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Absolutely Not

Dear Media

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"Absolutely not" to legitimately everything.....Comedian Heather McMahan creates a safe-space for us to tell-all and bitch about the rest. No topics are off-limits as we break down the everyday struggles of doing the most, and the least, at the same damn time. Come for the humor, authentic discussion or call in the Hotline or should we say "Absolutely NOT-Line" with your life complaints. We will discuss it all. It's a joyful take on life's craziest moments.
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Nudge

Phill Agnew

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Nudge is the UK's #1 marketing podcast, breaking down the hidden psychology behind what we do and why we do it. No BS, just smart, science-backed insights that actually work.
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You want a home that’s uniquely you. One that reflects your passions, values and lifestyle. And you want to create one on your own, without having to hire a designer, breaking the bank, or hurting the planet. The challenge is that there are too many voices telling you what trend to jump on, what rules you must follow, and what “beautiful” looks like. Plus, you don’t want to scrap everything you own and start all over. It’s hard to know how to wrap your arms around this big, important concept ...
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Reading for Attention

readingforattention

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Welcome to Reading for Attention, a weekly podcast where we - bezzy mates Paul and Sarah - ‘discuss’ newly-released books, laugh at our own jokes and overuse the words ‘clever’ and ‘interesting’. This podcast is made for people who like reading on the train, in café windows, sometimes even aloud.Each week we’ll let you know the book we’ve chosen and, more importantly, which drink we think pairs nicely with the prose (which is a fancy way of saying – we want to get a bit pissed and feel reall ...
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In this episode, I’m sharing the full talk I gave at the launch party for Slow Style Home—the one moment from that night we didn’t manage to record. I walk through the long, winding path that led me here, why the cultural noise around “dream homes” pushed me to write this book, and how serendipity, inspiration, and experimentation became the backbo…
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It’s the most popular cocktail in America. But prior to 2015, almost nobody had heard of it. So, how did Aperol Spritz become the world’s drink of choice? By leveraging a well-known behavioural bias in a totally unique way. Join Richard Shotton as he explains why suddenly everyone started drinking Aperol Spritz. --- Check out the Nudge Vaults: http…
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On this episode replay from 2021, we're having a post-thanksgiving bitch fest because everyone has been forced into unwanted family-time and now we're all chain-smoking near the garage. IT'S A MESS. It's time to reboot bitches, and take some time for yourself-because if we don't, we won't make it out of the holiday's alive! Episode Sponsors: Shop m…
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On this episode, Heather is suffering from a wine headache, but ready to recap her weekend in Oxford for the Ole Miss game. She chats about the Lane Kiffin conspiracies of Gators, LSU and Theo Von. She takes on the voicemails from people seeking gay bar advice, an unlikely cease and desist, and what it’s like to have your life flash before your eye…
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In this episode, I talk with the wonderfully creative Fariha Nasir about how she transformed her builder-grade house into a deeply personal, heritage-rich home through bold DIY projects and meaningful design. Fariha shares how reconnecting with her Pakistani roots shifted her entire approach to style, leading her to incorporate block prints, color,…
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My guest on today’s episode of Nudge has spent decades studying leaders. I asked Prof. Adam Galinsky to share his top five (evidence-backed) leadership tips. Want to become a better leader? This is the episode for you. --- Watch the bonus episode: https://nudge.kit.com/a53ff22931 Read Adam’s book: https://amzn.to/4htZCGc Sign up for my newsletter: …
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On this episode, Heather is coming off the high of the LA show, as well as the Dodger’s World Series Win, but also the low of fighting for her life with some sort of stomach bug in Austin. Heather also has a HUGE family announcement that is causing anxiety but all the excitement. She takes voicemails from Ole Miss tailgaters, Trader Joe’s virgins a…
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In this episode of the Slow Style Home Podcast, I speak with Michal Silver, Creative Director at Christopher Farr Cloth, whose work is guided by curiosity, collaboration, and a deep respect for history. Michal shares how their textiles and wallpapers grow slowly from long conversations with artists, archives, and craftspeople around the world—allow…
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In 1989, The Simpsons released Itchy & Scratchy & Marge. It’s a classic Simpson’s episode filled with slapstick humour, dry jokes, and smart gags. And yet, behind all the humour, there’s an important lesson about leadership. Today, Chief Behavioural Scientist Micheal Hallsworth explains what Marge Simpson can teach you about leadership. --- Read th…
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On this episode, Heather is in NYC after a slew of shows across Texas, Kentucky and Ohio. So many characters came out to the show, but nothing like Midland Moms drunk on Mountain Dew Margaritas. We also get a Texas Tony update! She takes voicemails from an unlikely DUI charge, doulas dilemmas, debates about starting a travel show. Episode Sponsors:…
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In this episode of the Slow Style Home podcast, I talk with professional organizer Tracy McCubbin about how to approach the holidays with less clutter and more intention. Tracy shares what it’s been like helping clients rebuild after the LA fires and how loss reshapes our relationship with stuff. We discuss mindful giving, thoughtful donations, and…
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Are inspiring leaders born or are they made? That’s what Adam Galinsky, the Columbia Business School professor, has spent the past two decades studying inspiring leaders. On today’s episode of Nudge, he shares his groundbreaking research into inspiration, reciprocity, repetition and visionary statements that reshaped how I saw leadership. --- Read …
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On this episode, Heather and Raymond welcome Dog the Bounty Hunter and his late wife, Beth to the pod. They threw together their costumes in 20 minutes to make for a ridiculous take on these two TLC legends. The chat about their favorite movie theatre snacks and how they will never be as put together as Mary Beth Barone and Benito Skinner. They tak…
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If you’ve ever wondered how a designer really lives, you’ll love this week’s “Designers at Home” episode. I visited Julia Chasman in her Pasadena Craftsman, and her home is a masterclass in warmth, humor, and fearless pattern mixing. We talk about her buffalo-check chair from the Pasadena Showcase, the story behind her antique Steinway, and why a l…
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Britain’s most popular pint has a major flaw. It takes 2 minutes to pour. This should put people off. Most of us don’t love waiting at the bar. And yet, despite this flaw, one in every nine British pints sold is Guinness. Why? Well, today’s guest, behavioural scientist Richard Shotton, says it’s down to some evidence-backed consumer psychology. ---…
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This week, we’re taking it back to one of the most iconic episodes in Absolutely Not history: Burnt My Grundle. In this replay, Heather relives the madness of a piping hot Starbucks to the lap, and goes through some of the most chaotic voicemails. If you’re new here, buckle up. If you’re an OG, you already know this one is a classic. Episode Sponso…
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Five Guys was the fastest-growing fast food chain in the world. And that’s partly due to one clever bit of menu psychology. Today on Nudge, Richard Shotton explains: - The psychology behind the Five Guys menu - How Kraft made a healthier Mac & Cheese (without losing customers) - Why 99% of marketers would have ruined Pumpkin Spice Latte --- Read Ha…
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On this episode, Heather is back in Atlanta after the UNWELL weekend in Vegas . She had two insane shows in Florida, flew Breeze nonstop to the Cosmo, and then hung out with Alex Cooper and every housewife you can imagine. While God is good, someone is testing her or has put on a voodoo hex. Rigs is back in the VET ER, Macaroni maybe has a UTI and …
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In 2020, the UK government told its citizens not to meet in groups of more than two. Despite this rule, the UK government were caught holding lockdown-breaking parties, which involved the Prime Minister. This ultimately led to Boris Johnson’s resignation in July 2022, but why? Why did this specific scandal make voters so angry? Today, with the Chie…
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On this episode, Heather is fired up about the new Taylor Swift album, seeing Tate McRae in concert and all things that make being a girl the best. She chats about her amazing show in Seattle followed by a humbling flight home. She takes voicemails from other TSwift lovers, bad ass women driving themselves to their own delivery and who pilates is r…
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In this final episode of the season, I get to sit down with the one and only Vern Yip—yes, that Vern Yip! You probably know him from his trailblazing days on design television, but today he joins me to talk about his beautiful new book, Color, Pattern, Texture. We dive into everything from the deeply personal story of a scroll his mother carried wh…
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Kipp Bodnar is HubSpot’s CMO. He’s also an AI expert. Today, I interview him about how he uses AI, how he expects marketing teams to change, and his four tips to help you adopt AI in your business. --- The Loop Marketing Playbook: https://clickhubspot.com/45054c Kipp’s podcast: https://www.youtube.com/@MATGpod Sign up for my newsletter: https://www…
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On this episode, Heather is back from the Ryder Cup with a few things to say. Episode Sponsors: To explore coverage, visit ASPCAPetInsurance.com/absolutely For a limited time, Boulevard is offering new customers 20% off your first year subscription. Visit JoinBlvd.com to learn more. Earn points on rent and around your neighborhood, wherever you cal…
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In 2011, Coca-Cola introduced a white version of their Coca-Cola can. The drink inside was identical to original Coca-Cola, but customers drinking from this white can hated the taste. The white can made buyers think the Cola tasted worse. To explain why, I need to delve into the science of sensehacking. With Professor Adrian North, I’ll explain why…
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In this episode, I talk with designer and shop owner Stephanie Rudloe about her work with Marrakesh Designs and her long collaboration with Moroccan artisans. Stephanie shares how she first fell in love with Moroccan craft, from rugs and doors to brass lighting and pottery, and how these handmade pieces bring depth and character into our homes. We …
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On this episode, Heather is excited for the week ahead at the Ryder Cup. She is headed up to New York to host a party at the 1st tee and needs all the single girlies to come through. She also cannot wait for you to see her in the custom Ralph Lauren fits. She chats about upcoming shows- have you gotten your tickets yet?! She takes voicemails from l…
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Is the classic forming, storming, norming, performing model wrong? In this episode of Nudge, Professor Colin Fisher challenges one of the most famous team-building frameworks and reveals what really drives teams to succeed. --- Read Colin’s book: https://amzn.to/4oaY9Yc Reading the Mind In the Eyes: https://embrace-autism.com/reading-the-mind-in-th…
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In this episode, I sit down with designer and shop owner Molly Carter, whose passion for sustainability and storytelling in design is contagious. We talk about what it means to buy with your values, how she sources everything from hundred-year-old rugs to locally made candles, and why slowing down matters when you’re building a home. Molly shares t…
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On this episode, Heather is back in Atlanta after hosting the EMMY’s Live from the Red Carpet for E! She chats about how hot this carpet was, the celebs and friends that she saw, and what after parties she got to hit. She dreams about her future in television and how she would crush Dancing with the Stars. We have voicemails from yacht sellers, gir…
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In this episode, I sit down with Breda and Guy Kellner of Paris Ceramics to talk about their extraordinary work with natural and reclaimed stone. I’ve long admired how they honor the history and geology of each material, transforming salvaged slabs into flooring, fireplaces, and surfaces that feel both timeless and deeply alive. We talk about what …
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Ever felt like your team isn’t pulling its weight or sat through a meeting where nothing gets done? In this episode of Nudge, Professor Colin Fisher reveals why sometimes it’s actually better to work alone than in a group. --- Read Colin’s book: https://amzn.to/4oaY9Yc⁠ Sign up for my newsletter: https://www.nudgepodcast.com/mailing-list Connect on…
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On this episode, Heather is coming to you from her hotel room in LA. She chats about her shows this past weekend in Omaha and Denver as well as the exciting week ahead where she will be back working with E! on the EMMY’s red carpet. She dives into your voicemails from fans in the front row, to buying an international home and whether your nail lady…
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In this episode, I talk with Natalie Papier about her new book, “Start With the Art”. Natalie explains why the art you choose—whether it’s from a flea market, your kids, or a gallery—can and should be the starting point for designing a room. We discuss how art can shape color palettes, patterns, and materials, and why it tells the real story of a h…
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Most people prefer AI art until they know it’s AI-generated. Today on Nudge, Professor of Consumer Psychology Matt Johnson explains why. --- Watch the bonus episode: https://nudge.kit.com/5fa3398dfb More on Matt's books, work and newsletters: https://www.neuroscienceof.com/ Sign up for my newsletter: https://www.nudgepodcast.com/mailing-list Connec…
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On this episode, Heather is in Atlanta and gearing up for a couple of wild upcoming weeks. She chats about the stresses of still living with Robin and solutions like joining a dojo or becoming a kickboxer. Decision fatigue has fully set in. She takes your voicemails about psychotic husband behavior, how to be a good neighbor, southern pronunciation…
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What determines who you vote for? You probably think it's due to rational reasons. Economy. Sustainability. Immigration. Growth. But research shows that your choice of vote isn’t as logical as you might expect. In fact, all of our votes can be swayed by a largely irrelevant factor. And this factor can be used to change what we eat, wear, drink and …
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Looking back, my kitchen has gone through many lives. It started with painted cabinets and bamboo floors on a tight budget, then evolved through a moody green phase during COVID before finally landing on a navy-and-white look inspired by the sea. Along the way, we tiled to the ceiling, swapped in a gorgeous Bertazzoni stove, shiplapped the ceiling,…
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On this episode, Heather is back in the Atlanta studio after getting back on the road with The Bamboozled Tour in Memphis and Charlotte. The Showgirl is back on the road and another showgirl is engaged! She chats about what went down in each city and goes down sorority rush memory lane. We get back to the voicemails where she takes on another type …
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In this episode, I talked with Maria Resto, a longtime listener whose Chicago home reflects her love of travel, vintage finds, and evolving style. She shared how over 25 years she’s layered antiques, global pieces, bold textiles, and personal items—like a burgundy sofa and a juju hat—learning through trial and error to create rooms full of characte…
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Have businesses become less accountable? If something goes wrong with your flight, train, or takeaway, you’ll probably struggle to get a helpful response from someone. Today’s guest on Nudge, economist Dan Davies, says this is by design. He calls them Unaccountability Machines, and they’re taking over. He explains that they’ve caused the world’s la…
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On this episode, Heather is in LA and welcomes her fabulous friend, Retta to the pod! Retta and Heather met at a friend's birthday in Mexico and connected over margaritas and steak. They chat about auditions, how Glen Powell smells, and what’s a must have in her dressing room. Episode Sponsors: Find Duke’s Mayo at your local retailer. If it’s not t…
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I joined The Hustle Daily Show to chat about NYC mayoral candidate Zohran Mamdani's and how his campaign cracked the code of modern political psychology by embracing vulnerability, leading with policy over aesthetics, and masterfully triggering psychological reactance against establishment dismissal. I chatted with The Hustle Daily Show's Jon Weige…
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This episode with Francesca Wezel is for all you design enthusiasts. Francesca is a colorist who creates stunning, one-of-a-kind colors. She shares the inspiration behind her colorful palettes, including her Himalayas palette, which was inspired by a trip to India. We also talk about her Houghton Hall and Poison into Medicine collections, which bot…
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A few weeks back I debunked five studies on priming. But did I get it wrong? Today’s guest on Nudge thinks I missed something. Tune in to hear consumer behaviour expert Philip Graves explain his view on priming. --- Phil’s book: https://shorturl.at/kzAta Phil’s consultancy: https://www.philipgraves.net/consultancy/ Subscribe to the (free) Nudge New…
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This week, we’re reminiscing tales from Heather’s last tour ahead of some stops in Tennessee and Texas. In this replay episode, she breaks down the details of the insane predicament she found herself in at the Memphis airport. She also ran into a couple Lasso kids in Texas and was slinging art in Mississippi for Robin like drug dealer from the 80's…
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In 1985, Coca-Cola changed its flavour. You probably know that this was a complete failure. ‘New Coke’ was discontinued after just 79 days. But you probably don’t know the true reason why New Coke failed. Many claim it was due to poor market research, but today’s guest on Nudge, leading consumer behaviour expert Philip Graves, disagrees. Philip say…
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On this episode, Heather is back in Atlanta after her annual European summer vacay. She has weeded through her tik-tok trolls only to realize she has come out ahead as America’s Unc. She relives her boat days, her Air France journey home, and her back to school shopping memories. She takes voicemails from girls on a best friend trip to Italy, gift …
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Paul Zak can predict what customers buy without speaking to them. He’s even able to boost charitable donations by spraying a donor with hormones. Find out how in today’s episode of Nudge. --- Read Paul’s book Immersion: https://shorturl.at/YcYxu Subscribe to the (free) Nudge Newsletter: https://nudge.ck.page/profile Connect on LinkedIn: https://www…
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On this episode, Heather is recording straight from a pool house in Mallorca—armed with nothing but her phone, a questionable Wi-Fi signal, and enough acid reflux to ignite a small fire. She’s giving us a mid-vacation dispatch packed with thoughts on travel etiquette, her ongoing battle with GLP-1, and a passionate tribute to the unsung pop legacy …
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This week, I’m answering a listener question from Meg about how to balance style with function, especially when it comes to storage. She wants a home that looks good but also works for real life. I walk through different strategies depending on where you are in the process: whether you're starting from scratch, filling in gaps, or trying to upgrade…
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