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AdWords Podcasts
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The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing
Chris Schaeffer, Certified Google Ads Specialist
292
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Google Ads expert and Premier Google Partner Chris Schaeffer talk pay per click, Google Ads, online marketing, and how to advertise your business effectively. This podcast helps business owners, digital marketing agency employees, and pay per click freelancers make the most of their Google AdWords budgets. New episodes come out every Monday, and ask your Google Ads questions at www.paidsearchpodcast.com
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PPC Daily episodes are clips from the Paid Search Podcast. New episodes come out every day Monday through Friday. Learn more at paidsearchpodcast.com.
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Welcome to the Click and Convert podcast - the show for business owners and marketers that lifts the lid on web traffic, online conversion, and much more besides. with your host, Sean Clark from ClarkStJames.com
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Je
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The stories and people behind the code. Hear stories of software development from interesting people.
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Stu and Ollie from Creative Bloom, a Digital Marketing Company in Brighton, will be talking through their tips, tricks and the biggest mistakes they've seen small businesses make in building new websites and trying to get found by search engines. We'll be giving you advice, sprinkling in a little random conversation here, maybe a few of Stu's famously ridiculous analogies and getting you ahead of the curve with your Digital Marketing for 2022. Experts in getting businesses found online this ...
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More leads, more clients, more profit. Learn how to attract high-quality clients with cutting-edge law firm marketing strategies. Hosted by Brendan Kelso (B Comm LLB Hons / Founder of Legalsites). Find out what's working best in law firm marketing. And learn how to avoid common mistakes. Saving you time and money. Topics include Law Firm SEO, law firm web design, Facebook marketing, Blogging, Google Ads, Content marketing, Marketing strategies, Email Marketing and more. Join Brendan as he di ...
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1
Coffee With Q Podcast Show - Your Story is Your Currency - Listen to Billionaire Minds
Qamar Zaman, Jaci Patrick, Rene Perras
09
The Coffee With Q Podcast platform addresses a significant challenge faced by many aspiring podcasters and content creators: the overwhelming aspects of technology, content creation, and the pursuit of success in a highly competitive space. This challenge encompasses several pain points, including technological overwhelm, content ideation, guest acquisition, editing, visibility, audience engagement, and monetization. These hurdles can deter individuals from consistently producing content or ...
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The Marketing Revolution Podcast is more than just a Podcast; it's a different way of thinking. It's a movement of ingenuity; a paradigm shift from the outdated conventional way of marketing your company. If you are reading this, chances are you're a business owner who is tired of the same old same old, and ready to separate yourself from the crowd! You're not a follower; you're leader! You Are Not A Sheep, You Are A Lion! You see the drones doing the same old thing and expecting different r ...
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Everything you need to level up your restaurant marketing and increase sales💡
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A Digital Marketing discussion and information.
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Sharing Key Takeaways to Digital Marketing Community. The topics of interest are Social media, PPC, SEO, content marketing and etc.
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Shashank Reddy,Lead Digital Marketing Trainer and Consultant
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คนธรรมดาสอนการตลาดออนไลน์ จาก ปสก
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Actionable digital approach for small businesses. Google ads specialist in Nigeria.
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Welcome to the Ai For Good Podcast by Automated Analytics, the podcast where data meets automation to transform the way businesses make decisions. Join us on a journey through the fascinating world of automated analytics, as we explore cutting-edge technologies, industry trends, and real-world applications that are reshaping the landscape of data-driven decision-making. What is Artificial Intelligence? It refers to the development of computer systems that can perform tasks that typically req ...
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Global SEM Partners helps businesses and people leverage PAID MEDIA to drive massive revenue increases. Listen to our next few episodes, and discover how you can increase your profits.
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Our podcast features tip and tricks on search engine optimization, online advertising and otherwise how to maintain a great online presence. We also like talking with business owners about their tricks to manage the digital landscape.
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PPC insights from the writers behind the popular blog, PPC Hero, and the experts at Hanapin Marketing.
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Lisa Romanello is a highly regarded digital marketing professional. She has a lot of experience in the industry because she has been in it for a long time and has a group of talented members. She worked for a number of large corporations in the United States, assisting them in their growth.
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Helping small businesses generate more leads and turning those leads into sales. We have interviews and discussions with experts on all aspects of the lead generation and sales process from targeting your market to capturing their details to implementing a sales process to closing the deal. We cover both online and offline techniques but with a special focus on leveraging the automation and other technological advances available in the online world.
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5 minutes insights into the world of o line marketing for your business. I'll share all the things that come across my desk on a daily basis. With over 5 years of experience, hundreds of clients, you'll get real deal talk about what you should or shouldn't be doing online for your business.
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Dotoji is Texas' leading marketing agency for small businesses. CEO and Founder Jared Rice Sr, hosts a daily marketing and technology-based podcast covering topics like search engine optimization, pay-per-click advertising, social media marketing and more!
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1
Advertising Influencers: Conversations with Marketing Thought Leaders
Instapage: The Most Powerful Landing Page Platform | Ander Frischer
226
Marketing thought leaders, CMOs, and VPs from the heart of Silicon Valley and beyond, share their stories of breaking through the noise to build respected brands and successful businesses. Each episode focuses on the innovative ways these masters of marketing deliver the right message to the right audience — all with an emphasis on lowering the cost of customer acquisition. Your host Ander Frischer, Marketing Educator at Instapage, asks the questions you want answered and to gets the core of ...
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Matt & Reese's goal for the Pear Bear Pair Podcast is to provide you useful and fun insights into AdWords and Data Analysis. 1. Want to improve your AdWords Management Skills? 2. Want to develop your analytics abilities? 3. Curious how to increase your client's or business's ROI? Using their experience managing various clients from various industries, the Pear Bear Pair are turning their experiences into practical information for you to use - consider us the practical PPC professional's po ...
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Story: Inside Early Google - Race Conditions, Java Pain, and the Birth of AdWords
37:40
37:40
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Ron Garret left JPL for a 100-person startup he'd just discovered on Usenet. Four a.m. alarms. Burbank to San Jose on Southwest. A rented room in Susan Wojcicki's house. He expected the search engine engineering and instead he got asked to build ad serving. In Java and with JSPs and no syntax highlighting and no delimiter balancing. Launch week was…
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PPC Basics - Simple Ad Strategy That Works (Episode 494)
29:43
29:43
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29:43
This week Chris Schaeffer and Joey Bidner discuss ad copy strategy in Google Ads. These methods are new because we have new data points in Google Ads for headline CTR and we can use this data to make critical decisions about the best headlines to use in campaigns. Try Opteo for free for 28 days - https://opteo.com/psp Chris Schaeffer - http://www.c…
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1
50 Cent Changed ADMT’s Life — Then AI Changed Music
35:52
35:52
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35:52
A late shift, a phone buzz, and a tag from 50 Cent that changed everything. ADMT sits down with us to share how a year of posting to tiny numbers turned into a viral moment, why the pressure that followed felt heavier than the fame, and how he keeps his feet on the ground while aiming at Wembley. This is a candid story of craft and grit—starting on…
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My 3 Favorite Google Ads POWER TOOLS (Episode 493)
25:15
25:15
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25:15
Want to get things done faster in Google Ads? Check out these three power tools that can help you become more effective in Google Ads. Also, MERRY CHRISTMAS! I'll be back in 2026 with more Google Ads podcasts. Try Opteo for free for 28 days - https://opteo.com/psp Chris Schaeffer - http://www.chrisschaeffer.com Submit a Question - https://www.paids…
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5 Things You Need to Know About a CLICK in Google Ads (Episode 492)
26:43
26:43
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What is a click in Google Ads? Today we talk about what you need to know about how Google defines a click in paid search. Five important facts you need to know about a click on google ads search campaigns! Try Opteo for free for 28 days - https://opteo.com/psp Chris Schaeffer - http://www.chrisschaeffer.com Submit a Question - https://www.paidsearc…
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Let's Audit an Account with 29.6% Optimization Score (Episode 491)
31:30
31:30
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This week we audit an account with a 29% optimization score in Google Ads. Does a low optimization score mean the account is failing? What do all of these recommendations in Google Ads really mean? Let's talk about the reality of the optimization score system and how it affects the performance of your search campaigns on Google. Try Opteo for free …
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Story: The Bug He Couldn't Name - A 15-Year Fight Inside One Developer's Mind
44:27
44:27
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Imagine facing a problem you can't name, something that feels bigger than any bug you've ever had to fix. How do you debug your own mind when you don't even know what's wrong? Burke Holland's story starts with a college party and a bad trip that leaves a deeper mark than he expects. Sleep gets harder. Fear creeps in. His life starts shrinking. Scho…
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How to Build a Successful Search Campaign + Easy to Follow Instructions (Episode 490)
32:14
32:14
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Have you tried and failed at Google Ads? This week Chris Schaeffer discusses a simple way to ensure you are getting the right traffic from your Google Ads campaigns. Using this simple bidding method and traffic management strategy you can be sure you are paying the right price for the right traffic. It's called Pay Per Value bidding. Let's talk abo…
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Answering PPC Questions from Subscribers (Episode 489)
34:07
34:07
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Chris answers 5 burning questions about Google Ads from listeners this week. We discuss how to deal with a campaign that has crashed and burned, manual bidding, finding traffic when it appears to not exist, and a question about how freelancers can better sell their google ads services. Try Opteo for free for 28 days - https://opteo.com/psp Chris Sc…
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PPC Basics - How to Pick The Best Keywords (Episode 488)
32:13
32:13
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This is the best way to pick the right keywords to use in your Google Ads campaign. Chris Schaeffer discusses an effective method that will ensure anyone can get the best qualified traffic for their business from Google in these simple steps! Try Opteo for free for 28 days - https://opteo.com/psp Chris Schaeffer - http://www.chrisschaeffer.com Subm…
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How Active Care Group Cut Costs And Hired Better With AI | Richard Young EP 6
30:31
30:31
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Curiosity can change a hiring team, a budget, and the quality of care. Richard Young, head of recruitment and onboarding at Active Care Group, joins us to unpack how a 25-year journey from agency mailbags to AI-driven screening produced sharper hiring, stronger retention, and better outcomes for complex care services across the UK. We dig into the …
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PPC Basics - Building Your First Campaign (Episode 487)
32:25
32:25
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32:25
This week Chris Schaeffer gives simple steps for building a Google Ads campaign that will deliver reliable traffic with minimal effort. This method is great for those that are trying Google Ads for the first time and want to minimize wasting money in the PPC marketing. Try Opteo for free for 28 days - https://opteo.com/psp Chris Schaeffer - http://…
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Story: Godbolt's Rule - When Abstractions Fail
44:13
44:13
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What do you do when your code breaks and the only fix is to dig into the runtime below? Matt Godbolt lives for that. Tile-based renderers, color-coded scanlines, zero-copy NICs—each story is a clue that leads past the abstraction to the real machine. He shares the rule that guides him: master your layer, learn the one below, and know the outline of…
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Should You Try Microsoft Ads? (Episode 486)
28:33
28:33
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28:33
This week Chris Schaeffer answers a question about how to structure your Google Ads campaigns. And Joey Bidner jumps in to discuss the role of Microsoft Ads for advertisers looking to diversify their PPC traffic. Try Opteo for free for 28 days - https://opteo.com/psp Chris Schaeffer - http://www.chrisschaeffer.com Joey Bidner - https://joeybidner.c…
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PPC Basics: How to Get Phone Calls (Episode 485)
29:13
29:13
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29:13
This week Chris Schaeffer discusses how to get phone calls from Google Ads search campaigns. There are three methods that are the most direct way to get calls, but each method comes with some major advantages and drawbacks. Learn the truth about how to get phone calls in this focused, dedicated episode. Try Opteo for free for 28 days - https://opte…
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Huge Q&A: 5 Questions + SPECIAL BONUS! (Episode 484)
48:00
48:00
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48:00
This week Chris Schaeffer answers questions about google ads from podcast subscribers. The questions cover important topics like how to improve Google shopping campaigns, how to keep track of your changes in google ads, and why Max AI is not as great as people think it is. Try Opteo for free for 28 days - https://opteo.com/psp Chris Schaeffer - htt…
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PPC Basics: How to Improve Quality Score (Episode 483)
34:52
34:52
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This week Chris Schaeffer discusses how to improve quality score in Google Ads search campaigns. Plus 9 things that do not improve quality score but many people still think makes a difference. Also Chris answers a question from a listener about display campaigns and demand gen campaigns. Let's talk about that! Try Opteo for free for 28 days - https…
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PPC Basics: How To Manage a Search Campaign (Episode 482)
30:08
30:08
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Learn the best advice I can give to someone managing a Google Ads campaign. Management is all about setting a goal based on the Phase that you are in. And then managing for that goal! It is really that simple. Check out this week's episode to learn about some example goals you can set to help you manage your account. Try Opteo for free for 28 days …
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From AdWords to IVF: Performance Marketing with Purpose | Mark Beavan EP 5
35:12
35:12
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What if the secret to better ROAS isn’t more tweaks—but better truths? We sit down with Mark Beavan to explore how Google Ads shifted from manual levers to AI-led performance and why the winners today are the teams that feed the algorithms the right signals. Mark’s journey—from Phones 4U and energy to leading growth for TFP Fertility—reveals how em…
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Story: Risk Rolls Downhill - The Software Bug That Sent People to Prison
54:58
54:58
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What if a software bug drained your savings, ruined your reputation, and nobody believed it wasn't your fault? Scott Darlington took over a village post office, hoping to give his family a steady life. But the software system kept showing cash shortfalls he couldn't explain. Each time, the Post Office told him the numbers were right and made him pa…
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A Warning to 10+ Year Old Accounts (Episode 481)
35:48
35:48
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This week Chris Schaeffer discusses how to avoid those wasteful clicks from job seekers. Also a deeper discussion and warning to accounts that are over 10 years old because there are specific areas that can cause your account to suffer if you don't pay close attention. Try Opteo for free for 28 days - https://opteo.com/psp Chris Schaeffer - http://…
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This week Chris answers four questions from listeners about Google certifications, how to see audience data, and a big question that many people are asking... Does Google Ads even work any more? If you are having trouble with your account this might be a critical episode for you to hear! Try Opteo for free for 28 days - https://opteo.com/psp Chris …
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How to Revive a Stale Campaign (Episode 479)
32:43
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This week Chris Schaeffer discusses 5 specific tips to take a campaign from stale to stellar! Learn how most campaigns stay in "phase 2" and never make it to "phase 3". Try Opteo for free for 28 days - https://opteo.com/psp Chris Schaeffer - http://www.chrisschaeffer.com Submit a Question - https://www.paidsearchpodcast.com…
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Can a Local MP Transform a City? Sally Jameson’s Vision for Change | S2 EP4
32:06
32:06
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From prison officer to Member of Parliament, Sally Jameson's journey exemplifies her commitment to creating meaningful change where it matters most. In this illuminating conversation, she reveals why working within government is essential to transform criminal justice and how her first year as Doncaster Central's MP has been a whirlwind of possibil…
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A quick update from Adam about the podcast's current state, consistency challenges, and what's coming next. Episode Page Support The Show Subscribe To The Podcast Join The NewsletterBy Adam Gordon Bell
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How to Stop Spam and Bot Traffic & Leads (Episode 478)
31:09
31:09
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31:09
In this episode, we break down how to spot and stop spam traffic and leads before they drain your budget. We cover the risks of leaving Search Partners and Display Network wide open, including mobile apps, ad farm sites, and suspiciously high CTRs. You’ll learn why location targeting should be set to “people in or regularly in your targeted area” a…
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Answering Your Questions About Google Ads (Episode 477)
35:32
35:32
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Let's talk about brand keywords and why they are the most dangerous and most abused traffic in Google Ads. We're answering emails from listeners today and we've got some good ones! From bid strategies to search campaigns to performance max we cover it all in this week's episode about Google Ads. Try Opteo for free for 28 days - https://opteo.com/ps…
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The Political-Business Bridge: From Oyster Cards to AI Frontiers with Lord Ranger | S2 EP3
51:27
51:27
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From revolutionizing London's transport system with the Oyster card to bringing vital tech expertise to the House of Lords, Lord Ranger of Northwood Colvier offers a fascinating glimpse into the crucial intersection of technology, business, and policy-making. Drawing on 25 years of industry experience before his appointment to the Lords, he explain…
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The Right Way to Use Audiences (Episode 476)
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What will Google look like 5 years from now? This week Chris Schaeffer discusses how AI will change the way people search and gather information and what that means for PPC managers. Also Chris discusses the right way to use audiences in Google Ads. If you aren't using audiences in your search campaigns this episode is critically important for you …
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When Automation Fails: Broad Match vs Manual Control in Google Ads (Episode 475)
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There is a scam going around to Google Ads managers that could cause some major destruction for anyone that is caught by the scammers. In this episode of the Paid Search Podcast Chris Schaeffer talks about how to avoid scammers and a very important issue around Google Ads automation and how to build a successful campaign when that automation fails.…
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