An Audio Blog, by Audio Content Lab, highlighting the latest in audio content marketing and sonic branding. © 2020 Audio Content Lab
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The Media Roundtable isn’t just another industry podcast; it’s an open lab where the sharpest minds in podcasting, advertising, and media break down the forces shaping the audio landscape—and reconstruct them in real time. We created this show in service of the Chief Audio Officer: the marketer responsible for making audio campaigns not just sound good, but drive results. For many brands, audio advertising is a highly effective secret weapon–but it can be difficult to navigate, requiring spe ...
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Audio Gold - Charting the Rise of the MeidasTouch Network with the Meiselas Brothers
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53:12Three brothers have taken podcasting by storm. And this week, they share the secret to turning everything they touch to podcast gold. In our limited series “What’s a Podcast? The Extended Interviews,” we sit down with the creators of the fastest-growing independent media network in the world, the MeidasTouch. Dan Granger (CEO, Oxford Road and Verit…
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Redefining Podcasts: Audio, Video, and the Future of the Channel with Larry Rosin (Edison Research)
1:24:15
1:24:15
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1:24:15The Media Roundtable limited series: “What’s a Podcast? – The Extended Interviews” continues with this crucial debate. This week's episode is sponsored by Fairing. Dan Granger (CEO, Oxford Road and Veritone One) teams up with Larry Rosin (President, Edison Research) for our extensive qualitative and quantitative journey to define what a ‘podcast’ i…
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Charting Podcasting’s Pirate Ship Past with Adam Carolla
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38:27
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38:27Presenting, The Media Roundtable Limited Series: “What’s a Podcast? – The Extended Interviews.” This week we have a guest who’s not only influential in podcasting history but in Oxford Road history too. This week's episode is sponsored by our friends at ALLCITY Network. During interviews for the series, Dan Granger (CEO, Oxford Road and Veritone On…
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All Ears: Everything We Learned at Podcast Movement Evolutions 2025
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55:45The Media Roundtable is back, assuaging your FOMO by recapping the highlights of Podcast Movement Evolutions 2025. This week's episode is sponsored by The Daily Wire. Dan Granger (CEO, Oxford Road and Veritone One) hosts a full panel of Audio All-Stars: Bart Roselli (SVP, Media, Oxford Road and Veritone One) Conor Doyle (President, Oxford Road and …
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What's a Podcast? Episode 3: The Crossroads – Identity Crisis & the Future
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30:37So… what is a podcast in 2025? As video takes over and platforms tighten their grip, the medium faces an identity crisis. In our final episode, we examine what’s at stake and where podcasting might go next. You’ll hear from industry leaders like Guy Raz, James Cridland, Dan Franks, and AJ Feliciano as they wrestle with the evolving definition of po…
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What's a Podcast? Episode 2: The Explosion – Mainstream & the Pod-demic
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29:15After Serial broke the sound barrier, podcasting went from niche to everywhere—fast. In this episode, we follow the industry through its Hollywood makeover, the rise of podcast celebrities, and a pandemic-era boom that flooded the market with new voices. Hear from insiders like Bryan Barletta, Pete Birsinger, and the Meiselas Brothers on how podcas…
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What's a Podcast? Episode 1: The Genesis – The Accidental Revolution
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32:16
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32:16Podcasting didn’t start with a business plan—it started with rebels, weirdos, and accidental pioneers tinkering in garages. In Episode 1 of What’s A Podcast?, we trace the medium’s origin story—from the earliest RSS hacks to the moment Steve Jobs brought podcasts to iTunes. Along the way, you’ll hear from Adam Carolla and Leo Laporte on bypassing t…
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The world’s only podcast solely dedicated to audio ads is back! Brought to you by this week’s sponsor Claritas, we give you Ad Infinitum Season 3, Episode 2 - "Stay Safe in Sound." Host Stew Redwine (VP, Creative Services, Oxford Road) welcomes journalist Suzanne Rico to talk about her deeply personal, fascinating podcast The Man Who Calculated Dea…
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The State of Audio Ads: Podcasthon, Wondery Goes FAST, YouTube Premium Lite, and Untouchable Ad Budgets
39:12
39:12
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39:12The Media Roundtable is back with our very special Podcasthon episode supporting the Koala Corps. Plus, a blockbuster industry edition with a round-up of last week’s biggest audio industry moves. Fearless host James Ingrassia, (EVP of Client Services, Oxford Road) welcomes fellow audio all-stars: - James Cridland, (Editor, Podnews and Podcast Busin…
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Ad Infinitum S3E1 - Audio is for the Children
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1:00:45
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1:00:45The world’s only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 3, Episode 1 - "Audio is for the Children."Host Stew Redwine (VP, Creative Services, Oxford Road) welcomes Deborah Goldstein (Executive Producer, Head Writer, Host of Gen-Z Media’s hit show “The Big Fib”) and Jeremy Westphal (Director of Partnerships, Adv…
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Follow the Money: Spotify’s Payouts, The True Crime Cruise, and Indie Podcasters
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41:33The Media Roundtable is back! This week we’re following the money through the eyes of industry players and creators alike. Giles Martin (EVP, Strategy, Oxford Road) hosts fellow Agents of Influence Hilary Shafer (VP, Podcast and YouTube Influencer, Veritone One), Bart Roselli (SVP Growth, Veritone One), and James Ingrassia (EVP, Client Service, Oxf…
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Ad Infinitum S2E14 - The State of Sonic Branding
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56:51
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56:51The world’s only podcast solely dedicated to audio ads is back for a very special Season 2 finale! Presenting Ad Infinitum Season 2, Episode 14 - "The State of Sonic Branding."Host Stew Redwine (VP, Creative Services, Oxford Road) and guest producer Jeanna Isham (Owner, Dreamr Productions) explore sonic branding's evolution, impact, and future thro…
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Betting on Podcasts – Fox, Netflix, and YouTube Want a Piece of Podcasting’s Power
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41:24
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41:24The Media Roundtable Industry Edition is back! This week, we’re rounding up the biggest trending news stories in podcasting as Netflix, Fox, and YouTube all make moves that could reshape the industry.James Ingrassia, (EVP of Client Service, Oxford Road & Veritone One) hosts fellow Oxford Road luminaries Neal Lucey (EVP of Strategy & Product), Spenc…
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Ad Infinitum S2E13 - One Amazon to Rule Them All
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47:57
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47:57The world’s only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 2, Episode 13 - "One Amazon to Rule Them All"“ It's a group project where they each got a different part of the business, and they all try to jam it all together at the end, but none of it works together.”Adam McNeil (SVP of Client Services, Adopter Media…
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The Media Roundtable is back with some award-winning podcasting starpower, resurfacing from July’s 2nd Annual CAO Summit.Dan Granger (CEO, Oxford Road & Veritone One) sat down for a fireside chat with Paul Scheer, award-winning actor (The League, Black Monday, Veep, Fresh off the Boat) and host of How Did This Get Made (back-to-back Ambie winner fo…
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Ad Infinitum S2E12 - A.I. Loves Everybody
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25:37The world’s only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 2, Episode 12 - "A.I. Loves Everybody".Stew Redwine (VP, Creative, Oxford Road) explores the cutting-edge world of AI-driven audio advertising with Dave "Chachi" Denes (President, Benztown and host of Chachi Loves Everybody) and Masa Patterson (VP of Oper…
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Open Debate: Ben Shapiro Talks Civility in Podcasting
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35:44The Media Roundtable is back! This week, we’ve got a two-part episode for your listening pleasure.First, Giles Martin (EVP, Strategy & Insights, Oxford Road) shares insights from our new case study, “The Untold Story of the Podcast Election,” where we show how the power of audio, especially audience engagement and riskier content, helped shape the …
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Ad Infinitum S2E11 - The Authors of Audio Branding
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48:08
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48:08The world’s only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 2, Episode 11 - "The Authors of Audio Branding."Stew Redwine (VP, Creative Services, Oxford Road) welcomes two experts who literally wrote the book — “Audio Branding.” Colleen Fahey, (US Managing Director, Sixième Son), and Larry Minsky, (Professor, Colum…
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The Sound of Growth: How Audio Fuels Branded Search
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52:38
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52:38The Media Roundtable is back! This week, we’re bringing you a deep dive into our new case study, “The Sound of Growth: How Audio Fuels Branded Search.” Giles Martin (EVP of Strategy & Insights, Oxford Road) hosts fellow audiophiles James Ingrassia (EVP, Head of Client Services, Oxford Road) and Tucker Peleuses (VP, Strategy, Veritone One) to break …
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A Look Forward to 2025 - Trends That Will Shape Audio
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1:27:50
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1:27:50The Media Roundtable is back! This week we’ve dusted off our trusty crystal ball for a look into 2025. What trends will shape the audio industry next year and beyond? Stay tuned…Dan Granger (CEO, Oxford Road & Veritone One) hosts fellow audio prognosticators:Steven Goldstein (Founder & CEO, Amplifi Media)Tom Webster (Partner, Sounds Profitable)Pete…
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A Look Back at 2024 - AI, Video’s Rise, the Podcast Election & More
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1:29:16
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1:29:16“Anybody that tries to change what the audience wants is crazy.”- Dan Granger (CEO, Oxford Road & Veritone One)The Media Roundtable is back! This week we’re taking a look back at the biggest trends that shaped audio in 2024. It’s an epic recap of a huge year for our industry.Dan Granger (CEO, Oxford Road & Veritone One) hosts:James Ingrassia - EVP,…
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“I am trying constantly to look for any indication that something is working.”Brittany Clevenger, (Senior Director of Growth Marketing, BetterHelp)The Media Roundtable is back! This week we’re bringing you another favorite CAO Summit session, all about Measurement. Giles Martin (EVP of Strategy & Insights, Oxford Road) takes the stage with:Margaux …
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Video, Audio, or Both? - Shaping the Future of Podcast with James Cridland
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59:39
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59:39“For me, it's like being on the Titanic, and somebody’s saying, ‘Oh, look, that iceberg looks nice. Let's go over there.”James Cridland (editor, Podnews and Podcast Business Journal)The Media Roundtable is back! This week we’re taking a deep dive into the future of podcasts – our dreams, fears, and the unknown.Dan Granger (CEO, Oxford Road & Verito…
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Ad Infinitum S2E10 - Congruent Cues with Chelsea Campbell
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43:58
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43:58“As important, if not more important, than the individual assets themselves, is the brand's commitment to using them over time.”Chelsea Campbell, (Group Creative Director, SiriusXM’s Studio Resonate)The world’s only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 2, Episode 10 - "Congruent Cues."Stew Redwine (VP, Creat…
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MMMs, Advanced Radio, & Pixels - Lessons from the CAO Attribution Forum
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1:03:13
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1:03:13“Are we actioning off of this data? Or is this just a nice to have?”Shane Pittson, (Founder, So&So)The Media Roundtable is back! We recently welcomed dozens of Chief Audio Officers for an Attribution forum at Audacy's SoundSpace in Soho, NYC. ICYMI, we’re sharing the highlights and wisdom straight from the CAOs.Giles Martin, (EVP of Strategy & Insi…
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Lessons from the "Podcast Election" – Audio’s Role in Politics
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48:07
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48:07“There is room in America for civility. Honest to goodness conversation–an exchange of ideas without having to insult individuals.”Kraig Kitchin, (Senior Strategic Advisor for Oxford Road & Bonafide Audio Legend)The Media Roundtable is back! This week we’re taking a deep look into audio’s role in politics.Dan Granger, (CEO of Oxford Road & Veritone…
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Permission to Laugh with Dana Carvey, David Spade, & Jenna Weiss-Berman
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32:45
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32:45“We took on the stance of being on the side of our sponsors, embracing them and their dreams.”Dana Carvey (Comedy Legend, Co-Host of Fly on the Wall)The Media Roundtable is back! This week we’re bringing you one of our many favorite chats from Oxford Road’s 2024 CAO Summit: “Permission to Laugh.”Jenna Weiss-Berman (Co-Founder & Co-CEO, Pineapple St…
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From Competitors to Partners: The Story Behind the Industry's Biggest Union–with Dan Granger, Conor Doyle, and Bryan Barletta
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33:44
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33:44"Brands haven't really had a collective voice. And they're the ones paying everybody's bills. They should be at the top of the food chain." Dan Granger (CEO, Oxford Road & Veritone One)The Media Roundtable is back! This week, we're making waves in the podcasting world with a groundbreaking announcement that's set to reshape the industry.If you have…
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What Brands Want: New Report Highlights from 50 CAOs
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1:05:52“If you're investing in endorsement, podcasts, radio, host-read ads, you're investing in authenticity and trust. And if there's anything that's compromising that, it's not worth it.”Rion Swartz (Legendary CAO)The Media Roundtable is back! This week we’re doing a deep dive into our new first-of-its-kind study: What Brands Want.The study came straigh…
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Questioning Everything with Journalist Brian Reed (S-Town, This American Life)
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56:47
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56:47“There's interesting data that's been coming out suggesting that podcasts and hosts are the most trusted figures in media.”Brian Reed, (Host of Question Everything, S-Town - This American Life)The Media Roundtable is back! This week we’re bringing you a hard-hitting story featuring a unique, journalistic perspective on the landscape of audio and me…
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Make Creative Your Unfair Advantage - Secrets from the CAO Summit
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50:09
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50:09“Take big swings.”- Robbie Giles (VP, Performance & Lifecycle Marketing, MasterClass)The Media Roundtable is back! This week we’re bringing you one of our favorite panels from the CAO Summit, recorded live at Spotify’s Pod City Campus. There’s no bigger performance lever than our topic— message optimization.Stew Redwine (VP Creative Services, Oxfor…
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Audio’s Role in the Marketing Mix - Live from the CAO Summit
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36:22“When you can find the right partnership with a host, it can truly transform your business.”Steve Blackford (Head of LifeLock Customer Acquisition, Gen)The Media Roundtable is back! This week we’re featuring one of the most insightful talks from the CAO Summit–Audio’s Role in the Marketing Mix.James Ingrassia (EVP, Client Service, Oxford Road) mode…
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Ad Infinitum: S2E09 - Simulacrum Ex Machina with Oskar Serrander
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40:29
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40:29The world’s only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 2, Episode 9 - "Simulacrum Ex Machina."Newly-dubbed Audio GOAT Stew Redwine (VP, Creative Services, Oxford Road) welcomes Oskar Serrander (Co-Founder/CEO, Wondercraft) fresh from the launch of Wondercraft.Join Stew and Oskar as they talk Wondercraft's ori…
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Ad Infinitum: S2E08 - Sonic Truths with JJ Healan
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30:14
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30:14The world’s only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 2, Episode 8 - "Sonic Truths."Fearless host Stew Redwine (VP Creative Services, Oxford Road) welcomes JJ Healan (Vice President, U.S. Marketing, Brand Content and Engagement, McDonald's) for a big bite of McDonald’s. The Golden Arches are an audio adverti…
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The State of Audio Advertising Report: Insights and Trends from the CAO Summit
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1:21:37
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1:21:37“What is the state of audio advertising? It's under construction.”-Dan Granger (CEO & Founder of Oxford Road)The Media Roundtable is back! This week, we’re bringing you a key event from our CAO Summit: The State of Audio Advertising. Dan Granger (CEO & Founder of Oxford Road) took the stage at Spotify’s Pod City campus with fellow Oxford Road lumin…
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Research, True Crime, & What Brands Want - Recapping Podcast Movement 2024
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54:28
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54:28The Media Roundtable is back! Fresh from Podcast Movement 2024 in DC, we’re here to alleviate FOMO (ICYMI) and share the biggest takeaways from speakers and attendees.Dan Granger (CEO & Founder, Oxford Road) recaps and reminisces with fellow Oxford Roadies Miranda Romano (SVP, Media, Oxford Road), Neal Lucey (EVP, Strategy & Product, Oxford Road) a…
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Using Audio for Good with Ashley Flowers and Brittany Clevenger
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38:39
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38:39The episode of the Media Roundtable is a guaranteed jolt of energy showcasing the positive power of audio! This week, we feature the kickoff event from our 2nd Annual CAO Summit. The conversation focuses on what makes our work matter: Purpose.Dan Granger (CEO & Founder, Oxford Road) takes the stage with two audio titans; Ashley Flowers, (Founder & …
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The Danger of Rising PodLoad: How Increasing Clutter Erodes Podcast Advertising Value
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15:27“If the ad load of an episode goes from 5% to 15%, you can reasonably expect a 30-40% drop-off in conversion rate.”Pete Birsinger, CEO & Founder, PodscribeFor every podcast ad you’ve bought, there’s a hidden variable that swings performance in double-digit percentages. It’s time to talk about that.This week, in a ground-breaking episode of the Medi…
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Ad Infinitum: S2E7 - Audio Affects with Kraig Kitchin
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37:18
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37:18“You don't need pictures in front of you to see what you're feeling.” Kraig Kitchin, Audio LegendThe world’s only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 2, Episode 7 - "Audio Affects."Fearless host Stew Redwine (VP, Creative, Oxford Road) welcomes bonafide Audio Legend, Kraig Kitchin. Kraig’s a Talent Manager …
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Engaged, not Enraged - Kellyanne Conway and David Plouffe on Podcasting Across the Aisle
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35:25“It's easy to be enraged. It's essential to be engaged.”- Kellyanne Conway (former Campaign Manager and Senior Counselor to former President Trump)The Media Roundtable is back! This week we’re going back to our roots and one of our passions: Civil Discourse in Audio.Dan Granger, (CEO & Founder at Oxford Road) welcomes bi-partisan hosts of the new p…
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Camp CAO - Chief Audio Officer Summit ‘24 Highlights
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59:06
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59:06"It was just great to see that community taking place right in front of our eyes."James Ingrassia, (EVP of Client Services, Oxford Road)The Media Roundtable is back! This week we recap the epic whirlwind of our 2nd Annual Oxford Road CAO Summit in Hollywood last week.Dan Granger, (CEO & Founder, Oxford Road) breaks down the highlights with brillian…
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Audio’s Rule of Thirds with Rhapsody Voices’s Mike Jensen
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48:19“We really want to deliver on the connectivity between the host, the sponsors, and the audience.”- Mike Jensen, CEO of Rhapsody VoicesThis week, our Ad Infinitum superhost Stew Redwine brings you a very special guest—Mike Jensen, CEO of Rhapsody Voices—to chat about the many Rules of Three in audio.Audio is replete with threes: first, there’s produ…
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Halfway to History: Oxford Road's 11-Year Journey
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54:51
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54:51Oxford Road’s 11th anniversary has just passed and we just can’t help but feel nostalgic this week. On that note, this week’s Media Roundtable special edition takes a look back at our past 5 years, with all the changes that have taken place in our world and the industry at large since 2019. In this episode, we feature 3 of Oxford Road’s ‘middle chi…
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The Podfather: Adam Curry Reflects on 20 Years of Podcasting
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1:17:23“We’re not even talking about the content anymore. It’s either brand-safe or it’s not brand-safe. But what is that actually doing? - Adam Curry, MTV Video Jockey & Host of No AgendaWe like to say our CEO & Founder, Dan Granger, got in on the ground floor of podcasting. However, if there’s anyone his senior in the industry, it’s Adam Curry (MTV Vide…
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Live from Cannes: The State of Digital Media with LUMA’s Conor McKenna
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50:12
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50:12If you missed out on Cannes or if you simply miss Cannes, we have your cure. Dan Granger (CEO & Founder, Oxford Road) jumped in the booth at Spotify’s Podcast Studio at Cannes to talk with Conor McKenna (Partner, LUMA). They channel the excitement and buzz from the festival into a 45-minute rundown packed with insights from their week on the Rivier…
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Ad Infinitum: S2E5 - Sound Business is Sound Business with Hala Taha
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48:01“A podcaster is talking to your exact target audience.”- Hala TahaToday, we have a true Ad Infinitum gem! Host Stew Redwine (VP of Creative Services, Oxford Road) covers all things B2B podcast ads with Hala Taha (CEO & Founder, YAP Media) AKA the Princess of Podcasts herself!These two advertising experts reveal their secrets to making B2B podcast a…
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Then and Now - From Past Elections to our AI present with History Podcaster Lindsay Graham
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43:54“When we think of AI, it is a forward and a backward-looking question. ‘What's going to happen?’ We don't know. ‘Have we ever not known before?’ Well, every day of our history, we've not known. So there's the lesson.” - Lindsay Graham (CEO & Founder, Airship)The Media Roundtable is back! This week we’re looking into the present through the lens of …
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What Brands Want From Audio with Robbie Giles of MasterClass and Kezia Koo of Indeed
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39:03“Rather than trying to throw brands in at the deep end of the pool, how do we build them a staircase?”Dan Granger (CEO & Founder, Oxford Road)The Media Roundtable is back! This week we’re talking directly with two extremely successful Chief Audio Officers to answer one key question:“What do brands want?”At Podcast Movement Evolutions, Dan Granger (…
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The International Podcast Show Recap - Lessons from London with James Cridland and Amelia Coomber
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52:04
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52:04The Media Roundtable is back! This week we’re recapping a whirlwind of a time from the 3rd International Podcast Show in London. If you missed out, we’re here to ease your FOMO (and hopefully inspire you to make the trip next year).Steven Abraham (President, Oxford Road) hosts fellow Oxford Road jetsetters Miranda Romano, (SVP of Media Services, Ox…
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Ad Infinitum: S2E4 - Scary Ads with Nathalie Chicha and Ray Harkins
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56:06
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56:06If you get too cute, too kitschy with it, that could turn people off in the wrong way where they actively dislike the brand.” Ray Harkins, Senior Account Executive, WonderyThe world’s only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 2, Episode 4 - "Scary Ads."Context is everything for ads, but what do you do when t…
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