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The first podcast (that I could find) to really dig into the technical side of "ad tech". An extension of the popular blog 'What Happens In Adops' will make a point of calling out the BS of our industry while trying to learn a thing or two along the way.
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The AdTech industry is constantly changing. With new trends every day, organizations cannot afford to miss out on what’s happening in the industry. Keep up with the latest solutions for the challenges that arise with each new wave of changes. Companies need to explore new and emerging channels to achieve growth and better results.AlikeAudience, a global leader in audience segmentation from mobile and transaction data, discusses the latest AdTech trends and present you with diverse insights a ...
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The Importance of Data Collaboration and the Future of AdTech - Part 2
27:48
27:48
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Tune in to Episode 15 of AdTech with AlikeAudience, where Adrian Williams, Head of Strategic Data Partnerships & Corporate Development at OnAudience, and Bosco Lam, Co-founder and CEO of AlikeAudience talks about the importance of data collaboration as the industry continues to grow and welcome in newer players into the space. We also take a dive i…
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The Importance of Data Collaboration and the Future of AdTech - Part 1
25:55
25:55
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25:55
Tune in to Episode 15 of AdTech with AlikeAudience, where Adrian Williams, Head of Strategic Data Partnerships & Corporate Development at OnAudience, and Bosco Lam, Co-founder and CEO of AlikeAudience talks about the importance of data collaboration as the industry continues to grow and welcome in newer players into the space. We also take a dive i…
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How Advertisers Should Cope With a Post-Cookie World and The Importance of First-Party Data With LiveRamp Head of SEA, Seow Ping Tan
27:30
27:30
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27:30
Tune in to episode 14 of AdTech | AlikeAudience, where the Head of South East Asia, LiveRamp Seow Ping Tan, and AlikeAudience Co-founder Bosco Lam talk about the importance of using first-party data in a privacy-compliant manner as advertisers transition to a post-cookie world in digital advertising, with business and technology journalist Duncan C…
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How to Secure Data Collaboration and User Privacy in the New World of Data Clean Rooms
32:30
32:30
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Tune in to episode 13 of AdTech | AlikeAudience, where Director of Business Development & Strategy Juan Baron and AlikeAudience Co-founder Bosco Lam talk about the role of Data Clean rooms and Data Collaboration in the AdTech Marketing Industry, with business and technology journalist Duncan Craig. Tune in to get intriguing insights on: Active vs. …
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How to Kick-Start your Programmatic Advertising Career with Expert Trainer Helene Parker
29:34
29:34
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29:34
Tune in to episode 12 of AdTech | AlikeAudience, where Programmatic Ads Trainer Helene Parker, and AlikeAudience Chief Strategy Officer Elice Lau, talk about training new entrants to the programmatic advertising market and staying on top of the fast-moving digital space, with business and technology journalist Duncan Craig. Tune in to get intriguin…
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The New Post-Pandemic Digital Consumer Landscape, With AlikeAudience Co-Founder Bosco Lam
19:45
19:45
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In the eleventh episode of AdTech | AlikeAudience, Bosco Lam, Co-founder of AlikeAudience, discusses the new post-pandemic digital consumer landscape with business and technology journalist Duncan Craig. Tune in to get intriguing insights on: Challenges and changes in the AdTech industry and digital advertising media industry in 2023 The emergence …
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The Future is Multi-Channel Marketing: Nailing your AdOps Strategy During Challenging Times with Sophie Eom, CEO of Adriel
33:42
33:42
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In the tenth episode of AdTech | AlikeAudience, Sophie Eom, Co-founder, and CEO of Adriel, a marketing dashboard software for real-time reporting and ad optimization, discusses the future of Multi-channel Marketing with the CSO of AlikeAudience, Elice Lau, and the Director of The Brand Creatives, Jessica Lam. Tune in to get intriguing insights on: …
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Reaching Voters with Programmatic Media Buying: Strategies by IQM
31:04
31:04
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In the ninth episode of AdTech | AlikeAudience, Dhimant Bhundia, Head of Product at IQM Corporation, a political-first programmatic media buyer platform, discusses Political Advertising with the Co-founder of AlikeAudience, Bosco Lam, and the Director of The Brand Creatives, Jessica Lam. Tune in to get intriguing insights on: Unique solutions that …
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Growth Marketing in AdTech: B2B vs B2C with Jonny Chan
33:43
33:43
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In the eighth episode of AdTech | AlikeAudience, hear from ex-Meta Research Lead and current Growth Marketing Manager at Coalition Inc., Jonny Chan, Co-founder of AlikeAudience, Bosco Lam, and the Director of The Brand Creatives, Jessica Lam, on AdTech Growth Marketing in both B2B and B2C landscapes. Tune in to find insights on: What growth marketi…
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Open Internet vs Walled Gardens: Breaking Myths about Supply-side Platforms with PubMatic
24:48
24:48
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In the seventh episode of AdTech | AlikeAudience, the APAC Director of Data and Audience at PubMatic, Brandon Lee, Co-founder of AlikeAudience, Bosco Lam, and the Director of The Brand Creatives, Jessica Lam, share their thoughts on the open internet versus the walled garden, and the latest partnership between AlikeAudience and PubMatic to bring au…
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Diversity - The Future of Successful Marketing
32:13
32:13
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In the sixth episode of AdTech | AlikeAudience, Founder & Chief Collaboration Officer, Collabor8 Group Pty Ltd, Phil James, Co-founder of AlikeAudience, Ronald Kwok, and Director of The Brand Creatives, Jessica Lam, discuss the relevance of diversity in the field of marketing. The topics discussed are: How diversity can help unlock strategic advant…
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How People-First Culture Drives Innovation with Lawrence Lo, Managing Partner of PHD Media
33:07
33:07
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33:07
In the fifth episode of AdTech | AlikeAudience, Managing Partner at PHD Media, Lawrence Lo, CEO and co-founder of AlikeAudience, Bosco Lam, and Director of The Brand Creatives, Jessica Lam, discusses building successful teams, empowering leadership, and fostering people-first work cultures in the post-pandemic world to drive innovation and growth i…
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No Barriers to Women Leadership, With Dentsu Media CEO Anna Chan
25:47
25:47
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International Women’s Day is here! It’s the best time to discuss one of the topics we at AlikeAudience are truly passionate about, Women’s Leadership! On this episode of Adtech | AlikeAudience, we have two high-powered dynamic women with significant achievements to their credit in the industry to share their success stories and leadership insights …
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Delivering Exceptional Customer Experiences in a Digital First World with Tim Martin of Merkle Australia
27:06
27:06
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27:06
In this episode of AdTech | AlikeAudience, we covered a wide range of topics trending in the AdTech and MarTech spaces. It’s packed with expert insights on data transformation and customer relationship management. Listen to Tim Martin as he points out from his decades of experience how basic tenets of the internet have remained consistent in advert…
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APAC Spotlight: CTV Growth Markets and Strategies for APAC Advertisers
23:27
23:27
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Having discussed the massively growing CTV space and combating ad frauds in the last episode, Adtech | AlikeAudience is back with the next episode to discuss the potential of the CTV space with particular attention to the Asia Pacific region. Listen to James Parker, Derek Fan, and Elice Lau brainstorm about: Increasing penetration of smart TVs into…
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CTV for Advertisers: Fraud, Attribution, and Strategies
24:09
24:09
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CTV (Connected TV) advertising is growing massively and Covid has only further accelerated this growth in the last couple of years. With audiences shifting to CTV from traditional linear TV, the advertisers are following. In 2020 alone, CTV ads have accounted for 40% of all video impressions. Know everything important about the CTV space by tuning …
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This week I chat with Drew Bradstock the Head of Product at Index Exchange. What better way to start season 2 than with a bunch of deeply technical stuff and a few new acronyms? We talk about the audience consortium, GDPR, ads.txt and what brand of scotch we have in our bars at home.
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Episode 14: Ken Brook & Will Rand (MetaX)
39:32
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This week I chat with Ken Brook, CEO and cofounder of Metax & Will Rand about blockchain in the digital ads. I am, admittedly, a total n00b when it comes to the blockchain so Ken & Will walk me through how it works and how it could be useful in ad
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This week I chat with Jason Burke the VP of Strategy at clypd. Unlike every other guest Jason doesn't work in digital ads. Instead he works in (gasp!) Linear TV. Specifically in what some call "Programmatic TV" but don't let Jason hear you call it that.
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Episode 12: Michael Richardson (AppNexus)
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This week I chat with Michael Richardson (not that one), a product line manager at AppNexus. Michael works on the header bidding side at AN and we go in-depth on all things header. What the future looks like, what's up with prebid server, or video...
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Episode 11: Erik & Stephanie (Intermarkets)
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50:57
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This week I chat with Erik Requidan and Stephanie Snow from Intermarkets (Drudge Report). Intermarkets is one of the few large publishers to not use DFP as their adserver. So we talk about that, Erik's adops happy hour group, and (of course) aliens.
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This week I chat with Dan Layfield, the original Adops Podcast host and former cofounder of Adpipes. We talk about a lot but you won't want to miss our take on the Pornhub blog, our VR nerd out, and one thing every entry-level adops pro needs to know.
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This week I chat with Jonathan Mendez, founder and CEO of Yieldbot. We dig into the difference in what currency buyers are buying on and what publishers are being paid on. I also have another family member interrupt my intro and outro (hint: listen close)
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This week I chat with Chris Kane, the founder of Jounce Media. We get a bit nerdy this week and dig in on the "header bidding shit layer cake", how the buy side steals publisher data (for free), and why buyers shouldn't try to be the next netflix.
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This week I chat with Jay Glogovsky, director of rev ops at Vice. We talk about the importance of publishers owning their own data stack, how Vice can be the WaPo of data, and what's the hipster drink of choice at Vice.
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This week I chat with Paul Gubbins, an adtech consultant in the UK. We dig into the differences between the European and US adtech markets, what a cookie-less world means for adtech, and Paul brings a small child to tears.
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This week I chat with Todd Garland the CEO of Buysellads. Todd goes anti-adtech and I try to figure out where it all went wrong. We discuss audience targeting, Facebook, and the IAB. And I'm not gonna lie Todd's drink of choice is... well it's weird.
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This week I talk to Andrew Casale (Index Exchange) and Matthew Scott Goldstein, aka MSG. We talk about a lot of macro industry trends. From SSP/DSP consolidation, to the worst kept secret in ad tech M&A, to the future of the PMP.
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This week I do a dumb thing. I also talk to Ari Paparo, CEO of Beeswax. We discuss the 'drilling on my land for oil' problem, the tragedy of the commons problem, and what game theory says about infinite repeated games. And that's just the first 5 minutes.
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I talk to Jarrod Dicker the Head of Commercial Product & Technology for The Washington Post. We dig into how publishers (even stodgy legacy ones) can innovate, what he thinks about programmatic native, and who's yearly letter no one in adtech should miss.
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What Happens In Adops - Episode 1 - Rob Beeler and Ben Kneen
37:30
37:30
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I talk to Rob Beeler the chairman of AdMonsters and Founder of Beeler.Tech about managing your team and how to keep new hires motivated. I also speak with Ben Kneen (@adopsinsider) about auction dynamics, adblocking, and other nerdy adtech topics.
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