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Barking Mad

BSM Partners

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We’re leaving the fluff at home to bring you no-nonsense commentary, fresh insights, and bold predictions about all things pet care. Whether you’re a pet parent, an industry professional, or a veterinary expert, Barking Mad promises you the conversations you crave from pet experts everywhere. Sponsored by BSM Aperture.
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"Off the top rope like a Macho Man elbow drop!" Join BSM, Cam and Natz as they discuss WWE and all things wrestling. Hear how Cam really loves Roman Reigns, Natz cant get on board with Bryan Corbin and why BSM idolises Shawn Michaels... Subscribe to us on Itunes as well......
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The B-S.E.A.: Whiskey Underground is a place to sit back amongst your peers, relax and enjoy one of the finest man-made creations on earth, Whiskey. It doesn’t matter if you came here to learn, sharpen your skills or help guide young pallets, all are welcome.
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The holidays are here, and Barking Mad is leaning all the way into the cozy chaos. In this special seasonal episode, we explore the weird, wonderful, and unexpectedly fascinating ways animals show up in holiday traditions around the world, from reindeer with surprisingly complex biology to the ominous legend of Iceland’s Yule Cat, and plenty of pet…
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Live from the SUPERZOO 2025 show floor, we sit down with Clayton Payne, the unapologetic disruptor behind one of the world’s most downloaded pet industry podcasts, Pet Business Disruptors. Join us as we unravel what real innovation looks like in today’s pet care landscape, explore why staying close to everyday pet owners matters more than any trend…
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You might worry when you see ingredients like salt, cellulose, gums, or artificial flavors on a pet food label, but most of these so-called villains are actually essential for food safety, nutrition, taste, and preservation. In this episode, we sit down with food scientist Dr. Abbey Thiel to unpack how these ingredients work, why they’ve been unfai…
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One toss of the toy changed everything for Adriane and Mike Wang and their “firstborn son.” In this heartwarming episode, you’ll meet the couple behind the internet’s favorite Corgi duo: Dash & Lili. Recorded live from the floor of SUPERZOO 2025, this episode takes you behind the camera to reveal their real story behind their virality online, why t…
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Every Halloween, black cats, bats, and spiders take center stage as symbols of all things spooky—but how did these animals earn their eerie reputations, and which creatures deserve a little more Halloween spotlight? In this Barking Mad Halloween special, hosts Jordan Tyler and Dr. Stephanie Clark are joined by David Perez and Kait Wright to unravel…
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From chocolate and xylitol to ibuprofen and antidepressants, some of the most dangerous toxins for pets are hiding in plain sight—our kitchens and medicine cabinets. In this episode, hosts Dr. Stephanie Clark and Jordan Tyler wrap up their three-part toxicities series with insights from Dr. Katy Miller, DVM, Dr. Tina Wismer of the ASPCA Animal Pois…
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You’ve scrubbed the counters, mopped the floors, watered the plants, and stepped back to admire your hard work. But beneath that picture-perfect glow lurks a lineup of silent offenders: cleaners, fertilizers, and even houseplants that could turn your pet’s safe haven into a danger zone. In this second installment of Barking Mad’s Toxicity Trilogy, …
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In this episode of Barking Mad, Dr. Stephanie Clark and Jordan Tyler crack open the case file on the fragrance underworld—candles, essential oils, sprays, diffusers, and the like—and investigate whether these everyday comforts are harmless pleasures or hidden culprits in your pet’s environment. Featuring toxicology experts Dr. Tina Wismer of the AS…
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Many of the industry’s boldest ideas are bubbling up from fresh, fearless entrepreneurs reshaping the future of pet care. In this episode of Barking Mad, recorded live on the SUPERZOO 2025 show floor, hosts Dr. Stephanie Clark and Jordan Tyler spotlight the startups and innovators rewriting the rules of pet nutrition and wellness. From fresh, vet-f…
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Independent pet retailers are the lifeblood of the pet industry—they’re the shops that know your dog’s name, guide you through tricky nutrition questions, and bring innovation to communities long before Amazon catches on. At SUPERZOO 2025, we sat down with the people and brands working to ensure indie retailers don’t just survive, but thrive. Tune …
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Live from the show floor at SUPERZOO 2025, we sit down with Daniel Schulof, Founder and CEO of KetoNatural Pet Foods and author of Dogs, Dog Food, and Dogma. In this candid conversation, Schulof pulls no punches on one of the most debated topics in pet nutrition—carbohydrates. From AAFCO’s upcoming Pet Nutrition Facts label changes to the spread of…
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Invasive fish and marine animals are wreaking havoc on local waterways, economies, and even taking a toll on recreational fishing and boating, but a new wave of innovators is flipping the script. In this episode of Barking Mad, Dr. Stephanie Clark and Jordan Tyler dive into the wild world of invasive species—and how they might just be the next nove…
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Step onto the show floor at SUPERZOO 2025, North America’s largest pet industry trade show, without leaving the comfort of your home! In this episode, co-hosts Dr. Stephanie Clark and Jordan Tyler take you behind the booths and into their conversations with first-time exhibitors, longtime industry veterans, and innovators shaping what’s next for pe…
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Bugs: your dog’s been eating them anyway—why not make it official? In this episode of Barking Mad, Jordan and Dr. Steph dig deep into the world of insect-based pet nutrition—from black soldier fly larvae to crickets to mealworms. You’ll hear from scientists, brand leaders, and strategists about the surprising nutritional benefits, sustainability wi…
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Confused by the term “holistic” on pet food labels? You’re not alone. In this episode of Barking Mad, we unpack what holistic pet nutrition really means—from food energetics and antioxidants to species-appropriate diets and the One Health approach. With expert guests and a no-nonsense approach, join us as we help you navigate the science, the claim…
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Tons of brands say their packaging is recyclable. But what does that really mean—and how does it actually happen? In this episode of Barking Mad, we unpack the truth behind pet food packaging: misleading claims, infrastructure gaps, consumer confusion, and the realities that make flexible plastics so difficult to recycle. With expert voices from pa…
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Confused by conflicting headlines about pet nutrition? In this episode, we break down how to spot trustworthy research, avoid common pitfalls in scientific studies, and use AI tools to become a savvier, science-minded pet parent—no PhD required. Join co-hosts Jordan Tyler and Dr. Stephanie Clark with expert guest Dr. David Harmon as they speak trut…
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Is your cat litter giving you red flags? In this episode of Barking Mad, we’re breaking up with clay and introducing six sustainable litter options that are ready to commit—odor control, low dust, and all. From corn and walnut shells to tofu and recycled paper, meet the brands turning trash into treasure and poop into performance. Join us as we pla…
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Get ready to go behind the scenes of Zoomark 2025—Europe’s largest pet industry trade show—and uncover what really separates European and American approaches to pet nutrition. From ingredient innovation to marketing tactics, this conversation explores why European pet owners demand proof on product claims, while those in the U.S. are often driven b…
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What if your dog’s favorite treat could help fight climate change? In this episode of Barking Mad, we dive into the world of upcycled ingredients—nutritious, sustainable materials rescued from food waste streams and transformed into pet nutrition gold. Hosts Dr. Stephanie Clark and Jordan Tyler are joined by industry leaders from the Upcycled Food …
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In this episode, we tackle the growing threat of H5N1, also known as highly pathogenic avian influenza, and its unsettling spread beyond birds into cats, dogs, and even dairy cattle. An expert panel from BSM Partners explains how the virus is transmitted, what makes it dangerous to pets and people, and why your pet’s food safety practices matter no…
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What if the most nutritious food for your pet could also help heal the planet? Join us as we dig deep into the world of regenerative agriculture and what it means for the future of pet food. Co-Hosts Dr. Stephanie Clark and Jordan Tyler sit down with Angela Jackson of the Regenerative Organic Alliance, Caitlyn Dudas of Good Company, and the trailbl…
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What do dog-friendly popcorn, AI-powered pet feeders, and feline chin acne have in common? They were all part of the conversation at Global Pet Expo 2025—and they tell a bigger story about where the pet care industry is headed. Join us in this exclusive episode as host Jordan Tyler takes you to the heart of the show floor, where tech innovation and…
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What if the pet food labels you rely on to keep your furry family members safe suddenly became meaningless? What if brands could swap ingredients without telling you, slap trendy buzzwords on packaging without proof, and sidestep the very regulations designed to protect your pets? That’s exactly what’s at stake with the PURR Act—a piece of proposed…
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Veterinary professionals dedicate their lives to caring for animals—but at what cost? Burnout in the veterinary profession is reaching a crisis point, with long hours, compassion fatigue, and financial stress pushing many to their limits. In this episode, we explore the realities of veterinary burnout with Dr. Joe Hill, DVM, and Dr. Frank Niles, Ph…
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What if the key to optimal pet health has been beneath our feet all along? In this episode of Barking Mad, we’re joined by Cico Rodriguez and Kathleen Fleck of Beyond Organic and Cave Pets to explore how regenerative organic agriculture, probiotics from soil, and nutrient-dense organ meats are transforming pet wellness. Learn why soil health is dir…
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This explosive episode unpacks the rise and fall of grain-free pet food, the controversial roles of the FDA and veterinarians, and the largest lawsuit in American pet food history. Through shocking data and first-hand accounts, join us as we expose how fear and misinformation reshaped an entire industry. Featuring an in-depth interview with Daniel …
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The workplace is evolving, and with it, the challenges of recruiting and retaining top talent have become a critical focus for businesses across industries. Dr. Frank Niles, Principal Business Psychologist at BSM Partners and a seasoned expert in business transformation and leader development, explores the intersection of workplace culture, generat…
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There’s a heated debate happening in the pet food space around copper in dog food. This essential trace mineral is critical for canine health, yet veterinarians have recently begun to speculate on excessive dietary copper causing liver disease in dogs—but there’s much more to this story. Join us as we unravel the copper controversy with experts fro…
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Buckle up for the fifth and final episode of our Trends to Watch in 2025 mini-series! This fascinating episode is all about personalized pet nutrition, from breed-specific formulations and custom kibbles to high-tech wearables that can track all kinds of health and wellness metrics in real-time. Join us as we explore how the future of pet nutrition…
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As the pet industry grapples with the 300 million pounds of flexible plastic packaging it generates annually—99% of which is currently unrecyclable—innovative solutions and consumer education are becoming more crucial than ever to the achieving a more circular economy for pet food and treat packaging. This episode highlights the progress being made…
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In this third installment of our Trends to Watch in 2025 mini-series, we’re delving into the microscopic world of biotic ingredients and their transformative impact on pet health and wellness. Tune in to learn how prebiotics, probiotics, and postbiotics work together to positively influence not just digestive health, but also mood, cognition, skin …
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Would you feed your pet bugs? What about lab-grown meat? How about a vegan diet? From insect protein to cultivated meats and beyond, we’re exploring the landscape of alternative protein sources poised to transform the way we feed our pets, and even ourselves. In this episode, the second installment of our Trends to Watch in 2025 mini-series, we add…
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Happy New Year! As we ring in 2025 together, we’re bringing you the top five pet care trends to watch in the coming year, from sustainable initiatives and alternative proteins to biotic ingredients and personalized nutrition. In this first episode of the series, we’ll explain greenwashing, explore the potential of upcycled ingredients and the legac…
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Ever wondered how startups turn bold ideas into industry-shaping innovations? In this episode, we team up with Plug and Play, a global accelerator powerhouse, to uncover the secrets behind their success in driving breakthroughs across agricultural technology, animal health, and beyond. Hear from visionary founder Saeed Amidi, the Plug and Play Tope…
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Pet health isn’t always an inside job—genetic makeup matters, but so do environmental factors like lifestyle and diet. In this episode of Barking Mad, we’re cracking the genetic code to explore how dogs’ DNA influences their heath—sometimes in unexpected ways. Join us as we discuss groundbreaking insights from veterinary experts and researchers who…
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Loud noises like fireworks, thunderstorms, and even construction can turn celebrations into nightmares for pets that suffer from noise phobias. Luckily, there are a range of products aimed at helping pet owners mitigate these stressful situations. In this episode of Barking Mad, we explore calming techniques, training methods, and innovative produc…
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This Veterans' Day, join us for a moving episode about America’s four-legged warriors—military working dogs, or MWDs. These unsung heroes serve on the frontlines of combat zones around the world, but the challenges they face extend beyond the battlefield and into retirement. In this episode, Bob Bryant, co-founder and vice president of Mission K9, …
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Do you have trust issues? We do, too. There is a lot of research out there, both good and bad, and the difference between reliable and not-so-reliable research typically comes down to one thing—study design. Using recent real-world examples, like the first-ever retraction in JAVMA’s 180-year history, join us as we expose the critical differences be…
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The BSM Partners Research Team has dug deep into existing research on canine dilated cardiomyopathy (DCM), so you don’t have to. Join us as we uncover the rigorous processes behind peer-reviewed research, discuss the importance of identifying “fatal flaws,” and highlight how we can use literature reviews to pave the way for future research—and to d…
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When the FDA sounded the alarm in 2018, claiming a potential link between certain dog diets and a rise in canine cases of dilated cardiomyopathy, panic spread among pet owners and the industry alike. But was this warning based on solid evidence, or was the issue blown out of proportion? Join us as we examine the data that challenges the FDA's early…
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You may have heard some grain-based pet food ingredients like peas, lentils, and legumes carry anti-nutrient factors (ANFs) that interfere with a pet’s ability to absorb essential nutrients. But did you know there are tried-and-true methods of mitigating ANFs during processing? Tune in to hear from Kansas State University Professor, Dr. Julia Pezza…
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Join us as we explore a significant regulatory shift brought on by the termination of a longstanding Memorandum of Understanding (MOU) between AAFCO and the FDA. The pet nutrition industry is facing an uncertain regulatory landscape. What does this mean for industry professionals, and how could its impacts trickle down to consumers? Tune in to find…
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In this episode of Barking Mad, Jordan Tyler sits down with Jessica Smidt, Co-Owner and Trainer with Think Positive Pets Training and Behavior Services, alongside two members of the BSM Partners Research Team—Dr. Bradley Quest and Dr. Stephanie Clark. We explore how BSM Partners partnered with Jess and other KPA-certified dog training experts to en…
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In this episode of the Barking Mad, Dr. Stephanie Clark and Jordan Tyler interview Dr. Mahsa Vazin, founder of Pawco Foods, a company pioneering plant-based dog food. Mahsa discusses her unique journey from a Persian upbringing that emphasized meat and fear of animals to becoming a vegetarian and a pet food innovator with the mission to create sust…
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Fellowship of Iron and Earth A poem by Tim McGreevy We do not seek fortune or fame. We work the land until we need a cane. We understand the face of pain. We feel the sting of judgment and shame. And we do our best to hide the strain of too much water or too little rain. We are the people who plant and seed. We feed the world and those in need. The…
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BSM Partners is proud to announce a comprehensive rebrand of its podcast, formerly known as The Pet Industry Podcast, to Barking Mad! Curiosity will bite back in the following episodes, in which we’ll be stripping back the fluff and getting to the meat of hot topics and trends craved by pet owners, industry professionals and veterinarians alike. Tu…
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This episode of the Pet Industry Podcast features Dr. Megan Sprinkle discussing the significance and science behind postbiotics in pet nutrition with guests from Cargill, Dr. Mark Franklin and Laurence Mills. Dr. Franklin, with over 25 years of experience in animal nutrition, and Mills, the business development manager for Cargill in Europe, delve …
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In this episode of the Pet Industry Podcast, your host, Dr. Megan Sprinkle, and the BSM Partners' research team explore the debate over grain-free dog food and potential links to dilated cardiomyopathy or DCM in dogs. They delve into the research done by BSM Partners and co-author, board-certified veterinary cardiologist, Dr. Stacey Leach regarding…
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Pet Industry Podcast: The Rise of Chickens as Pets | Featuring Sean Warner of Grubbly Farms Step aside puppies; we have poultry as pets! In this episode of the Pet Industry Podcast, hosts Dr. Megan Sprinkle and Dr. Mary Cope welcome Sean Warner, co-founder, and CEO of Grubbly Farms, a company focusing on creating premium products for poultry. Sean …
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