Nick Rybak explores how modern B2B companies grow through marketing strategies, website innovation, and content that converts. Every two weeks, we talk to marketing leaders and founders about what’s working and what’s not. Let's pray for a conversion!
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B2b Websites Podcasts
Decode the secrets of successful B2B digital marketing with Demand Decoded, the podcast hosted by Blend, a B2B website and demand generation agency. Our show focuses on breaking the mould of traditional B2B marketing tactics, providing actionable insights that you can use to transform your marketing into a revenue-generating machine. With a team of experts from Blend as our main hosts, we delve into the latest trends and strategies to help you become a better marketer. We cover topics like: ...
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Everyone wants to grow their business, but not everyone has the time or patience to learn all the ins and outs of marketing, sales enablement, and making the most out of a CRM such as HubSpot. Join the Web Canopy Studio team, a HubSpot Diamond Partner Agency, as they chat about various topics all designed to help you grow your B2B business.
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It’s like therapy—for B2B marketers. On Marketing Dilemmas, host Liam Bartholomew unpacks one big marketing headache at a time—with help from leaders who’ve been there, failed, and figured out what works.
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The Marketing Mix: Thought-starters for B2B Business Leaders
Steve Cummins - Solent Strategies
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As the Founder or CEO of a start-up or small business, you know you need to take marketing seriously. But do you know how to get started? The Marketing Mix is your guide to positioning, content marketing, demand generation, and sales enablement for growing B2B companies. We dig into the details by interviewing marketing specialists; by talking to leaders who’ve faced the same issues as you, in their company; and by taking deep dives into specific marketing topics. Whether you’re interested i ...
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Welcome to Time for a Reset, the marketing podcast that gets behind the thinking of the industry’s sharpest leaders who are shaping the world’s most iconic brands. We ask the big questions: What does it take to drive real change? How do you stay ahead when the ground keeps shifting? From changing consumer expectations to marketing’s growing role on the board agenda, each episode digs into what matters now and what’s coming next. Expect smart conversations, practical takeaways, and a fresh pe ...
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A growth marketing podcast to enable entrepreneurs and marketers to grow their business by leveraging online marketing. In this podcast, we will be covering every aspect of B2B & B2C marketing to help you understand things and grow your business by leveraging the best tools & tactics.
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The B2B Revenue Executive Experience is a podcast hosted by Cory Cotten-Potter, who dedicates each episode to helping executives train their sales and marketing teams to optimize growth. Whether you’re interested in increasing margins and growing your market share, enabling your teams to compete on value rather than price, hiring new employees, or trying to stay at the forefront of the latest in sales and marketing techniques, this podcast will give you the tools and skills necessary to win ...
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The Long Game shares personal and business success stories where long-term thinking triumphs. Join us for discussions about the frameworks, principles, and learnings that drive success in business.
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Master the art and science of B2B digital marketing, by tuning in to our b2B digital marketing hub podcast! Hosted by Aia Laser, a seasoned tech advisor with a strong track record of providing innovative, strategic approach, designed specifically for B2B professionals seeking to elevate their marketing skills and outpace the ever-changing market demands. In each episode, we delve into key concepts of B2B marketing, from optimizing to AI tools to content marketing best practices for B2B compa ...
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The podcast for marketers who want to learn how to optimize their B2B website. Each episode we’ll discuss the hottest subjects surrounding conversion rate optimization and give you tips to transform your website into a revenue-generating machine.Join me for easy-to-action tips that can help you change the game.
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The B2B Digital Marketer podcast is about the innovative and new digital marketing methods to build brands and capture more leads for small to medium-sized businesses, entrepreneurs, coaches, consultants, and startups trying to sell to other companies while debunking the hype and deleting the dreary. Join in to meet some of the brightest B2B digital marketing minds in the world.
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With an experience of over 20 years, I help engineering and manufacturing companies implement modern marketing programs that deliver meaningful business outcomes through definitive brand strategy, marketing automation, and lead generation systems, transforming their digital footprint - globally! Write to me at [email protected] to engage further...
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A Manufacturing Marketing Podcast
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Learn about Business , marketing in Tamil & English
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Meet weekly with Visceral Concepts founder Michael McNew as he delivers the best advice to get your small business noticed. Featuring great information, tested advice, and industry interviews, this is the show for any small business owner.
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Ed Marsh is a founder, Army veteran, independent board director, manufacturing marketing expert, and industrial sales leader. He has marketed and sold millions of $ of B2B industrial manufacturing stuff worldwide. Each week on the Industrial Growth Institute, he chats with makers and thinkers, experts and specialists to gather innovative insights, recent trends, and tried & true best practices for B2B business growth. Each episode provides both actionable tips and theory, for everyone from o ...
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Dream big, take risk and inspire others!
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Boots 2 Books (B2B) is a podcast dedicated to exploring the experiences of veteran and military-connected students. Hosted by Kyle Jakob and Dustin Abrego, B2B delves into the diverse paths and careers of those who have served their country and how they have got to where they are today. Covering topics such as transitioning to civilian life, physical and mental health, and the impact of veterans in our communities, B2B offers valuable insights for both veterans and civilians alike into the w ...
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Hosted by marketing expert, Pat Cooper, this is not your typical marketing podcast. Join us as we dive deep into the minds of marketing and business leaders who are shaping the future of the industry. Each episode is a captivating journey into the strategies, insights, and personal stories of our guests. Get ready for unfiltered discussions every Monday morning. Interested in becoming a guest? Fill out our form at www.brandsoverbrews.com/guest. Sign up for our weekly newsletter at www.brands ...
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This podcast exists because you deserve better than the SEO bollocks currently being sold to you. Every week, I'll give you 10-15 minutes of straight talk about SEO. Practical advice that actually works for B2B websites trying to get found on Google/search and make money. The kind of stuff that's been proven over years, not dreamed up last Tuesday by some LinkedIn tosspot. Real SEO from someone who's been doing this since dial-up was considered fast. I'll tell you what works, what's complete ...
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Conversations with Priscilla McKinney, founder and President of Little Bird Marketing, an award-winning agency specializing in content marketing, lead generation, branding and design. As a CEO and serial entrepreneur, Priscilla's topics range from marketing best practices, the "stunning discomfort" of entrepreneurship, market research, her love of the autoharp, and other marketing oddities.
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Get ready to get human! Digital marketing has a whole “people” side of things, and we’re here to uncover it! Danny Gavin, your Digital Marketing Mentor, explores the meeting point of mentorship and marketing in this captivating podcast featuring interviews with marketing experts and industry leaders. As they chat about their history with mentorship and guiding others, they’ll delve into how these connections have affected their careers, marketing strategies, and lives. Deep conversations on ...
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The Science Marketer brings you inside the world of science marketing and communication. Every two weeks, I sit down with industry-leading marketers, communicators, and founders to unpack the strategies behind their biggest wins—and lessons from their hardest challenges. Expect actionable advice and exclusive insights to sharpen your own approach in every episode. Hit subscribe, so you don’t miss an episode!
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Welcome to Growth Vertical the place where people leading their careers, entrepreneurial goals or running businesses can come to learn strategies and tactics in digital marketing, advertising and personal development. I'm Neil Patel and I'll be sharing insights, experiences and stories to help others step outside their comfort zones to reach the next vertical point in their journey and find ways to growth hack themselves, their careers or their businesses in the most effective ways.
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CHURN FM is the podcast for subscription economy pros. Every Wednesday we hear how the world’s fastest growing companies are tackling churn and using retention & engagement to fuel their growth.
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10-Minute Marketing with Celeste takes you on a journey where you can learn the latest marketing and sales techniques that can help your business scale at a faster pace, without leaving you burnt out.
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A podcast helping companies grow with marketing strategies, automation and time-saving tips and creative solutions.
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The Factory Floor is hosted by the three co-founders of Conversion Factory, the marketing agency at the forefront of SaaS growth, marketing, and tech trends. Episodes are released on Twitter one day early, @coreyhainesco. Every other week Corey, Zach, and Nick break down what’s working right now in SaaS marketing, share real-world lessons from the field, and give you the strategies you need to outpace the competition. You can also find us on YouTube, X, and everywhere you listen to podcasts! ...
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This podcast will be helping businesses and entrepreneurs with latest digital marleting tips to grow their sales and revenue.
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Master the Marketplace delves into the inner workings of all things ecommerce, from deep dives into major online marketplaces like Amazon and Walmart to best practices for online brand protection, supply chain optimization, digital marketing, and more. Master the Marketplace is hosted by Kaspien (formerly etailz), a leading tech platform that empowers brands to grow every aspect of their online business. Each episode, a member of Kaspien's experienced panel of experts will be joined by estab ...
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Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to fi ...
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Helping European Tech Businesses With Marketing & Sales Funnels Built On Data, Not Hunches.
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Tim Reid (AKA Timbo) interviews the most innovative founders in the world of small business. In this award winning podcast business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth. Tim Reid's curiosity for what makes business owners tick and his passion for small business success means that every episode is chock full of marketing gold that will help you build that beautiful bu ...
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Empower Your Solo Journey with Expert Insights and Supportive Community Being a solopreneur doesn't mean you're alone! Welcome to Showing Up Solo, where we believe in the power of shared knowledge to fuel your solo success. As a community of passionate solopreneurs, we're here to guide you through every step of your marketing journey. Tune in every other Wednesday for easy-to-implement advice, enlightening conversations with guest experts, and yes, plenty of food analogies to make learning e ...
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For entrepreneurs and business owners who want to grow their business with effective marketing plans and tools. If you wish to know more or get in touch, visit us at https://stepstogrowth.com/ If you want to assess your business against the key processes of marketing, to find where you are strong & what you need to fix NOW, get a FREE marketing plan assessment template (PDF), by clicking this link: https://marketing.stepstogrowth.com/marketing-assessment-template 1-on-1 Marketing Coaching an ...
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If you are a business owner, digital creative, or hardworking professional that relies on organic marketing to drive your income you're in the right place. Your Host Nina Blohm is here to give you all the tools, strategies & guidance needed to build a solid business foundation, elevate your marketing tactics & boost your visibility. Nina has helped tons of business owners create a solid organic marketing strategy that sticks and has scaled her own business beyond $10K months WITHOUT using pa ...
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LinkedIn told you to sack your SEO tools and just use ChatGPT. Cute. This is SEO Fu*king What. I'm Nikki, and I help business owners like you to get found in search and make money from your website In this episode, I break down the three biggest ChatGPT SEO myths — fake volumes, fantasy Keyword Density (KD), and imaginary competitor analysis. I al…
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Ep #16: It might be time to revolutionize your brand
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Maybe you just need an updated logo. Or maybe you need a whole new brand. How do you spot the difference? In this episode of The Factory Floor, hosts Nick Loudon, Corey Haines, and Zach Stevens break down rebranding strategies through a structured framework: revolutions, evolutions, and optimizations. Drawing from Conversion Factory's 73-point bran…
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Thoughts on Customer Insights and Trend Analysis at Ricard Pernod
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Can synthetic data truly replace the messy, uncomfortable truths that real humans reveal about your brand? On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney talks with guest and Senior Manager of Brand Insights at Ricard Pernod, Kira Greenberg, about the critical balance between innovat…
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Do You Really Need Marketing for Custom Professional Services?
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In a market where every custom software company claims to be “different,” most still sound the same. So how do you actually stand out when every project you sell is one-of-a-kind and your budget is limited? In this episode, Nick Rybak sits down with Steve Hennegan from Seven Hills Technology to break down how small service teams can build genuine r…
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In this episode, Neil and Eric unpack how ChatGPT’s upcoming ads—powered by its memory feature—are set to redefine digital marketing. They discuss OpenAI’s aggressive hiring of ex-Meta talent, a projected $25B ad revenue opportunity by 2029, and how memory-driven personalization could make every chat a conversion funnel. Discover how “Big Mario mar…
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Founder Who Built 8 Billion Dollar Companies - the CEO Should Be in Everything
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In this episode, Neil and Eric discuss why founders and CEOs must stay hands-on across every part of their business. Drawing from Brad Jacobs’ leadership style and examples from Jensen Huang and Elon Musk, they explain how direct involvement builds clarity, culture, and control. The duo also explores the “fruit fly” mindset—why hovering everywhere …
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Earned Media, Brand Journalism, and AI Visibility with Noah Greenberg (CEO at Stacker)
1:05:17
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In this episode of The Long Game Podcast, Alex Birkett interviews Noah Greenberg, CEO of Stacker, a content distribution platform that helps brands turn owned content into earned media. They dive into the paradigm shift from SEO (Search Engine Optimization) to GEO (Generative Engine Optimization) and how brands can optimize for visibility in AI-pow…
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EP297 | How Freemius Aligns Pricing With Growth to Reduce Graduation Churn
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Today on the show we have Vova Feldman, the Founder and CEO of Freemius. In this episode, Vova shares his experience in launching Freemius from a side project into a platform powering thousands of indie software businesses. We then discussed how Freemius is repositioning itself from its WordPress roots to become the go-to solution for small SaaS an…
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In this episode, Neil and Eric unpack the surge in corporate layoffs across UPS, Amazon, Intel, Nestle, Accenture, Ford, Novo Nordisk, Microsoft, and PwC — revealing whether AI-driven efficiencies or pandemic-era overhiring are to blame. They analyze ADP’s job report, explore how AI impacts enterprise ROI, and discuss how consulting and tech giants…
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Emotion Wins in B2B Sales with James Woodfall, Founder of Raise Your EI
50:05
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B2B sales often focus on metrics, ROI calculations, and product features. But what if the key to closing more deals lies not in our logical arguments, but in our ability to understand and respond to emotions? In this episode of The B2B Revenue Executive Experience, host Cory Cotten-Potter is joined by James Woodfall, the Founder of Raise Your EI, t…
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The chat-based search dilemma: Is Keyword Research Obsolete? With Zak Ali, Finder
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Chat-based search and LLMs are blowing up the old keyword-first playbook. Zach Ali (GM, US at Finder) makes the case for “anti-SEO”: persona-led content, utility over templates, and measuring revenue and LLM visibility - not vanity traffic. We dig into query fan-out (why many focused pages beat one pillar), how first-party data and calculators earn…
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Why UX and Accessibility Are Crucial to Your Manufacturing Website
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In this special episode of The Kula Ring, co-hosts Carman Pirie and Jeff White flip the script as Carman interviews Jeff about his UX and accessibility POVs inspired by the 2025 Industrial Buyer Pulse research. They explore how industrial websites must evolve to support self-serve quoting, mobile accessibility, and B2B e-commerce experiences that f…
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In this episode, Neil and Eric explore the real ROI of selling online courses — from how tripwire offers drive conversions to the difference between being a “course creator” and using courses to build brand authority. They share a viral YouTube case study revealing how great packaging and craftsmanship fuel growth, discuss why going live is essenti…
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94 - From Story to Strategy: Lucas Mack on Authentic Brand Growth
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In this episode of Time for a Reset: Insights from Global Brand Marketers, brought to you by Overline, host Tiffany Wilburn welcomes Lucas Mack, Head of Global Brand Strategy at Kubota N.A. Lucas shares how authentic storytelling and brand purpose can transform business outcomes. Drawing from his experience with Fortune 100 brands like Microsoft an…
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B2B Messaging Framework That Actually Converts
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In this episode, we explore how to shift from internally-facing, feature-driven messaging to outward-facing, benefit-led communication that resonates with buyers. We break down the distinction between positioning, value propositions, and messaging, explain how category entry points connect to your messaging framework, and tackle the most visible ap…
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Why the f*ck isn't my blog post SEO working?
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Hey hey. It’s Nikki, and welcome to "SEO F*%king What", the no-bullshit podcast about getting your website found in Google by the people who actually want to buy from you - without the wanky advice the LinkedIn gurus are peddling. If you’ve ever spent hours crafting a blog post only for Google to completely ignore it, this episode is exactly what y…
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How One Tiny Hardware Store Turned Me Into a Customer for Life (and How You Can Too) | 665
18:03
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Keen to turn your precious customers in to customers for life? In this solo episode of Small Business Big Marketing, I turn my week of errands into a marketing masterclass. I’ve just had a haircut, visited the shrink, and—clumsy me—snapped two pairs of prescription glasses. While ticking off my to-do list, I couldn’t switch off my marketing brain. …
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How Great Market Researchers are Valuable B2B Business Consultants
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Can research partnerships move beyond the vendor-client dynamic to become valid strategic extensions of your team? On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney talks with guest Paul Mastrianna, Vice President of Business Development at Socratic Technologies, about building research…
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Listicles Drive 9 in 10 Third-Party Mentions in AI Search
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In this episode, Neil and Eric break down new AirOps data revealing why listicles dominate AI search and what it means for marketers. They explore how algorithmic visibility favors authority, not spam, and debate the future of AI-driven rankings, remote work performance, and pricing resilience in a shaky economy. The duo wraps up with strategies fo…
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099: She Leads Digital: Inspiring Stories of Women in Marketing (Best of Episode) - Part 2
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Send us a text If you loved Part 1 of our She Leads Digital series, you’re in for another round of inspiring career journeys, bold pivots, and hard-won wisdom from incredible women shaping the future of digital marketing. In this continuation episode, we dive deeper into themes of mentorship, education, career training, and professional development…
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ChatGPT Continues to Lose GenAI Traffic Share
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In this episode, Eric and Neil unpack Similarweb’s latest data showing ChatGPT’s traffic share drop from 87.1% to 74.1% as Gemini climbs to 12.9%. They explore how Google’s ecosystem fuels Gemini’s rise, why ChatGPT’s memory may improve user retention, and how expert-verified AI research enhances accuracy in complex accounting topics like NOLs. The…
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In this Kitchen Side episode of The Long Game Podcast, the Omniscient Digital team explores the tension between moving fast and making smart decisions. Speed is often praised in startups and growth environments, but it can lead to thrashing, burnout, and wasted effort when misapplied. Through reflections on agency work, in-house roles, and working …
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Hosted by Neil and Eric, this episode dives into real-world CRO workflows, using Spiralyze-style A/B test insights to guide changes, and rapid AI prototyping with Alloy.app to keep designs on-brand without endless Figma comments. We cover when to DIY vs delegate, a homepage redesign checklist, why an RFP button signals enterprise readiness, brand-s…
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The Power of Customer Experience: How to Stand Out in B2B Marketing
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In this episode of The Kula Ring, hosts Jeff White and Carman Pirie talk with Dan Gingiss, Chief Experience Maker at The Experience Maker, about why customer experience is the ultimate competitive differentiator. Dan breaks down his WISE framework and explains how manufacturers can apply these principles to create memorable, talk-worthy moments tha…
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Your Practical Guide to HubSpot's Loop Marketing Framework w/Aja Frost
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In this episode, we sit down with Aja Frost, Senior Director of Global Growth and Paid at HubSpot, to explore how one of the world's leading marketing companies is adapting to fundamental shifts in buyer behaviour. We discuss HubSpot's Loop framework, a four-phase marketing playbook designed for the AI era that builds on inbound fundamentals. Aja s…
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How AI is Actually Affecting The Labor Market
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In this episode, Neil and Eric unpack how AI is transforming the job market from the ground up. They dive into worker stories from Reddit, the rise of a diamond-shaped workforce, and how hybrid strategists—those who can plan and execute—will dominate. The discussion covers McKinsey’s internal AI adoption, enterprise productivity data, AGI timelines…
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B2B SaaS Metrics to Track - Understand Which GTM Channels Actually Work
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A lot of B2B SaaS startups drown in vanity metrics while missing the core metrics that actually drive revenue growth. This tutorial walks you through the exact marketing trended funnel dashboard I've used with various clients to build proper measurement infrastructure and track the metrics that actually move the needle for your business in the earl…
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Hey hey, it’s Nikki, and welcome to "SEO F*%king What". This is the podcast where I cut through the bollocks and give you the real advice you need to get your website found (and making money) on Google. In this episode, “Who Owns Your SEO Shlt,” I’m talking about something that’s been pissing me off for years: the sneaky way agencies and freelancer…
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In this episode, Eric and Neil reveal the right way to speak at conferences for lasting impact. They share actionable tips on crafting talks that resonate, connecting with attendees beyond the stage, and why building relationships matters more than just delivering a speech. Plus, they discuss how top SEO influencers approach community, and unpack t…
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In this episode, Eric and Neil discuss why the penalty for "average" has never been more severe and how leveraging AI can dramatically increase efficiency and margins. They share firsthand hiring insights from agency giants, reveal lead and MQL trends, and explain why only 1% of companies truly benefit from AI. Plus, they debate the real impact of …
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Why listen to The Small Business Big Marketing Show with Timbo Reid? [Trailer]
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G’day, I’m your host Timbo Reid, and welcome to the 16 year-old award-winning Small Business Big Marketing Podcast. I’m guessing you’re a motivated business owner keen to grow that beautiful business of yours into the empire it absolutely deserves to be. Well, you’ve come to the right place. I’ve been in marketing all my working life (that’s a long…
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Hey motivated business owner, Timbo here. I trust your business is thriving, as are you. I haven't been. It's been almost two years since we last spoke, so I thought I owed it to you to let you know what's been going on, and what's about to go on. So here's a little message from yours truly. Key points if you can't be bothered listening: I've been …
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From Zero to $10M: How a Cybersecurity Founder Closed Billion-Dollar Clients with No Marketing Background w/ Drew Danner
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Many B2B founders think you need a marketing degree or a sales background to grow a company. Today’s guest proves that is not the case. Drew Danner started a cybersecurity and compliance firm, BD Emerson, from scratch, scaled it to $10 million in revenue in less than six years, and he did it all without a marketing degree, without a sales playbook,…
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7 unorthodox things we'd do with our marketing, if we had to go back in time
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In this episode, Eric and Neil reflect on what they wish they’d done differently in their 2024 marketing strategies. They share candid lessons on outbound marketing, messaging pivots, and collaboration tactics that brought real results. Learn why doubling down on outbound email, revising your messaging early, and leveraging webinars, influencer par…
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The Dual Power of AI in RevOps: Opportunity and Responsibility with Navin Persaud
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In recent years, AI has dominated headlines and boardroom discussions, presenting revenue leaders a critical challenge: How can they leverage AI’s power while maintaining the human elements that make RevOps successful? In this episode of The B2B Revenue Executive Experience, host Cory Cotten-Potter is joined by Navin Persaud, VP of Revenue Operatio…
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The Post-Test Drop-Off Dilemma: Why Wins Fade with Estelle Marasigan, Website and Creative Services Lead at Cognism
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Liam sits down with Estelle, Cognism’s Website & Creative Services Lead, to unpack a common dilemma: why “winning” A/B tests sometimes fade after rollout. They dig into a post-launch performance framework (7/30/60/90-day checks), how to control for seasonality and site changes, the role of sales/MarOps in attribution, and turning test insights into…
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What makes a killer life sciences website (and what most companies get wrong)
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In this conversation, Maurice Van Rotterdam discusses the unique challenges and strategies involved in designing websites for life sciences companies. He emphasizes the importance of understanding the target audience, avoiding common mistakes, and balancing scientific detail with appealing design. The discussion also covers case studies of successf…
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The Accidental B2B Marketer: Uniting a Global Brand with Storytelling and Podcasting
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When Jackie Slaght joined E Tech Group, she didn’t expect to become the “accidental B2B marketer.” Now as Director of Marketing Communications, she’s helping unify a global team through storytelling and a newly launched podcast, Beyond Tech. In this episode, Jackie shares how the show amplifies technical voices, strengthens internal communication, …
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GEO, SEO, AI SEO, AEO… Which One Will Win?
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In this episode, Eric and Neil debate the future of SEO terminology, covering GEO, AI SEO, AEO, and Search Everywhere Optimization. They reveal why client language trumps industry jargon, unpack insights from recent conferences, and share the real drivers of visibility across platforms like YouTube, Reddit, and Google. Hear lessons on adapting to c…
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The tension between marketing and sales has existed forever, but we're entering a new era where marketing can genuinely become the hero, not just for sales, but for the entire organisation. In this episode, Dan and Josh explore growth engineering. We discuss why traditional marketing and sales silos create friction, how unified systems and buyer in…
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Welcome to "SEO Fucking What," the podcast that cuts through the bullshit and tells it straight, with no wanky jargon and no panic-peddling. I’m Nikki, here to help you make damn real money from your website by showing up on Google, not by falling for shiny new courses or scare tactics from so-called LinkedIn gurus. In today’s very first episode, w…
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Marketing a Premium Brand in Economic Uncertainty
33:30
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*This episode of Ponderings from the Perch is brought to you by Patient Sight, an agile primary research service providing timely medical insights of interest to your organization.* Can premium brands thrive when consumers tighten their budgets and economic uncertainty looms? On this episode of Ponderings from the Perch, the Little Bird Marketing p…
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Legendary NFL Owner to Coach — Nobody Cares
19:01
19:01
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In this episode, Eric and Neil dive into the intersection of high-performance leadership and AI-driven marketing. They unpack the “Nobody cares, just coach” mindset, how elite teams bring solutions not complaints, and why systems should evolve like an F1 pit crew. The duo also explore lower middle market private equity lessons, AI-powered SDRs, and…
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SEO F**king What... To Expect From This Podcast
1:41
1:41
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SEO F**king What is coming to your favourite podcast app. Are you ready for it? The "SEO Is Dead" Bros certainly aren't...
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098: Office Hours | What AI Can’t Do: Leading with Empathy in a Remote World with Sarah Cuesta
27:46
27:46
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Send us a text In this deeply human episode, Optidge’s own HR Manager, Sarah Cuesta, joins Danny Gavin to explore what AI can’t do: lead with empathy, resolve team conflict, or build psychological safety. Drawing from her unique path from clinical hypnotherapy to people operations, Sarah unpacks how trust, structure, and culture fuel successful tea…
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In this episode, Neil and Eric unpack how speed, brand, and switching costs form modern startup moats in an era where insights depreciate fast. Drawing from Garry Tan’s “moat is a verb” concept and real-world case studies, they explain how execution speed compounds advantage, why AI shifts moat dynamics, and how founders can turn speed into durable…
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Bezos' One Profound Insight That Made Amazon a Trillion Dollar Company
25:03
25:03
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25:03
In this episode, Neil and Eric unpack Jeff Bezos’s $1 trillion “release the work” framework—how pacing ideas boosts throughput and prevents team overload. They dive into Bezos’s barrels-and-ammo model, smart acquisition filters, rapid due-diligence questions, and BATNA negotiation tactics. Plus, insights on AI shopping surfacing indie brands, the C…
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93 - The Importance of Brand Safety in an Increasingly Polarised Media Landscape
26:55
26:55
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New episode of Time for a Reset, brought to you by Overline. "Keep your knowledge curve ahead of your action curve - it's a real discipline, and it's not easy because there's so much happening. Don't read about OpenAI - go use it. Don't read about TikTok - get on TikTok, which is bewildering, and obviously, the algorithm sucks you in.” Norm Johnsto…
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Expanding the Reach of Technical Marketing at Q-Lab
28:38
28:38
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In this episode, Andy Francis, Vice President of Marketing at Q-Lab, joins The Kula Ring to discuss how his team reaches new audiences for their materials-durability testing instruments. Andy explains how Q-Lab tailors content around specific industry standards to attract technical buyers, the balance between paid and organic search, and the compan…
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For years, content marketing meant blog posts, eBooks, and SEO. But with AI reshaping how buyers research and the decline of traditional search, that playbook is broken. In this episode, Dan and Phil unpack the new content marketing approach for B2B. They explore why video-first content is essential, how to create for the 95% of buyers who aren't r…
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