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PR Future, the USC Center for Public Relations Podcast

USC Annenberg Center for Public Relations, Fred Cook, University of Southern California

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The PR Future podcast from the USC Center for Public Relations (CPR) shares the latest trends and provides insight into the future of public relations and strategic communication. Produced at the USC Annenberg School for Communication and Journalism and hosted by CPR Director and Golin Chairman Emeritus Fred Cook, #PRFuture features discussions with communication executives, academics, students and more as part of our mission to define the future of our industry and to develop those who will ...
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Annenberg Conversations

Sarah Banet-Weiser

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Welcome to Annenberg Conversations, a new podcast series where host Sarah Banet-Weiser, Dean of Annenberg School of Communication at the University of Pennsylvania examines the vital and pressing issues in the field of communication studies with leading Annenberg scholars. In each episode, we will delve into the latest research, trends, and debates shaping the world of communication. From polarization in presidential elections to how popular feminism in TikTok is changing how we understand f ...
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The Rundown

USC Annenberg Media

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Student journalists at the Annenberg School for Communication and Journalism at the University of Southern California in Los Angeles, California produce audio stories aired on live broadcasts Tuesdays and Thursdays at 4 p.m. PST.
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Petspace Podcast

Wallis Annenberg PetSpace

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What was the moment you knew your life would never be the same because of an animal? Whether it was a childhood pet or a connection made at a time you least expected, animals can shape and transform our lives in incredible ways. Brought to you by Wallis Annenberg Petspace, the PetSpace podcast is here to explore the human-animal bond and these undeniable experiences with celebrity guests, industry professionals, and your everyday animal lovers. Learn more about Wallis Annenberg PetSpace on o ...
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Human breast milk is comprised of several bioactive components, including human milk oligosaccharides (HMOs), which are non-nutritive carbohydrates unique to human milk. In this course, Lars Bode, PhD, introduces HMOs and describes the structure, composition, and infant health benefits of these compounds. Topics include the prebiotic effects of HMOs, particularly related to the gastrointestinal and immune systems, but also growth and development and allergies. Also reviewed are the oligosacc ...
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Evenings with an Author

The American Library in Paris

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Recorded live at The American Library in Paris, the Evenings with an Author series features talks from authors, filmmakers, musicians, journalists, scholars, and other public figures. These talks happen over 60 times per year in the Library's Florence Gould Reading Room, and are supported by generous donations from GRoW @ Annenberg, library members, and those who attend programs. For more information about Evenings with an Author, visit americanlibraryinparis.org/evenings-at-the-library.
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PodCatalyst is the official podcast of the International Association of Business Communicators. Here, communicators from across the world tell their stories. Like, subscribe and follow PodCatalyst on your favorite podcast app. Produced by IABC Headquarters and hosted by IABC Executive Director Peter Finn
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The Woof Life is a podcast for dog lovers, by dog lovers. Hosted by Lauren Farricker, founder of Woof Republic, the podcast covers dog products, businesses, inspirational stories, exclusive interviews, travel recommendations, petcare, entertainment, and more. We want to encourage and challenge listeners to consider adopting their next animal over buying. Subscribe, review, and tell your friends. Thanks for listening, and hug your dog today!
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OURGENPOD talkin' 'bout Our Generation

Julian G. Simmons, Robert Wilson

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OURGENPOD "talkin' 'bout Our Generation" is a bold, intelligent, irreverent podcast about life in America -- how we got here, and how we can make things better. We're focused on the generation of people 55+ -- like us -- but all are welcome. We just don't believe in Ageism. We're confronting some big challenges as a nation and globally, and we're all in this together. We don't confront, rant and rave (too much); we're looking for solutions. We've talking about the dangerous decline in civili ...
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DOES YOUR TALK NEED GROWTH? OR DO YOU TALK TO GROW? Continuously growing your effective communication skills - and enjoying it - is essential for maximizing your business, career, and personal growth. The key elements are simple: Listen. Talk. Grow! Gain the insights you need through our to-the-point talks with worldwide experts, sharing their experiences on the path to growth. Learn the skills to build confidence by overcoming speaking anxiety, sharpening your pitch, creating meaningful con ...
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Eli Williams of Day One Agency joins the conversation to unpack findings from the agency’s latest report, Gen Z: Life, Actually. The study challenges common assumptions about Gen Z and reveals a generation that’s more multifaceted—and in some ways, more traditional—than many marketers assume. Through the lens of public relations and cultural insigh…
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In this episode of PodCatalyst, Moody’s Chief Corporate Affairs Officer Christine Elliott joins IABC Executive Director Peter Finn to share her journey of transforming the company’s communications function. By integrating branding, government relations, community impact, and sustainability into the work they do, Moody’s communicators have become in…
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Fred Cook kicks off a timely conversation on the future of public relations—through the lens of generational differences and shared experiences. The episode unpacks key insights from the USC Center for PR’s 2025 Global Communication Report: Mind The Gap, which examines how four major forces—AI, hybrid work, media evolution, and polarization—are res…
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In the latest episode of PodCatalyst, Peter Finn sits down with friend of the podcast Chris Lee from Gallagher Communication. Chris helps us unpack this year’s Gallagher State of the Sector 2025, looking at different profiles of communicators: thrivers, strivers, and survivors. He walks us through how to address change fatigue, smart ways to use AI…
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Burghardt Tenderich, Professor of Professional Practice at USC, speaks to Chantelle Darby, VP of Communications for the global Venture Capital firm, Accel. Chantelle started her career on the agency side before leading Yelp through an IPO and working with Sheryl Sandberg on Lean In. Chantelle covers these roles and offers crucial advice for student…
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In the latest episode of PodCatalyst, we speak with MergeGupta-Sunderji, a highly respected leadership expert. We dig into common misconceptions across generations, research that busts certain generalizations, ways to tap into certain strengths, advice to help bridge the gap without compromising quality, and more. Merge is a speaker at IABC World C…
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Faryar Borhani, Sona-Iliffe Moon, Jeff Beringer, Christina Bellantoni, and Michael Kittilson join Fred Cook to discuss the USC Annenberg Center for Public Relations' latest Relevance Report: AI Activated. The conversation covers governance, training and up-skilling, augmentation and more as we delve into how global institutions are handling the inc…
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🎤 MONDAY, MARCH 17 🎤 Listen as Dean Sarah Banet-Weiser talks to Annenberg Professors Desmond Upton Patton and Julia Ticona in the latest episode of Annenberg Conversations. They discuss centering joy and care within institutions, building communities of compassion and trust, creating a joy plan, and how researchers, social workers, and even social …
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In the latest episode of PodCatalyst, IABC ExecutiveDirector Peter Finn returns as host, sitting down with Shane Hatton to talk all things company culture. From the critical role communicators play in shaping the language of the organization, to understanding Gen Z’s expectations, what this year’s Edelman Trust Barometer means for leaders, and more…
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Listen and learn how to get better at Effective Communication in this talk with our guest, Scott H Young. He is the author of 2 books on Learning: Get Better at Anything - 12 Maxims for Mastery, and Ultralearning - Master Hard Skills, Outsmart the Competition, and Accelerate Your Career. Scott is a Wall Street Journal Bestselling Author, Programmer…
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This episode, originally aired during the holidays and before the horrendous fires ravaged Los Angeles where we live, is about Friendship. It is told in the voices of our listeners and guests. It is striking how much of what people said about Friendship is so relevant right now, as friends and neighbors reach out to help, and there is an outpouring…
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We made it to the new year, can you believe it? To celebrate, we’re looking back at the second half of the episodes that brought us here, with highlights from PetSpace Podcast episodes 11-20. Guests include viral sensations, trailblazers in animal welfare, and more folks fighting the good fight to raise awareness and make the world a better place –…
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As part of USC Annenberg’s PR Futures podcast, Professor Burghardt Tenderich spoke with USC alum and former Annenberg Executive in Residence, Pilaar Terry. Pilaar is currently the Managing partner and COO of POV Agency and the conversation covers her experiences as a founder, client relationships, advice to those starting out and more. A production…
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Founded in 1973, the Commission on Public Relations Education (CPRE) provides recommendations on public relations education for universities and professional associations around the world. CPRE’s latest signature report, “NavigatingChange: Recommendations for Advancing Undergraduate PR Education,” offers an in-depth look into what’s needed and expe…
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2024 is almost over, which means it’s a perfect time to look back at the episodes of the podcast that got us here. Today, we’re celebrating our first full year on the air by diving back into our favorite moments from our first 10 episodes. This eclectic collection of guests has really helped us explore just how broad the world of rescue can be…and …
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Episode Summary: New research from WE Communications and USC Annenberg Center for Public Relations finds communication professionals who frequently use AI are more excited to come to work. In this episode of PR Future, host Fred Cook is joined by Lindsey Bastani and Michael Sullivan from WE Communications to discuss the impact of AI in the PR indus…
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Listen, and learn how to grow your Personal Power in this talk with our guest Chris Lipp. He is author of 3 books on Personal Power & Persuasion: The Startup Pitch - A Proven Formula to Win Funding; Magnetic - How Great Leaders Persuade and Inspire - which we discussed in podcast episode 5 -; and The Science of Personal Power - How to Build Confide…
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In this special Thanksgiving Episode, Host Julian G. Simmons interviews our Director, Rob Wilson -- who had eight ancestors on the Mayflower. They discuss the origins of this holiday in a very personal way, Just for this episode, Julian allowed Director Rob Wilson to share some of the knowledge gathered by his Grandmother, Carol Green Wilson.…
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This episode of PodCatalyst features guest host KamyarNaficy, chair of the IABC International Executive Board, and Jessamyn Katz, CEO of Heyman Associates, a leading executive search firm focused on communications, corporate affairs, marketing, and investor relations. Jessamyn has been with Heyman Associates for nearly twodecades. Since 2019, she’s…
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USC Research Fellow and Burson, Ogilvy, and Teneo alum David Michaelson, PhD, joins Fred Cook to discuss USC’s latest research on internal communications and the future of work. They note challenges in maintaining corporate culture following shifts to hybrid and remote working and emphasize how internal communications can be used to build employee …
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With 64 countries around the world hosting elections,representing nearly 50% of the global population eligible to vote, many have dubbed 2024 as the year of elections. How do communicators navigate this landscape, especially as things continue to feel more polarized each year? We spoke with David Imber, political communications expert and principal…
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For some shelters and rescues, “every dog every day” might only be an aspiration, but for Aimee Sadler, it defines her entire approach to canine enrichment. As CEO of Dogs Playing For Life, Aimee has traveled the country to introduce shelters to the idea of playgroups, a perfect way for dogs to get their ya-ya’s out; in doing so, Aimee has changed …
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In the latest episode of PodCatalyst, Matt Tidwell, member of the IABC International Executive Board, sits down with Fred Cook to discuss findings from “Communicating Culture During a Hybrid Revolution,” a joint report from IABC and the USC Center for Public Relations. Tune in as they discuss how the shift to remote and hybridwork is impacting corp…
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Wesley Swainston is on the run – literally – to help shelter dogs get the exposure they need to find their forever homes. You may have seen him on TikTok or Instagram, inviting you to join him on a run as he gives a dog a much-needed break from a kennel at a shelter. Wesley’s videos combine his lifelong passion for volunteering with his more recent…
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In the latest episode of PodCatalyst, we sit down with Joe Spratt, expert, strategic communications and change, at McKinsey & Company. Tune in as we dig into the future of comms through the lens of the C-suite, based on a series of in-depth conversations, interviews, and survey results that McKinsey & Company conducted. Joe walks us through key fin…
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There’s beauty in everything, even a litter of rambunctious puppies, running through their own poop. And for videographer Thom McCallum, capturing the beauty and joy of fostering is just one part of the job – because ultimately, Thom’s role is to say farewell to as many pups as possible, so he can continue to make room for more little lives to come…
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Earlier this summer, IABC hosted communicators from all over at its annual World Conference, held this year in Chicago. In this special edition of PodCatalyst, we catch up with attendees between sessions to get their aha moments. From insights around how they’re are thinking about AI, tobetter practices for accessibility, rethinking hiring practice…
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Many people would gladly settle for a successful career in music, but for Sterling “TrapKing” Davis, rapping was merely a stepping stone towards his true calling: TNR and community cat management. After doing years of outreach and education, Sterling founded TrapKing Humane Cat Solutions in 2017. Today, his nonprofit continues to champion TNR and p…
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In the latest episode of PodCatalyst, we sit down with Candace Denison, communications and engagement manager at Rocky View County, to discuss misinformation and the role of the communicator. As we navigate the Wild West era of AI, allowingmisinformation to spread easier than before, how can communicators come armed with facts? What tactics and str…
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Listen, and learn about Conversational Receptivenss in this talk with our guest Michael Rain. Michael founded ENODI, a media and research company focused on all people with immigrant backgrounds. His TED Talk 'What it's like to be the child of immigrants' has over 1 million views. Michael is also a practitioner-in-residence at Harvard University, j…
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In the latest episode of PodCatalyst, we sit down with Becca Chambers, chief communications officer at ControlUp. Her journey to the C-suite began with a role in sports PR and from there took a few twists and turns, including grad school and landing on her love of all things branding and communication. Today, she remains a staunch advocate for comm…
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Let’s be real: dog groomers are the unsung heroes of the pet industry. They’re the ones who battle through the matted coats, risk life and limb to clip nails, and make it look so easy to keep our pets well-maintained, happy, and healthy. And who better to talk about dog grooming than Jess Rona, groomer to the stars and a star in her own right? As a…
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In the latest installment of In Under 10, we talk to EmilyCaister about what communicators can learn from Taylor Swift’s marketing mastery. Whether you consider yourself a Swiftie or not, there’s something for everyone to learn. Tune in as we discuss the pop star’s approach to branding,as well as how dialing into pop culture more broadly can help c…
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Sometimes, the rescue world can be heavy. But today’s guest – creator, filmmaker, and author Kelsey Darragh – somehow captures the most magical moments, especially with her ever rotating cast of foster dogs. Admittedly, Kelsey was a pro at saying goodbye… until Hippo came along. She shares how one dog seemingly changed her life for nothing but the …
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“Everybody wants to be heard, but not many people areinterested in listening,” Julian Treasure, expert in sound and listening, says in the latest episode of PodCatalyst. So when was the last time you listened to the world around you? Is a lack of listening harming your business or, worse, your well-being? Tune in as Julian shares how listening has …
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Not all rescue stories are “love at first sight”; often, it’s simply about helping an animal in need, and the bond that grows from there. Sometimes that electric feeling is undeniable where you know that you and your pet-to-be are absolutely perfect for each other. That’s what happened when Vanessa Villela met her cat, Osita, here at PetSpace. On t…
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Editor’s Note: This episode was recorded one week prior to recent legislative decisions by U.S. President Joe Biden, signing into law that TikTok will be banned unless sold within a year. Catalyst will continue to follow this story as it develops. What happens when an app fades from existence — or gets legislated out of the hands of the public? Wha…
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As we return to our series on Friendship after a brief hiatus, we talk about our animal friends and the value they bring to our lives. A recurring them that came up in comments submitted from guests, friends, and listeners about what friendship means to them, was he importance pets were in their lives. That's certainly true for us. "Pets" doesn’t e…
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Our guest on today’s episode, Brett Yates, is involved in more pet-friendly initiatives than you can shake a stick at. Pet-inclusive housing? You’ve got it. Community outreach and support? Throw it on the list. Research to incentivize and rapidly develop a single-dose, nonsurgical sterilant that would change spay/neuter practices forever? Yeah, why…
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In today’s digital age, making sure your online presence meets basic accessibility standards isn’t just the right thing to do — it’s good for business, too. In the latest installment of In Under 10, Matisse Hamel-Nelis walks us through the basics of understanding digital accessibility, recent examples of well-known brands that have gotten into hot …
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