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Designed By with Joanna Peña-Bickley

Produced By The Ai Design Corps | Hosted By Joanna Peña-Bickley

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DesignedBy.show is where design meets visionary leadership. Born of the belief that designing our world, whether it's in governments, businesses, technology or our personal lives, is the ultimate act of leadership. Design is about making intentional choices, not leaving life to chance. Every guest's story is a testament to the power of design as a tool for visionary change. Join Joanna Peña-Bickley, the Ai Design Corps and Substance Studios as they dive into conversations that reveal how cat ...
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Amazing digital experiences don’t just happen. They are purposefully created by artists and engineers, who strategically and creatively get to know the problem, configure a solution, and maneuver through the various dynamics, hurdles, and technicalities to make it a reality. Hosts Sean and Paul will discuss various elements that go into creating and managing software products, from building user personas to designing for trackable success. No topic is off-limits if it helps inspire and build ...
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On Masters of Scale, iconic business leaders share lessons and strategies that have helped them grow the world's most fascinating companies. Founders, CEOs, and dynamic innovators join candid conversations about their triumphs and challenges with a set of luminary hosts, including founding host Reid Hoffman (LinkedIn co-founder and Greylock partner). From navigating early prototypes to expanding brands globally, Masters of Scale provides priceless insights to help anyone grow their dream ent ...
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Nerds Amalgamated

Nerds Amalgamated

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Your weekly dose of nerdy chaos — straight from the Aussie nerdverse. 🎮🍿📺 We’re DJ and The Professor: lifelong geeks breaking down the week in movies, TV, gaming, and pop culture, with a healthy obsession for indie devs, comics, and creators who are shaping the future of fandom. Every week, we serve up: 🎙️ Hot takes and deep dives on what’s blowing up (or bombing) in nerd culture. 🕹️ Spotlights on indie games, comics, and creators — real talk, straight from the people making the stuff we lov ...
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We interview leading B2B marketers and creatives from the tech world to find out the role that creativity plays in helping them market their business. Changemakers are people and brands making waves, embracing new ways of thinking, and working. Applying creativity to bring about change. Hopefully, they inspire you on your journey to more effective marketing. Hosted by Shaped By, a creative agency for the B2B tech world. Follow us on social for more creative insights, inspiration and opinions ...
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Author and researcher Brené Brown joined host Reid Hoffman on stage recently in San Francisco for the 2025 Masters of Scale Summit. She reveals insights about how to lead courageously, the underrated skills leaders need to thrive, and why compassion is essential for success – even if it’s currently being crowded out of the zeitgeist. Strong Ground:…
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With so many tools at our disposal, why do product people continue to struggle with effective communication? Email after email, meeting after meeting, teams replay the same conversations and plow the same ground, re-litigating the decisions they agreed to weeks before — wasting time, money, and energy in the process. The “information asymmetry” tha…
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Amid dramatic disruption, what role should business play in building the future? Recorded live at the 2025 Masters of Scale Summit in San Francisco, Airbnb co-founder and CEO Brian Chesky shares his candid perspective on business, politics, creativity, and AI — taking listeners from Airbnb’s humble beginnings to bold plans for the company’s future.…
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In this bite-sized episode of the Changemakers Podcast, Dave Corlett and Alex Waite lift the lid on what’s coming up at Bring Your Own Bold 2025 — the virtual event for bold brand and marketing leaders in B2B tech. They reveal this year’s new 3-day format, fresh content drops, and their personal picks from the upcoming sessions — from building emot…
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How do you create authentic partnerships to build scale? In this archival episode, Reid Hoffman talks with the iconic entrepreneur and Shark Tank star Daymond John about how he built FUBU from scratch. Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribe See Privacy Policy at https://art19.com/privacy and Califo…
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Chomps co-founders Rashid Ali and Pete Maldonado had an unusual side hustle: selling meat sticks online. The co-founders join host Jeff Berman to reveal the phone call from Trader Joe’s that changed everything, how they used lessons from failed startups, and how they built Chomps into a snack empire. Subscribe to the Masters of Scale weekly newslet…
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John Cutler is Head of Product at Dotwork – a startup dedicated to transforming how teams collaborate and manage product development. He is also a prolific writer, including his wildly popular newsletter, The Beautiful Mess. John’s prior roles include supporting product teams at Toast as Senior Director, Product Enablement and Product Evangelist an…
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Figma burst into the public eye in 2022 after Adobe was blocked from buying the design startup for $20 billion. This chapter set the stage for an even bigger milestone at Figma: a splashy IPO this summer at nearly double that valuation. Dylan Field, Figma’s co-founder and CEO, joins Rapid Response to share what distinguishes Figma from competitors,…
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In this episode of Pioneers of AI, Jeffrey Katzenberg and ChenLi Wang of the venture capital firm WndrCo share why storytelling is essential for building transformative companies and how AI shapes their work. Learn more about Pioneers of AI: http://pioneersof.ai/ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https…
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What happens when your team doesn’t trust each other? How can you repair damaged trust at work? How has technology changed the way we decide who to trust? Author and trust researcher Rachel Botsman joins host Jeff Berman to tackle these questions and more. Her latest book is How to Trust and Be Trusted: https://www.rachelbotsman.com/work/how-to-tru…
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For an organization built around responding to crises around the globe, Mercy Corps now finds itself at the center of its own trauma. Following the Trump administration’s aid cuts, two-thirds of Mercy Corps’ US-funded programs have been rescinded. CEO Tjada D’Oyen McKenna joins Rapid Response to share how she’s leading her team amid immense pressur…
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A great mentor can supercharge your career. That’s why author and entrepreneur Janice Omadeke wanted to make it easier for people to connect with the best possible mentors. She joins host Jeff Berman to reveal the insights from her book, Mentorship Unlocked, and lessons from her own journey as the founder of a tech platform for corporate mentorship…
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A new study tells us all the statistics about Australian gamers. Turns out we're all getting older and less social. We have some theories why. Dance Dance Revolution can be adapted into a memory trainer for people with dementia, and it actually works to reduce the rate of decline. A fully AI movie will be presented at Cannes soon, and we expect it …
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Nesrine Changuel is a product coach, advisor, and speaker with more than a decade of senior-level product experience at Google, Spotify, and Microsoft. Soon she will add “author” to her long list of accomplishments with the publication of Product Delight: How to Make Your Product Stand Out with Emotional Connection (September 23, 2025). In this epi…
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As the fashion world navigates an unprecedented wave of turnover from Chanel to Dior, WSJ. Magazine’s Editor in Chief, Sarah Ball joins Rapid Response to explore the most closely watched New York Fashion Week in years — what she calls "a September to remember." Ball also shares insights about how Vogue is poised to take shape post-Anna Wintour, the…
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On the latest episode of Reid Hoffman’s Possible podcast, he and Aria talk with comedian Stephen Colbert. They discuss how J.R.R. Tolkien helps The Late Show host make sense of AI, whether technology will ever be able to replicate the ‘micronutrients’ of human interaction, and more. You can find this episode and more on the Possible podcast feed: h…
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Matthew Pohlson’s dreams of building a company were almost cut short by a near-death experience. The CEO and co-founder of Omaze reveals how it changed his mindset, and unlocked new ways to scale his business. Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribe See Privacy Policy at https://art19.com/privacy an…
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Things get wild when Professor and DJ talk about stopping children from accessing in appropriate games. Warner Bros are suing Midjourney for ripping off their art. With the recent case against OpenAI for pirating books, the precedent might not be on their side. Science is hard to do objectively. There's always a bias, and good scientists find ways …
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Sunday’s MTV Video Music Awards shone a light on some of the biggest storylines in the music business today – from the TikTokification of newly minted stars, to the evolving relationship between artists and brands. Music journalist and author Sowmya Krishnamurthy joins Rapid Response to break down business and cultural lessons from the show and wha…
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As the NFL season kicks off this week, host Jeff Berman talks with a serial entrepreneur known for innovating in fantasy sports. Jeremy Levine is the founder and CEO of Underdog, a rapidly scaling unicorn. Levine reveals how a relentless focus on product helps his company break through entrenched competition. Subscribe to the Masters of Scale weekl…
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Mojang are being sued for breaking the laws of the European Union by changing their terms of service to ban gun mods. Spearheaded by a mod developer, this lawsuit is adjacent to Stop Killing Games but not quite part of it. Google has announced a plan to block indie developers from publishing apps for Android without giving away their personal detai…
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In this episode of Product Momentum, content strategist Brian Piper joins Dan Sharp and guest co-host Tim Snedden to describe the power of AI in content strategy—revealing how these tools act as creative partners, not just digital workhorses. What’s at stake isn’t just automation or efficiency, but a fundamental shift in how product managers, write…
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Grab is a rideshare service-turned superapp, not available in the US but rapidly growing in Southeast Asia. It’s even outmaneuvered global players like Uber to reach a valuation north of $20 billion. Grab’s co-founder and CEO Anthony Tan joins Rapid Response to share how the platform has successfully expanded into food delivery and fintech, while a…
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In the Changemakers, we try to cover the broad subject of creativity in B2B from as many angles as possible, and we’ve covered quite a few so far. But one thing we haven't dived into too much until today is the brand measurement and tracking side of things. Emilia is the Founder of Pebble Strategy and has a wealth of experience in all things B2B br…
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For our latest Strategy Session, Reid Hoffman and Kickstarter CEO Everette Taylor answer questions from entrepreneurs about how to build more resilient businesses. They share frameworks for taking smarter risks, finding co-founders, and more. Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribe See Privacy Polic…
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AI tools are disrupting all types of creative content, and Runway AI is a pioneer making major waves in Hollywood. It’s partnering with the likes of Disney and Netflix to revolutionize production. Runway’s co-founder & CEO Cristóbal Valenzuela joins Rapid Response to dissect the company’s breakneck growth, the risks and responsibilities of AI tool …
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Whether you’re building a new product from scratch, growing your team, or trying to find product market fit, every part of scaling a business has one thing in common. It needs to be well designed. That’s why we’re headed back to school this week – and learning from Stanford d.school executive director Sarah Stein Greenberg. She reveals strategies f…
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If you could hire an employee who never gets tired, never loses focus, and instantly adapts to your workflow, would you do it? In the latest episode of Product Momentum, Lena Sesardic leans on her experience as a tech product manager and business-savvy entrepreneur to explore this tempting proposition through the lens of custom GPTs – specialized g…
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As young people report feeling lonelier and less connected than ever, the dating app Hinge is driving its users into real life, human experiences. CEO Justin McLeod returns to Rapid Response to share how the platform is combating digital fatigue amongst users, as well as navigating the risks and opportunities of AI in online dating. McLeod also exp…
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As we gear up for our 2025 Masters of Scale Summit, we’re revisiting one of the stellar on-stage conversations that happened at the 2024 event. Hear Rocket Companies’ Dan Gilbert and Detroit Mayor Mike Duggan reveal how their unique public-private partnerships have transformed the struggling city into a growing hub for everything from tech companie…
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From humble beginnings selling vacuums on late night informercials, SharkNinja has grown to a 6 billion dollar a year business. CEO Mark Barrocas joins host Jeff Berman to reveal how the company keeps coming up with hits like the Ninja Creami, why “educated consumers” are the backbone of their business, and how they’re navigating the shifting winds…
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This week we interviewed Isaac Fox, creator of popular comics like SuccuBUSTED and Cremisi about his new project, The Manti-Corps. We enjoyed a nice drink of rez which you can get a 10% discount when you type NERDS at the checkout from the Rez website at www.drinkrez.com Astral Tickets Comics Website - https://www.foxxycomics.com/ Youtube - Astral …
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Zoom out from continuing tariff turmoil and Trump’s recent attacks on the Fed and the Bureau of Labor Statistics, and you’ll see a broader new economic order is forming. Political economist and Brown University professor Mark Blyth joins Rapid Response to reveal why outdated models still underpin much of our economic understanding, and what we stil…
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When Rick Shadyac Jr. took over as CEO of the fundraising organization responsible for St. Jude Children’s Research Hospital, it was bringing in about 600 million a year. The recently retired leader joins host Jeff Berman to reveal how he built a fundraising machine that is now approaching 3 billion per year, and how that money will have a global i…
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Here's another of our Byte-Size episodes! These are little chats between the team at Shaped By, sometimes about creativity in B2B, sometimes about something completely different. In this one, Alex Waite (Strategy Director) sits down with Justin Ballantine (Associate Creative Director, Messaging) to talk brand voice in an AI-saturated world. They co…
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If you were the CEO of the company where you work, would you fund the work your team is doing? In the early pages of Matt LeMay’s latest book, Impact-first Product Teams, readers confront this existential question. And it hits pretty close to home: am I worthy of my company’s investment? As he explains to Dan Sharp and guest co-host Nathan Shapiro,…
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As the Trump Administration ramps up mass deportations, the American Business Immigration Coalition is advocating for policy reform. Rebecca Shi leads the organization made up of 1,400 current and former CEOs, trade group leaders and more, who heavily rely on an immigrant workforce. Hear how uncertainty over immigration has disrupted daily business…
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When Ross Martin and Kern Schireson blended their companies in 2020 to form Known, they knew they wanted to throw out the old rule book about how to succeed in marketing. Now, they’re scaling fast and producing jaw-dropping results for clients. They join host Jeff Berman to reveal how their success relies on innovative AI — and kind humans — workin…
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This week we interviewed Savas Savidis about his game Tales of Grimace and what it takes to be a an indie game developer in high school. We enjoyed a nice drink of rez which you can get a 10% discount when you type NERDS at the checkout from the Rez website at www.drinkrez.com Tales of Grimace The Game Website - https://www.talesofgrimace.com/ Stea…
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Cloudflare recently made headlines with breakthrough technology that stops AI companies from scraping online content with impunity. That’s major impact, since the company is involved in more than 20 percent of all online traffic. Cloudflare co-founder and CEO Matthew Prince joins Rapid Response to share how the new tools are poised to dramatically …
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How do I learn to delegate? When is it time to expand? How can I find the right partners? Hear two iconic leaders – Sarah Robb O’Hagan and Elan Lee – take on real questions from early stage founders in our Masters of Scale Strategy Session. Robb O’Hagan has led iconic brands like Gatorade, Equinox and Exos. Lee is the founder and CEO of the game co…
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NYU Stern School of Business professor Suzy Welch has designed a framework – “Becoming You” – to help you figure out how to build a career that aligns with your values. She joins host Jeff Berman to dig into what happens when those values are in conflict and how to navigate the fundamental misalignment between Gen Z and the rest of the workforce. T…
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Our guest on this episode of The Changemakers is Chris Silvestri, also known as The Conversion Alchemist. With a background as a software engineer in industrial automation, Chris made a sharp turn into digital marketing, bringing a unique perspective to his work as a SaaS message-market fit specialist and conversion copywriter for B2B SaaS brands l…
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Ioana Teleanu is an AI product design expert and consultant who shaped the experience of Miro AI as their Lead Product Designer. She is currently the creator and instructor of AI for Designers, one of the most successful courses launched on Interaction Design Foundation. Moments before sitting down for this episode of Product Momentum – recorded li…
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It’s been one of the most consequential weeks ever in the media business, from CBS’ Stephen Colbert cancellation, and Trump's lawsuit against the Wall Street Journal, to Congress clawing back more than $1 billion in funding from PBS and NPR. Axios’ Media Correspondent Sara Fischer joins Rapid Response to cut through the conspiracy theories and unpa…
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The board game CATAN has sold 45 million copies worldwide since Klaus Teuber invented it 30 years ago. It’s Reid Hoffman’s favorite board game for business leaders. He sat down with brothers Benjamin and Guido Teuber, who now run the business of CATAN, to talk about how they’ve kept the game evolving, why its core philosophy of strategic collaborat…
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Starbucks CEO Brian Niccol made waves this week by announcing a new Return-to-Office mandate for corporate workers. It’s the latest in a string of changes the coffee company is making to restore its position in the US and global marketplace. Hear Niccol explain his revamped brand strategy in this conversation from February of 2025. He shares insigh…
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The famous modder behind the Special K mod has deleted their steam account and written a manifesto about why Steam is evil. We disagree. The resurrected Direwolves are doing well, and Peter Jackson is promising to bring back the Moa next. Let's just skip straight to the dinosaurs. Movies used to be based on comics. But now movies are bigger than co…
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