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Unveil the hidden layers of AI in marketing, specifically tailored for government contractors, agencies, and associations. Our weekly episodes break down complex AI algorithms, data analytics, and machine learning models into actionable insights that you can apply directly to your marketing strategies. Stay ahead of the curve and drive unparalleled results with AI Decoded.
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101
The MP3.WAV

Stay Cool

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A deep dive into how the last two decades of music, especially the Blog and SoundCloud eras influenced today and where it’s heading next. Hosted by Seán, aka seangran, a DJ and music curator with years of experience in creative roles at TikTok, Twitch and Ace Hotel. Expect unique journeys through interviews, mixes, and documentaries with special guests as they analyse the cultural waves that started with the MP3 era all the way to the future as AI, accessibility to virality shape the artform ...
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In this episode, Seán sits down with producer, singer-songwriter, and artist Ruby Francis to talk about her latest album Pages of Philosophy, the growth of the UK R&B scene, and her journey through music over the past decade. They explore the challenges female artists and producers still face in the industry, the creative process behind her debut a…
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In this episode Seán talks to producer, DJ, radio host and Mellody Agency founder Melle Brown for a deep dive into her journey in the UK music scene across various roles and angles. From growing up in Camden and having the Roundhouse as her second home (which is where Melle and Seán met some 13 years ago), to attending the BRIT School, DJing at Gla…
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In this episode, ArtForm experts explore how marketers can harness AI’s potential without losing the human touch. From deepfake influencers to data bias, they unpack the complex relationship between creativity, responsibility, and trust in the age of AI. The team shares firsthand insights from building ArtForm’s own AI policies and readiness framew…
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This week Seán talks to Joe Armon-Jones, composer, producer and member of Ezra Collective, the British Jazz quintet that are making global waves, having won the Mercury Prize in 2023 and Best Group at this year’s BRIT Awards. In their third interview and first since 2017, the two discuss whether Jazz has gone mainstream, the importance of community…
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Jamie Isaac is a producer, multi-instrumentalist and classically trained singer-songwriter. In this episode Seán about his upcoming album, collaborating with with Nosaj Thing, meeting King Krule at BRIT School, and his journey starting out doing remixes for the likes of CHVRCHES while dropping his first EP all the way to his most recent release, 20…
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Who is Seán, the host of The MP3.WAV and what is Stay Cool? These are the questions you might be asking following our first episode with Khalil. Now that the podcast's out I answer these questions and detail my unique journey as a creative through music, design and live-streaming, all the while explaining why my perspective and background are well …
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In this episode, ArtForm CEO Janet Waring and SEO Specialist Hunter Waring cut through the hype around answer engine optimization (AEO) and generative engine optimization (GEO). While these buzzwords dominate marketing chatter, the hosts explain how they build on the same SEO fundamentals that have always mattered. Janet and Hunter break down how A…
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It’s happening - I’ve launched a podcast, and in the debut episode I’m joined by London-born DJ, Music Supervisor and 1/4 of the legendary Livin’ Proof party Khalil, to talk about life in New York, working with Netflix and Daniel Kaluuya on his directorial debut The Kitchen and also why I deserve the best seat in the room. MP3.WAV is a new segment …
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What does it take to build a creative agency from the ground up—and keep it thriving for nearly three decades? In this episode of ArtForm Intelligence, we sit down with ArtForm Agency co-founder John Waring for a candid conversation about the origins, evolution, and future of the business. Tune in as John shares: How growing up in the print industr…
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Want to climb the search rankings and get your content seen? In this episode of Artform Intelligence, Joe Ennis sits down with Artform Agency’s Kalina Totzeva and Hunter Waring to explore how AI is revolutionizing SEO and making optimization more efficient than ever. Tune in as they break down: How AI-powered tools can streamline keyword research, …
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Social media algorithms control what content gets seen—and what gets lost in the noise. So how do you make sure your brand’s message reaches the right audience? In this episode, Joe Ennis sits down with Artform Agency’s Megan Goontz and Hunter Waring to break down the secrets to mastering social media algorithms. They explore: The role algorithms p…
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