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Welcome to Amazon SEO Pros, your trusted partner in mastering the art of Amazon optimization and elevating your brand's presence on the world's largest online marketplace. We are a team of seasoned professionals dedicated to boosting your Amazon rankings and driving increased sales. Our team comprises Amazon SEO experts with an in-depth understanding of the ever-evolving Amazon ecosystem. We stay ahead of the curve to keep your listings competitive.
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UX Podcast

Per Axbom & James Royal-Lawson

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UXPodcast™ is a twice-monthly digital design podcast - hosted by James Royal-Lawson and Per Axbom - sharing insights about business, technology, people and society since 2011. We want to push the boundaries of how user experience is perceived and boost your confidence in the work you do.
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This is the #1 podcast for mastering Amazon FBA and propelling your e-commerce journey. Join Andy, a seasoned Amazon seller and full-time entrepreneur, as he unpacks the secrets of building a successful online business through private label products and Amazon FBA strategies. In this podcast, you'll dive deep into the world of e-commerce, exploring topics like product sourcing, branding, SEO optimization, and Amazon's ever-evolving marketplace. Whether you're a beginner looking to start your ...
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DigiMarCon Podcast

DigiMarCon

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Welcome to the Official DigiMarCon Podcast. Hear the some of the latest top-voted Keynotes, Panels and Master Classes from recent DigiMarCon Digital Marketing, Media and Advertising Conferences Worldwide. Get ready to gain insight into emerging strategies, the latest trends, and best practices from Industry Thought-Leaders and Experts to move your business, brand or agency to the next level. Learn More About Upcoming DigiMarCon Events Near You at https://digimarcon.com/events/.
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S03E09 (#337). Cal Thompson, VP of Product Design and Research at Headspace, joins us to talk about the evolution of Headspace from a pure mindfulness app to a comprehensive mental health platform, including health coaches and therapists. We chat about Headspace’s internal culture and how they manage being a healthy workplace as a health company. W…
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S03E08 (#336). Inspired by feedback from his booked UX for beginners, Joel Marsh has written UX for business. A comprehensive guide for designers navigating real-world challenges. We talk to him about his own journey from design principles to practical business applications. We chat about Joel’s VDP methodology: Value, Diagnosis, and Probability, e…
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S03E07 (#335). Lou Downe, author of Good Services and former director of design for the UK government joins us in this episode. We sat down with Lou and asked—Where is service design going wrong, and are we even doing service design? Among the topics we discussed were: The complexity of modern services and the complete reliance on infrastructure, a…
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S03E06 (#334). Aarathi Krishnan is an international aid expert, specialising in humanitarian futures and strategic foresight. In a world where the sets of rules that have governed us as humanity are rapidly changing, how will we know if the solutions that we are designing now are going to be fit for purpose? Aarathi pushes the importance of account…
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In this episode, I share a critical lesson we learned the hard way—why relying solely on past sales data to forecast inventory for seasonal products can be a big mistake. For the first three years of our brand, we experienced consistent growth, fueled by marketing, new SKUs, and the surge in demand during COVID. But what we didn’t account for was t…
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S03E05 (#333). A linkshow. James and Per discuss two articles they’ve stumbled on. This time we feature articles about things that slow down your website’s experience and why you can’t do anything about it plus the concept of “failing early” but not in a “failing fast” startup way. Article one is Six things that slow down your site’s UX (and why yo…
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S03E04 (#332). Two years on from when Sheryl Cababa released Closing The Loop, her book about systems thinking for designers, we hear Sheryls reflections and insights about what she’s learnt during that time and we grapple with the challenge of applying system thinking as designers “out of the box”. We work in a complex space, with many complex as …
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Artificial Intelligence continues to change the landscape of humanity and business. Throughout history we've seen technology disrupt industries, and as technology continues to advance quicker than ever, this disruptions will take place more frequently. In this episode, I share my thoughts about how to stand out in a "level playing field" with AI im…
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Most Amazon sellers think branding alone lets them charge premium prices, but that’s not the full picture. In reality, two key factors determine if you can charge more: Supply & Demand dynamics and Obvious Perceived Value. If you don’t get these right, no amount of fancy branding will justify a higher price. Today, I’m breaking down the real strate…
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The biggest shake-up to e-commerce in years is happening right now, and if you’re selling on Amazon, you have to adapt… or risk getting crushed by rising costs and supply chain chaos. Let’s talk about what these new tariffs and policies mean for you—and how you can still win in 2025! New tariffs on Canada and Mexico, the end of the de minimis thres…
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This is it! The final episode in my Selling on Amazon 5 Years Later mini-series, where I bring everything together. Since recording my original 8-episode mini-series in 2020, I’ve launched over 90 products, worked with hundreds of sellers, and learned some game-changing lessons about what actually works on Amazon in 2025. In this episode, I’m shari…
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S03E03 (#331). Your destiny isn’t tied to a role. You were a person before your role. Leadership expert and strategist Christina Joy Whittaker talks to us about the murky middle, a phenomenon rooted in misalignment and purpose and quite distinct from imposter syndrome which is rooted in confidence. Christina shares her personal journey from corpora…
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Your Amazon business is growing, and now it’s time to take it to the next level. In this episode, I’m diving into scaling your Amazon FBA business the smart way—without burning out or running out of cash. We’ll cover how to manage inventory as sales grow, strategically launch new products, outsource tasks to save time, and run ads profitably to boo…
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Selling on Amazon is more than just finding a winning product—it's about understanding the legal side of the business to avoid costly mistakes. In this episode, I’ll break down the must-know legal essentials to keep your Amazon business compliant and profitable in 2025. We’ll cover trademarks, patents, taxes, Amazon's strict FBA requirements, and e…
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You’ve done the hard work to get your product on Amazon, but what does it take to achieve long-term success? In this episode, I’m breaking down 7 essential strategies to help you stay organized, connect with customers, and scale your Amazon FBA business without burning out. We’ll dive into everything from creating a daily routine, planning your inv…
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S03E02 (#330). Oobah Butler, journalist and filmmaker known for his prankster antics, joined us to discuss his work, including “The Great Amazon Heist” and “The Shed at Dulwich”. Oobah highlights the relative ease of manipulating algorithms, such as TripAdvisor and Amazon, to boost fake products’ rankings. We also discussed the broader implications…
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You’re ready to launch your first product on Amazon, but how do you actually get it from an idea to your customer’s hands? In this episode, I’ll walk you through the exact steps to place your first Amazon FBA order and set yourself up for success. We’ll cover how to find reliable suppliers, order product samples, gather feedback, and validate your …
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You're anxious to get your Amazon business going, but there are key steps you need to set up first to build a strong foundation. In this episode, I’m walking you through the entire process, step-by-step, to make sure your Amazon FBA business is set up the right way from the very start. We’ll cover everything you need to know: understanding startup …
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From my "8-Episode Remake for 2025" from my original podcast mini series I launched back in 2020 that turned Selling on Amazon with Andy Isom into one of the top Amazon podcasts in the world. In this episode, I break down one of the biggest lessons I’ve learned in my Amazon FBA journey: Execution beats ideas—every time. When I first started, I thou…
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From my "8-Episode Remake for 2025" from my original podcast mini series I launched back in 2020 that turned Selling on Amazon with Andy Isom into one of the top Amazon podcasts in the world. In this kickoff episode of my updated Amazon FBA mini-series, I break down why now is still one of the best times to start selling on Amazon—even in 2025. Dis…
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S03E01 (#329). In the first episode of Season Three, James Royal-Lawson and Per Axbom discuss the concept of dark mode, its benefits, and its implications for UX design, user experience and accessibility. We delve into the European accessibility directive, and the EN 301 549 European standard which includes a section on user preferences, requiring …
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In this Amazon Quick Tip, I answer the question: What is considered a good Click Through Rate? ⬇️ Click to view my available resources! https://www.andyisom.com/ Sellerboard: http://sellerboard.com/?p=01393 SmartScout: https://smartscout.com/?fpr=andy71 Some products and resources mentioned in this episode may no longer be offered. Please visit my …
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In this Amazon Quick Tip, I answer the question: How soon should I aim to have my LLC established? ⬇️ Click to view my available resources! https://www.andyisom.com/ Sellerboard: http://sellerboard.com/?p=01393 SmartScout: https://smartscout.com/?fpr=andy71 Some products and resources mentioned in this episode may no longer be offered. Please visit…
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In this Amazon Quick Tip, I answer the question: What are the steps or checklist you go through when trying to increase your conversion rates on your listing? ⬇️ Click to view my available resources! https://www.andyisom.com/ Sellerboard: http://sellerboard.com/?p=01393 SmartScout: https://smartscout.com/?fpr=andy71 Some products and resources ment…
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Topics this week include: Create A+ Content easily with generative AI tools, New customer service quality insights now available, Create percent-off price discounts with minimum discounted price floor In the news links: Marketplace Pulse Year in Review ⬇️ Click to view my available resources! https://www.andyisom.com/ Some products and resources me…
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In this Amazon Quick Tip, I answer the question: What's the ideal timeline to start making social media content? ⬇️ Click to view my available resources! https://www.andyisom.com/ Sellerboard: http://sellerboard.com/?p=01393 SmartScout: https://smartscout.com/?fpr=andy71 Some products and resources mentioned in this episode may no longer be offered…
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Topics this week include: Amazon drone delivery takes off in Arizona, Updates to 2025 fees for Buy with Prime, Multi-Channel Fulfillment, Amazon Warehousing and Distribution, and Supply Chain by Amazon Managed Service, 2025 Updates to US Referral and Fulfillment by Amazon Fees In the news: Will Court Uphold TikTok Ban? What To Know As Ruling Expect…
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In this Amazon Quick Tip, I answer the question: When would you suggest we start selling on other platforms if we just launched on Amazon 4 months ago? ⬇️ Click to view my available resources! https://www.andyisom.com/ Sellerboard: http://sellerboard.com/?p=01393 SmartScout: https://smartscout.com/?fpr=andy71 Some products and resources mentioned i…
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In this Amazon Quick Tip, I answer this question: How do you know when it's time to invest in a variation of your product versus investing in more inventory? ⬇️ Click to view my available resources! https://www.andyisom.com/ Sellerboard: http://sellerboard.com/?p=01393 SmartScout: https://smartscout.com/?fpr=andy71 Some products and resources menti…
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Topics include this week include: Limited-time coupon fee reimbursement for new FBA selection, Drive ad engagement during Black Friday and Cyber Monday, We've updated our A to Z Guide for New Product Launches, Check out the new Consumer Search Trends & Insights Report In the News: Scott Needham’s Podcast episode Accio.com Helium10 Video Series Ques…
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In this Amazon Quick Tip, I answer this question: I want to sell on Shopify where I can do TikTok Shop, etc. Is there something I should consider now when setting up my website? ⬇️ Click to view my available resources! https://www.andyisom.com/ Sellerboard: http://sellerboard.com/?p=01393 SmartScout: https://smartscout.com/?fpr=andy71 Some products…
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Topics this week include: Display videos across related product detail pages, Customer Loyalty Analytics dashboard, available in Seller Central In the News: Amazon Haul, Delivered a Little More Slowly ⬇️ Click to view my available resources! https://www.andyisom.com/ Some products and resources mentioned in this episode may no longer be offered. Pl…
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In this Amazon Quick Tip, I answer this question: After Black Friday and Christmas, what's the next big selling holiday or date to consider? ⬇️ Click to view my available resources! https://www.andyisom.com/ Sellerboard: http://sellerboard.com/?p=01393 SmartScout: https://smartscout.com/?fpr=andy71 Some products and resources mentioned in this epis…
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Topics this week include: Image Manager’s country-specific features give you more control over visuals, New AI ad tools launch at unBoxed, our flagship advertising conference, Percentage off coupons can now be applied on up to five items per order, FBA Export expands to new destinations, Brand Tailored Promotions enables advanced audience segmentat…
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Donald Trump has been declared the winner of the 2024 U.S. Presidential election. He's publically announced dramatic increases on tariffs for China and other countries. In this episode, I dive deeper into how this could affect your Amazon business, especially if you source in China or are thinking about it... If you'd like to learn more about what …
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In this Amazon Quick Tip, I answer this question: What's the common order of financing options for new sellers? ⬇️ Click to view my available resources! https://www.andyisom.com/ Sellerboard: http://sellerboard.com/?p=01393 SmartScout: https://smartscout.com/?fpr=andy71 Some products and resources mentioned in this episode may no longer be offered.…
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In this Amazon Quick Tip, I answer this question: What process do you take when forecasting inventory orders for Q4 and when do you open that inventory order? ⬇️ Click to view my available resources! https://www.andyisom.com/ Sellerboard: http://sellerboard.com/?p=01393 SmartScout: https://smartscout.com/?fpr=andy71 Some products and resources ment…
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In this Amazon Quick Tip, I answer this question: What are the ways we can be better than Chinese manufacturer brands since we can't compete on price? ⬇️ Click to view my available resources! https://www.andyisom.com/ Sellerboard: http://sellerboard.com/?p=01393 SmartScout: https://smartscout.com/?fpr=andy71 Some products and resources mentioned in…
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Topics this week include: Use correct labels to help us identify Ships in Product Packaging items, Get a reduced Vine enrollment fee with FBA New Selection, Updated Product Bundling policy for consumables, Make product compliance easier with Compliance Fast-Track In the News: The New E-Commerce Innovation Imperative for Retailers ⬇️ Click to view m…
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In this Amazon Quick Tip, I answer this question: In your 30 minutes a day that you spend on your Amazon brand, what is it exactly that you do? ⬇️ Click to view my available resources! https://www.andyisom.com/ Sellerboard: http://sellerboard.com/?p=01393 SmartScout: https://smartscout.com/?fpr=andy71 Some products and resources mentioned in this e…
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In this episode, I’m joined by a special guest, John Li, co-founder of PickFu. We connected at this year's Amazon Accelerate, and I'm excited to dive into the story behind PickFu. John shares how PickFu started and how Amazon sellers can use the platform to validate their assumptions and make data-driven decisions. Whether you're testing product id…
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Topics this week include: Amazon Global Selling SEND rate reduction for US-to-UK shipments, Webinars: Scale with FBA and win with customer feedback, Register for Amazon Ads unBoxed, our flagship advertising conference, In the News: Amazon Laid the Brandless Foundation for Temu ⬇️ Click to view my available resources! https://www.andyisom.com/ Some …
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In this episode, I sit down with Lisa Kinskey from GETIDA to dive into the topic of Amazon reimbursements. We cover everything from recovering lost inventory to the recent changes Amazon made to the reimbursement timeline. If you're an Amazon seller dealing with lost or damaged inventory, this episode is packed with insights on how to get your mone…
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Since 2015, I’ve relied on Jungle Scout to stay ahead of trends, analyze competitors, find profitable products, and source suppliers. It’s been my go-to tool for years, but as the Amazon marketplace evolves, so must the tools we use. In this episode, I’m making a big switch—from Jungle Scout to Helium10. Over the past year, I’ve found that Helium10…
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Topics this week include: Showcase your fast delivery speeds on Google, MCF fulfills orders on social commerce channels with FBA inventory, Veeqo Profit Analyzer helps unify your profitability data In the News: Dockworkers at ports from Maine to Texas go on strike, a standoff risking new shortages Walmart, Target, Nike among retailers affected if p…
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In this Amazon Quick Tip, I answer this question: I struggle maintaining social media, what options do you recommend? ⬇️ Click to view my available resources! https://www.andyisom.com/ Sellerboard: http://sellerboard.com/?p=01393 SmartScout: https://smartscout.com/?fpr=andy71 Some products and resources mentioned in this episode may no longer be of…
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In this episode, I’m joined by the team at Citrusy Boutique as we share our key insights from Amazon Accelerate 2024. I’m so glad they convinced me to attend because it was an incredibly insightful conference, packed with valuable information for Amazon sellers. If you're considering attending next year, this episode will help you decide by giving …
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Topics this week include: Reminder: 2024 holiday peak fulfillment fees for Fulfillment by Amazon, Updates to listing products with compliance requirements, Experience Amazon Accelerate 2024 on demand, Analyze return trends in Product Opportunity Explorer, Inactive secondary users to be removed from Seller Central accounts In the News: At Amazon Acc…
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In this Amazon Quick Tip, I answer this question: How do you know there is enough momentum to place another order? Especially if your product takes 45 days or more to arrive. ⬇️ Click to view my available resources! https://andyisom.com/ Sellerboard: http://sellerboard.com/?p=01393 SmartScout: https://smartscout.com/?fpr=andy71 Some products and re…
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In this episode, Cat and Laura, co-founders of Doddl, share their journey of launching a brand inspired by their experiences as mothers in the UK. They discuss how their children's eating habits led to the creation of ergonomic utensils designed to support kids' motor skills and independence during meals. The conversation touches on balancing mothe…
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