Best Alt Agency Podcasts (2025)

1
Ep. 65: TikTok's US Sale, Alt. DSPs, Nielsen vs. the VAB and New Economic Data 14:52

Play Pause

6d ago14:52

14:52

We review our latest work of the week including TikTok's sale of its US business, our new overview of "Alternative" DSPs, the latest measurement spat involving Nielsen and the VAB and an analysis of new economic data,

1
Ep. 64: New US and Canada Ad Forecasts, New Programmatic Ad Forecasts + Pinterest To Acquire tvScientific and More 12:21

13d ago12:21

12:21

We review our latest work of the week including an analysis of new US and Canada Ad forecasts, new programmatic ad forecasts, large and small advertiser trends as well as news that Pinterest is set to acquire tvScientific.

1
Ep. 63: Netflix-WBD, Consumer Video Spending Trends + Omnicom's IPG Integration News 15:33

20d ago15:33

15:33

We review our latest work of the week including an analysis of the Netflix bid to buy Warner Bros. Discovery's studios and streaming business, new data on video spending by consumers, and our take on news related to Omnicom's integration of Interpublic following the close of that transaction.

1
Ep. 62: AI Content Licensing, Retail Media, Global TV Trends + The Broadening of Market Definitions 14:23

1M ago14:23

14:23

We review our latest work of the week including an analysis of AI platform content licensing, strategic retail media trends, the consistency of weak TV trends in Europe and the evolution of regulators' market definitions

1
Ep. 61 Consumer Video Spending, Programmatic Super Bowl Sales, Agency Growth Trends, Paramount’s Principal-Based Trades and the Consequences of an Accounting Dispute 12:47

1M ago12:47

12:47

We review our latest work of the week including new economic data from Europe, our analysis of the latest earnings results from Disney, Paramount, Interpublic + news from Publicis and much more.

1
Ep. 60: Ad Tech Grows a Lot, Outdoor Grows a Little and Publishing Not So Much 12:18

2M ago12:18

12:18

We review our latest work of the week including our analysis of the latest earnings results from ad tech, publishing, outdoor advertising, Comcast's interest in ITV and much, much more

1
Ep. 59: CTV Prices, 3Q25 Ad Growth Acceleration, 2026 CPG Caution + WPP's Latest Results 12:43

2M ago12:43

12:43

We review our latest work of the week including our analysis of streaming / CTV advertising pricing, new data from Google, Meta and Amazon showing acceleration in advertising growth - but also caution in spending from packaged goods companies - and the latest from WPP.

1
Ep. 58: Netflix, Omnicom + What Happens When Agencies Stop Handling the Money? 11:20

2M ago11:20

11:20

We review our latest work of the week including our analysis of the latest earnings results from Netflix and Omnicom, commentary from CEOs and CFOs at the world's largest marketers and a summary of our recent research on meaningful changes in marketers' use of agencies for media owner payments.

1
Ep. 57: Big and Small Marketers Growth Trends, 3Q25 Results From Publicis, Havas and Nestle Analyzed 10:24

2M ago10:24

10:24

We review our latest work of the week including our analysis of growth trends from Publicis, Havas and Nestle as well as a deeper dive into growth trends for large and small marketers

1
Ep. 56: TV Network Sales Consolidations, AI Search + Marketer Preferences For Price and Convenience Over Control and Transparency 12:52

3M ago12:52

12:52

We review our latest work of the week including our analysis of news on TV network sales consolidation (along with implications for markets around the world), AI Search, Zeta Global and Applovin with broader read-throughs for the larger brands who don't currently work with the latter two companies but prefer price and convenience over control and t…

1
Ep. 55: The Trade Desk's Adapations, Google's DSP Share, Havas-Horizon and Indie Agency Growth Rates 10:52

3M ago10:52

10:52

We review our latest work of the week including our analysis of news from The Trade Desk, total spending volumes from Google's DV360, the Havas-Horizon and independent agency growth rates

1
Ep. 54: Kimmel's Return, Growth In Streaming Spending By Consumers, Read-Throughs on Auto Sector, New IRS Data Shows Large Marketers Outpace Small Ones, Accenture Earnings + More 11:44

3M ago11:44

11:44

We review our latest work of the week including read-throughs on the impact of the news impacting Jimmy Kimmel Live!, including the impact on streaming and subscription services in general (which would be poised to continue growing even if Disney didn't also announce price increases), an analysis of the current state of auto advertising, new data f…

1
Ep. 53: S4 + M&C Agency Read-Throughs, Retail Sales Trends + Implications of Jimmy Kimmel's "Pre-Emption" 10:27

3M ago10:27

10:27

We review our latest work of the week which includes our read-throughs on agencies from the S4 Capital and M&C Saatchi earnings results, a read-through on the economy from the latest retail sales data and the implications of the Jimmy Kimmel "pre-emption" on the broader advertising market.

1
Ep. 52: New Ad Forecasts! + Pharma Ads, Paramount-WBD, CPG Mayhem and More 8:38

4M ago8:38

8:38

We review our latest work of the week which includes a deep dive on our latest advertising forecasts for the United States and Canada + review our takes on new policy announcements related to pharmaceutical ads in the US, the potential for a Paramount-Warner Bros. Discovery merger and consequences of the significant corporate activity in the CPG sp…

1
Ep. 51: Google’s Search Trial and New Marketer Trend Commentary 9:26

4M ago9:26

9:26

We review our latest work of the week, which included an interview with former Target and KraftHeinz media director Nick Jezerian, the latest comments from the world’s biggest marketers during investor events and our take on the Google Search trial’s ruling announced this week.

1
Ep. 50: Dentsu's Prospective Sale, Gap's Marketing Efficiencies and More 8:53

4M ago8:53

8:53

We review our latest work of the week, which included observations on inflation, Dentsu's prospective sale, the Gap's pursuit of more effective but less costly spending on marketing and more.

1
Ep. 49: Meta's Metrics, Retail Media Acceleration Vs. E-Com Deceleration, the Cord-Cutting "Singularity" and More 8:55

4M ago8:55

8:55

We review our latest work of the week, which included observations on the newest concerns about measurement problems at Meta, our analysis of retail media in 2Q25 (contrasted with e-commerce deceleration), our latest video services spending and cord-cutting data + more

1
Ep. 48: M&A in Broadcasting and Agencies, Dentsu + Globant 2Q25 Results and CPG Trends 10:42

4M ago10:42

10:42

We review our latest work of the week, which included observations on M&A in broadcasting with Tegna + Nexstar news, M&A in agency land with S4 Capital and MSQ, CPG trends as well as a review of Dentsu and Globant 2Q25 earnings results.By Madison and Wall

1
Ep. 47: The Trade Desk, Ad Tech, TV and More Ad Trends For 2Q25 15:17

5M ago15:17

15:17

We review our latest work of the week, which included observations on The Trade Desk, ad tech, TV ad trends and much more from the latest results from the advertising industry's second quarter of 2025.By Madison and Wall

1
Ep. 46: Meta and Other Company 2Q25 Results + Marketer Commentary Indicate Healthy Ad Market Despite Weakening Economy 13:42

5M ago13:42

13:42

We review our latest work of the week, which included an analysis of the latest results from Meta, Comcast, Pro7Sat1 and others, our take on comments from large marketers' CEOs and CFOs, plus how to interpret Stagwell's latest results and much more.By Madison and Wall

1
Ep. 45: Google 2Q25, Marketer Spend Trends, IPG Results and Global TV Advertising 7:08

5M ago7:08

7:08

We review our latest work of the week, which included an analysis of the latest results from Google, comments from large marketers' CEOs and CFOs, IPG's quarterly trends and early reads on the most recent quarter for global TV advertisingBy Madison and Wall

1
Ep. 44: Tik Tok Letters, Agency Growth, Netflix and More 11:00

5M ago11:00

11:00

We review our latest work of the week, which included an analysis of TikTok's letter to the Canadian government and incomplete claims of economic benefits, the latest agency growth trends following Omnicom and Publicis earnings, network content spending trends in context of the end of Stephen Colbert's Late Show and Netflix's ongoing growth + more.…

1
Ep. 43: WPP's New CEO, 2Q25 Indie Agency Growth Trends and More 11:18

6M ago11:18

11:18

This week we review our latest work exploring last week's earnings warning from WPP and its subsequent CEO appointment as well as our latest analysis of growth trends for independent agencies.By Madison and Wall

1
Ep. 42: Global Digital Services Taxes, Tarrifs' Impact on Marketing and More 7:58

6M ago7:58

7:58

This week we review our latest work exploring digital services taxes in context of Canada-US trade disputes, the latest commentary from marketers' CEOs and CFOs on the impact of tarrifs on their businesses and more.By Madison and Wall

1
Ep. 41: RTL, TF1 and Corus vs. Amazon, Disney and Netflix, Politics in Agency + More 7:50

6M ago7:50

7:50

In this week's episode of the Madison and Wall podcast we review our latest work, including a review of the strategic choices broadcasters such as Canada's Corus, France's TF1 and Germany's RTL are making in the face of growing competition from streamers as well as the political reality facing global agency holding companies in the wake of last wee…

1
Ep. 40 AI's Impact on Agencies, Accenture Reorg, AdTech Everywhere at Cannes 7:50

6M ago7:50

7:50

In this week's episode of the Madison and Wall podcast we review our latest work, including publications on the impact of AI on agencies, news from Accenture related to its presence in media and corportate reorganization and several news items from ad tech relevant to the broader advertising industry.…

1
Ep. 39: WPP CEO Change, Agency Industry Forecast, Warner Media Split, Bell Media's Ad Tech Partnerships and More 12:11

7M ago12:11

12:11

In this week's episode of the Madison and Wall podcast we review what happens next for WPP in light of its CEO change, our newest advertising agency forecast, Warner Bros. Discovery's break-up, Bell Media’s ad tech partnerships, the future of TV/video buying and more.By Madison and Wall

1
Ep. 38: New Ad Forecast! Behind Our 2025 Upgrade 8:28

7M ago8:28

8:28

In this week's episode of the Madison and Wall podcast we review our newest advertising forecast and some of the potential drivers of recent advertising strength in the US. We then explain why despite the upgraded forecast, many risks loom.By Madison and Wall

1
Ep. 37: Digital Ad Taxes, CPG Trends + What Caused 1Q25's Strength? 12:28

7M ago12:28

12:28

In this week's episode of the Madison and Wall podcast we review new economic news, discuss the impact of taxes on digital advertising, look at CPG industry growth rates and explore factors impacting the most recent quarter's ad market strength.By Madison and Wall

1
Ep. 36: Big, Beautiful Business Deterrents, New Pay TV and Video Data, Publicis Buys Influencer Agency and More 10:13

7M ago10:13

10:13

On this week's M&W Podcast we review our take on the potential consequences for foreign capital investment that may follow from tax policy changes in the US, go over new TV data we published on pay TV subscriptions, video ad loads and video spending and assess the news of Publicis' acquisition of a new influencer agency.…

1
Ep. 35: TV Upfronts, Retail Sales, Netflix Data, Dentsu + Globant and More 9:40

8M ago9:40

9:40

On this week's M&W Podcast review the latest retail sales data and its read-throughs for the economy, Walmart’s advertising business, our take on the Upfronts, Netflix’s latest data point on ad-supported subscribers, the latest results from Dentsu and Globant and more.By Madison and Wall

1
Ep. 34. Google's Search Durability, Tariffs and Advertising, More 1Q25 Results + Ads101 on Programmatic Advertising With Dentsu's Zac Selby 23:18

8M ago23:18

23:18

On this week's M&W Podcast, we provide our regular take on new economic data, advertising industry earnings results and more. We also summarize our original research of the week. Plus, our Advertising 101 series continues with a focus on digital advertising – and programmatic advertising in particular – with Dentsu Media’s global addressable lead, …

1
Ep. 33. 1Q25 Ad Results Flurry, A Critique of Mark Zuckerberg’s Take on AI Advertising and GDP + Ads101 on Digital Advertising With Butler/Till's Scott Ensign 23:28

8M ago23:28

23:28

On this week’s M&W Podcast we summarize our take on the latest GDP data, a critique of Mark Zuckerberg’s take on how AI-driven advertising will impact GDP, second quarter ad results and much more. Plus, on this week's podcast, our Advertising 101 series continues with a focus on digital advertising with Scott Ensign, chief strategy officer of indep…

1
Ep. 32: Large Marketer Ad Market Commentary, Global Agency Growth Trends for 1Q25 + Comcast and Google Results, Too 9:00

8M ago9:00

9:00

On this week’s M&W Podcast, no Ads 101 - back soon! - we review the meaning of the latest consumer sentiment data for the advertising industry and summarize the work we did this week which included the following pieces: Large Marketer CEO and CFO Commentary for Week Ending April 25, 2025: Capital One, Colgate, Keurig Dr. Pepper, P&G + Unilever IPG'…

1
Ep. 31. Meta and Alphabet Divesitures, Publicis and Omnicom Results, Greg McLelland (M&W's GM of Canada and CRO Advisory Lead)+Ads101 On Digital Advertising With Martin Galvin 25:39

8M ago25:39

25:39

On this week’s M&W Podcast we summarize our take on what happens if Meta and Alphabet are forced by courts to sell parts of their businesses, the latest earnings results from Publicis and Omnicom and hear from Greg McLelland, Madison and Wall's new General Manager of Canada / CRO Advisory Practice Lead. Plus, on this week's podcast, our Advertising…

1
Ep. 30: Scenario Planning, New Digital Taxes, Pharma Tariffs and Havas' Results. + Ads101 with Keith "Kappy" Kaplan on Outdoor Advertising 25:41

9M ago25:41

25:41

On this week’s M&W Podcast we summarize our analysis of near-term scenarios for the economy and advertising industry, explore what an EU tax on digital advertising would do, what a tarrif on pharmaceutical advertising would do, Havas' latest results and much more. Plus, on this week's podcast, our Advertising 101 series continues with a focus on ou…

1
Episode 29: “Liberation Day” For Some, Advertising Tax Day For Others Supports Stagflationary Ad Forecast. Plus Stagwell's Investor Day, Independent Agencies + Ads101 on Local TV/Radio Advertising With ... 29:32

9M ago29:32

29:32

On this week’s M&W Podcast we summarize our analysis of high ad-intensity categories of imports, the specific impact of announced tariff policies on Amazon, Meta and the broader industry, review Stagwell’s investor day and look at new data we published around independent agencies. Plus, on this week's podcast, our Advertising 101 series continues w…

1
Episode 28: Risks/Opportunities to Agencies From Tariffs + Ads101 on National/CTV With Todd Gordon 33:59

9M ago33:59

33:59

Each week on the M&W Podcast, we discuss new risks and opportunities for global agencies that follow from US government policies – especially in a world where tariffs on services may become more commonplace – as well as the latest results from S4, M&C Saatchi and more. Plus, on this week's podcast, our Advertising 101 series continues with a focus …

1
Episode 27: New Ad Forecast! Auto Ad Spend Trends, Accenture Read-Throughs on Agencies + Ads 101 on Media Research With Stacey Schulman 27:33

9M ago27:33

27:33

Each week on the M&W Podcast, we discuss Madison & Wall’s latest research and explore how and why money flows through the advertising economy. On this week's podcast we review our newest advertising forecast, our recent research on the recent history of automotive advertising and provide read-throughs for the agency and advertising industries from …

1
Episode 27: New Ad Forecast! Auto Ad Spend Trends, Accenture Read-Throughs on Agencies + Ads 101 on Media Research With Stacey Schulman 27:33

9M ago27:33

27:33

Each week on the M&W Podcast, we discuss Madison & Wall’s latest research and explore how and why money flows through the advertising economy. On this week's podcast we review our newest advertising forecast, our recent research on the recent history of automotive advertising and provide read-throughs for the agency and advertising industries from …

1
Episode 26: Consumer Sentiment Down, Muted Political Ad Spend and New Video Services Trends + Ads 101 on Planning With Scott Wensman 24:11

10M ago24:11

24:11

Each week on the M&W Podcast, we discuss Madison & Wall’s latest research and explore how and why money flows through the advertising economy. On this week's podcast we look at the latest data on consumer sentiment, 2024's muted political advertising spending, our latest analysis on video services spending and cord cutting as well as Kantar's pendi…

1
Episode 25: Auto Tariff Impact on Advertising, MNTN's S1 and the (lack of) SMB-CTV Opportunity, Top 20 Sellers' Ad Trends +Ads 101 on Media Agencies Prof. Janna Greenberg 26:47

10M ago26:47

26:47

Each week on the M&W Podcast, we discuss Madison & Wall’s latest research and explore how and why money flows through the advertising economy. This week that new work includes analyses of the impact of tariffs (whether fully enacted or not) on auto industry advertising, the new IPO filing from MNTN and what is says about the opportunity (or lack th…

1
Episode 24: WPP, Stagwell and Paramount Results + Ads 101 on Agency Account Leaders 29:21

10M ago29:21

29:21

Each week on the M&W Podcast, we discuss Madison & Wall’s latest research and explore how and why money flows through the advertising economy. This week that new work includes analyses of earnings results from Paramount, WPP, Stagwell and the broader agency industry (including our calculation of the industry's record levels of profitability!) In ad…

1
Episode 23: Globant, Packaged Goods Ad Trends + Ads101 on Agencies 37:13

10M ago37:13

37:13

Each week on the M&W Podcast, we discuss Madison & Wall’s latest research and explore how and why money flows through the advertising economy. This week that new work includes analyses of earnings results from Globant and of important trends in marketing and media spending from many of the world's largest packaged goods companies, largely tied to p…

1
Episode 22: The Trade Desk, Roku, IPG and Dentsu + Ads 101 on Performance Marketing 36:59

11M ago36:59

36:59

Each week on the M&W Podcast, we discuss Madison & Wall’s latest research and explore how and why money flows through the advertising economy. This week that new work includes new analyses of earnings results from ad-supported companies including The Trade Desk, Roku, Interpublic, Dentsu and marketers including Coca-Cola, Ford and many more. In add…

1
Episode 21: Google, Amazon, Publicis, Omnicom, Bell Media Results and More. Plus, Advertising 101 on B2B Marketing With Ari Osur 30:29

11M ago30:29

30:29

Each week on the M&W Podcast, we discuss Madison & Wall’s latest research and explore how and why money flows through the advertising economy. This week that new work includes new analyses of earnings results from ad-supported companies including Google and Amazon, Publicis and Omnicom, Canada's Bell Media and many, many more. In addition, our Adve…

1
Episode 20: Meta's $20bn Advantage(+), Comcast's Declines, Marketer CEO Comments and More. Plus: Ads 101 With Gordon Ho on Large, Medium and Small Marketer Differences 26:46

11M ago26:46

26:46

Each week on the M&W Podcast, we discuss Madison & Wall’s latest research and explore how and why money flows through the advertising economy. Each week we review new economic data and our work from the past week. This week that new work includes new analyses of earnings results from Meta and Comcast as well as the latest comments from marketer CEO…

1
Episode 19: Ads 101 With Deborah Wahl on Large Marketer Budgeting. PLUS Our Weekly Work on Netflix Ad Trends, P&G's Ad Spend, WPP's "Rebellion," and More. 29:29

11M ago29:29

29:29

Each week on the M&W Podcast, we discuss Madison & Wall’s latest research and explore how and why money flows through the advertising economy. Each week we review new economic data and our work from the past week. This week that new work includes a review of The FTC's action on PepsiCo (and implications for retail media), growth expectations for Om…

1
Episode 18: A Critique of Mark Zuckerberg Comments To Joe Rogan and The Financial Analysis-Based Case For Diversity in Corporate Environments. Plus, Advertising 101: Marketing Procurement with Francisco ... 37:34

12M ago37:34

37:34

Each week on the M&W Podcast, we discuss Madison & Wall’s latest research. This week we review new economic data and our work from the past week. This week that includes a critique of comments made by Meta CEO Mark Zuckerberg on the topic of diversity in corporate environments along with a financial analysis-driven view in support of it. In additio…

1
Episode 17: Meta "Censors" 3P Fact-Checks, Hulu-Fubo Implications, Indie Agency Trends PLUS: new Advertising 101 Series With Gerry D'Angelo 24:38

12M ago24:38

24:38

As always, we review new economic data and our work from the past week. This week that includes our research on Meta's elimination of third-party fact-checking, growth rates for independent agencies, the impact on advertising from Disney's combination of Hulu Live with Fubo and our expectations for what advertisers will do if a "ban" on TikTok take…