The Productize or Perish podcast is where creativity meets strategy, and ideas turn into revenue! If you're ready to discover new product marketing strategies, hear real-world success stories, and learn how to dominate your market, join us each week for this 30-minute podcast. Learn how to stay ahead of your competition, scale smarter, and ensure your business isn't left behind.
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Azola Creative Podcasts
If you're considering a consulting business or feel the need to pivot your existing consulting business, you may be wondering what you stand to offer your potential customers. This can be a big challenge for professionals who have several levels of expertise because you're not sure what to offer someone as a service product. On this week's episode,…
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We spend a lot of time trying to decide who we are, who our brand is, what our products should be. How often do you think about how you're not? Are you good at recognizing the solution you shouldn't be for the customer you shouldn't have? It's a form of niching but knowing who you're not is just as important as knowing who you are. This week, we'll…
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You know what it's like to have a good or a bad experience with a product or brand. You know how good it feels or how bad it feels when these experiences occur. Yet, so many businesses do not focus on developing a consistent customer experience to ensure they as a business are prepared for every twist and turn as well as being better communicators …
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TikTok's Valuable Lesson About Your Financial Security
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The TikTok ban has been short-lived over the weekend but teaches a valuable lesson. For years, I've seen businesses put so much effort into only one or two lead generation sources. It might be partners, SEO or social media. But what happens when the rules change and those marketing channels no longer play by the same rules? It can be potentially de…
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The rock band, Van Halen was known as a group of loud and proud rockstars with a high level of ego to boot. There's an infamous story of how they demanded "No Brown M&Ms" backstage at their venues. Although it became folklore that they would have such ridiculous demands, it was actually for a safety reason and teaches us something important about t…
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Over 50 years ago, Elton John and Bernie Taupin embarked on a songwriting partnership that changed the face of the music industry. Their partnership wasn't built on competition - it was built on complimenting each other based on their individual weaknesses. When launching and marketing our products, it's important to recognize that a strong partner…
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When we're selling or struggling to sell our products, we easily get caught up on all of the reasons why someone should buy from us. We're passionate about our product and we believe it's the best solution. But, we aren't going to win every sale and that's okay. But why do we sometimes lose sales? How often do we ask ourselves why someone wouldn't …
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Episode #1 Brand vs. Product Marketing is a chicken and egg kind of topic. Which comes first and what exactly does it mean to focus on product marketing vs. brand marketing? I believe product comes first and I'll explain why the product experience is what drives your company's brand experience. I'll also share how a brand experience can rebuild the…
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The key to being more profitable with your products and services is to adopt an E-Commerce mindset for the way you sell. In E-Commerce, you need to have everything buttoned up as to what the deliverables will be for a product so that you can sell it more efficiently online. Unfortunately, many service-based businesses offering a lot of customizatio…
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