Best Binge Mode Podcasts (2025)

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086 Laure Guilbault: France’s Die Hard Fashion Journalist 41:34

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4h ago41:34

41:34

In this episode, I sit down with Laure Guilbault, the Paris Correspondent for Vogue Business. Laure is a diehard fashion journalist. She worked at WWD for five years, became Business of Fashion’s first Paris correspondent, and is now the Paris Correspondent for Vogue Business. She doesn’t just report on fashion – she dissects it. From the C-suites …

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It’s New 10/1: Visual Google AI Mode, Liz Reid interviewed, emoji answers and Google Ads reporting updates 9:21

1h ago9:21

9:21

Today we covered Google AI Mode gets more visual with the visual search fan-out technique. Google tests AI Overviews with sticky citations. Google Ads updated its reporting features. Google’s head of search, Liz Reid, interviewed again. Also, the emoji answer box is live in Google Search. 0:00 - Introduction 1:02 - Google AI Mode more visual 3:36 -…

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Why Framing Is Everything 16:51

16h ago16:51

16:51

In this episode, Neil and Eric dive into the psychology of framing, from how child-mortality data shifts when reframed to the power of decoy pricing in guiding customer choices. They discuss why consistent brand building compounds most after 10 years, share lessons from Single Grain’s reset, and explore how SEO, referrals, and content mix evolve ov…

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It’s New 9/30: ChatGPT Instant Checkout, Google Ads num 100 and more 10:00

1h ago10:00

10:00

Today we covered the new ChatGPT Instant Checkout with Stripe using Agentic Commerce Protocol. Did the num 100 parameter change impact Google Ads reporting and tools? Google AdSense launched a new traffic source breakdown report. We covered an article on Google’s AI Max for Search 30 day test. 0:00 - Introduction 1:13 - ChatGPT Instant Checkout 5:1…

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Google AI Mode is About to Get More Popular 20:47

1d ago20:47

20:47

In this episode, Eric and Neil unpack Google AI Mode’s Chrome integration and how 100M MAUs could ignite a new distribution flywheel—fueling ads, partnerships, and startup pressure. They compare Google’s gen video/image capabilities, debate the “free subsidized by ads” model, and analyze YouTube’s latest updates: TV-style ad swaps, title tests, AI …

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It’s New 9/29: Google Ads updates, shaking domain names, and local suspensions 9:17

20h ago9:17

9:17

Today we covered how Google Ads has a new campaign setup screen. Google Ads tweaked the default conversion goal behavior. Google said old domain history needs time to be shaken off. Google Business Profiles suspensions are spiking. 0:00 - Introduction 1:01 - Google Ads new campaign setup screen 3:11 - Google Ads tweaks default conversion goal behav…

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Elon Musk's 'Daddy's Home' Insane Work Schedule 28:00

3d ago28:00

28:00

In this episode, Neil and Eric dissect Elon Musk’s “Daddy is very much home” grind—from Optimus engineering to late-night Tesla chip reviews and a Colossus 2 data center walk. They explore Musk’s DESA method for ruthless prioritization, why relationships saved Tesla and SpaceX, and how barrels, drivers, and pushers define execution and leadership u…

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Google Spam Update And Post Volatility, Cloudflare Fights AI Overviews, Sneaky Google Ads 10:01

4d ago10:01

10:01

This week we covered the completion of the Google August 2025 spam update and then we saw ranking volatility heat up again post spam update. Google Search Console impressions are impacted by Google blocking bots. Google Darksteel AI search test. Google AI Mode product listings with AI-generated product summaries. Google Search Live is now out of be…

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It’s New 9/25: Post spam update Google volatility, Search Live and Google Ads changes 9:40

5d ago9:40

9:40

Today we covered the volatility we are seeing in Google Search post the August spam update. Google Search Live is now really live in the US. Google Ads sponsored grouping label expands. Google Ads dishonest pricing policy. 0:00 - Introduction 0:54 - Google post spam update volatility 4:13 - Google Search Live is live 5:36 - Google Ads dishonest pri…

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AI has changed SEO forever (SEO vs GEO) 21:41

7d ago21:41

21:41

In this episode, Neil and Eric break down how to win both Google rankings and AI citations. They compare short-query SEO factors like backlinks, authority, and technical signals with AI-driven co-citations and long conversational prompts. You’ll learn practical plays such as building FAQ sections, crafting concise fact nuggets, bundling subtopics, …

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085: Lucien Pagès: The Man Shaping the Stories of Fashion 56:07

5d ago56:07

56:07

In this episode, I sit down with Lucien Pagès, one of the fashion world’s most accomplished storytellers and the founder of the eponymous Lucien Pagès Communication, a prominent public relations agency in the luxury fashion and beauty industries. Cards on the table…I have known Lucien Pagès for decades. I have watched with joy as his unique mix of …

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Marketing Agencies Are Feeling an Artificial Uptick in Business 24:08

8d ago24:08

24:08

Agencies face pressure but smart M&A chances emerge. We cover deal math, asset vs. stock pitfalls, ops fixes, “artificial upticks,” and brand-safety risks—plus lessons from Federer, Jerry Jones, and LinkedIn’s SEO surge. Key takeaways Agency deals: Buy assets, check contracts, cross-sell, and use AI. Growth reality: Upticks are old deals; fix ops a…

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This is 100x Better Than Netflix 19:16

9d ago19:16

19:16

Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https://marketingschool.io/hireIn this episode of Marketing School, Eric Siu and Neil Patel talk about why building a business can feel “better than Netflix,” the trap of over-reading versus doing, and how to balance …

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74 // The Myth of the Perfect Niche: Why Clarity Comes After Action 17:21

9d ago17:21

17:21

If you’ve been holding back from starting your Etsy shop because you still don’t know what your perfect niche is… this one’s for you. I hear it all the time: ‘I just need to figure out my niche first. I don’t want to get it wrong. What if it’s too saturated? What if no one buys?’ And listen, I get it — I used to believe the same thing. I thought I …

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It’s New 9/22: Google completed the spam update, Search Console data data and more 10:44

8d ago10:44

10:44

Today we covered Google completing the August 2025 spam update and how it is a mess to look at even with Search Console data. Google added a ton of AI features to Chrome. Google also warned the DOJ on its ad-tech remedies ruling. Also, a programming note, a lot of us are offline Tuesday and Wednesday for the Jewish new year. 0:00 - Introduction 1:2…

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ChatGPT vs Gemini | The Empire Strikes Back 23:03

10d ago23:03

23:03

Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https://marketingschool.io/hire ChatGPT vs Gemini: who’s really winning the AI race? In this episode, we break down Google Trends data, why Gemini’s “Nano Banana” launch spiked usage, and why Google’s massive distribu…

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Google Killed Tracking Tools, Impressions Dive, Ads Bug Overwhelms & AI Summaries Over Links 12:39

12d ago12:39

12:39

The third-party Google Search tracking tools are going through a rough patch right now. Google Search Console was reporting massive impression drops since the 100-parameter results were removed. Google somewhat commented on that Search Console impressions dip. A Google Search bug led to the search results being overwhelmed by search ads. Bing is mi…

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It’s New 9/18: Google Search Console impression dip real, AI Max to the max and more 10:12

13d ago10:12

10:12

Today we covered how John Mueller responded about the Google Search Console impressions drop. Google doubled down on its AI Max pitch to advertisers. Google Search has this anti-scraper job but it was closed. Google added new widgets to the store feature. Google Discover launched the follow feature and more social posts. 0:00 - Introduction 0:42 - …

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Girls 5.5 Queen For Two Days AKA Katy Perry's, Well, You Know 1:19:55

12d ago1:19:55

1:19:55

It’s Spring Queening for Hannah and her mom, who end up diving for a sweaty lady’s bits & coming to heartbreaking/real terms with her marriage (respectively), Shosh gets to tour Aidy Bryant around her new Japanese life which is a mix of a new utopia and virgin territory, and Adam and Jessa meet her sister and, basically, make us sick! Every OTHER e…

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GEO is not different than SEO. BUT… 31:05

14d ago31:05

31:05

In this episode, Eric and Neil break down the evolution of SEO into GEO, AEO, and LLMO, and why marketers must adapt to shifting client demands. They explore how platforms like Reddit and YouTube now shape search visibility, highlight the risks of short-term SEO hacks, and share lessons from creators like MrBeast on growth, focus, and profitability…

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It’s New 9/17: Google Ads galore, AI summaries and more 10:46

14d ago10:46

10:46

Today we covered a Google bug leading to ads overwhelming the search results. A new Google Ads study on match types. Google says searchers love AI summaries, more than links. Google is testing AI-generated summaries for snippets. ChatGPT Search got an upgrade. 0:00 - Introduction 0:41 - Google Ads overwhelm search results 2:30 - Google Ads match ty…

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What to Do If Someone Copies Your Product? 20:34

15d ago20:34

20:34

In this episode #3042, Eric and Neil break down the competitive landscape and market positioning, the role of personalization in advertising, and hiring strategies that spotlight candidates with proven growth. They also touch on work-life balance, employee wellbeing, and close with insights into financial trends and major tech performance. TIME-STA…

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It’s New 9/16: Bing Images Mixing In Ads, Rolling Stone Sues Google & Fringe Google 12:33

15d ago12:33

12:33

Today we covered how Microsoft is mixing ads within the organic image search results. Google Ads auto-enabled Store Visits conversions, upsetting some advertisers. Rolling Stone’s publisher sued Google over AI Overviews. Google Search has this question fringe score, but what is it? 0:00 - Introduction 0:40 - Bing image search mixing ads with organi…

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How to Win Big Enterprise Logos 18:06

16d ago18:06

18:06

In this episode #3041, Eric and Neil discuss how to win big enterprise logos by focusing on relationships, networking, and long-term trust. They explain the role of RFPs, challenges in tracking leads, and why in-person interactions and events are key to building credibility and driving business growth. TIME-STAMPED SHOW NOTES (00:00) Winning Big En…

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It’s New 9/15: Google Search Rank Tracking Broken, Merchant Center Pricing Update, FTC & AI Schema 11:56

16d ago11:56

11:56

Today we covered the mess going on now with Google Search organic rank tracking now. Google dropped 100 results per page, the third party tracking tools are broken, Google Search Console performance reports may be impacted too and no, AI Overviews reporting is not coming. Google Merchant Center pricing policies were updated. The FTC is investigatin…

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AI Doesn't Drive Revenue Today! 20:40

17d ago20:40

20:40

In this episode #3040, Eric and Neil discuss how businesses are using AI in marketing but struggling to see real revenue results, pointing out that most companies focus on flashy tools rather than KPI-driven outcomes. They stress the need to push AI experiments into production and spread AI fluency across organizations. The conversation also touche…

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Google Heated Spam Update, Web Declines, AI Mode Updates, AI Max Rolls Out & More 11:07

19d ago11:07

11:07

This week, I covered the ongoing Google August 2025 spam update and how it heated up this week. Google got into hot water over saying the web is rapidly declining. Google AI Mode also said AI Mode would be the default, and then backtracked on that statement as well. Google AI Mode expanded beyond the English language. Google is showing AI Mode in t…

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It’s New 9/11: Google Ads AI Max rolling out, spam update heats up and more 9:46

20d ago9:46

9:46

Today we covered the new Google Ads updates, including AI Max rolling out to all advertisers. Google Ads tests promotion mode, campaign total budget and more. The Google August spam update heating up again. Bing is testing sitelinks with link icons. Google tests removing the review stars from the hotel knowledge panel. 0:00 - Introduction 0:48 - Go…

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Millionaire CEO’s PR Disaster, Elon’s Visionary Skills, and the $28B Pop Mart Lesson From China 19:38

21d ago19:38

19:38

In this episode #3039, Eric Siu and Neil Patel discuss a wide range of business lessons, from a viral US Open controversy to Elon Musk’s unique communication style and the rise of Pop Mart in China. They highlight Xiaomi’s customer development strategies, the importance of learning from both large and small competitors, and insights from the Chines…

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Agency Trends, Capitalism vs Socialism, and Gary Vee’s Blueprint for the Next Generation 25:58

22d ago25:58

25:58

In this episode #3038, Eric Siu and Neil Patel break down agency growth and revenue trends, highlighting the effectiveness of outbound marketing in driving results. They also compare capitalism and socialism, pointing to the strengths of capitalism, and close by discussing how different content formats can shape audience engagement. TIME-STAMPED SH…

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It’s New 9/9: Google & ChatGPT user overlap, Web not rapidly declining, Google Ads AI Max reporting and bridging web and app ads together 8:14

23d ago8:14

8:14

Today we covered a new report from Similarweb showing the overlap of ChatGPT and Google users. Google said the web is now not declining, just the web-ad market. Google Ads has new reporting for AI Max campaigns. Google can now connect your ads better across web and apps. 0:00 - Introduction 0:38 - Google and ChatGPT user overlap 2:23 - Google says …

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How to Create Content for AI, Gymshark’s Sorority Play, and Rethinking Burnout 22:13

23d ago22:13

22:13

In this episode #3067, Eric and Neil discuss how content creation is shifting from keyword-heavy tactics to covering topics in depth, especially with AI reshaping SEO. They highlight the value of platforms like Reddit and YouTube for engagement, the role of AI in strategy, and the importance of addressing burnout by focusing on motivation and small…

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73 // How to Build a Digital Product Shop When You’re Already at Capacity 16:32

23d ago16:32

16:32

Are you looking at your life right now thinking, ‘There’s literally no way I could add one more thing’? Between back-to-school chaos, work, kids, laundry, and just trying to get everyone fed — starting a digital product shop on Etsy probably feels impossible. And listen… I get it. This summer has been one for the books for me too — stressful, busy,…

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It’s New 9/8: Google says the open web is declining, AI Mode default and more 9:14

23d ago9:14

9:14

Today we covered how Google’s lawyers said the open web is declining, going against what Google’s executives have said. Google was fined $3.5 billion in the EU over anti-competitive ad practices and then told to divest. Google AI Mode may be the default, but maybe not too soon. A report says Apple will launch Apple World Knowledge Answers in 2026. …

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AI Is Killing Junior Jobs, Here’s What’s Replacing Them 20:29

24d ago20:29

20:29

In this episode #3036, Eric and Neil discuss how AI is reshaping the job market, with fewer junior roles available and a growing demand for senior talent. They highlight the importance of adapting through upskilling, while also stressing how education and personalized learning will play a key role in preparing future workers. TIME-STAMPED SHOW NOTE…

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Monopoly Google Won’t Be Broken Up, FastSearch For Grounding & Apple Search World Knowledge Answers 11:05

26d ago11:05

11:05

This week, we covered the big Google Monopoly remedy ruling that will not end up breaking up the company and was more like a slap on the wrist. Google also has FastSearch, a faster search technology used for grounding. Google court docs also note search use of user interactions, user data, Chrome data, and also discuss the search index, spam scores…

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It’s New 9/4: Google Court Docs on Search, hotel pricing accuracy and more 8:13

27d ago8:13

8:13

Today we covered several tidbits from the Google court documents on Google Search. Bing Search tests new Copilot keyword suggestions and expandable related searches. Google Hotel Center will crack down on pricing accuracy. Google Ads new customization for graphs. Sad to report Alan Bleiweiss passed. 0:00 - Introduction 1:05 - Google court docs reve…

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Top Talent Left Zuck for Elon, Cloudflare’s Bold Bet, AI Pilots Keep Failing, and YouTube’s AI Advantage 32:43

28d ago32:43

32:43

In this episode #3035, Eric Siu and Neil Patel discuss the AI talent shift from Meta to Elon Musk’s XAI, the challenges of adopting AI, and the tough truths of angel investing. They also explore YouTube’s Gemini AI updates and why managing talent with a focus on revenue and training matters more than ever. TIME-STAMPED SHOW NOTES (00:00) Elon Musk …

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It’s New 9/3: Google Won’t Be Broken Up, FastSearch and new design changes 14:06

28d ago14:06

14:06

Today we covered the remedy ruling on Google’s monopoly case, in short, they won’t be broken up. Google FastSearch is used by Gemini for grounding. Google is testing new search headers and direction buttons. Google Ads has this survey on the YouTube Network. 0:00 - Introduction 0:31 - Google won’t be broken up in its monopoly ruling 10:40 - Google …

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$3.6M SaaS Founder Starts Selling Courses, The Video Formula That Made $500K 24:03

29d ago24:03

24:03

In this episode #3034, Eric Siu and Neil Patel discuss how to achieve virality by understanding algorithms, the rise of young entrepreneurs, and why focus is critical for business success. They also explore how to evaluate investment opportunities, avoid shiny object distractions, and the future of AI in driving social shopping. TIME-STAMPED SHOW N…

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It’s New 9/2: Google Ads Filters, AI Max & SPN, Location Assets & Google Mini Game 6:45

29d ago6:45

6:45

Today we covered the new checkboxes in Google Ads to help you filter your campaigns. Google said AI Max does not go after the Search Partner Network more aggressively. Google Ads lets you search using Google Maps for location assets. The Google webmaster report for September is live. And Google has a new mini-game to encourage you to search more. 0…

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AI for Agencies, Content From CEOs... What’s Actually Worth Doing? 15:27

30d ago15:27

15:27

In this episode #3033, Eric Siu and Neil Patel share VC perspectives on how AI is reshaping automation, while stressing that strong relationships remain key in service-based industries. They also highlight why executives need to create content that speaks directly to their ideal audience and leverage personal experiences to build trust and engageme…

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How We Maximize Conference ROI and the Truth About Google vs. ChatGPT 16:09

1M ago16:09

16:09

In this episode #3032, Eric Siu and Neil share how they’re preparing for the HubSpot Inbound Conference, focusing on maximizing ROI through networking and building relationships, especially with platforms like LinkedIn. They also discuss the evolution of search, comparing ChatGPT’s rise to Google’s dominance, and how AI and deep research are reshap…

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It’s New 9/1: Google AI Mode model update, AI Mode compare & AI Overviews panels 8:52

1M ago8:52

8:52

Today we covered how Google updated the AI Mode models last week. Google AI Mode now lets you compare local businesses and products. Google AI Overviews tests a new look, more like knowledge panels. Danny Sullivan speaks on Google at WordCamp and Ginny Marvin becomes a YouTuber. 0:00 - Introduction 1:09 - Google AI Mode model was updated 2:09 - Goo…

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Google Spam Update, AI Mode Changes, ChatGPT Does Use Google, Search Ad News & More 10:57

1M ago10:57

10:57

This week we had our first Google spam update in 8 months, the August 2025 spam update. This update touched down very quickly, likely within 24 hours. I also posted a Google search ranking volatility status report. Google is testing changes to AI Mode to encourage clicks. A new report says traditional search is not dying. A new survey says only 4% …

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It’s New 8/28: Massive Google crawl rate drop, Big Bing Ads titles and bold hovers 9:44

1M ago9:44

9:44

Today we covered a weird potential bug with crawling where many sites, not all, saw huge declines in Google crawl rates. Microsoft now tests larger Bing Ads titles, larger than organic results. Google Ads audience exclusions work for Shopping campaigns. Bing is testing bolding on hover. 0:00 - Introduction 0:45 - Google massive crawl rate drop 3:22…

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How ChatGPT's Search Algorithm Works, Is ChatGPT the New Distribution?, AI Recruiters vs. Humans, Does Traffic Even Matter Anymore? 16:59

1M ago16:59

16:59

In this episode #3031, Eric Siu and Neil Patel break down ChatGPT’s ranking model, the value of fresh content, and how AI is changing marketing and hiring. They also stress linking traffic to revenue and the need to build AI skills to stay ahead. TIME-STAMPED SHOW NOTES (00:00) Understanding ChatGPT's Ranking Model (03:08) The Importance of Freshne…

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It’s New 8/27: Google August 2025 spam update, AI Overview click survey and Google Ads loyalty goals 10:14

1M ago10:14

10:14

Today we covered the release of the Google August 2025 spam update. A new survey is out that looks at how searchers are clicking on AI Overviews. Google Ads has new loyalty goals. 0:00 - Introduction 0:54 - Google August 2025 spam update released 3:32 - Google AI Overviews click survey 6:41 - Google Ads loyalty goals 9:57 - Conclusion A daily recap…

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How to Rank SEO #1 Forever, ChatGPT Traffic Crash, and a Short Form Sales Hack 15:38

1M ago15:38

15:38

In this episode #3030, Eric Siu and Neil Patel discuss how SEO strategies are evolving, stressing the need for quality content and an omnichannel approach. They break down traffic shifts from platforms like ChatGPT and Reddit, while also exploring effective content creation through YouTube and webinars to drive engagement and leads. TIME-STAMPED SH…

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It’s New 8/26: Google AI Mode to push clicks, Microsoft Ads labels response and appeals 10:06

1M ago10:06

10:06

Today we covered Google’s Robby Stein saying AI Mode will test encouraging more clicks from the answers. A new report says traditional search is not declining. Microsoft Advertising responds to it testing almost invisible sponsored labels. And Microsoft spoke about suspensions and appeals dos and don’ts. 0:00 - Introduction 1:04 - Google AI Mode to…