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Inspiring stories, daily helpful tips and business growth strategies from interviews with fellow entrepreneurs .
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This weekely podcast is for small business owners. With hints and tips to help you make more money, keep more of what you make and grow your business. For more great tips you can visit www.superaccountant.co.uk
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Grow your accounting firm today. Every week, 6-figure CEO Annette Ferguson shares her insight on digital marketing specifically for accountants and bookkeepers looking to set up, grow, and establish their own firm. Accounting is a one-man job, but success isn’t accomplished alone. Join Annette every Wednesday so you can unblock what’s standing between where you are and where you want to be - whatever stage you are in your accounting business/firm right now.
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Financial and Lifestyle Freedom for UK Business Owners Profit First Professional, Chartered Accountant and Small Business Growth Strategist, Annette Ferguson, teaches UK small business owners and entrepreneurs how to achieve both the financial and lifestyle freedom they crave. Tune in weekly to learn money hacks and business tactics so you can build a dream team, serve your clients better, and ultimately take home more money. Annette and her guests give no-nonsense finance strategies and pro ...
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552. Advanced Financial Metrics: Unlocking the Key to Sustainable Growth
6:32
6:32
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In this episode, we go beyond the basics and dive deep into advanced financial metrics like EBITDA, Operating Leverage, Economic Value Added (EVA), and more. Discover how these metrics can drive profitability, optimise cash flow, and enhance strategic planning. What You’ll Learn: • The importance of tracking advanced financial metrics • How to us…
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551. Tax Planning Strategies for UK Small Business Owners: How to Save Money and Reduce Your Tax Bill
10:45
10:45
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10:45
In this episode, we explore actionable tax planning strategies to help UK small business owners reduce their tax liabilities and maximise their savings. From claiming deductions to leveraging tax-efficient investments, this episode is packed with tips to help you prepare for the end of the tax year. What You’ll Learn: • The importance of proactive …
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550. Creating a Sustainable Growth Strategy for Your Small Business
7:48
7:48
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7:48
In this episode, we explore how to create a sustainable growth strategy for your small business. From setting SMART goals to managing cash flow and optimizing your operations, I cover all the essentials for growing your business sustainably. What You’ll Learn: • The importance of having a clear vision and SMART goals • How to budget and allocate re…
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549. Financial Mistakes Small Business Owners Make (And How to Avoid Them)
7:34
7:34
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7:34
In this episode, I break down the most common financial mistakes small business owners make—and how to fix them. From cash flow management to pricing strategies and tax planning, this episode will help you avoid costly errors and set your business up for long-term success. What You’ll Learn: • The importance of cash flow forecasting and keeping per…
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548. Managing and Reducing Business Debt: Strategies for Financial Freedom
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11:02
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11:02
In this episode, I explore practical strategies to manage and reduce business debt. Learn the difference between good and bad debt, how to assess your current debt situation, and the best methods to reduce debt while improving your cash flow. What You’ll Learn: • How to differentiate between good debt and bad debt. • How to assess your current debt…
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547. Financial Forecasting: How to Plan for the Future with Confidence
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8:38
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In this episode, I dive into the essential steps of financial forecasting—from predicting your revenue and controlling expenses to ensuring cash flow stability. Learn how to create accurate financial forecasts and use them to guide your business decisions with confidence. What You’ll Learn: • What financial forecasting is and why it’s critical for …
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546. Pricing Strategies to Maximise Profitability: Value-Based, Premium Pricing, and More
10:17
10:17
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In this episode, I explore the pricing strategies that can have the biggest impact on your business’s profitability. I cover value-based pricing vs. cost-plus pricing, how to confidently raise your prices without losing customers, and how to effectively price for premium services vs. budget offerings. What You’ll Learn: • Why pricing is the most po…
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545: Financial Planning for Small Business Growth: Cash Flow, Budgeting, & Strategic Investments
8:09
8:09
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8:09
In this episode of the Financial and Lifestyle Freedom Podcast, I dive into how to prepare your small business financially for growth. I cover cash flow forecasting, budgeting for growth, and strategic investment planning. These three components are essential for any small business owner looking to expand their business sustainably and confidently.…
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544 Understanding Business Finances Beyond the Basics: Advanced Metrics for Growth
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9:44
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9:44
In this episode, Annette dives into the advanced financial metrics every small business owner should be tracking to grow their business. Learn how to calculate and improve your profit margins, manage your operating cash flow, and measure your return on investment (ROI). These three metrics give you a clearer picture of your business’s financial hea…
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543. Boosting Profitability Without Increasing Revenue: Maximising Profit Margins for Service-Based Businesses
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10:18
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In this episode on the Financial and Lifestyle Freedom Podcast, Annette shares how service-based business owners can increase their profitability without raising their revenue. She dives into three practical strategies to help you maximise profit margins: cost-cutting, pricing strategies, and upselling to existing clients. Tune in to learn how smal…
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542 . How to Retain More Clients by Understanding Your Churn
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7:54
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If you've observed a decline in the frequency of one or two customers purchasing your products or services, it may indicate that they have churned. While most businesses face churn, it's essential to keep track of it. Research suggests that retaining existing customers is more cost-effective than acquiring new ones. In this episode, Annette will pr…
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As a business owner and a mother of two, my morning routine has to involve my family. I value family time, so I'm always there to help my children get ready for school and eat breakfast together. I've tried the "get up at 5 am and get your day done by 11" routine, but it's not sustainable for me. It's crucial to design a morning routine in the cont…
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How to Understand if Trade Debtors Are Damaging Your Business
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8:45
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8:45
Simply having numerous customers who owe significant debts does not necessarily equate to a successful business. In fact, it can be detrimental, particularly to the cash flow. Therefore, although offering credit to customers can be beneficial, small business owners should understand the potential negative impact that trade debtors may have on the c…
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Today's episode is about my favourite motto: trust your gut and understand the data. I explain the importance of both trusting your intuition and analyzing data when making business decisions. Resources: If you’re struggling to understand the accounting for your business, reach out to Annette at [email protected] and join our Facebook grou…
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Become Obsessed With Eliminating Bottlenecks in Your Business. Hint: That Might Be You
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7:15
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There are several bottlenecks business owners face and need to overcome in order to scale and grow their business to successful fruition. It is often said that some business owners themselves are the bottleneck of their business. That is why it is important to look into yourself and see what’s hindering you from unclogging the bottlenecks in your b…
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In this episode, I discussed the current economic climate of slow wage growth and high inflation leading to the cost of living crisis situation. You will hear how this impacts businesses and why it is essential to understand the situation even if you are in a B2B environment. I suggested ways to navigate pricing and revenue strategy in a declining …
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It is a common struggle for most small business owners to move up from the five-figure to six-figure revenue in their business and oftentimes, they can’t seem to move out of a revenue plateau being experienced in their business. As business owners you need to be able to pivot and shift in order to create space to move up the next level. Listen to t…
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The Hardest Lesson I’ve Had to Learn as a Business Owner
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In this episode of from a Facebook Live, Annette shares her insights on the hardest lesson she had to learn as a small business owner. She discusses her experiences with hiring and firing, time management, and the importance of cash management in a business. Annette explains that while she struggled with hiring and firing, she learned that ultimate…
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Experiencing a plateau in business revenue can be a daunting and discouraging experience, particularly when it appears to be challenging to overcome. This is a common situation that many small business owners face, but the positive news is that there are effective approaches to break through these plateaus. As a business owner, it's critical to rem…
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What I’ve invested in to Grow my business (and what have been money leaks in hindsight)
18:22
18:22
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Today's podcast is from a Facebook live where Annette Ferguson discusses her experiences with investments and money leaks in her business journey. She shares the good and bad choices she's made and offers valuable advice to help others avoid making the same mistakes. Money leaks in business investments: a. Investing in complicated CRM systems that …
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As a small business owner, you might fall into the trap of three common pricing mistakes in your efforts to attract or retain clients. Unfortunately, the outcome of such actions can lead to losing clients instead. By listening to this episode, you can gain insights on these three pricing errors and learn how to avoid them effectively. Here are a fe…
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Why You Should Only Ever Compete With Yourself?
7:03
7:03
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7:03
Let’s face it, running a business is really daunting and looking at the direction of other businesses for comparison or trying to copy what they have done will bring you out of focus in your own business. When you are out of focus on your own business, this can be detrimental to your own success. Listen to this episode and hear from Annette her rea…
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How I Banish Unproductive Time in My Business
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18:06
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Taking it from Annette’s personal experience, especially when you are starting with your business, there will be use of time that is not going to be productive for you and the business. In these Training Tuesday live sessions, Annette will share how she is able to cut the unproductive time that is taking her time which should have been for producti…
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Why There Is Money in Knowing Your Ideal Client
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7:59
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Knowing who your ideal client is beneficial to you as a business owner because you can save time, money and effort with a targeted market. Of course there are some industries where they can cater to all kinds of clients but for most small business owners, you need to identify who they are so that you can tailor your products, services and product d…
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How to Be Consistently Visible to Increase Profit
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9:53
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Do you know why big companies consistently buy air time for their advertising in TV programs and even in online shows on YouTube? They do this so that people will remember their brand, causing more people to purchase more from their business. Now for small businesses, it may not be as big in paid advertising for big companies, because needless to s…
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