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The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing
Chris Schaeffer, Certified Google Ads Specialist
Google Ads expert and Premier Google Partner Chris Schaeffer talk pay per click, Google Ads, online marketing, and how to advertise your business effectively. This podcast helps business owners, digital marketing agency employees, and pay per click freelancers make the most of their Google AdWords budgets. New episodes come out every Monday, and ask your Google Ads questions at www.paidsearchpodcast.com
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PPC Daily episodes are clips from the Paid Search Podcast. New episodes come out every day Monday through Friday. Learn more at paidsearchpodcast.com.
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Welcome to the Click and Convert podcast - the show for business owners and marketers that lifts the lid on web traffic, online conversion, and much more besides. with your host, Sean Clark from ClarkStJames.com
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Je
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Coffee With Q Podcast Show - Your Story is Your Currency - Listen to Billionaire Minds
Qamar Zaman, Jaci Patrick, Rene Perras
The Coffee With Q Podcast platform addresses a significant challenge faced by many aspiring podcasters and content creators: the overwhelming aspects of technology, content creation, and the pursuit of success in a highly competitive space. This challenge encompasses several pain points, including technological overwhelm, content ideation, guest acquisition, editing, visibility, audience engagement, and monetization. These hurdles can deter individuals from consistently producing content or ...
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Stu and Ollie from Creative Bloom, a Digital Marketing Company in Brighton, will be talking through their tips, tricks and the biggest mistakes they've seen small businesses make in building new websites and trying to get found by search engines. We'll be giving you advice, sprinkling in a little random conversation here, maybe a few of Stu's famously ridiculous analogies and getting you ahead of the curve with your Digital Marketing for 2022. Experts in getting businesses found online this ...
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The Marketing Revolution Podcast is more than just a Podcast; it’s a different way of thinking. It’s a movement of ingenuity; a paradigm shift from the outdated conventional way of marketing your company. If you are reading this, chances are you’re a business owner who is tired of the same old same old, and ready to separate yourself from the crowd! You’re not a follower; you’re leader! You Are Not A Sheep, You Are A Lion! You see the drones doing the same old thing and expecting different r ...
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Everything you need to level up your restaurant marketing and increase sales💡
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A Digital Marketing discussion and information.
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Sharing Key Takeaways to Digital Marketing Community. The topics of interest are Social media, PPC, SEO, content marketing and etc.
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Shashank Reddy,Lead Digital Marketing Trainer and Consultant
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คนธรรมดาสอนการตลาดออนไลน์ จาก ปสก
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Actionable digital approach for small businesses. Google ads specialist in Nigeria.
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Global SEM Partners helps businesses and people leverage PAID MEDIA to drive massive revenue increases. Listen to our next few episodes, and discover how you can increase your profits.
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Our podcast features tip and tricks on search engine optimization, online advertising and otherwise how to maintain a great online presence. We also like talking with business owners about their tricks to manage the digital landscape.
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PPC insights from the writers behind the popular blog, PPC Hero, and the experts at Hanapin Marketing.
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Lisa Romanello is a highly regarded digital marketing professional. She has a lot of experience in the industry because she has been in it for a long time and has a group of talented members. She worked for a number of large corporations in the United States, assisting them in their growth.
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Helping small businesses generate more leads and turning those leads into sales. We have interviews and discussions with experts on all aspects of the lead generation and sales process from targeting your market to capturing their details to implementing a sales process to closing the deal. We cover both online and offline techniques but with a special focus on leveraging the automation and other technological advances available in the online world.
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5 minutes insights into the world of o line marketing for your business. I'll share all the things that come across my desk on a daily basis. With over 5 years of experience, hundreds of clients, you'll get real deal talk about what you should or shouldn't be doing online for your business.
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Dotoji is Texas' leading marketing agency for small businesses. CEO and Founder Jared Rice Sr, hosts a daily marketing and technology-based podcast covering topics like search engine optimization, pay-per-click advertising, social media marketing and more!
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Advertising Influencers: Conversations with Marketing Thought Leaders
Instapage: The Most Powerful Landing Page Platform | Ander Frischer
Marketing thought leaders, CMOs, and VPs from the heart of Silicon Valley and beyond, share their stories of breaking through the noise to build respected brands and successful businesses. Each episode focuses on the innovative ways these masters of marketing deliver the right message to the right audience — all with an emphasis on lowering the cost of customer acquisition. Your host Ander Frischer, Marketing Educator at Instapage, asks the questions you want answered and to gets the core of ...
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Matt & Reese's goal for the Pear Bear Pair Podcast is to provide you useful and fun insights into AdWords and Data Analysis. 1. Want to improve your AdWords Management Skills? 2. Want to develop your analytics abilities? 3. Curious how to increase your client's or business's ROI? Using their experience managing various clients from various industries, the Pear Bear Pair are turning their experiences into practical information for you to use - consider us the practical PPC professional's po ...
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The Home Services Business & Marketing Success Podcast - Interviews, Tips & Strategies for Achieving Optimal Success In your Local Home Services Company
Don Franklin
Created to inspire contractors and home service companies in industries such as Landscaping, Garage Door, Pool Builders, and other local home service industries to achieve optimal business success. On this Podcast, we share Interviews with the nation's leading businesses in the Home Service Industry and ideas, strategies & techniques for most effectively marketing your home service business hosted by Don Franklin. Topics from SEO & PPC to Google Business (a.k.a. Google Maps) Optimization, Re ...
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Deep Dive: Looking At One of My Own Successful Campaigns (Episode 460)
36:25
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36:25An amazing show discussing some very common questions about how to structure and Google Ads search campaign. This week Chris Schaeffer does a deep dive into an account discussing how the account is built out and some of the specific settings that have provided great success to the account over the years it has been running. Try Opteo for free for 2…
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Answering Questions about Google Ads (Episode 459)
38:57
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38:57This week Chris Schaeffer answers questions from listeners about issues on concerning campaigns that mysteriously stop running, brand campaigns, and the on going debate about landing pages. Plus Joey discusses some huge advantages to using Amazon with your Google Ads search campaigns. Try Opteo for free for 28 days - https://opteo.com/psp Chris Sch…
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I’m Sick of Scammers in Google Ads (Episode 458)
30:14
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30:14Someone has to talk about the amount of dishonesty in the PPC world today. This week Chris Schaeffer discusses 4 ways scammers hook you and get you to spend money on worthless traffic. Don't be a victim! Learn how these scams typically go and how to spot it before it happens to you. Try Opteo for free for 28 days - https://opteo.com/psp Chris Schae…
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YouTube Campaigns Are Changing (Episode 457)
36:52
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36:52Changes coming to YouTube video campaigns, let's talk about that! Also a discussion about how to compete with big budgets. Is it even possible for a small budget to succeed in Google Ads? All that and more in this week's Paid Search Podcast episode with Chris Schaeffer. Try Opteo for free for 28 days - https://opteo.com/psp Chris Schaeffer - https:…
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2025 Keyword Research & Imposter Syndrome (Episode 456)
36:46
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36:46How do you do your keyword research? Let's talk about that! This week Chris Schaeffer discusses his method to keyword research using a 7 step process. And also later in the show Chris discusses the detrimental effect that imposter syndrome has on Google Ads account management. Try Opteo for free for 28 days - https://opteo.com/psp Chris Schaeffer -…
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Custom Labels in Google Ads Shopping (Episode 455)
31:29
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31:29This week Chris Schaeffer discusses how to build out a basic Google Ads strategy for vacation rentals. Using this strategy you can control your risk of unqualified traffic and paying for searches that are unlikely to book. Also Joey Bidner discusses ways to use custom labels in your Google Ads shopping campaigns. Try Opteo for free for 28 days - ht…
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Google’s Goals Are NOT Your Goals (Episode 454)
29:00
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29:00Let's talk about Google Ads! This week Chris Schaeffer discusses how your goals differ from Google's goals and why that is very important to understand. Also a guest appearance from Joey Bidner who talks about engaged view conversions. And a few PPC questions answered from listeners. Try Opteo for free for 28 days - https://opteo.com/psp Chris Scha…
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Report Finds 80% Do Not Use Negative Keywords (Episode 453)
29:32
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29:32In a crazy new report we find that very few accounts use negative keywords in Performance Max campaigns. Even more shocking is that we learn those that do use negative keywords only use less than 8 total. Learn more about this shocking new report in this week's episode! Try Opteo for free for 28 days - https://opteo.com/psp Chris Schaeffer - https:…
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The Best Scripts to Use in Google Ads (Episode 452)
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35:00What did you do last week? More about that and how to use scripts in this week's podcast episode! Joey Bidner joins Chris Schaeffer for a discussion about the best scripts to use for Google Ads. Try Opteo for free for 28 days - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com Joey Bidner - https://joeybidner.com/ Watch this ep…
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Enhanced Conversions, Performance Max, & Micromanaging (Episode 451)
35:56
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35:56Let's talk about enhanced conversions, performance, micromanagement, and conversion tracking! This week on the Paid Search Podcast we discuss questions from listeners and Joey Bidner joins in for a discussion about the relationship between Search and Performance Max. Try Opteo for free for 28 days - https://opteo.com/psp Chris Schaeffer - https://w…
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How Google Ads Keyword Matching Works (Episode 450)
27:04
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27:04Do you really understand how Google Ads works? This week Chris Schaeffer discusses the basics behind the very complex and changing system of how Google Ads keyword matching works. You can read the official Google documentation at the link below. Google Document: https://services.google.com/fh/files/misc/unlock_the_power_of_search_2022.pdf Try Opteo…
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Why Businesses Don’t Grow from PPC (Episode 449)
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34:09This week we hear from Joey Bidner discussing NCAC, which is the measurement of new customer sales in your business. A very important metric that you need to understand to learn why your business is not growing from its Google Ads campaigns. Try Opteo for free for 28 days - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com Watc…
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Three questions from listeners are the topic of this week's show. The first question from Aaron is about an issue with bid adjustments causing problems with the CPC. Next we discuss a question from Roman about AI and its affect on pay per click. And last a question from Eric about graduating from TCPA to TROAS. Try Opteo for free for 28 days - http…
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How Successful are Ads on Google? (Episode 447)
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34:56This week Chris Schaeffer discusses the best way to approach a new account with a large amount of spend. Then we discuss the issue of the "other" search terms and how to deal with the issue of not knowing your own search terms. And finally the topic of the week is a discussion about how successful Google Ads is from the best to the worst. Try Opteo…
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Search Terms in Performance Max (Episode 446)
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33:35This week we open with a question from a listener who is dealing with a crashing account. Chris discusses how to fix a Google Ads search campaign that is failing. Then another email from a listener who reminds us why it is important to focus on the core basics of Google Ads management. And last an update about Performance Max. Try Opteo for free fo…
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Improving The Quality of Leads (Episode 445)
37:01
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37:01Let's talk about ways to improve the quality of your leads from Google Ads. This week Chris Schaeffer answers questions from listeners including an email from a listener that has suggestions on a better way to run competitor ads on Google. Plus Joey Bidner jumps in for a discussion about Dynamic Search Ads. Try Opteo for free for 28 days - https://…
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Stay Focused to Stay Found: How Staying on Topic Enhances Your Visibility
3:21
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3:21Want to know the secret to keeping your Google Business Profile ranking at the top? 🚀 In this episode, we reveal how topical relevance can transform your online visibility and attract more customers. 💡 Hear the real-world story of a carpet cleaning company 🧹 and how posting focused content skyrocketed their rankings 📈, while straying off-topic led …
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Let's Talk About Budgets in Google Ads (Episode 444)
34:48
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34:48Do you know what makes your campaign more likely to spend more? When should you consider increasing your budget? Do you know what makes a campaign infinitely more expensive? Let's talk about budget in Google Ads! Try Opteo for free for 28 days - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com Watch this episode on YouTube: ht…
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5 New Tricks to Try in 2025 (Episode 443)
22:46
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22:46Need to breathe new life in your Google Ads marketing strategy? Try one or all of these unique tricks to drive new traffic to your business. Try Opteo for free for 28 days - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com Watch this episode on YouTube: https://youtu.be/IkZ1bhuRVfw Submit a Question - https://www.paidsearchpod…
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Boca Raton Nursing Home Neglect: A Lawyer's Perspective
14:05
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14:05Boca Raton Nursing Home Neglect: A Lawyer's Perspective Are you worried about nursing home neglect in Boca Raton? This podcast episode features Joe Osborne, a lawyer specializing in elder care, who discusses the prevalence and dangers of nursing home neglect. Joe provides insights into the common practices of these facilities and offers advice for …
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The Worst Account I’ve Ever Seen (Episode 442)
31:53
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31:53Don't make these same mistakes! This week we take a look at three examples of accounts that made big mistakes and wasted thousands of dollars in Google Ads. As the year comes to an end use these examples to learn how to avoid these deadly account management mistakes. Try Opteo for free for 28 days - https://opteo.com/psp Chris Schaeffer - https://w…
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Answering questions from listeners about Google Ads. Topics include solving an issue with conversion tracking, performance max questions, how to manage search terms effectively, Google Ads policy issues, and a question about Google's sweeping changes to their platform in the past 5 years. Try Opteo for free for 28 days - https://opteo.com/psp Chris…
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HVAC campaigns in Google Ads are very difficult high spending accounts to manage. In today's episode Chris Schaeffer is talking about how you can get better results from these difficult search campaigns focused on A/C repair lead generation. There are a lot of ways to manage lead generation for HVAC and these tips should help you decide how to best…
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From Traffic to Leads: Digital Marketing in Action
4:37
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4:37What if your business could turn online traffic into a stream of valuable leads effortlessly? Today, we unlock the secrets of digital marketing, offering you the tools to elevate your local business presence online. From optimizing your Google Business Profile to crafting engaging local content and mastering the basics of SEO, our conversation is p…
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These TRUTHS Will Never Change (Episode 439)
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37:04Is Google Ads confusing? Well today we are talking about 7 things that have never changed and will never change in Google Ads. These truths will always be important because they form the foundation of any successful Google Ads account. From the importance of top ranking to ad copy to search terms, these facts continue to be cornerstones in paid ads…
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Let's talk about two major categories and how they are different. Today's entire podcast is focused on a case study between business to business lead generation and business to consumer lead generation. These are two very different types of strategies and you should approach each category very differently! Try Opteo for free for 28 days - https://o…
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Boca Raton Nursing Home and Elder Care Abuse | Podcast with Joe Osborne
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13:07Join us for a powerful discussion about nursing home negligence and abuse in Florida. Attorney Joe Osborne sheds light on the legal definition of abuse, highlighting Florida's Resident's Rights Statute, which protects the elderly from physical and mental abuse, neglect, malnutrition, and dehydration. Learn about common signs of nursing home neglige…
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Following these simple steps you can get your ad to rank first on Google. It is easy to make a mistake in the very complex Google Ads system and waste a lot of money trying to accomplish a high ranking ad, but if you follow my formula you will find the process to be straightforward and easy. Try Opteo for free for 28 days - https://opteo.com/psp Ch…
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Q&A - Answering Questions from Listeners (Episode 436)
41:32
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41:32The major difference I see between good Google Ads accounts and great Google Ads accounts is in the way that they handle bidding. The proper bidding knowledge makes all the difference in getting more of the good traffic and less of the bad traffic from your Google Ads search campaigns. Try Opteo for free for 28 days - https://opteo.com/psp Chris Sc…
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The major difference I see between good Google Ads accounts and great Google Ads accounts is in the way that they handle bidding. The proper bidding knowledge makes all the difference in getting more of the good traffic and less of the bad traffic from your Google Ads search campaigns. Try Opteo for free for two months - https://opteo.com/psp Chris…
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Maximize Your Revenue: The Power of Tracking and Small Adjustments in Sales & Marketing
6:15
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6:15why sales and marketing is a numbers game and how tracking every step of your funnel is essential for business growth 📊💼. From website traffic to lead conversions, appointments, and closed deals, you'll discover how small adjustments at each stage can lead to big revenue gains 💡💰. Learn the importance of tracking lifetime client value and how a sim…
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Simple Alternative to Manual Bidding (Episode 434)
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34:31This simple bidding strategy gives you a simple way to manage your ads on Google. It is a great alternative to manual bidding! Try Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com Watch this episode on YouTube: https://youtu.be/8u2FCzlVJ0g Submit a Question - https://www.paidsearchpodcast.com Tw…
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Boost Your ROI with Paid Marketing: Pixel Tracking, Website Conversion, & Multi-Channel Tips
4:45
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4:45Are you looking to get a better return on your paid marketing efforts? In this video, I share three powerful strategies that can significantly increase your ROI and make your marketing campaigns more efficient. We'll dive into the importance of setting up pixel tracking on your website so you can retarget visitors who didn't convert on their first …
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Learn more about keywords in Google Ads in this week's episode using my favorite keyword hack. Try Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com Watch this episode on YouTube: https://youtu.be/bEIR7YYaHMA Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/Paid…
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Answering Questions from Listeners! (Episode 432)
47:32
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47:32Try Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com Watch this episode on YouTube: https://youtu.be/AN0_VqZia-w Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPodBy Chris Schaeffer, Certified Google Ads Specialist
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Joey Bidner’s YouTube Strategy for Success (Episode 431)
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49:49Try Opteo for free for two months - https://opteo.com/psp Special URL to use to avoid the YouTube display network placements: googleadsense_without_youtube.com Joey Bidner - https://joeybidner.com/ Chris Schaeffer - https://www.chrisschaeffer.com Watch this episode on YouTube: https://youtu.be/obUZDrWOvgg Submit a Question - https://www.paidsearchp…
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How 'They Ask, You Answer' Can Transform Your Home Service Business | Essential Digital Marketing Tips
3:46
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3:46Learn how 'They Ask, You Answer' by Marcus Sheridan can transform your home service business with actionable digital marketing strategies. Discover how creating content that answers customer questions can boost your website traffic, improve search engine rankings, and establish your business as a trusted authority. This book is a must-read for any …
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Unlock AI Success: How to Optimize Your Home Service Business for ChatGPT and Other AI Searches!
4:20
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4:20In today’s digital landscape, optimizing your home service business for AI-driven searches is essential. With platforms like ChatGPT and advanced language models shaping how people find information online, it's crucial to stay ahead of the curve. In this video, we’ll dive into: Why AI Optimization Matters: Understand the growing influence of AI on …
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9 Super Sneaky Settings That Waste Money (Episode 430)
36:56
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36:56Try Opteo for free for two months - https://opteo.com/psp How to Turn Off Sneaky Settings: https://files.chrisschaeffer.com/sxlCMeNL Chris Schaeffer - https://www.chrisschaeffer.com Watch this episode on YouTube: https://youtu.be/qoitf0oJlLo Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod…
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Enhanced CPC is Going Away! (Episode 429)
36:16
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36:16Try Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com Watch this episode on YouTube: https://youtu.be/IH2AieFzqNM Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPodBy Chris Schaeffer, Certified Google Ads Specialist
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Google Local Services Ads vs. Google Search Ads: Key Differences Every Business Must Know!
10:03
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10:03In this episode, we dive into the key differences between Google Local Service Ads and Google Search Ads, specifically for home service companies. Discover how Google Local Service Ads charge you per lead, connecting you directly with potential customers, versus Google Search Ads, which operate on a pay-per-click basis, charging you for every click…
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The TRUTH About Max Conversions Bidding (Episode 428)
38:31
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38:31Try Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com Watch this episode on YouTube: https://youtu.be/K5DF8kBNvo8 Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPodBy Chris Schaeffer, Certified Google Ads Specialist
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In the Marketing Revolution Podcast, we explore how to become an industry leader by digging your well before you need the water. I break down the pros and cons of this proactive approach, sharing powerful examples to help you get started. Whether you're looking to establish dominance or future-proof your success, this podcast provides the insights …
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10 Principles Everyone Should Know: Part Three (Episode 427)
35:50
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35:50Try Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com Watch this episode on YouTube: https://youtu.be/viaUh_DGRxk Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPodBy Chris Schaeffer, Certified Google Ads Specialist
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1
10 Principles Everyone Should Know: Part Two (Episode 426)
41:03
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41:03Try Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com Watch this episode on YouTube: https://youtu.be/mQpfjvJHp8A Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPodBy Chris Schaeffer, Certified Google Ads Specialist
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1
Become Irresistible In Your Market - Foundational Avatar AI 101
18:42
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18:42Discover the essential technique to make your brand irresistible to your market by blending the traditional ideal client avatar with AI technology. In this course, I will guide you through using AI to precisely target and attract your perfect clients, effortlessly setting you lightyears ahead of your competition. This innovative approach will revol…
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10 Principles Everyone Should Know: Part One (Episode 425)
44:16
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44:16Try Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com Watch this episode on YouTube: https://youtu.be/70wV_GHK2Tw Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPodBy Chris Schaeffer, Certified Google Ads Specialist
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Case Study From 100 Views To 4,000,000 Per Month
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25:35Case Study From 100 Views To 4,000,000 - Listen to this episode on how I was able to bring the Kingdom Power Life Ministry from only 100 views per month to over 4,000,000 per month in the last 7 months.
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Try Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com Watch this episode on YouTube: https://youtu.be/qc3IyZnmh-s Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPodBy Chris Schaeffer, Certified Google Ads Specialist
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1
Deep Dive into Assets with Joey Bidner (Episode 423)
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34:43Try Opteo for free for two months - https://opteo.com/psp Joey Bidner - https://joeybidner.com/ Watch this episode on YouTube: https://youtu.be/qPKq784aP34 Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPodBy Chris Schaeffer, Certified Google Ads Specialist
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