Behaviour Lab CEO Magdalena Smith sits down with special guests to discuss how we can debias investment decision making through analytics and behavioural science.
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Behavioural Analytics Podcasts
Welcome to Gap Cognition: Business by Design — a podcast exploring the art and science of building organisations that work by design, not by default. Hosted by Michelle de Villiers, behavioural strategist, business coach, and founder of Gap Cognition, this series dives into how people, culture, and performance intersect to shape thriving workplaces. Each episode unpacks real-world insights from behavioural analytics, leadership psychology, and organisational design — helping leaders, HR prof ...
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"I heard it on the grapevine..." Join Dr Ed Barter and Tom Ridges every two weeks as they delve into how consumer behaviour and word-of-mouth can powerfully impact ecommerce marketing strategies. Each episode, they unpack current affairs and marketing news, through a behavioural science lens. For regular listeners, this is the podcast that was "Data for bluffers".
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Social Fitness: Why Relationships Determine Health and Success
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We spend decades pursuing success through intelligence, achievement, and career goals, yet psychological science reveals a startling truth: the single most important predictor of your long-term health, happiness, and survival is the quality of your relationships. In this deep-dive podcast, we unlock The Psychosocial Mandate, drawing on over 85 year…
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The ROI of Culture — Why Behavioural Intelligence Saves Time, Money & People
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In this episode of Gap Cognition: Business by Design, we explore one of the most misunderstood truths in organisational performance: culture is not a “soft” concept — it has a measurable financial return. Research from Harvard, McKinsey, Gallup, and MIT consistently shows that culture directly influences profit, productivity, retention, and executi…
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Change Management & Communication — Moving People from Awareness to Action
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In this episode of Gap Cognition: Business by Design, we unpack one of the biggest challenges organisations face: turning change awareness into real behavioural action. While most companies announce change through emails, presentations, or town halls, research shows that communication alone doesn’t drive adoption. People don’t resist change — they …
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Performance Management That Works — Designing Systems People Actually Use
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In this episode of Gap Cognition: Business by Design, we take a practical, research-backed look at why traditional performance management fails — and what leaders can do instead to create systems that people actually use, value, and trust. Despite being one of the most widely implemented organisational processes, performance management remains one …
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Leadership by Design — Creating Leaders Who Shape Culture, Not Manage It
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In this episode of Gap Cognition: Business by Design, we dive into one of the most important insights in modern organisational science: leadership is a behavioural job, not a managerial one. Culture isn’t shaped in strategy sessions or HR documents — it’s shaped in the daily habits, decisions, and interactions of leaders. Drawing on research from G…
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The Behaviour Behind Performance: Why Habits Matter More Than Skills
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In this episode of Gap Cognition: Business by Design, we explore one of the most overlooked truths in organisational performance: skills may get someone into a role, but habits determine whether they succeed in it. Modern behavioural science, organisational psychology, and neuroscience all point to the same conclusion — behaviour is a more powerful…
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🎙️ Episode 1: What “Business by Design” Really Means Welcome to the very first episode of Gap Cognition: Business by Design — a podcast that explores the intersection between behaviour, culture, and performance. In this opening conversation, we set the tone for what this series is all about: building businesses that perform by design, not by defaul…
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Closing the 90% Gap: How Culture Carries Strategy to Success
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In this episode of Gap Cognition: Business by Design, we unpack one of the most common — and costly — challenges in modern organisations: the gap between strategy and execution. You’ll often hear that brilliant strategies fail not because they’re wrong, but because they never land. They sit on PowerPoint slides, beautifully articulated but disconne…
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Podcast – John James Marketing Guide to Multi-Channel Strategies What keeps marketers awake at night?
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Is it the overreliance on digital channels, the rising costs of customer acquisition, or the looming question: How do we make smarter decisions to maximise ROI and minimise risk?
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Economic headwinds mean that consumers are planning to cut back on Christmas spend, and looking for discounts where possible. In this mini “sun-lounger” podcast, we look into how spending behaviours are changing, and what impact that will have on retailers. Are people switching to lower-priced brands? Will there be a revolution on gifting? Is there…
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Without stock to sell, car marketers have been forced to shift their strategies – and that means keeping existing customers and prospects happy while they wait months, sometimes years, for their new car. Looking at this through a behavioural science lens, what does this mean for consumer buying behaviour? And with purchases becoming more infrequent…
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How to max your communities for post-summer travel
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According to Hopper’s 2023 Travel Trends Report, people are booking holidays at the last minute more than ever before. In this mini “sun-lounger” podcast, we ask whether this a good thing for marketers when it comes to thinking about shoulder season? Is there still time to market to those people who haven’t yet booked for September and beyond? And …
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Human behaviour: influencing consumer change
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It was our absolute pleasure to welcome the brilliant Richard Shotton, bestselling author and expert in applying behavioural science to marketing, on our last podcast of the season. Richard, Ed and Tom dig into some of the fundamentals of behavioural science, and what it actually means for smart marketers. “What motivates us hasn’t changed in mille…
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We’re inundated with new developments in technology and automation, but does that make us more efficient? Neil Mandell, Senior Digital Marketing Manager at Samsung, believes that this is the year of efficiency. In this week’s podcast, he chats to Tom about: why we need to lean into AI how the community of Samsung loyalists contribute to business gr…
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Unlock the power of sustainable eCommerce
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Sustainability and eCommerce… A contradiction in terms? On this week’s podcast, we welcome Chloë Thomas, eCommerce guru and pro-podcast host – no pressure, Ed and Tom! Chloë’s hot topic is sustainability in eCommerce. Surely the two are opposing forces? It’s something we’ve grappled with at Herdify HQ. “Fundamentally, we need to consume fewer resou…
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6 degrees of separation: The Kevin Bacon effect
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What can Kevin Bacon teach you about marketing? Fresh on the podcast today, Ed and Tom discuss the idea of 6 degrees of separation, otherwise known as the “small world effect”. We’re all six or fewer social connections away from each other. The world of Hollywood has taken this one step further – you can searchhow many connections separate Kevin Ba…
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The secrets behind data-driven creativity
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On the podcast this week, hear from Mike Taylor… In his own words, a “recovering agency owner” and author of the upcoming book, “Marketing Memetics”. Tom, Ed and Mike go deep in 30 minutes. Is marketing art or science? Do ideas evolve in the same way that genes do? Is any idea ever original? Is creative optimisation the only lever left for performa…
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What makes one song a massive hit, and one a flop? What sets apart the popular kids? Why do 1 billion people own an iPhone, more than any other brand? It’s all to do with social proof. In this week’s podcast, Tom and Ed pick apart an experiment that answers these questions. Entitled “Leading the Herd Astray”, the study created an online music marke…
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Performance Marketing World 2023: The wash-up
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If you missed the two days of Performance Marketing World Unlocked, we’ve distilled it all into one hour! In this week’s The Grapevine podcast, Ed and Tom pull out the three hot topics of conversation… Cookies: how are marketers making the most of the data that’s left? Cross-platform attribution: what’s the answer? Will there ever be an answer? The…
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How a conversation in the pub can drive 200x more sales than an ad
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Did you know that a conversation in the pub can drive 200 x more sales than a creative your team has laboured over for weeks? In this week’s podcast, we delve into what word-of-mouth (WOM) really means in the modern marketing world. These stats might surprise you ⬇️: 🔥27% sales are driven by WOM 🔥200 x more sales driven by WOM than traditional ads …
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Mindful Chef: How to win the subscription box race
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“Your brand is not what you put down on a piece of paper, it’s what people say about you” Supercharged referrers, retention incentives, the impact of discounting… On this week’s podcast, Ed and Tom meet Arthur Guinness, Head of acquisition at Mindful Chef. It’s one of the best conversations yet, and could have gone on for a lot longer! Here’s what …
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Thomas Hal Robson-Kanu: from pro-football to proving his ecommerce stripes
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Like many ecommerce businesses, Thomas Hal Robson-Kanu's journey from professional footballer to experienced marketer and owner of The Turmeric Co. didn't happen overnight. From creating the "golden elixir" in his father's kitchen to over 1000 athletes now using his product every day, Thomas shares his story with Tom and Ed on how he earned his bus…
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Kicking off 2023 with Shopify, cookies & ecom collabs
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This week, Ed and Tom dissect Shopify’s Commerce Trends 2023 report. As usual, the guys take a behavioural science view, and they don’t pull any punches! They talk about: How Shopify anticipates marketing will change over the next year, as CAC continue to skyrocket The impact of tougher privacy legislation (hello, £300+m fine for Meta from Ireland’…
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Stephen Martin & Joseph Marks - Messengers: Who We Listen To, Who We Don't, and Why
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Join us, and listen to Stephen Martin and Joseph Marks, the authors of ‘Messengers: Who We Listen To, Who We Don’t, and Why’. Think that the key reason why you follow the advice of an analyst or trust company management is because of their proven past skills and achievements? Think again! In recent years it has become abundantly clear that people d…
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Dr. Daniel Crosby, psychologist, fund manager and New York Times best-selling author discusses practical investment methodologies
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28:38
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Join us in our discussion touching on the sociological, neurological and psychological factors that influence investment decisions, emphasising practical methodologies - what works, what doesn’t, when looking to improve our decision making.
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Professor Olivier Sibony on reducing unwanted variability in decision outcomes
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Join us in this episode of 'Decisions over coffee', where you will hear from Professor Olivier Sibony on why a more robust process model is critical to reduce unwanted variability in decision outcomes caused by noise and biases, and how organisations can structure their decision making processes to achieve this Olivier is a professor in strategic t…
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Michael Mauboussin shares his experiences of how decision-making biases effect investment managers
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Michael Mauboussin, Director of Research at BlueMountain Capital, where he shares his experiences and deep expertise of how decision-making biases effect investment managers, and how he has worked through the years to help his fund managers limit the effect such biases have on performance. Michael brings a fascinating perspective to the topic, draw…
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