Best Allen And Unwin Podcasts (2025)

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eBay: The Importance of Digital Product Management 37:33

Play Pause

8y ago37:33

37:33

With a rich digital marketing and sales background, Kristin Kunasingam has chosen to work as a Senior Product Manager for eBay. While digital marketing gets all the attention, looking after the digital ‘products’ that users access, use and rely on is just as important. Combined with Kristin’s passion for sales, this episode gives you gives you refr…

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Allen and Unwin: The Digital Disruption of Book Publishing 40:57

8y ago40:57

40:57

Jim Demetriou's job as Allen and Unwin's Group Sales and Marketing Director is to launch at least 20 new book titles (i.e. new brands) every month. He then has to factor in the challenges of managing multiple AandU digital platforms and integrating / leveraging his author's digital platforms. Welcome to the new world of book publishing. Perhaps onl…

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Tourism Australia: Pinpointing the Passion for Travel 37:48

8y ago37:48

37:48

Over 8.5 million people choose to travel to Australia every year. It's the job of John Mackenney, General Manager Digital Transformation at Tourism Australia to ensure that the digital helps to create the best possible outcomes for visitors and the tourism industry. That means using data to match the interests and desires of foreign visitors to the…

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L’Oréal: The Digital Transformation of Beauty 52:52

8y ago52:52

52:52

The business of beauty has seen L’Oréal become a massive global corporation with household name brands like Lancome, Garnier, Maybelline, Redken and L’Oréal Paris. With their large range of personal and emotionally engaging products, L’Oréal has decided globally that digital marketing is a key strategy to help them achieve their stated goal of havi…

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Bayer: A Cross-Functional Approach to Digital Marketing 31:29

8+ y ago31:29

31:29

Keirra Parry is the Digital Acceleration Manager for Bayer Consumer Healthcare mapping out what digital looks like for the organisation in Australia. In this episode, Keirra explains how she facilitates the digital transformation process in a highly regulated organisation making sure that digital is an enabler for achieving brand and organisation o…

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QBE Insurance: Using Social Media to Listen, Empathise and Respond 38:41

8+ y ago38:41

38:41

Ben Shute, Manager, Social Media Australia and New Zealand is the man responsible for QBE Insurance’s social media program. Insurance companies are often not particularly popular or top of mind with customers; except when they need them. Which makes how they manage and leverage their social media initiatives so important. In this episode, Ben takes…

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Lithium Technologies: Meeting Extreme Customer Expectations With Digital 37:02

8+ y ago37:02

37:02

Adele Bernard, Marketing Director APAC of Lithium Technologies is a self-described “tech chick” having worked with several technology based small-medium organisations for over 15 years. With a remit that has covered up to 16 countries, Adele believes that today digital marketing and taking a 3600 view of the customer is central to being successful …

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Abbott Vision Care: Digital Marketing in Highly Regulated Markets 36:00

8+ y ago36:00

36:00

Mandeep Grover, General Manager for Refractive Surgery, Asia-Pacific & Japan for Abbott Vision is passionate about the opportunities digital offers marketers even though the healthcare industry he works in is highly regulated. Having worked extensively in Australia and Asia, Mandeep has found that success still comes back to marketing fundamentals:…

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3M: Working Like a Start-Up in an Enterprise Environment 41:18

8+ y ago41:18

41:18

Joe Millward, Digital Strategist & Augmented Reality Architect at 3M is one of Australia’s most experienced corporate digital marketers. One of his predictions is that if you don’t understand digital 5 years from today, you won’t have a role in marketing. Successful marketers, no matter what their size of the organisations they work for, should emb…

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ADMA: The Benefits of Data Driven Digital Marketing 36:56

8+ y ago36:56

36:56

Jodie Sangster, CEO of the Australian Data Driven Marketing Association (ADMA), discusses the benefits and the challenges for organisations looking to adopt data-driven marketing initiatives. Do consumers recognise and accept companies’ use of data to better service their needs? What internal stakeholders should be involved in related technology de…

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Lord Sunday read by Garth Nix 32:14

15+ y ago32:14

32:14

Garth Nix Reads the first chapter from Lord Sunday, the final volume in the Keys to the Kingdom series.To discover more of the Keys to the Kingdom series visithttp://www.keystothekingdom.com.auBy Garth Nix

Allen And Unwin Podcasts

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Allen and Unwin

Allen & Unwin

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The Corporate Digital Marketing Podcast

Peter Applebaum

1
eBay: The Importance of Digital Product Management 37:33

1
Allen and Unwin: The Digital Disruption of Book Publishing 40:57

1
Tourism Australia: Pinpointing the Passion for Travel 37:48

1
L’Oréal: The Digital Transformation of Beauty 52:52

1
Bayer: A Cross-Functional Approach to Digital Marketing 31:29

1
QBE Insurance: Using Social Media to Listen, Empathise and Respond 38:41

1
Lithium Technologies: Meeting Extreme Customer Expectations With Digital 37:02

1
Abbott Vision Care: Digital Marketing in Highly Regulated Markets 36:00

1
3M: Working Like a Start-Up in an Enterprise Environment 41:18

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ADMA: The Benefits of Data Driven Digital Marketing 36:56

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Lord Sunday read by Garth Nix 32:14