Scale and grow your agency with better clients, invested employees, and a stronger bottom line, with Drew McLellan.
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Agencystrategies Podcasts

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Episode 521 Trends and Tactics for Business Growth with Lee McKnight Jr
58:49
58:49
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58:49Welcome to another data-driven episode of Build a Better Agency! This week, host Drew McLellan sits down with returning guest Lee McKnight to break down the results of RSW/US’s freshly released 2025 Agency New Business Survey. Together, Drew and Lee unpack the real-world challenges and emerging opportunities that agencies—especially small and midsi…
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Episode 520 Innovative Exercises for Strategic Planning with Drew McLellan
51:20
51:20
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51:20Welcome to another insightful solo episode of Build a Better Agency! This week, host Drew McLellan is at the mic, bringing over 25 years of agency expertise to address one of the most critical topics for agency leaders: rethinking your strategic planning process for the historic challenges and opportunities ahead in 2026. With economic uncertainty,…
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Episode 519 The Power of Thoughtful Client Engagement with Jamie Shibley
56:28
56:28
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56:28Welcome to another episode of Build a Better Agency! This week, host Drew McLellan shines a light on an area vital to every agency’s growth: how to show up for clients and prospects in ways that build genuine trust, loyalty, and long-term relationships. To explore this undervalued but crucial topic, Drew is joined by Jamie Shibley, founder of The E…
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Episode 518 How Stay Interviews Unlock Employee Retention with Sue MacArthur
57:53
57:53
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57:53Welcome to another insightful episode of Build a Better Agency! This week, host Drew McLellan turns the focus inward—with a practical conversation that every agency leader needs to hear. Joined by long-time AMI partner and Strategic Talent Management co-owner Sue MacArthur, Drew unpacks one of the most nuanced and important topics in the business: …
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Episode 517 The Secret to Agency Profitability with Michael Farmer
58:54
58:54
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58:54Welcome to another thought-provoking episode of Build a Better Agency! This week, host Drew McLellan is joined by returning guest Michael Farmer, a renowned consultant and author with decades of experience advising both global agency holding companies and independent shops. Together, they pull back the curtain on one of the agency world's most pers…
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Episode 516 Mastering Credit Card Points for Agency Owners with Julia Menez
53:57
53:57
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53:57Welcome to another enlightening episode of Build a Better Agency! This week, host Drew McLellan explores a twist on the usual business leadership topics by delving into the lucrative—and often misunderstood—world of credit card points and travel rewards. Drew is joined by Julia Menez, a points and miles strategist who specializes in helping busines…
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Episode 515 Build Your Agency Dream Team for 2026 with Drew McLellan
29:44
29:44
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29:44Welcome to another episode of Build a Better Agency! In this special solo cast, host Drew McLellan tackles one of the perennial challenges and hottest conversations among agency leaders: how to strategically shape your agency team for lasting success. Drawing on decades of experience and access to the financial workings of hundreds of agencies, Dre…
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Episode 514 Building AI-Enabled Agencies with Greg Shove
50:45
50:45
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50:45Welcome to another thought-provoking episode of Build a Better Agency! Host Drew McLellan is joined by serial entrepreneur and AI transformation expert Greg Shove for a timely conversation that will change the way you think about integrating artificial intelligence into your agency. If you've been wondering how to move beyond surface-level AI exper…
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Episode 513 Lessons in Effective Agency Leadership with Karl Sakas
47:46
47:46
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47:46Welcome to another insightful episode of Build a Better Agency! This week, host Drew McLellan welcomes back agency advisor and author Karl Sakas for a candid conversation about the unique challenges that come with agency ownership—and how to move “from chaos to calm.” Drawing from his years of agency operations experience and his new book, From Cha…
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Episode 512 Small Moments That Shape Leadership with Jeff Eisenberg
50:16
50:16
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50:16Welcome to another insightful episode of Build a Better Agency! This week, host Drew McLellan sits down with longtime friend and agency leader Jeff Eisenberg for a candid conversation about the art and practice of agency leadership. Whether you’re a seasoned agency owner or new to the business, this discussion is packed with real-world lessons and …
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Episode 511 How AI is Transforming Brand Storytelling with Park Howell
55:19
55:19
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55:19Welcome to another insightful episode of Build a Better Agency! This week, host Drew McLellan welcomes back storytelling and branding pro Park Howell for an episode packed with practical advice, fresh perspectives, and a live demo you won’t want to miss. Park, a former agency owner turned global storytelling coach, joins Drew to discuss how artific…
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Episode 510 Key Strategies for Employee Retention with Drew McLellan
48:38
48:38
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48:38Welcome to another insightful solo cast of the Build a Better Agency podcast! This week, host Drew McLellan takes you deep into a cornerstone topic for agency owners: building, retaining, and growing an exceptional team. Drawing on real-world conversations with agency leaders and years of industry experience, Drew breaks down the full lifecycle of …
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Episode 509 Unlock the Power of Networking with Melissa Snow
57:05
57:05
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57:05Welcome to another insightful episode of Build a Better Agency! This week, host Drew McLellan explores an essential yet often misunderstood business growth strategy: networking. Joined by networking expert Melissa Snow, Drew unpacks what truly effective networking looks like in today’s world and why building authentic connections can be the most po…
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Episode 508 Project Management That Drives Profit with Rachel Gertz
47:18
47:18
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47:18Welcome to another insightful episode of Build a Better Agency! This week, host Drew McLellan tackles a topic that agency owners and leaders wrestle with time and again: the true role of project management within an agency, and how getting it right can transform both your workflow and your bottom line. Drew is joined by expert consultant Rachel Ger…
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Episode 507 Transformative Agency Strategies with Marcus Sheridan
50:25
50:25
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50:25Welcome to another insightful episode of Build a Better Agency! This week, host Drew McLellan welcomes renowned marketing thought leader Marcus Sheridan to tackle some of the most pressing challenges—and exciting opportunities—facing agency owners today. Known for his influential book They Ask, You Answer, Marcus brings a fresh perspective to the t…
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Episode 506 How Prioritizing Fun Inspires Success with Mike Rucker
47:05
47:05
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47:05Welcome to another engaging episode of Build a Better Agency! This week, host Drew McLellan shines a spotlight on a topic that’s both enjoyable and essential to agency life—fun. Drew is joined by Dr. Mike Rucker, a behavioral psychologist and author of The Fun Habit, for a lively exploration into how prioritizing fun and joy can make you a better l…
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Episode 505 Navigating 2025 Agency Trends with Drew and Danyel Newcom McLellan
1:03:43
1:03:43
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1:03:43Welcome to a special solocast episode of Build a Better Agency! In this midyear trend report, hosts Drew McLellan and Danyel Newcom McLellan dig deep into the evolving landscape facing agency owners in 2025. Leveraging data, global industry perspectives, and hands-on agency experience, Drew and Danyel break down what’s really impacting agencies rig…
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Episode 504 Explore the Findings of the 2025 Agency Edge Research with Susan Baier
49:09
49:09
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49:09Welcome to a timely episode of Build a Better Agency! This week, host Drew McLellan is joined by research partner Susan Baier from Audience Audit to unveil the results of the 2025 Agency Edge Research, fresh from its debut at the Build a Better Agency Summit. Together, they dig deep into how agency clients really feel about artificial intelligence—…
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Episode 503 Mastering the Creative Brief with Pieter-Paul von Weiler and Matt Davies
48:41
48:41
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48:41Welcome to another insightful episode of Build a Better Agency! This week, host Drew McLellan is joined by Matt Davies and Pieter-Paul von Weiler, the strategist duo behind the Better Briefs Project, to tackle one of the most persistent and frustrating challenges agencies face: the elusive art of creating a truly effective brief. If you’ve ever str…
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Episode 502 The Mindset of Inspired Leadership with Christina Langdon
59:52
59:52
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59:52Welcome to another inspiring episode of Build a Better Agency! In this episode, host Drew McLellan sits down with high-performance coach and leadership expert Christina Langdon to explore what it truly means to scale your agency—not just in terms of size or revenue, but in mindset, vision, and team culture. Drawing on decades of leadership experien…
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Episode 501 Research Insights from Agency Core with Susan Baier and Brian Gerstner
56:19
56:19
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56:19Welcome to a compelling new episode of Build a Better Agency! This week, host Drew McLellan is joined by familiar faces Susan Baier from Audience Audit and Brian Gerstner from White Label IQ to discuss the findings of the 2025 Agency Core research study. Together, Susan and Brian have launched Agency Core, a nonprofit initiative dedicated to provid…
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Episode 500 5 Agency Leadership Lessons from 500 Podcasts with Drew McLellan
40:53
40:53
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40:53Welcome to a milestone episode of Build a Better Agency! This week, host Drew McLellan takes the mic solo to commemorate a remarkable achievement—the 500th episode of the podcast. With nearly a decade of weekly episodes under his belt, Drew reflects on the invaluable lessons that have emerged from ten years of conversations, challenges, and growth …
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Episode 499 Effective Strategies for Winning New Business with Mike Lander
52:28
52:28
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52:28Welcome to another can’t-miss episode of Build a Better Agency! This week, host Drew McLellan invites negotiation expert Mike Lander to shed light on a critical, and often misunderstood, stage of growing your agency: the art of winning new business and, crucially, negotiating strong client contracts. If your agency is hustling for fresh opportuniti…
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Episode 498 Adapting Public Relations for the Modern World with Ryan Gerding
42:28
42:28
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42:28Welcome to another insightful episode of Build a Better Agency! In this session, host Drew McLellan is joined by PR expert Ryan Gerding, CEO of Inc. Public Relations, to explore the evolving landscape of public relations and its crucial role in modern communication strategies. Ryan brings over two decades of experience in the PR industry, offering …
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Episode 497 Effective Communication Strategies with Cynthia Kane
58:21
58:21
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58:21Welcome to another enlightening episode of Build a Better Agency! In this episode, host Drew McLellan delves into the nuances of effective communication, a skill vital for thriving in today's tumultuous business landscape. Joined by guest Cynthia Kane, an expert in mindful communication, they explore how to navigate conversations with clarity and c…
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