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Annette Ferguson Podcasts

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Grow your accounting firm today. Every week, 6-figure CEO Annette Ferguson shares her insight on digital marketing specifically for accountants and bookkeepers looking to set up, grow, and establish their own firm. Accounting is a one-man job, but success isn’t accomplished alone. Join Annette every Wednesday so you can unblock what’s standing between where you are and where you want to be - whatever stage you are in your accounting business/firm right now.
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Financial and Lifestyle Freedom for UK Business Owners Profit First Professional, Chartered Accountant and Small Business Growth Strategist, Annette Ferguson, teaches UK small business owners and entrepreneurs how to achieve both the financial and lifestyle freedom they crave. Tune in weekly to learn money hacks and business tactics so you can build a dream team, serve your clients better, and ultimately take home more money. Annette and her guests give no-nonsense finance strategies and pro ...
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In this special Community Q&A episode, Annette Ferguson answers the top 10 most common questions about implementing Profit First in your business. Whether you're just starting out or looking to refine your system, this episode is packed with practical advice for UK business owners. Key Takeaways: • Profit First is for Everyone (with a catch): Learn…
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In this episode, Annette Ferguson takes you beyond the basics of Profit First and into the advanced strategies you need to scale your business past the £500,000 revenue mark. If you're an established business owner looking to level up your financial game, this episode is packed with actionable advice for evolving your Profit First system as your bu…
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In this inspiring client spotlight episode, Annette Ferguson walks you through the incredible transformation of Sarah, a marketing consultant who went from zero profit to £4,000 a month. If you feel like you're working harder than ever but not seeing the financial rewards, this episode provides a repeatable roadmap for transforming your own busines…
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In this episode of Financial and Lifestyle Freedom for UK Business Owners, Annette Ferguson dives deep into the Profit First cash management system and reveals the five biggest mistakes UK businesses make when trying to implement it. If you've ever struggled to get Profit First working for your business, or if you're considering implementing it, th…
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In this eye-opening episode of Financial and Lifestyle Freedom for UK Business Owners, Annette Ferguson debunks five of the most dangerous accounting myths that could be silently draining your profits. If you've ever wondered why your bank account doesn't reflect your profits, or if you're making business decisions just to save on tax, this episode…
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In this episode of Financial and Lifestyle Freedom for UK Business Owners, host Annette Ferguson reveals her proven framework for transforming your pricing strategy. If you're a service-based business owner feeling overworked and underpaid, this episode is a must-listen. Annette breaks down the exact steps to increase your prices, attract better cl…
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In this episode, we go beyond the basics and dive deep into advanced financial metrics like EBITDA, Operating Leverage, Economic Value Added (EVA), and more. Discover how these metrics can drive profitability, optimise cash flow, and enhance strategic planning. What You’ll Learn: ​ • The importance of tracking advanced financial metrics • How to us…
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In this episode, we explore actionable tax planning strategies to help UK small business owners reduce their tax liabilities and maximise their savings. From claiming deductions to leveraging tax-efficient investments, this episode is packed with tips to help you prepare for the end of the tax year. What You’ll Learn: • The importance of proactive …
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In this episode, we explore how to create a sustainable growth strategy for your small business. From setting SMART goals to managing cash flow and optimizing your operations, I cover all the essentials for growing your business sustainably. What You’ll Learn: • The importance of having a clear vision and SMART goals • How to budget and allocate re…
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In this episode, I break down the most common financial mistakes small business owners make—and how to fix them. From cash flow management to pricing strategies and tax planning, this episode will help you avoid costly errors and set your business up for long-term success. What You’ll Learn: • The importance of cash flow forecasting and keeping per…
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In this episode, I explore practical strategies to manage and reduce business debt. Learn the difference between good and bad debt, how to assess your current debt situation, and the best methods to reduce debt while improving your cash flow. What You’ll Learn: • How to differentiate between good debt and bad debt. • How to assess your current debt…
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In this episode, I dive into the essential steps of financial forecasting—from predicting your revenue and controlling expenses to ensuring cash flow stability. Learn how to create accurate financial forecasts and use them to guide your business decisions with confidence. What You’ll Learn: • What financial forecasting is and why it’s critical for …
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In this episode, I explore the pricing strategies that can have the biggest impact on your business’s profitability. I cover value-based pricing vs. cost-plus pricing, how to confidently raise your prices without losing customers, and how to effectively price for premium services vs. budget offerings. What You’ll Learn: • Why pricing is the most po…
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In this episode of the Financial and Lifestyle Freedom Podcast, I dive into how to prepare your small business financially for growth. I cover cash flow forecasting, budgeting for growth, and strategic investment planning. These three components are essential for any small business owner looking to expand their business sustainably and confidently.…
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In this episode, Annette dives into the advanced financial metrics every small business owner should be tracking to grow their business. Learn how to calculate and improve your profit margins, manage your operating cash flow, and measure your return on investment (ROI). These three metrics give you a clearer picture of your business’s financial hea…
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In this episode on the Financial and Lifestyle Freedom Podcast, Annette shares how service-based business owners can increase their profitability without raising their revenue. She dives into three practical strategies to help you maximise profit margins: cost-cutting, pricing strategies, and upselling to existing clients. Tune in to learn how smal…
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If you've observed a decline in the frequency of one or two customers purchasing your products or services, it may indicate that they have churned. While most businesses face churn, it's essential to keep track of it. Research suggests that retaining existing customers is more cost-effective than acquiring new ones. In this episode, Annette will pr…
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As a business owner and a mother of two, my morning routine has to involve my family. I value family time, so I'm always there to help my children get ready for school and eat breakfast together. I've tried the "get up at 5 am and get your day done by 11" routine, but it's not sustainable for me. It's crucial to design a morning routine in the cont…
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Simply having numerous customers who owe significant debts does not necessarily equate to a successful business. In fact, it can be detrimental, particularly to the cash flow. Therefore, although offering credit to customers can be beneficial, small business owners should understand the potential negative impact that trade debtors may have on the c…
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There are several bottlenecks business owners face and need to overcome in order to scale and grow their business to successful fruition. It is often said that some business owners themselves are the bottleneck of their business. That is why it is important to look into yourself and see what’s hindering you from unclogging the bottlenecks in your b…
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In this episode, I discussed the current economic climate of slow wage growth and high inflation leading to the cost of living crisis situation. You will hear how this impacts businesses and why it is essential to understand the situation even if you are in a B2B environment. I suggested ways to navigate pricing and revenue strategy in a declining …
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It is a common struggle for most small business owners to move up from the five-figure to six-figure revenue in their business and oftentimes, they can’t seem to move out of a revenue plateau being experienced in their business. As business owners you need to be able to pivot and shift in order to create space to move up the next level. Listen to t…
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In this episode of from a Facebook Live, Annette shares her insights on the hardest lesson she had to learn as a small business owner. She discusses her experiences with hiring and firing, time management, and the importance of cash management in a business. Annette explains that while she struggled with hiring and firing, she learned that ultimate…
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Experiencing a plateau in business revenue can be a daunting and discouraging experience, particularly when it appears to be challenging to overcome. This is a common situation that many small business owners face, but the positive news is that there are effective approaches to break through these plateaus. As a business owner, it's critical to rem…
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