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The Financial Advisor Marketing Playbook is a podcast/video series for high-performing financial planning professionals that are committed to improving their craft, helping their clients, and growing their business. Hosted by Mark Mersman, this series contains a wide variety of content – from quick win ideas to long-form interviews, each episode provides actionable marketing ideas and insights that can be implemented easily into your practice. From digital marketing to traditional direct-res ...
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Financial and retirement planning guidance with Mark Howard of the Howard Financial Group in Savannah. Mark has almost three decades of experience in the financial industry, has been published in the Wall Street Journal, Barron's, South Magazine and several other publications. He has also been featured on the Savannah Morning News. In addition to clients in Savannah, Mark also serves Hilton Head, Bluffton, Statesboro, and the rest of the Low Country. To get your own Financial Game Plan, cont ...
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Welcome to the Educators Among Us Podcast! We are devoted to walking the journey with those who heed the call to teach, coach, lead, and serve at all levels of education. We speak your language and understand the challenges you face because we’ve been there too. We get it and we got you! This podcast is uniquely designed to share inspiring messages that connect with the heart of your life's work. This includes candid conversations with and about unusually impactful educators, exploring their ...
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Ric Edelman is the nation’s most acclaimed financial advisor, the #1 New York Times bestselling author of 11 books on personal finance with more than one million copies in print in seven languages, and founder of the nation’s largest financial planning firm, ranked #1 for quality by Consumer Reports. Every weekday, Ric gives you the information you need about the five personal finance topics that matter most today: longevity, retirement security, exponential technologies, digital assets, and ...
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Conventional wisdom sounds safe, but it can be deceiving. “You can’t go wrong with real estate.” “A mortgage is good debt.” “If your investments aren’t working, just try something else.” Sound familiar? In retirement planning, these rules of thumb can be misleading, or even dangerous. In this episode, Mark unpacks common money myths and shows how b…
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AI is reshaping every industry, and financial advice isn’t immune. Are you prepared? In this episode of The Financial Advisor Marketing Playbook, Mark Mersman unpacks a recent Microsoft study ranking personal financial advisors among the occupations most at risk of AI disruption—and explains why some advisors should be worried. More importantly, he…
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When life in schools feels messy, unpredictable, or even overwhelming, educators are the ones who hold steady and bring direction. Chaos is inevitable in the classroom, in leadership, and in our personal lives. What matters is how we respond. Every educator is a leader, and every leader is an educator. So, we must respond well. In this episode of E…
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Every student deserves a chance to discover purpose and hope, even when life has stacked the odds against them. For those in foster care, incarceration, addiction recovery, or living on the margins of the education system, school can feel disconnected from reality. But with the right culture, teachers, and leadership, education can become the bridg…
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What do restaurants and retirement planning have in common? More than you might think. In this episode, Mark uses memorable restaurant stories—from the days of smoking vs. non-smoking sections to “pick two” menu rules—to explain some of the most important lessons in investing. You’ll never look at a menu, or your portfolio, the same way again. Here…
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Some people seem to carry joy like a light inside them, through conflict, through stress, even through burnout. Where does that kind of joy come from, and how do we hold on to it when life pulls at every thread? The truth is, educators are often among the most joy-filled and the most joy-drained people we know, all in the same week. But there’s a w…
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“You need to understand your own thoughts, feelings, and emotions around money and why and how you got there before you can even begin providing an experience or a journey with your client,” says the Cassaday & Co. financial advisor. Learn more about your ad choices. Visit megaphone.fm/adchoicesBy Barron's Advisor
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There’s no avoiding the chaos some days bring. Conflicts flare, emotions run high, and the weight of the world settles on your shoulders like a storm cloud that refuses to move. But in the middle of it all, how we respond can make all the difference. Not just for ourselves, but for those around us. The question isn’t whether the waters will rise, b…
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📱 Have questions about your retirement strategy? Connect with Mark to get personalized guidance: 👉 https://retirementhuddle.com/#contact Remember those high school superlatives? “Most Likely to Succeed” or “Best Hair?” Well, Mark is handing out his own class superlatives… for the financial world. In this episode, Mark names the best and worst perfo…
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In this episode of the Financial Advisor’s Marketing Playbook, Mark Mersman breaks down the latest seminar marketing trends based on real-world data collected over the past several years at USA Financial. He explores the age-old question every advisor faces: Should you serve a meal at your seminar or not? Mark compares response rates from meal and …
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Being an educator can feel like navigating a storm at sea. There are days when the pressure is relentless, the challenges stack up, and the expectations never seem to ease. But even in the chaos, there is a path to peace. It’s called the Serenity Prayer In this episode of Educators Among Us, School Growth’s Scott and Tammy Barron talk about how the…
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What if life had rumble strips—those loud, vibrating warnings that jolt you back on course when you’re drifting? In many ways, it does. Feedback comes in all forms, from a gut feeling to a colleague’s tough words. The key question is: Are you paying attention? In this episode of the Educators Among Us Podcast, Scott Barron, Chief Reinvention Office…
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As educators, we have learned that appreciation for our efforts is not always instant, and it’s not always visible. Our students, our parents, even our leaders may never know the hard work we put in, the sacrifices we make, and the love we pour into our profession and our people. But we know, and we know that our sacrifice is our own reward. In thi…
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📱 Have questions about your retirement strategy? Connect with Mark to get personalized guidance: 👉 https://retirementhuddle.com/#contact You’ve heard them your whole life, classic proverbs like “Don’t put all your eggs in one basket” or “A bird in the hand is worth two in the bush.” But did you know these old sayings can teach you a lot about how t…
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In this episode of The Financial Advisor Marketing Playbook, Mark Mersman shares a smart, strategic way for financial advisors to turn the often-overlooked trusted contact form into a powerful marketing opportunity. By reframing this regulatory requirement as a chance to connect with the next generation—especially the “alpha child” often listed as …
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Expectations shape everything, from how we see the day ahead to how we lead and build trust. We all carry expectations into our work, our relationships, and our daily routines, but too often they’re unspoken, unrealistic, or undefined. When that happens, conflict thrives and trust erodes. This episode explores why clear expectations are essential f…
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We, as teachers, are expected to know everything. Of course, that is impossible and unrealistic. Try as we might, the best we can do is to ask better questions. Asking better questions of ourselves is the only way we can get the answers we need to continue to improve. Perhaps we are truly at our best when we realize we don’t know it all. In this ep…
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The Merrill Lynch Wealth Management advisor discusses how a sound financial plan can reduce client anxiety about their finances. Moran also offers career advice for younger advisors and discusses intergenerational planning, crypto, and more. Learn more about your ad choices. Visit megaphone.fm/adchoices…
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Are you losing sleep over your retirement plan? You’re not alone, and this episode breaks down the most common financial pain points keeping retirees up at night. Mark shares the five biggest fears he sees in his own practice, from outliving savings to the crushing cost of long-term care. But more importantly, he offers clear, realistic strategies …
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Timing is the secret sauce of nearly every story of success, and we can improve ours. Do you ever feel like you’re out of sync—rushing through lessons, reacting instead of responding, or missing the moments that matter most? Knowing when to act is just as important as what to do. But how do you master that sense of timing when every day feels unpre…
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What is the future of education? Certainly, it includes Artificial Intelligence, and that is a new phenomenon to be sure. But the future still includes parents, motivation, kids who need support and encouragement and motivation, leaders who aspire to higher levels of organizational success, and clear communication across all facets. All of these th…
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Retirement isn’t just a financial transition, it’s a complete lifestyle transformation. It marks the beginning of a new chapter that should be filled with purpose, connection, and well-being. In this episode, Mark draws inspiration from The Five People You Meet in Heaven to highlight the five essential people you should meet before you retire. Thes…
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Challenges help us to grow. As in baseball, we have to keep “getting in the box” and taking that swing. Let’s ensure that when we do, we “swing like we mean it”. Purposefully, with focus, intention, hope, confidence, and resolute commitment. There’s nothing wrong with a swing and a miss, as long as you keep swinging. In this episode of the Educator…
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Struggling with client retention or referrals? In this episode, Mark Mersman shares proven communication strategies for financial advisors to strengthen trust, improve client retention, and increase referrals. You'll discover four things your best clients likely believe—and why most clients leave not because of poor advice, but because of surprises…
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Schools are a culture and a community. Families are coming together in pursuit of excellence in education. The buildings are a function of that work. How can we create buildings that inspire each other? How can we make our buildings more a part of our plan, and less about walls and square footage and classrooms? In this episode of the Educators Amo…
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Retirement is meant to bring peace of mind, but that’s hard to achieve when your plans are based on ideas that aren’t completely true. Too many people head into retirement relying on outdated assumptions they’ve heard for years, without realizing the risks they carry. These myths can create a false sense of security, leaving critical gaps in your p…
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If you’ve ever found yourself lost, then you know how it feels to be found. To realize that you are loved and welcome to come inside. That’s the power of an unlocked door. It helps others to know that you care about them and want to welcome them in. Often, especially as educators, we are mandated to lock our doors. But leaving them unlocked can giv…
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Almost by definition, doing the hard things is not easy. It’s a choice. When you do hard things, you make yourself better. You show others what you’re willing to do in pursuit of excellence. And you make a difference that needs to be made, even when others are not as willing to try. All of these things are key in the role of educators, and for the …
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