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Barn2Door Podcasts

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The go-to Podcast for do-it-yourself Independent Farmers who are taking control of their own business, skipping the middleman, building their own brand, and selling direct to local Buyers. Guest speakers frequently include successful Farmers who grow and harvest proteins, produce, dairy, and more! Discussions are focused on the business side of Farming. If you farm and it is your livelihood, then building a viable business matters. The Independent Farmer Podcast is hosted by Barn2Door. We of ...
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In this week’s episode, Kevin speaks with Shauna of Mom’s Micro Garden (and Sasquatch Family Farms, WA). Shauna discussing how she started her microgreens business, how to attract Buyers and the value of building local partnerships. Hear her advice for new Farmers and goals for scaling her business! For more Farm resources, visit: barn2door.com/res…
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In this week’s episode, Kevin and Cory of Barn2Door’s Success Team discuss how Farms have built successful partnerships with other local businesses in their community. By identifying ideal partners and uncovering their Buyers' local loop, Farms have created convenient ways to expand their product reach. For more Farm resources, visit: Barn2Door.com…
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In this week’s episode, Joe of Dirty Girl Produce (CA) shares his experience in building a base of Wholesale Buyers in his community. Learn best practices for attracting and retaining Wholesale Buyers, and picking which customers are right for your Farm. For more Farm resources, visit: Barn2Door.com/Resources…
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In this week’s episode, Barn2Door and Peter of Bartlett Farms (ND), discuss various instances the government regulations have impacted independent Farm sales, and examples of how Farms can take control of their operations. See how Peter has expanded access to his raw milk and beef. For more Farm resources, visit: barn2door.com/resources…
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In this week’s episode, Alex of Chucktown Acres interviews Janelle, CEO and Founder of Barn2Door, to discuss the history, mission and future of the business. Built to put the power back into Independent Farmers' hands, learn how Barn2Door has expanded its software and services tailored specifically for Farm operations. For more Farm resources, visi…
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Ryan Grace, an Account Manager at Barn2Door, shares the who, what, when, where, why and how of building a Loyal Base of Local Customers for your Farm. Learn the best practices for identifying Buyers in your community, maintaining consistent communications and leading them to make a purchase. For more Farm resources, visit: Barn2Door.com/Resources…
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In this week’s episode, Alex of Chucktown Acres (SC) and host of Barn2Door’s Grassroots Marketing Academy, talks about the priority and lessons of each session, ideal outcomes, and what he has learned as a teacher. See why this class --- helping Farmers tap into local Buyer demand to increase sales --- is always full with a long wait list! For more…
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What happens when you have 2 Independent Farmers --- one from each coast --- talk shop? In this week’s episode, Alex of Chucktown Acres (SC) chats w/ Shauna of Sasquatch Family Farms (WA) about growing a business from scratch, community support in clutch moments, and why and how Farmers can attract local Buyers to ensure ongoing sales. For more Far…
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In this week’s episode, Janelle (Barn2Door CEO) and Cory (Farmer Success Team) discuss marketing myths (misconceptions) that can negatively impact Farmers' sales outcomes. If you are an Independent Farmer selling direct --- this is a must listen, to avoid and/or overcome marketing pitfalls! And discover GREAT tips for Farmers on successful marketin…
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In this week's episode, Janelle and Erica of Benoit Family Farmstead (MO) discuss how to successfully sell out of Summer Chicken Subscriptions. Erica shares her tips for building FOMO around Subscription sign ups, marketing to local Buyers and packaging meat to move her inventory. For more Farm resources, visit: https://www.barn2door.com/resources…
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In this week's episode, Janelle meets with Will of Old Rich Valley (VA) to discuss how their Farm successfully moves a whole cow through their Farm store. Through Herd Shares, Bundle Boxes, cuts and Value-Added items, the Farm has learned best practices for selling a whole animal. Focus on nomenclature, convenient fulfillments and an easy ordering …
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In this week's episode, Janelle meets with Cory from the Barn2Door Success Team to discuss best practices when selling beef in your Farm store. Learn tactics that successful Farms use to move more product through their store, how they manage less popular products, and the ideal product mix and package sizes. For more Farm resources, visit: https://…
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In this week's episode, James meets with Alexia of the Farm-to-Consumer Legal Defense Fund to discuss the proposed Salmonella framework from the USDA FSIS. Learn how this may affect your local poultry processor. Make a comment by January 17th, 2025: https://www.regulations.gov/docket/FSIS-2023-0028 Learn more about the proposal: https://www.farmtoc…
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In this week's episode, James and Rachel of Shenk Family Farms (NC) discuss how the Farm grew a customer base from the ground up. Rachel shares her tips for beginning a Farm business, and how to establish consistency with Buyers. For more Farm resources, visit: https://www.barn2door.com/resourcesBy Erin Farmer
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This audiobook shares 5 tips from 1000's of Farms across the country to engage Buyers in the winter to increase revenue stability, drive cash flow and offset costs during the Off-Season. Learn the tactics to sell out before next season! Find more Farm resources: https://www.barn2door.com/resourcesBy Erin Farmer
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In this week's episode, James and Kevin discuss how Farms can build their ideal Farm retail customer profiles to target marketing and products to Buyers in their community. Learn the steps to creating Buyer personas and building a Farm brand that attracts sales. For more Farm resources, visit: https://www.barn2door.com/resources…
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In this week's episode, James talks with Valerie from Grass Fed Cattle Co. (MN). Valerie and her husband, Jared, raise their children on their Farm, and have learned to balance Family time with work. Hear Valerie's best practices for finding this balance while serving her local community. For more Farm resources, visit: https://www.barn2door.com/re…
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In this week's episode, James and Anthony discuss Barn2Door's most recent feature (set to release in the coming weeks): Combined Inventory. Your Farm store will have the ability to offer a single item --- regardless of price(s), unit size(s) and / or price sheet (retail, private or wholesale). Learn more: https://www.barn2door.com/blog-all/combined…
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This audiobook provides insights from successful Farms across the country who share lessons from their own errors, and how to avoid them. Learn best practices to build a thriving Farm business, while minimizing the impacts of potential mistakes your Farm encounters along the way. For more Farm resources, visit: https://www.barn2door.com/resources…
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In this week's episode, James talks with Taylor Bridges of Bridging the Gap Financial Services LLC to discuss a streamlined process for Farms to report on their finances. She discusses practices to keep finances organized and to save time when tracking and reporting, as well as her recommended financial software. Join our Finance Academy: barn2door…
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In 2020, Joe made the switch to Barn2Door’s software built for Farmers. Instead of using analog records or a horizontal ecommerce solution (formerly Shopify), he moved the business to an order management solution, designed to support Retail (consumer) and Wholesale (restaurant) buyers. While Joe has seen other Farms constrained by commodity prices,…
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On today's episode, Janelle talks with Julie and Michelle of Veteran's Liberty Ranch in Texas. They discuss how the Ranch came to be, their tips for maintaining a recognizable brand presence and their goals to take over Texas and hit $1 Million in Sales. Learn more about Julie and Michelle: https://www.barn2door.com/fan/veterans-liberty-ranch Find …
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Farmers’ markets can boost visibility in your local community, but they are not necessarily a catch-all. Today, 99% of Americans don’t regularly attend farmers’ markets. The lives of Americans are busy, and many buyers choose to opt for the most convenient option. That’s why the markets aren’t just about selling products but attracting and engaging…
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In 2021, Benoit Family Farmstead made the decision to partner with Barn2Door to expand their reach to access new Buyers with Farm eCommerce and streamline their operations. The Farm has been able to add more products and serve their community, without having to spend extra hours in the office. As a member of the Barn2Door Farm Advisor Network, Eric…
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With a variety of best practices and techniques for how to create a successful Farm business, it can get overwhelming to know which tactics actually work. Many CSAs have developed proven tactics to increase revenue, lock in early buyer commitments, and streamline processes to ensure products go out the door with money in hand. In this week's episod…
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In this week's episode, James speaks with Alexia from Farm-to-Consumer Legal Defense Fund about the proposed electronic ear tagging updates for livestock and how this rule may affect Independent Farmers. For more information, visit: https://www.farmtoconsumer.org/ To find more Farm resources, check out: https://www.barn2door.com/resources…
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In this week's episode, Janelle talks with Rachel Shenk of Shenk Family Farm. Shenk Family Farm in North Carolina began their protein operation in 2016, turning it into a business the next year. With the help of automated software, successful marketing efforts and convenient, local fulfillments, the Farm has scaled to a 6-figure operation. To find …
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Price your Produce for consistent revenue that secures a healthy Profit. In this week’s episode, listen to the Audible version or our newest eBook - Planting for Profit. Download the eBook: https://www.barn2door.com/e-books/planting-for-profit For more resources, including eBooks, visit https://www.barn2door.com/resources…
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As an Independent Farmer, you must be in control of your finances to make a profit. It is important to be organized and prepared when tax season comes. In this week’s episode, learn finance best practices from Taylor Bridges of Bridging the Gap Financial Services. For more Farm business resources, check out our content: http://barn2door.com/resourc…
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In this week’s episode, Janelle speaks with Veteran’s Liberty Ranch (TX) to discuss their success using Barn2Door’s POS for in-person sales. Farmers Markets help Farmers build meaningful relationships with Buyers, while securing purchases. It is crucial to have a POS device that allows for all customers to buy your products. Selling, tipping, reser…
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In this week's episode, Janelle meets with Josie Rozum from Dan & Debbie's Creamery in Iowa. With a marketing background on a 3rd generation dairy Farm, learn how Josie thinks about investing in marketing today for future sales, and how to streamline marketing efforts in just one hourly ‘meeting’ a week. Learn how Barn2Door can help support your Fa…
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In this week's episode, James meets with Will from Old Rich Valley Farm in Virginia to discuss Farm product pricing. Will explains how to price different product types, communicating the value of sustainable agriculture and reevaluating costs yearly. For more resources to spur sales for Independent Farmers, streamline operations and access local Bu…
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A few years and 145 episodes in, Barn2Door’s Podcast gets an overhaul. Why the change? Listen to Barn2Door’s CEO and Alex from Chucktown Acres discuss the BIG re-brand from The Direct Farmer to The Independent Farmer Podcast! Learn more about Barn2Door here: barn2door.com/learn-more barn2door.com/resources…
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