot Business Advice Guaranteed To Make You Fat...PROFITS!
Brad Costanzo
"Sizzling Hot Business Advice Guaranteed To Make You Fat...PROFITS!" How do you know if this show is right for you? You own a business or you're in charge of growing it. You're a startup or looking for an exit and improving your profits is priority #1. You love hot new ideas, proven marketing campaigns, expert advice and out of the box thinking almost as much as you love a plate of hot bacon. Brad Costanzo, entrepreneur, business owner, digital marketing consultant, bacon-lover and business ...
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Sunil Prasad is a passionate leader who is in his element when it comes to business. As an avid Entrepreneur and public speaker, Sunil believes in encouraging people to learn about themselves and work hard in order to succeed. It’s that simple.
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Welcome to The iQSnooker Podcast Experience which will deliver thoughts and ideas on improving your mindset to perform better in Snooker but also sports in general and even on a lifestyle scale basis!
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Welcome to Deathground Marketing's Retail Podcast. The Mobshow. In 2012 I walked out of prison. I began my 30th year, with £49 in my back pocket, no home, no job and little prospect of getting one. 6 years later I had founded chain of 27 stores across the UK on a shoestring and a backpack full of stock. We have multi million pound revenues each year and if I can do this, then you can achieve your own entrepreneurial dreams too. With the ease today of setting up a website, social media profil ...
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We promote and support the growth of professional Scrum. Scrum Facilitators helps the professional Scrum facilitators in their journey. In the podcast we discuss ideas, lessons and tools that can be helpful for Scrum Masters, Product Owners and Developers. Bringing forward ideas by interesting people from the community and our larger network.
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The 3 Buyer Archetypes: How to Engage With Each Role on the 'Buying Committee'
36:37
36:37
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36:37What kind of buyer did you talk to on your last sales call? When it comes to buying professional services, there is usually more than one buyer. Some refer to this as a 'buying committee.' So what different roles do each of these buyers play? How should you engage them? What should you watch out for? These are the kind of questions that John Tyrema…
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1
Dan Harris on Building Legal Niches, Blogging for Business and the China Law Blog Legacy
43:23
43:23
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43:23Kevin O’Keefe sits down with Dan Harris, founder of the renowned China Law Blog, to talk about how a niche blog can transform a law practice. Dan shares the origin story of his pioneering legal blogs, why his firm requires lawyers to publish and how blogging has generated major clients in unexpected ways. They discuss lessons from launching the Can…
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David Lat on Legal Gossip, Media Entrepreneurship and Independent Publishing
49:21
49:21
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49:21Legal commentator David Lat joins host Kevin O’Keefe to chart his path from writing the irreverent, anonymous blog Underneath Their Robes to launching Above the Law in 2006 and now steering his reader-funded Substack, Original Jurisdiction. Lat explains how legal gossip and personality-driven stories grabbed attention inside a buttoned-up professio…
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Account Expansion: Unlock Revenue You Already Earned
40:27
40:27
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40:27Why expand existing accounts when you can chase new logos forever? 😵💫 On this episode, John and Mark break down the concept of 'account expansion' — growing revenue from existing client accounts: • The difference between upsell and cross-sell • 3 common mistakes firms make in account expansion • Identifying key decision-makers and organizational t…
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Clio's Katie Wyka on Performance Coaching, Team Culture & LegalTech Innovation
45:26
45:26
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45:26In this episode Kevin talks with Katie Wyka — Clio’s first in-house performance coach — about how to build resilient, high-functioning teams inside a fast-growing legal-tech company. Katie explains how her research on mental toughness informs her coaching approach and unpacks her “solo, doubles and team” framework for guiding individuals, pairs and…
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Generative AI & Copyright: Infringement or Fair Use? Expert Panel Discussion
49:59
49:59
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49:59In this special episode, Peter moderates a compelling Digital Hollywood virtual session focused on AI and the law (in the world of media and entertainment). It's called "Generative AI Law: Let's Get Real - Is Copyright a Right or Does it Have Temporary Legal Status?" Panelists include Karen Chesley (Senior Litigation Counsel at The New York Times),…
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1
Generative AI & Copyright: Infringement or Fair Use? Expert Panel Discussion
49:59
49:59
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49:59In this special episode, Peter moderates a compelling Digital Hollywood virtual session focused on AI and the law (in the world of media and entertainment). It's called "Generative AI Law: Let's Get Real - Is Copyright a Right or Does it Have Temporary Legal Status?" Panelists include Karen Chesley (Senior Litigation Counsel at The New York Times),…
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1
The AI Content Royalty Marketplace: Licensing & Rev Sharing (Expert "Insider" Discussion)
48:31
48:31
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48:31In this special episode, Peter moderatea a panel of all-star "insiders" at Digital Hollywood's virtual event - in a session titled "The AI Royalty Marketplace: Licensing, Monetization & Revenue Share". It is a panel that discusses critical "insider" information not available elsewhere, including pricing for video used for AI training. Panelists inc…
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1
The AI Content Royalty Marketplace: Licensing & Rev Sharing (Expert "Insider" Discussion)
48:31
48:31
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48:31In this special episode, Peter moderatea a panel of all-star "insiders" at Digital Hollywood's virtual event - in a session titled "The AI Royalty Marketplace: Licensing, Monetization & Revenue Share". It is a panel that discusses critical "insider" information not available elsewhere, including pricing for video used for AI training. Panelists inc…
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1
Digital Marketing Strategy for Consulting Firms
31:58
31:58
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31:58For consulting firms that have exhausted their network and the referral well has run dry, a digital marketing strategy is essential to attract new clients. But how? In this episode, Mark and John walk through a step-by-step framework perfect for experts and firms who need to reach a broader audience to generate new business opportunities. This does…
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Carolyn Elefant on AI, Owning Your Talent and the Future of Solo Law
41:01
41:01
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41:01Kevin talks with Carolyn Elefant — renewable‑energy litigator, MyShingle founder and leading voice for solo and small‑firm lawyers — about what it means to “own your talent” and build a sophisticated niche practice outside big law. Carolyn traces how her 2002 launch of MyShingle paved the way for democratized legal publishing and advocacy that chal…
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H.I. v. A.I. - One Emotes, The Other Mimics
10:30
10:30
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10:30This episode discusses Peter Csathy's latest musing about H.I. v. A.I. in the Arts and overall creative process -- with H.I. referring to Human Intelligence and the critical role of moment-in-time human emotion in the Artist's creative journey and resulting creative works (emotion that AI may be able to mimic, but never authentically capture). H.I.…
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1
H.I. v. A.I. - One Emotes, The Other Mimics
10:30
10:30
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10:30This episode discusses Peter Csathy's latest musing about H.I. v. A.I. in the Arts and overall creative process -- with H.I. referring to Human Intelligence and the critical role of moment-in-time human emotion in the Artist's creative journey and resulting creative works (emotion that AI may be able to mimic, but never authentically capture). H.I.…
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1
Amy Shepherd on AI-Ready BizDev and Turning Digital Publishing into Revenue
53:46
53:46
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53:46Kevin talks with Amy Shepherd—strategic advisor at Gladstone Growth Strategies and founder of Amy AI—about using artificial intelligence to streamline business development and modernise law-firm marketing. They cover lessons from scaling Ballard Spahr’s blog and podcast network, the role of lawyer champions, early survey data on AI adoption and why…
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Selling or Serving: Is Your Firm Truly Client-Centric?
37:21
37:21
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37:21Professional Services. It's in the name. If you're in professional services, you're in the business of SERVING clients. On this episode of Breaking BizDev, John and Mark take a look at the transformative power of adopting a client-centric mindset in marketing and sales activities. Listen to this episode and you'll hear: From selling to serving—an o…
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1
Davis Williams on Opening Doors for Law Students, Embracing AI and Building the International Legal Practice Society
41:38
41:38
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41:38Davis Williams joins Kevin O’Keefe to talk about how law students can create their own opportunities through publishing, networking and exploring emerging areas of law. A rising 3L at North Carolina Central and founder of the International Legal Practice Society, Davis shares how he’s written about topics like digital personhood, AI and space law t…
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EMERGENCY POD: Kadrey v. Meta's "Fair Use" Decision - Don't Believe The Tech Bro Hype, Copyright Owners Are The Big Winners
28:00
28:00
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28:00In this emergency podcast episode, Peter Csathy's co-hosts discuss the second ground-breaking AI copyright "fair use" decision in the past two days - this time Judge Vince Chhabria's in Kadrey v. Meta (from the same federal district court in Northern California in which Judge William Alsup sits, and who decided "fair use" in Bartz v. Anthropic). Th…
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EMERGENCY POD: Kadrey v. Meta's "Fair Use" Decision - Don't Believe The Tech Bro Hype, Copyright Owners Are The Big Winners
28:00
28:00
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28:00In this emergency podcast episode, Peter Csathy's co-hosts discuss the second ground-breaking AI copyright "fair use" decision in the past two days - this time Judge Vince Chhabria's in Kadrey v. Meta (from the same federal district court in Northern California in which Judge William Alsup sits, and who decided "fair use" in Bartz v. Anthropic). Th…
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1
On "AI & Entrepreneurship" - Interview with Peter Csathy
42:51
42:51
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42:51Host Peter Csathy was recently interviewed by Robert Milazzo who is a professor, creator and founder of The Modern School of Film — an educational studio that has produced hundreds of masterclasses and educational events to explore the intersections of community, craft and culture. Our topic? “AI Entrepreneurship.” It’s a wide-ranging discussion th…
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1
On "AI & Entrepreneurship" - Interview with Peter Csathy
42:51
42:51
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42:51Host Peter Csathy was recently interviewed by Robert Milazzo who is a professor, creator and founder of The Modern School of Film — an educational studio that has produced hundreds of masterclasses and educational events to explore the intersections of community, craft and culture. Our topic? “AI Entrepreneurship.” It’s a wide-ranging discussion th…
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Emergency Pod: First "Fair Use" Ruling In GenAI Case - What It All Means
13:37
13:37
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13:37In this emergency episode, AI/media expert Peter Csathy's co-hosts discuss his just-posted written analysis of the first federal Judge's ruling on the critical issue of "fair use" in the context of generative AI. The decision was just handed down by Judge Alsup in the Northern District of California - and Csathy read and analyzed the full decision …
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1
Emergency Pod: First "Fair Use" Ruling In GenAI Case - What It All Means
13:37
13:37
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13:37In this emergency episode, AI/media expert Peter Csathy's co-hosts discuss his just-posted written analysis of the first federal Judge's ruling on the critical issue of "fair use" in the context of generative AI. The decision was just handed down by Judge Alsup in the Northern District of California - and Csathy read and analyzed the full decision …
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1
New York's New AI "Synthetic Performer" Disclosure Law - Exposed!
18:08
18:08
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18:08Last week, just in time for Cannes Lions 2025 — the most important advertising industry soiree of the year — New York’s legislature passed a groundbreaking new law that requires advertisers (and those who create those ads) to conspicuously disclose when an AI-generated “synthetic human” is used in ads. SAG-AFTRA called New York’s new law “a histori…
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1
New York's New AI "Synthetic Performer" Disclosure Law - Exposed!
18:08
18:08
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18:08Last week, just in time for Cannes Lions 2025 — the most important advertising industry soiree of the year — New York’s legislature passed a groundbreaking new law that requires advertisers (and those who create those ads) to conspicuously disclose when an AI-generated “synthetic human” is used in ads. SAG-AFTRA called New York’s new law “a histori…
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1
The Psychology of Familiarity: Building Trust with Mere Exposure
35:40
35:40
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35:40*Trust* is what wins new business in professional services...but your ideal clients can't trust you if they don't *like* you, and they can't like you if they don't *know* about you. On this episode of Breaking BizDev, John and Mark break down "the mere exposure effect," also referred to as the "familiarity bias" and how firms and experts can take a…
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1
Hollywood Finally Joins The AI Copyright Fight! (Disney/NBCU Sue Midjourney)
19:24
19:24
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19:24Last week, host Peter Csathy called for Hollywood studios to finally cast aside their silence and join the AI copyright fight - to loudly voice the creative community's concerns about AI developers using their copyrighted works without consent and compensation. And two days later, Disney and NBCUniversal finally did - they sued generative image AI …
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1
Hollywood Finally Joins The AI Copyright Fight! (Disney & NBCU Sue Midjourney)
19:24
19:24
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19:24Last week, host Peter Csathy called for Hollywood studios to finally cast aside their silence and join the AI copyright fight - to loudly voice the creative community's concerns about AI developers using their copyrighted works without consent and compensation. And two days later, Disney and NBCUniversal finally did - they sued generative image AI …
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1
Guy Alvarez on AI Adoption, Bootstrapping and Niche Content to Build Authority
45:37
45:37
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45:37Publishing in law is moving at AI speed. Kevin O’Keefe talks with Guy Alvarez—Founder & CEO of Alvarez AI Advisors and Good2BSocial before that—about using generative tools to fuel client-centric content, sharpen business development and carve profitable niches. They cover HubSpot’s early AI push, lessons from bootstrapping, a new survey on legal-i…
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1
Hollywood's "Fair Use" AI Knockout Punch. Coming Soon?
34:40
34:40
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34:40Peter Csathy's synthetic co-hosts discuss Csathy's most recent article that discusses and analyzes where things stand in the current AI copyright infringement / "fair use" battle royale that is playing out between media and big tech companies in the federal courts. Csathy lays out the current state of affairs -- how federal courts have already deci…
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1
Hollywood's "Fair Use" AI Knockout Punch. Coming Soon?
34:40
34:40
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34:40Peter Csathy's synthetic co-hosts discuss Csathy's most recent article that discusses and analyzes where things stand in the current AI copyright infringement / "fair use" battle royale that is playing out between media and big tech companies in the federal courts. Csathy lays out the current state of affairs -- how federal courts have already deci…
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1
Monthly Recurring Revenue: Predictability for You AND Your Clients
35:44
35:44
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35:44Say goodbye to feast and famine. In this episode of Breaking BizDev, John Tyreman and Mark Wainwright tackle the elusive concept of monthly recurring revenue (MRR) for professional services firms. Tired of the roller coaster of income highs and lows? We unpack why MRR isn't just for SaaS companies and how your firm can apply it to smooth out those …
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1
John Corey on Thought Leadership, AI and the Power of Publishing
55:28
55:28
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55:28In this episode, Kevin talks with John Corey, co-founder of Green Target, about the evolution of legal marketing and the growing importance of thought leadership. They cover takeaways from the 2025 Marketing Report, the staying power of blogs and how AI is reshaping legal publishing. John highlights the need for actionable content and the chance fo…
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What's Broken About BizDev in Accounting? + 2025 AAM Summit Recap
40:49
40:49
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40:49In this episode of Breaking BizDev, John and Mark dive into the complexities of business development within the accounting industry, like the steep challenges of differentiation, pricing models, and the annual scramble leading up to tax day. John shares his extensive experience with accounting firms and highlights insights gathered from the 2025 As…
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Welcome back to another episode of Breaking BizDev. Join hosts John Tyreman and Mark Wainwright as they dive into why proposals often fail and what you can do to improve them. From the self-diagnosis of client's needs to the common mistakes in crafting and submitting proposals, this episode provides actionable insights and tips. Whether you're a se…
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1
Free vs Paid Offers: Crafting an Effective Lead Generation Strategy
30:16
30:16
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30:16Lead generation is a major challenge for many professional services firms. In this episode of Breaking Biz Dev, Mark and John break down possibly the most critical element of lead generation: your offer strategy. What value are you offering? And what’s the call to action? In this episode, you’ll hear: The roles of free vs paid offers in lead genera…
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1
3 (Really) Bad Reasons to Hire a Rainmaker
29:48
29:48
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29:48In this episode of Breaking Biz Dev, John and Mark take the Rainmaker model out to the alley for a well-deserved beatdown, highlight three (really) bad reasons to hire a rainmaker. In this episode, you’ll hear: What is a ‘Rainmaker’ anyway? Various ways firms organize their sales functions How buyers evaluate professional services firms Really bad …
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1
OpenAI & Studio Ghibli: Yes, "Style" Can Be Infringed
12:12
12:12
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12:12This episode features a discussion of the great debate that is front and center now about OpenAI's new image generator, and how it's being widely used by users around the world to create anime art based on the "style" of famed anime artist Hayao MIyazaki. Many creative artists find what OpenAI is enabling to be infringing Miyazaki's works. But Open…
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1
OpenAI & Studio Ghibli: Yes, "Style" Can Be Infringed
12:12
12:12
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12:12This episode features a discussion of the great debate that is front and center now about OpenAI's new image generator, and how it's being widely used by users around the world to create anime art based on the "style" of famed anime artist Hayao MIyazaki. Many creative artists find what OpenAI is enabling to be infringing Miyazaki's works. But Open…
…
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1
AI Search: A "Code Red" for All Websites (96% Less Referrals!)
11:57
11:57
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11:57Host Peter Csathy's "synthetic" co-hosts discuss a sobering reality that faces all websites (not just media publishers and entertainment companies). For general purpose search, consumers increasingly turn to conversational AI chatbots like OpenAI’s ChatGPT, Google’s Gemini, and Anthropic’s Claude — as well as to more utilitarian AI search engines l…
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1
AI Search: A "Code Red" for All Websites (96% Less Referrals!)
11:57
11:57
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11:57Host Peter Csathy's "synthetic" co-hosts discuss a sobering reality that faces all websites (not just media publishers and entertainment companies). For general purpose search, consumers increasingly turn to conversational AI chatbots like OpenAI’s ChatGPT, Google’s Gemini, and Anthropic’s Claude — as well as to more utilitarian AI search engines l…
…
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1
Creating a Sales Call Plan: Frameworks, Templates, and a Real-World Example
35:11
35:11
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35:11Proper planning prevents poor performance. Say that 10 times fast. In this episode, John and Mark break down the elements of an effective sales call plan, sharing insights from real-world experiences and highlighting the importance in driving better business outcomes. They walk through the crucial elements that make up an effective call plan and em…
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1
Is Thomson Reuters' Copyright Win A Fatal Blow to "Fair Use"?
57:29
57:29
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57:29Host Peter Csathy recently was a guest on Ricky Sutton's "Future Media" podcast to discuss the recent rejection of "fair use" as a defense to AI training infringement by the federal judge in Thomson Reuters v. Ross Intelligence. Peter discusses all the relevant business and legal issues that arise in the context of generative AI scraping of copyrig…
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1
Is Thomson Reuters' Copyright Win A Fatal Blow to "Fair Use"?
57:29
57:29
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57:29Host Peter Csathy recently was a guest on Ricky Sutton's "Future Media" podcast to discuss the recent rejection of "fair use" as a defense to AI training infringement by the federal judge in Thomson Reuters v. Ross Intelligence. Peter discusses all the relevant business and legal issues that arise in the context of generative AI scraping of copyrig…
…
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1
Is 100% "Ethically Sourced" Generative AI Possible?
10:28
10:28
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10:28In this episode, Peter Csathy's "synthetic" co-hosts discuss his most recent article that asks the provocative question, "Is 100% ethically sourced generative AI even possible?" Csathy's article lays out both sides of the argument - those who say it is possible (and must be done via content licensing), and those who simply believe it's too daunting…
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1
Is 100% "Ethically Sourced" Generative AI Possible?
10:28
10:28
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10:28In this episode, Peter Csathy's "synthetic" co-hosts discuss his most recent article that asks the provocative question, "Is 100% ethically sourced generative AI even possible?" Csathy's article lays out both sides of the argument - those who say it is possible (and must be done via content licensing), and those who simply believe it's too daunting…
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1
Shape the Future of Breaking BizDev: Share Your Feedback Today
6:41
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6:41Send us your feedback in this 3-min survey and help shape the future of Breaking BizDev. Is there a topic you want us to cover? Are there different segments or formats we should consider? What’s your preferred way to listen? Let us know! In this short bonus episode, John and Mark share some early feedback from the listener survey, and how you can p…
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This discussion focuses on host Peter Csathy's latest feature article of the same name, which explores whether AI can ever create truly "original" and groundbreaking Art without humans controlling it as a tool to their own human creation. The discussion focuses on what uniquely makes human "creation" divine and unmatchable by AI content generation.…
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This discussion focuses on host Peter Csathy's latest feature article of the same name, which explores whether AI can ever create truly "original" and groundbreaking Art without humans controlling it as a tool to their own human creation. The discussion focuses on what uniquely makes human "creation" divine and unmatchable by AI content generation.…
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1
Don’t Boil the Ocean: The Paradox of Focus, Specialization, and Positioning
32:11
32:11
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32:11Turn your firm into a trusted and respected leader in your niche. In this episode, John and Mark explore how firms can not only effectively differentiate against competitors, but actually how to apply that differentiation in their marketing and sales activities. In this conversation, we cover: The nuanced differences between focus, specialization, …
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1
Conversation with Eric Shamlin, Creator of Iconic AI-Generated "Holidays" Coke Ad
24:45
24:45
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24:45Host Peter Csathy recently was a featured speaker at ThinkLA’s big AI-focused event (ThinkLA serves marketing and media executives). Peter invited CEO Eric Shamlin of production company Secret Level to join him. Shamlin and his team created the iconic AI-generated “Holidays Are Coming” Coke ad that became THE marketing story this past December. In …
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