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Designed By with Joanna Peña-Bickley

Produced By The Ai Design Corps | Hosted By Joanna Peña-Bickley

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DesignedBy.show is where design meets visionary leadership. Born of the belief that designing our world, whether it's in governments, businesses, technology or our personal lives, is the ultimate act of leadership. Design is about making intentional choices, not leaving life to chance. Every guest's story is a testament to the power of design as a tool for visionary change. Join Joanna Peña-Bickley, the Ai Design Corps and Substance Studios as they dive into conversations that reveal how cat ...
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Amazing digital experiences don’t just happen. They are purposefully created by artists and engineers, who strategically and creatively get to know the problem, configure a solution, and maneuver through the various dynamics, hurdles, and technicalities to make it a reality. Hosts Sean and Paul will discuss various elements that go into creating and managing software products, from building user personas to designing for trackable success. No topic is off-limits if it helps inspire and build ...
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Sophia Prater is CEO of Rewired UX and the creator of the Object-Oriented UX (OOUX) Certification. In this episode of Product Momentum, Sophia joins Sean Murray and guest co-host Jon Daiello to discuss OOUX and the many ways it can help product teams deliver better design, more efficiently than ever. As Sophia explains, “OOUX is like the backbone o…
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If you’ve spent any time navigating the intricate world of product management, you’re likely familiar with the constant balancing act the role requires. Heather Inocencio is the founder and CEO of The Product Consult, a team of product managers helping companies innovate and scale. In this episode of Product Momentum, Heather joins Sean and special…
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Luke Stiles is a product advisor and consultant who helps build products and grow companies, focusing on widespread adoption of Generative AI. On June 25, he will facilitate a workshop at ITX’s 2-day Product + Design Conference (June 25-26). In this episode of Product Momentum, Luke joins Sean and Dan to talk about topics ranging from GenAI’s impac…
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Vitaly Friedman is an author, the UX Lead with the European Parliament, and editor-in-chief of Smashing Magazine. On June 25, he will facilitate a workshop at ITX’s 2-day Product + Design Conference. In this episode of Product Momentum, Vitaly joins Sean and Dan to share his insights about tackling the unique challenges of UX design in enterprise-l…
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Christian Marek is Vice President of Product Management at Productboard. He has applied his years of experience in technology and finance while leading product management efforts at Facebook, Google, and Docusign. In this episode, Christian joins co-hosts Sean Murray and Dan Sharp to explore how AI tools are revolutionizing product management by en…
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Cassidy Fein is currently leading growth for Autopatch within Windows Servicing and Delivery at Microsoft. Based in NYC, she has over 10 years of experience driving product innovation, scaling teams, and delivering customer-centric solutions. Throughout her career, she’s demonstrated a passion for empowering the next generation of product leaders, …
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Sarah Doody, CEO of Career Strategy Lab, sat down with Product Momentum co-hosts Sean Murray and Dan Sharp to offer advice to UX designers out there who are frustrated by the volatility in today’s job market. Treat your career like a product you’re designing, Sarah says, and focus on the essential skills you need in a turbulent job market. This is …
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In this episode, AgilityInsights’ Trisha Hall joins Paul Gebel for a first-ever joint podcast for Product Momentum — here, with Trisha’s Illuminating Insights. Trisha leads the enterprise solutions and government contracting team at AgilityInsights, and Paul is a VP of Delivery at ITX as well as long-time host of Product Momentum. In this inspiring…
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Tami Reiss, also known as The Product Leader Coach, brings together the strategy, process, and mindset tools we need to perform our roles as product leaders with the ability to think and communicate like an executive. A coach is able to see the whole field, and they’re watching us, their player, from an outsider’s perspective. “Beyond that,” Tami s…
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Katie Dove is an applied behavioral scientist and managing director of Irrational Labs, a product design and behavior change lab. She and her team help companies like Airbnb, Microsoft, and Uber answer the question, Why do our customers behave like they do? and then help them design creative solutions that work. We caught up with Katie for an in-pe…
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Bruce McCarthy is a renowned product leader at Product Culture, the organization he founded in 2018. He’s also the author of two books: Aligned (2024) and Product Roadmaps Relaunched (2018). Bruce sat down with the Product Momentum team for an in-person chat on the heels of his INDUSTRY Global keynote; our conversation focused on – Treating stakeho…
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There was a time not long ago when a handful of Product Momentum guests (Rich Mironov and Marty Cagan to name just two) lamented the absence of any formalized university program dedicated solely to product managers. Lament no more, thanks to Brad Eiben and his colleagues at Carnegie Mellon University, where Brad is Executive Director of the Master …
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Dan Chuparkoff is a seasoned innovation leader with experience at Google, Atlassian, and McKinsey. The Product Momentum team caught up with him right after his keynote at INDUSTRY Global and talked about how product teams can get beyond the theoretical hype of AI and start zooming in on its immediate potential. His message was clear: while AI has t…
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The Product Momentum team continues the series of conversations that we recorded at INDUSTRY Global; in today’s episode, Bukky Adebayo and Rye Castillo join Sean and Sean to talk about the challenges and opportunities that come with building products for technical audiences. Bukky is Chief of Staff, Digital Customer Experience at Autodesk, and Rye …
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In this episode of Product Momentum, we share our conversation with Matt LeMay, who had just delivered a keynote at INDUSTRY Global, entitled The Business is Your Business. About Matt LeMay Matt LeMay is an internationally recognized product leader, consultant, and author. His titles include Agile for Everybody, Product Management in Practice, and …
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If you’re a product manager who’s making the transition from individual contributor (IC) to people manager, you not only need to be nailing your job, Melika Hope advises. “You have to be showing up as a leader.” Opportunities for practicing leadership aren’t confined to managerial roles, she adds. ICs can exhibit leader-like traits every day by tak…
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We didn’t realize it when we started recording this episode with Bob Moesta. But the moment our conversation ended, we knew his would serve as Product Momentum’s milestone 150th podcast! And what better topic to explore – and who better to explore it with – than a product manager’s job to be done with the champion of JTBD theory. As Bob explains, p…
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Shikha Kapoor’s journey to Silicon Valley began in a small town in India, where she had only limited access to technology. She didn’t have access to the internet – or even to a computer. Now she’s a trailblazer in AI product management at Meta. Shikha credits a passion for learning, staying hungry, and maintaining a healthy curiosity as pillars in …
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In this empowering episode of Designed By, host Joanna Peña-Bickley sits down with Shelley Zalis, the trailblazing founder and CEO of The Female Quotient. Shelley shares her inspiring journey of building a company that’s not just changing the conversation but rewriting the rules for women in the workplace. From launching The Equality Lounge® at CES…
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The success rate of new software products varies, depending on the criteria we used to define success. But a common statistic is unflattering: about 70% of new software releases fails to meet their initial expectations or goals. In this episode of Product Momentum – and in his new book, LAUNCH Code – James Whitman explains this phenomenon, describe…
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What percentage of your software product launches have been successful? If you answered, “about 50%,” you’re ahead of the curve, says Itamar Gilad. Itamar is a product leadership coach and author who also held senior product management and engineering roles at Microsoft and Google, where he worked at YouTube and led parts of Gmail. In today’s conve…
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Can Product Operations transform your role as a product manager? Denise Tilles, who quite literally wrote the book on the subject (Product Operations, with Melissa Perri), thinks so. Especially if you’re interested in making better decisions faster – and who of us isn’t? In her return visit to Product Momentum (having joined us from NY Product Conf…
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In this episode of Designed By, host Joanna Peña-Bickley sits down with Krish O'Mara Vignarajah, President & CEO of Global Refuge, for an inspiring and thought-provoking conversation. Krish shares her incredible journey to America, navigating the transition into a new community, and how her experiences shaped her into the leader she is today. Krish…
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In this episode of Product Momentum, Patricia Reiners chats with Paul Gebel and Brian Loughner (a Lead UX Designer at ITX); during the conversation, she tackles three critical topics that UX designers should consider when thinking about how best to interact with AI in their daily work, in their careers, and in their role as ethical humans. About Pa…
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In this episode, Paul and Sean catch up with Ryan Rumsey just moments after his poignant keynote at the 2024 ITX Product + Design Conference. During his keynote and follow-up conversation, Ryan explained that the biggest challenges product builders face are people challenges, “deeply rooted in our own personal experiences and feelings.” Ryan Rumsey…
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In this episode, John Maeda explains that software products are tools that help us achieve our broader goals – like caring for loved ones and strengthening our relationships – rather than the ultimate objective. So it’s no surprise that John frames artificial intelligence as a power tool that levels up our human potential to create an even better f…
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In this episode of Product Momentum, Christian Idiodi shares insights gathered over his 20-year career as a product leader, leaning especially on the significance of human skills and highlighting the importance of product sense in product management. Christian Idiodi is a partner at Silicon Valley Product Group and co-author of TRANSFORMED, with Ma…
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In this episode of Designed By, host Joanna Peña-Bickley sits down with Raina Kumra Gardiner, a visionary at the intersection of tech, ethics, and design. As the CEO & Founder of Spicewell, Raina is transforming our relationship with food, and her work at Juggernaut is redefining digital transformation. Grounded in the principles of Ayurveda, her j…
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Welcome to this special episode of Product Momentum, where four ITX leaders share their hands-on experience establishing (Upstate Product Meetup) and growing (Upstate UX Meetup, to nearly 600 members!) two Rochester-area communities of practice (CoP). Perhaps it was the recent conversations with Petra Wille and Jared Spool that inspired the idea fo…
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What’s the best way to align product strategy with business goals? How can product managers communicate product value to the go-to-market side of the house? Rich Mironov, a 40-year veteran of product management and author of The Art of Product Management 2d, joins Product Momentum to address these and other vexing challenges in the world of product…
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In this episode, we dive into Black culinary arts with a true innovator, Nicole Taylor. Nicole is not just a chef but a storyteller who designs Juneteenth experiences through her vibrant cookbook, "Watermelon & Red Birds." Join Joanna & Nicole as they explore over 75 recipes from refreshing Afro-Egg Cream to savory Peach Jam & Molasses Glazed Chick…
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Back in episode 132 of Product Momentum, Janna Bastow talked about using AI tools to do much of the “grunt work” product managers and UX researchers do so that they can spend more time on the higher-value work that’s actually helping to transform product building. In this episode, John Haggerty and Prerna Singh go a bit deeper explaining how AIs ca…
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As Holly Hester-Reilly explains, “Intuition isn’t magic. People who have good product intuition know this, because they’ve worked hard over time through lots of hard practice to build it up – and build better products in the process.” Holly is the founder and CEO of H2R Product Science (and a good friend of Product Momentum). We jumped at the chanc…
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Among the many hats product managers wear is that of change agent. In many respects, product management is change management. PMs always seem to be flexing their approach to new circumstances, adapting to evolving markets and technologies, and side-stepping organizational landmines. “It’s hard,” says Zoia Kozakov, “especially when the change you’re…
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Join us in this captivating episode of Designed By as Joanna Peña-Bickley introduces Chloe Gotlieb, a design leader whose Evolutionary Attunement style of leadership is shaping the future of innovative businesses. Chloe Gotlieb's journey is a beacon for those at the intersection of design and visionary leadership, perfectly embodying the spirit of …
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As a profession, product managers have been battling through some pretty lean times of late. Layoffs in big tech, market uncertainty across the board, and steep competition for fewer vacancies keep many of us up at night. All the more reason, as Denise Tilles explains, that product operations is more important now than ever. In this episode of Prod…
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In this episode of Product Momentum, Laura Barnard invites us to imagine the strong business outcomes our organizations can realize when we create space for strategy and execution to work in concert, instead of at odds. Founder of PMO Strategies and author of The Impact Engine (available Sept. 2024), Laura has been a driving force behind the integr…
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When you’re communicating as a product leader, how often do you consider what your audience needs to hear…at that precise moment in time? How do you deliver your message in a way that they can understand? Product coach Gabrielle Bufrem, in her keynote at the New York Product Conference (NYPC), says that “communication is effective only when it’s ac…
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In this enlightening episode of "Designed By," Joanna Peña-Bickley connects with Tatyana Mamut, a visionary tech leader and first-generation American, who explores the complex problems democracies face in societal technological transformation. Emerging from this conversation are the outlines of an Ai Peer-ocracy. Drawing from her unique journey and…
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As the saying goes, not to decide is to decide. And, as April Dunford explains in this episode of Product Momentum, ‘not to decide’ — that is, the customer’s own inability to make a decision — swipes 40-60% of the average B2B salesperson’s revenue pipeline. (source: The JOLT Effect, by Matthew Dixon). B2B selling is hard, but the purchase side of t…
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Integrating AI tools into the product management workflow isn’t about cutting humans out of the loop. There’s nothing in the product manager playbook saying, “yeah, yeah, just build this idea and ship it.” Instead, as ProdPad co-founder and CEO Janna Bastow suggests, use AI tools to remove some of the grunt work so that we can spend more time worki…
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When product development teams build new software tools and systems, they like to start with the end in mind by nudging quality assurance and security scanning closer to the early stages of the process. Paul Connaghan, Principal Application Security Consultant at RiverSafe in London, UK, says this “shift left” approach goes straight to the heart of…
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Product strategy is the guiding light that illuminates the path to success for any product. However, articulating and executing this strategy is often easier said than done, says product management expert Roman Pichler. In this episode of Product Momentum, Roman shares valuable insights into the essence of product strategy and how to effectively na…
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When Jared Spool first visited Product Momentum a few years ago, he talked about the struggle designers feel when they’re directed to add new features to a design without first understanding the problem to be solved. “Great designers don’t fall in love with their solutions,” he advised us. “They fall in love with their problems.” In today’s episode…
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Enter the soulful world of jazz, where the vibrant spirit of New Orleans and the healing power of music converge. Join Joanna Pena-Bickley on a special episode of Designed By as she welcomes the incomparable Judith Owen. Today, on Designed By, we are honored to introduce Judith Owen to our audience. Her music, a seamless fusion of drama, classical …
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Trust is the glue that sustains personal relationships. Likewise, trust in AI’s source data holds the key to its future and our confident use of it, says Scott Ambler, Agile data strategist, consulting methodologist, author, and keynote speaker. Trust takes years to build, seconds to break, and forever to repair. In this episode of Product Momentum…
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In this episode, Building Better Games co-founders Ben Carcich and Aaron Smith join Product Momentum, offering an inside look at the contributions the video game industry has brought to enterprise tech – and vice versa. Specifically, Ben and Aaron share a fresh take on how holistic leadership and product management help us build things that matter …
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On the eve of its 20th anniversary, Flickr’s approach as a community-centric product continues to propel the company forward. For Stephanie Cantor, Flickr’s Senior Director of Product, the Flickr community extends beyond its 112 million global users; it is integral to the product itself. From ideation to prototyping, Flickr involves its users in ev…
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In this inspiring episode Joanna Peña-Bickley sits down with the Tony Award-winning sound designer, Jessica Paz, to explore the intricate fusion of art and science in the world of sound design. Jessica, renowned for her work in theater, film, and music, shares her journey and insights that have led to groundbreaking innovations in sound. Listeners …
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Product managers seem to enjoy talking about how tough it is to be a product manager. And it is no matter the context of your specific business. Fortunately, as the role becomes more professionalized – and more populated – product communities are popping up and providing ready access to others we can learn from, network with, and vent our frustrati…
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