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Public Opinion Podcast

American Association for Public Opinion Research

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Welcome to the American Association for Public Opinion's new podcast, Public Opinion Podcast! Join us as we dive into the public opinion research field and cover topics such as polling, advances in technology, and why surveys are imperative to society.
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In the world of public opinion research, engaging respondents is more than just a numbers game—it's about creating a relationship built on trust and mutual benefit. In this episode of POP, the Public Opinion Podcast, Mike Dennis, Senior Vice President at NORC at the University of Chicago and founder of AmeriSpeak offers best practice tips in panel …
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Using both traditional and evolving methods to better understand what is on the mind of the public is important when conducting qualitative research. In this episode of POP, the Public Opinion Podcast, Darby Steiger, Vice President of Innovation and Solutions, SSRS explains how qualitative research complements surveys by uncovering the "why" behind…
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Political polling is often a hot topic of conversation when siblings Ruth, David and Jonathan Bernstein get together. All three have unique perspectives and professional experience in this space. In this episode of POP, they delve into misperceptions about polling within the general public and media, the challenges in media coverage of polls - espe…
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Staying current with new developments in the field of public opinion research is at the heart of Survey Practice's "Recent Books and Journals Articles in the Field" column. In this episode, Eva Aizpurua, PhD, Editor-in- Chief of Survey Practice talks with Mario Callegaro, PhD, curator of "Recent Books and Articles in the Field," about how the field…
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Misinformation has proven to be among the most polarizing topics in 21st century society, creating negative to severe consequences like poor decision-making and even the loss of human lives. But what does misinformation mean in a research context and how does misinformation impact the work of public opinion researchers? What can researchers do to n…
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Pollsters are facing a precarious landscape when it comes to assessing public opinion in 2024, especially as the horse race between President Joe Biden and former President Donald Trump draws near. In this episode, host Ashley Koning, PhD, Director of the Eagleton Center for Public Interest Polling speaks with Don Levy, PhD, Director of the Siena C…
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One of the newest AAPOR Affinity Groups is dedicated to establishment surveys, those surveys where the unit of collection is not a household or individual, but rather an institution, like a hospital, school, or business, or some other non-human entity. An important example of this survey is the U.S. Census Bureau's Annual Integrated Economic Survey…
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Data quality and metrics for online samples is a hot topic in the field of public opinion and survey research. AAPOR recently released a publicly available report on this topic focused on how online panels and samples are used, drawn, maintained and more. On this episode of POP, the Public Opinion Podcast, contributors to the report discuss its det…
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On this episode of POP, the Public Opinion Podcast, we talk about a 2022 special issue of Public Opinion Quarterly titled: "Race, Justice, and Public Opinion" with the issue's editors, David C. Wilson, PhD and Maria Krysan, PhD. Wilson and Krysan are scholars of race and public opinion and discuss the special issue which examines the history of pub…
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On the first episode of POP, the Public Opinion Podcast, we tackle an issue that's had an incredible impact on the study of public opinion: technological advances. From landline phones in the latter part of the 20th century to online-based methods of today, three AAPOR members and industry experts discuss the opportunities and challenges fast-chang…
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