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B2b Distribution Podcasts

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Conversations with industry experts, tech leaders and masters in e-commerce that reveal the secrets of their success, and the most important lessons they learned while creating an impact with their business.
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Around the Horn in Wholesale Distribution is the weekly podcast sponsored by LeadSmart Technologies that takes a deep dive into the topics impacting manufacturers, wholesale distribution, independent sales agents, and the global wholesale supply chain. Hosted by Kevin Brown, a 30-year veteran of wholesale distribution, and Tom Burton, a recognized thought leader in SaaS platforms for distributors, each episode reveals a unique perspective and valuable information about wholesale distribution ...
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Attract. Engage. Grow. is a 3 Aspens Media podcast that provides a fresh look at how companies are using digital marketing to stand out in today’s ultra competitive digital world. Get ideas and inspiration from companies using digital content and tools to attract, engage and convert prospects into customers.
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Making marketing the strength of a manufacturing business begins with centering on the industrial customer and ends with profit. Host James Soto, founder, and CEO of the award-winning agency INDUSTRIAL, brings exclusive interviews with icons of manufacturing, industrial marketing, Martech, and media to deliver insights that help you grow your business.
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95% Content

Erik Jacobson from Hatch

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95% Content is a show for B2B content teams who want to build trust with the 95% of buyers who are out-of-market today, but will be ready to buy in the future. You can call it many different things: content marketing, demand creation, brand marketing, dark social, or zero-click content. No matter what you call it, the goal is the same. You want to reach future buyers on the social and content platforms they hang out on every single day, and in a way that compels them to want to work with you ...
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The Growth Leadership Show is a straight-to-the-heart marketing podcast. Sandro Meyer sits down with growth leaders from around the world for an honest conversation about the successes, struggles, and decisions that have shaped their lives. Together, we dig deeper and peel back the layers of their career-choices, growth strategies and leadership philosophies, so you can apply their hard-earned lessons to your own life and career.
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Email and content marketing are a highly effective form of communication when it comes to B2B companies. With email and content marketing campaigns, you can actually bring in marketing qualified leads. How to setup a successful email campaign? What goes in creating an email strategy that actually works? What are the different types of content you need to be creating to convert leads? Listen to the podcast to get answers to all these questions.
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Welcome to The Ross Simmonds Show. A show exploring the different sides of entrepreneurship, how Ross is growing his global marketing agency, building software, raising a family, and attempting to do so much more. On this show, Ross explores what goes into executing with excellence, embracing innovation, marketing at a high level and doing it all with intent of the playing the long game. This show is a proud member of the HubSpot Podcast Network.
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Winner Take All

Alex Moazed

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Winner Take All is a business & tech news show covering the world of platform businesses, tech antitrust, regulations, and innovation. Hosted by Alex Moazed and Nick Johnson, authors of the Amazon Best-Seller Modern Monopolies.
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Distribution First

Justin Simon

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Welcome to Distribution First. The show where we flip content marketing on its head and focus on what happens after you hit publish. Each week, I share playbooks, motivation, stories, and strategies to help you repurpose and distribute your content. Because you deserve to get the most out of everything you create.
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Distributors are innovating, and the National Association of Wholesaler-Distributors (NAW) is here to tell those stories. Based on findings in NAW’s “Innovate to Dominate: The 12th Edition in the Facing the Forces of Change Series,” written by Mark Dancer and sponsored by PROS, the goal of this podcast series is to provide a roadmap for distributors and B2B innovators to get ahead of a disruptive market. Follow Mark Dancer, Richard Blatcher, and special guests along the way as they help dist ...
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Re:Growth is the podcast for B2B marketers looking to level-up marketing strategies and grow in their careers. Each season dives deep into a specific theme. We’re talking to senior marketers from HubSpot, MOO, Slack, and more about laying the foundation for growth.
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The Brand Blueprint

Founder and Co Host Dana Ammons, Value Growth Partners LLC

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”The Brand Blueprint Podcast” is a dynamic video podcast that guides aspiring entrepreneurs through the process of creating and launching their own consumer product goods (CPG) brands. Led by hosts Dana and Cataanda, each episode follows the step-by-step journey of building a new brand, from market research to product development and branding strategies. Featuring insightful interviews with industry leaders, unbiased product reviews, and updates on the latest industry news, the podcast offer ...
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2W Podcast

Gideon Williams, Lucas Welk

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Welcome to the 2W Podcast, where we delve into the fast-evolving world of Automotive, PowerSports, Commercial, Industrial, and Agricultural industries. Our mission is to explore the pulse of these sectors, discussing global strategies, emerging trends, cutting-edge technologies, and the future of Direct-to-Consumer (D2C) and Business-to-Business (B2B) landscapes. Each episode brings fresh insights from industry leaders, innovators, and strategists as we navigate the challenges and opportunit ...
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Business of Travel

Qtech Software

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Having been in the travel industry for over 15 years, Qtech Software and OTRAMS have been a familiar name to many of us. Through this initiative we want provide a voice to all the amazing folks working in the travel industry who make our dream holidays possible. Through this podcast we want to create conversations about all the latest developments in the travel industry and travel technology. We would be inviting industry leaders, our partners, and customers to share their insights and stories.
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Artificial Intelligence, cloud computing, collaboration and devices such as smartphones and tablets are changing how we work. This podcast will help business and IT leaders understand what's new and how to create best practices for adopting disruptive technologies and services in the workplace.
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SEO Expert india

SEO Services

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SEO Services in India specializes in innovative below-the-line marketing solutions, catering to business to business (B2B) and business to consumer (B2C) segments. Incorporate in June’15; SEO Service in India is established by Direct Marketing Experts with over 8 years of experience in transforming businesses with actionable data-driven insights across SMEs, Large Corporates & MNCs. SEO Service in India focuses on Digital Marketing, Search Engine Marketing, Social Media Marketing Solutions, ...
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SEO Expert India

SEO Services in India

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SEO Services in India specializes in innovative below the line marketing solutions, catering to business to business (B2B) and business to consumer (B2C) segments. Incorporate in June’15; SEO Service in India is established by Direct Marketing Experts with over 5 years of experience in transforming businesses with actionable data-driven insights across SMEs, Large Corporates & MNCs. SEO Service in India focuses on Digital Marketing, Search Engine Marketing, Social Media Marketing Solutions, ...
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show series
 
CMO at lemlist, Domitille de Saint-Exupéry, joined Erik Jacobson to unpack their content strategy that helped grow the company to $40M+ ARR by focusing on building trust and preference with future buyers (and without relying primarily on traditional, SEO-first blog content). Domi shares how Lemlist thinks about the 95/5 content approach, why founde…
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In this episode of The Ross Simmonds Show, Ross sits down with Wil Reynolds—founder of Seer Interactive and an icon in the world of search—to explore how to play the long game in marketing, leadership, and entrepreneurship. Will doesn't hold back as he shares tactical insights into how AI is reshaping content creation, search, and discovery. From r…
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In this episode of The Ross Simmonds Show, Ross dives into one of the most common yet damaging habits of leaders: micromanagement. While founders and leaders often express the desire for team members who “act like owners,” their own behavior can stifle that very ownership. Ross explores the concept of the "Ownership Window," offering a strategic fr…
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This month we hear how YWAM is responding to the conflict between Cambodia and Thailand, learn about the YWAM location in Milala, Malawi, hear about the 10,000 Bible’s distributed by YWAM in Lyon, France, check out how YWAM in Barbados is using the Go Africa film to fight local gang culture, we get some other stories about gross foods had on outrea…
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In this episode of The Ross Simmonds Show, Ross gets real about what culture truly is inside an organization. Spoiler alert: it’s not your values deck, your company retreats, or the catchphrases painted on your office walls. Culture is what your team experiences—and that starts with leadership. Ross unpacks how the most problematic leadership habit…
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What happens when economic volatility, tariff pressure, AI disruption, and shifting distributor behavior all collide in the same quarter? In this episode, Kevin and Tom unpack a whirlwind week inside wholesale distribution, revealing how new data, emerging AI workflows, and tariff rulings are reshaping strategy across the channel. Listeners gain a …
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As 2025 comes to a close, join our host Karthik Chidambaram for a special year-end reflection on the Driven by DCKAP podcast.In this episode, Karthik looks back at the incredible conversations we've had this year—the insights shared by our guests, the lessons learned along the way, and some of the moments that made this season truly memorable.A Mil…
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What happens to wholesale distribution when tariffs rise, interest rates stay high, and customers expect more with less friction? In this episode of Around the Horn in Wholesale Distribution from LeadSmart Channel Cloud, Kevin Brown and Tom Burton sit down with Modern Distribution Management editor and market analyst Mike Hockett to unpack the data…
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In this episode of The Ross Simmonds Show, Ross delivers a candid message to founders, executives, and team leaders. If you're demanding high performance from your team but not modeling it yourself, the problem starts with you. Ross explores how poor leadership habits affect team culture and performance — and why success begins with self-awareness,…
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Can AI, robotics, and self‑driving technology change the distribution landscape faster than the economy can adapt? In this episode, hosts Kevin Brown and Tom Burton explore the intersection of economic volatility, AI innovation, and leadership adaptation. From robots vs. self‑driving cars to tariff strategy and monetary policy, they unpack the sign…
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In this episode of The Ross Simmonds Show, Ross dives deep into one of the most fundamental marketing shifts of our time — the emergence of Generative Engine Optimization (GEO). As AI-powered discovery tools like ChatGPT, Perplexity, Google AI Overviews, Reddit Answers, TikTok Search, and more evolve, traditional SEO strategies are no longer enough…
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What's the difference between a public servant and a politician? Former Border States CEO and North Dakota Lieutenant Governor Tammy Miller doesn't hold back in this raw conversation about leadership, loss, and what really matters. From running a major electrical distribution company for nearly 30 years to losing a governor's race while her sister …
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In this episode of 95% Content, Erik Jacobson talks with Jamie Pagan (Director of Brand and Content at Dealfront) about how he built a content engine from nearly scratch in just over a year. When Jamie joined Dealfront, he identified a "brand lag" problem. They were getting millions of organic search impressions, but only a fraction of those people…
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In this episode of The Ross Simmonds Show, Ross dives deep into embracing AI with clarity and direction rather than chaos and overwhelm. Rather than chasing trendy tools or piling on new software, Ross introduces the powerful AIM Framework—a proven model he’s developed to help founders, marketers, and operators use AI with intentionality. AIM stand…
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This month we will update you on the Hurricane that hit YWAM in Jamaica, YWAM’s relief work after the typhoons that hit the Philippines, what happened with the Go Africa screenings around the world, hear about some unique ways that YWAM is using technology around the world, if you hang out until the end you can hear some gross outreach food stories…
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In this episode of The Ross Simmonds Show, Ross dives deep into why building a personal brand is no longer optional—especially in today’s creator-driven, AI-powered world. Ross shares a tactical blueprint for building a brand that doesn’t just look good but actually drives opportunity, revenue, and trust. He breaks down a step-by-step approach on h…
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What does it take to navigate tariffs, rate cuts, and AI disruption all at once? Hosts Kevin Brown and Tom Burton break down the week’s headlines that matter most to manufacturers and distributors, from the U.S. government shutdown and Fed policy to the emerging reality of AI‑driven decision‑making and agentic commerce. Discover why contextual inte…
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Hey Brand Builders, If you’ve ever wondered how anyone actually scales a biotech company in one of the most regulated, complex industries on earth — without venture capital and big-pharma profit pressure — this episode is for you. I’m sitting down with Eric Moyal, Founder and Executive Director of Project Insulin, a nonprofit on a mission to produc…
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In this episode of The Ross Simmonds Show, Ross breaks down why B2B marketers need to rethink their bottom-of-funnel strategies. Traditional review sites like G2, Capterra, and TrustRadius are losing ground in high-intent search queries—and Reddit is stepping up to take their place. Ross explores how Reddit outperforms review platforms in organic r…
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What happens when tariffs, rate cuts, and AI forecasting collide in the world of wholesale distribution? In this episode, Kevin Brown and Tom Burton break down the latest economic, technological, and policy shifts affecting distributors and manufacturers. From the longest U.S. government shutdown in history to the Supreme Court’s pending tariff rul…
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From working on a dairy farm at age 10 to leading a major distribution company, Paul Kennedy's path to the C-suite is anything but typical. In this episode of the Driven by DCKAP podcast, Paul shares how he went from Navy intelligence analyst to plumber to President & CEO of DSG—all without a college degree. His secret? Curiosity, surrounding himse…
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What do rate cuts, tariffs, and the rise of agentic AI mean for the future of wholesale distribution? In this episode, Kevin Brown and Tom Burton dissect the week’s biggest economic shifts, from the Federal Reserve’s policy moves to AI’s rapid integration across manufacturing, logistics, and B2B commerce. Learn how forward-thinking distributors are…
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In this episode of The Ross Simmonds Show, Caleb Turner interviews Ross and they dive deep into the mindset and strategies behind building a personal brand, marketing via Reddit, leveraging AI for content distribution, and tactically navigating the future of search in an AI-driven world. Whether you're an emerging entrepreneur or a seasoned markete…
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Kevin Davis and Kay-Kay Clapp from Typeform joined Erik Jacobson to share how they have shifted away from traditional SEO blog posts towards a 95/5 content strategy approach that is designed to reach future buyers before they're ever actively looking for a solution. They explain their use of first-person storytelling, influencer partnerships, and p…
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For SeedSpot Special Ep. 2, we’re joined by Logan Cuvo — Founder & CEO of Best Dam Tape — to unpack how a niche performance brand can scale from equipment rooms to big-box retail. Logan shares the exact steps behind his B2B-first traction with NCAA and pro teams, then walks through his retail-readiness plan: Walmart.com KPIs, Open Call prep, packag…
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In this episode of The Ross Simmonds Show, Ross was invited by Craig Hewitt of Rogue Startups Podcast to explore how AI is transforming B2B marketing, sales operations, and digital strategy. They cover the decline of traditional SEO, the rise of Reddit as a powerful discovery platform, the evolving importance of LinkedIn and YouTube, and practical …
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What happens when two industry veterans break down the biggest stories shaping wholesale distribution, AI adoption, and the global economy, live and unfiltered? In this episode, Kevin Brown and Tom Burton analyze everything from Fed rate cuts and tariffs to the rise of AI-driven commerce and the evolving role of leadership in an age of automation. …
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This month we will update you on Hurricane Melissa in the Caribbean, talk about what is happening in Northern Nigeria and YWAM’s story there, we introduce our new co-host for the show, hear about the PNG Peace Workshop that YWAM is involved in, see more unrest happening in Haiti, hear what’s involved with refitting the YWAM Ship MV YWAM PNG, and mo…
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Discover how AI-powered sales automation is transforming the distribution industry! In this episode, Justin Johnson, founder of Motivate, shares how distributors can free up 50%+ of their inside sales teams' time through intelligent order and quote automation. Watch to understand more about AI-assisted orders, multi-channel ordering via text, e-com…
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We’re back from fall break! 🎉 After a 5–6 week reset, The Brand Blueprint returns with a special Seed Spot Founder Series rolling out over the next several weeks. We’re kicking it off with Tristan Gandolfi, VP of Programming at Seed Spot, to unpack what actually gets founders retail-ready: data-driven storytelling, buyer psychology, live buyer simu…
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Capsule 6 is here—and we’re zeroing in on the most under-praised growth engine in CPG: sales & distribution. In this 8-minute kickoff, host Dana Ammons (PepsiCo, Colgate-Palmolive, SC Johnson, P&G) breaks down why shelf strategy and channel selection beat flashy ads every time, and how founders can turn data + story into retail velocity. You’ll hea…
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What does the future of leadership look like in the distribution industry? In this special episode, Kevin Brown and Tom Burton sit down with Brendan Breen, President of the Industrial Supply Association (ISA), to explore how leadership transformation, AI adoption, and workforce evolution are redefining what it means to run a modern distribution bus…
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In this episode of The Ross Simmonds Show, Ross dives into a hard truth that many creators, entrepreneurs, and aspiring founders need to hear: no one is thinking about you as much as you think—and that’s a good thing. Ross explores the concept of the “ego trap,” the fear of judgment, and the self-doubt that prevents people from pressing publish on …
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In this episode of The Ross Simmonds Show, Ross shares ten powerful, no-fluff strategies to separate yourself from the crowd. If you’re tired of being stuck in a cycle of dreaming and talking about success without making any progress, this episode is for you. Ross dives deep into the habits, mindsets, and decisions that differentiate top performers…
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Here’s (more than) a hint: it’s AI Engine Optimization. And right now, it could be even more important than SEO for B2B visibility. In this episode, Kevin Brown and Tom Burton unpack the latest economic shifts, from the government shutdown’s ripple effects to the rise of AI-driven commerce, and how they’re transforming manufacturing, logistics, and…
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In this episode of The Ross Simmonds Show, Ross dives into the practical, strategic use of artificial intelligence (AI) in content creation. He addresses a common fear among creators: that AI-generated material lacks originality and authenticity. Ross argues that when used correctly, AI doesn’t replace the human voice—it amplifies it. He lays out a…
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Is AI just another buzzword in the ERP world, or is there real value for manufacturers and distributors? In this episode, Brad Feakes, President and Partner at Estes Group, shares 20 years of hard-earned insights about what AI really means for ERP systems—and why most companies are thinking about it wrong. Estes Group is a leading provider of ERP c…
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In this episode of The Ross Simmonds Show, Ross sits down with Dusty Holcomb, seasoned executive and founder of Arcqus Group, to talk about what it truly means to lead in today’s complex world. With over two decades of experience leading high-growth companies in logistics and eCommerce, Dusty shares powerful lessons on embracing vulnerability, buil…
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What happens when a government shutdown, interest rate cuts, and AI-driven commerce collide with the future of wholesale distribution? In this week’s Around the Horn in Wholesale Distribution, Kevin Brown and Tom Burton unpack the headlines that matter: the Fed’s next move, tariff resilience, and how AI-enabled platforms like LeadSmart Channel Clou…
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You love what you do. So why does it still feel like you're drowning? In this episode, Justin sits down with Jake Prieur (founder of VideoScale) to unpack a hard truth every marketer, entrepreneur, and leader eventually faces: loving your work doesn’t protect you from burnout. Jake shares the exact systems he uses to automate, delegate, and elimina…
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In this episode of The Ross Simmonds Show, Ross was interviewed by Rich Brooks to debunk the myth that content marketing ends when you press publish. Together, they explore the essential strategies behind effective content distribution, including Ross’s powerful framework: Repurpose, Remix, and Reshare. From leveraging AI tools like Distribution.ai…
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What do tariffs, Fed rate cuts, and AI-driven search mean for the future of wholesale distribution? In this milestone episode of Around the Horn in Wholesale Distribution, Kevin Brown and Tom Burton break down the latest updates on GDP growth, jobless claims, and U.S.–China tariffs, while exploring how AI Engine Optimization (AEO), digital payments…
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This month we hear how YWAM is responding to a massive fire in Manila, find out about two YWAM locations in Africa, check out numerous medical missions in the Pacific and Americas, hear about how Oral Mother Tongue is changing Bible translation, learn about an upcoming seminar about Jesus, Justice, and Gaza, and more … Watch on YouTube Thank you fo…
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Sam Balter (Head of Content at Wistia) joins Erik Jacobson to share how Wistia builds content designed to stay in buyers' minds for years, not days. Sam shares the exact strategies Wistia uses to turn single pieces of content into 100+ assets that drive awareness, engagement, and pipeline for years after publication. Here’s what you’ll learn in thi…
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Our guest on this episode is Carolyn Hunt, an independent consultant specializing in Epicor Prophet 21 implementation with over 50 years of experience in industrial distribution. She sits down with Karthik to share her unique perspective on how the distribution industry evolved from manual processes to embracing modern ERP systems, third-party inte…
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Is the Fed too late to cut rates—and what does it mean for distributors? In this episode of Around The Horn in Wholesale Distribution, hosts Kevin Brown and Tom Burton unpack the week’s economic headlines and explore how interest rate cuts, tariffs, and global supply chain volatility are reshaping the manufacturing and wholesale distribution landsc…
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In this episode of The Ross Simmonds Show, Ross dives deep into why Reddit has emerged as the most powerful organic marketing platform heading into 2025. From transforming million-dollar buying decisions to influencing AI language models like ChatGPT and Google's AI Overviews, Reddit isn't just a content site — it's a market-shaping force. Ross unp…
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In this episode of The Ross Simmonds Show, Ross breaks down how artificial intelligence is fundamentally changing the way consumers discover, evaluate, and choose products or services. Traditional SEO strategies and marketing funnels are no longer as effective in a world where AI platforms like ChatGPT, Claude, Gemini, and TikTok summaries serve as…
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Founders: before you launch, run your plan through desirability, viability, feasibility—then measure velocity like your business depends on it. In this episode, Kaushik Boruah (Business Head, CPG & Hospitality at LatentView Analytics) breaks down how to pick the right channel (DTC vs. retail), what to track after launch, and how to use AI as a forc…
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