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Superlative

Ariel Adams

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This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. Spending time with great minds and interesting personalities from the watch community, while talking about things that matter for timepiece enthusiasts. Superlative is a talk show inspired podcast with weekly guests hosted by Ariel Adams, the Founder of aBlogtoWatch.com.
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On this episode of Superlative, host and founder of aBlogtoWatch, Ariel Adams, sits down with Benoît Mintiens, the founder of Ressence, for an in-depth conversation on what it truly means to rethink modern watchmaking. Marking 15 years of Ressence, Benoît reflects on the emotional and strategic weight of watch trade shows like Watches and Wonders, …
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In a truly special episode of Superlative, host and aBlogtoWatch founder Ariel Adams sits down with legendary comedian, television host, and renowned car collector Jay Leno for an in-depth conversation that bridges the worlds of horology, engineering, and cultural influence. Recorded inside Jay Leno’s Garage, this episode explores Jay’s lifelong fa…
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In this episode of Superlative, host and aBlogtoWatch founder Ariel Adams sits down with Efraim Grinberg, CEO of Movado Group, and Margot Grinberg, President of the Movado brand, for a thoughtful conversation about design heritage, modern consumer expectations, and the ongoing evolution of one of the most recognizable names in the watch industry. T…
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In this episode of Superlative, host Ariel Adams, Founder of aBlogtoWatch, sits down with Felix Wallner, CEO of Hanhart, for a wide-ranging conversation that explores the deep heritage, technical ingenuity, and modern evolution of one of Germany’s most storied watch manufacturers. Felix discusses Hanhart’s origins in the Black Forest and its longst…
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In this episode of Superlative, host Ariel Adams, founder of aBlogtoWatch.com, speaks with Marc Michel-Amadry, the Managing Director of Girard-Perregaux, for a deep and thoughtful conversation on the legacy, innovation, and future direction of one of Switzerland’s most historically significant manufactures. Marc shares the importance of being roote…
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On this episode of Superlative, host Ariel Adams sits down with Josh Shapiro, the founder and CEO of J.N. Shapiro Watches, for a deep look into how one of the most impressive independent American watchmaking operations has taken shape in Southern California. Josh shares the evolution of his brand from a garage guilloche hobby into a fully verticali…
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In this episode of Superlative, host and aBlogtoWatch founder Ariel Adams sits down with Pascal Brandt, a longtime journalist and communications executive whose public relations career has spanned some of the most prestigious names in Swiss watchmaking, including Panerai, Vacheron Constantin, BVLGARI, and Parmigiani Fleurier. Pascal shares how the …
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This week on Superlative, host Ariel Adams, founder of aBlogtoWatch.com, welcomes Jean-Christophe Babin, CEO of BVLGARI and the Head of LVMH Watches, for an in-depth and inspiring conversation about the future of luxury watchmaking. Our guest shares how BVLGARI continues to evolve by merging Italian creativity and Swiss precision, bringing emotion …
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In this episode of Superlative, host and aBlogtoWatch founder Ariel Adams sits down with Tamas Piros, the creator of WatchAnchor.com, a digital platform that helps collectors manage their watch collections and protect their investments. Tamas shares how his background in IT and his love for timepieces inspired him to create a tool that tracks warra…
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In this episode of Superlative, host and aBlogtoWatch founder Ariel Adams sits down and speaks with Maria Bashutkina, lecturer, consultant, and founder of True Luxury Business, about the true meaning of luxury in the modern watch industry. Maria shares her journey from discovering Swiss watchmaking as an outsider to becoming a respected educator te…
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In this episode of Superlative, host and aBlogtoWatch founder Ariel Adams sits down with Theodore de Turckheim, Chief Marketing Officer of Micromilspec. Together they explore how the Norwegian brand has evolved from creating bespoke timepieces for elite military squadrons to establishing itself as a serious contender in the modern luxury watch land…
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In this special episode of Superlative, host and aBlogtoWatch founder Ariel Adams takes listeners inside Intersect Los Angeles 2025, a vibrant, community-driven watch event redefining how enthusiasts connect with brands. Unlike traditional trade shows, Intersect is for the brands, by the brands and it is a collaborative effort led by independent cr…
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On this episode of Superlative, host and aBlogtoWatch founder Ariel Adams sits down with Fred Savage, actor, director, and founder of Timepiece Grading Specialists (TGS), about the evolving culture of watch collecting and the critical role of trust in the secondary market. Fred shares how his own experience as a collector led to the creation of TGS…
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On this episode of Superlative, host and aBlogtoWatch founder Ariel Adams sits down with Giovanni Moro, co-founder of the Milan-based independent brand UNIMATIC. Giovanni shares the story of how two industrial designers transformed a shared passion for collecting into a globally recognized watch company. From the early days of designing the Modello…
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On this episode of Superlative, host and aBlogtoWatch founder Ariel Adams is joined by Chris Hall, watch journalist and publisher of “The Fourth Wheel”, to examine the changing landscape of luxury watch media and independent watchmaking. Together, they discuss the challenges of sustaining credibility in an industry where brands often prefer control…
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In this episode of the Superlative podcast, host and aBlogtoWatch founder Ariel Adams sits down with Julien Tornare, the dynamic CEO of Hublot, to discuss the brand’s bold direction within the luxury watch industry. Tornare shares his journey across LVMH’s leading maisons, from revitalizing Zenith to taking on the challenge of steering Hublot, a br…
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In this episode of the Superlative podcast, host and aBlogtoWatch founder Ariel Adams sits down with Peter Chong, a veteran collector and founder of Deployant.com. Peter sheds light on why Singapore emerged as a leader in independent watchmaking appreciation, attributing it to factors such as its affluent populace, English proficiency, and long-sta…
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In this episode of the Superlative Podcast, host Ariel Adams sits down with Adam Tomeček, software developer, watch enthusiast, and creator of WristLog, a digital tool designed for collectors who want to track the accuracy and wear-time of their watches. Adam shares his journey from purchasing his first G-Shock to developing a comprehensive platfor…
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This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is joined by Cédric Joos, the Brand Manager of Hautlence, to explore the vision and direction of one of Switzerland’s most innovative independent watch brands. Together they reflect on the company’s founding during the early 2000s renaissance of independent watchmaking,…
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This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is joined by Barry Cheung, better known on Instagram as @BearWrist, and the Managing Partner of Classic Watch Repair in Hong Kong. Together, they trace Barry’s journey from an inquisitive watch enthusiast in university to his role in launching Hong Kong–based customizat…
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This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams sits down with Andrea Maggi, owner and CEO of Squale. Andrea shares his insights into Squale’s journey, its design philosophy, and the delicate balance between honoring tradition and innovating for modern enthusiasts. This includes the sport’s deep ties to Italy’s spear…
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This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is joined by Henrik Ekdahl, the Managing Director of Ernst Leitz Werkstätten GmbH. Henrik is now responsible for the Leica watch and accessories business and previously held roles at IWC, BMW, Rolls-Royce, and Cartier. The two discuss Leica’s entry into mechanical watch…
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This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is joined by Andreas Wyss, CEO of COSC, the official Swiss chronometry institute responsible for certifying the precision of Swiss-made watches. Andreas pulls back the curtain on COSC’s rigorous testing processes, the evolution of Swiss watch movements, and how COSC pla…
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This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is joined by Pierre-Yves Donzé, a professor of business history at Osaka University, and the author of 'The Making of a Status Symbol: A Business History of Rolex.' The two dive right into Rolex’s history and how it has been largely undocumented, why the brand’s secrecy…
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This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is joined by Garrin Fraze, the Program Coordinator for the Watchmaking Program at Paris Junior College in Paris, Texas, as well as the owner of G. Fraze Horology. Garrin and Ariel delve into the complex realm of watchmaking, discussing the present shortage of skilled wa…
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This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is joined by multifaceted watch enthusiast and author of "A Man and His Watch”, Matt Hranek. Ariel and Matt dive right into Matt’s diverse career journey from photography, writing, and media, and why the emotional connection to watches is such a significant aspect of th…
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This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is sitting down in person with Dario Spallone, the Founder of D1 Milan. Ariel starts the conversation by asking Dario to help define D1 Milan’s character and culture, and how enthusiasts should think differently about the brand in comparison to other watch companies. Th…
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This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is joined by Stephen Roemer, the Founder of Swiss Watch Company. Ariel and Stephen begin their discussion by dissecting the complexities of watch manufacturing, particularly the differences between Swiss and Chinese production, and Stephen shares his insights on the cha…
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This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is joined by Wei Koh, the Founder of Revolution Media and the Rake Magazine. Ariel and Wei dive right into the evolution of watch media since they both started in the industry, and the current challenges that publications today have when it comes to attracting new audie…
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This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is joined by independent watch designer Max Resnick.The two begin the show talking about the intricacies of watch design, the importance of consumer reactions, and the role of beauty in luxury timepieces. They discuss the challenges of innovation in established brands w…
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This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is joined by Vartkess Knadjian, the CEO of Backes & Strauss. Ariel and Vartkess start their conversation by exploring the rich history of British watchmaking, the evolution of the watch industry in Ethiopia, and the dynamics of the diamond market. Vartkess shares his fa…
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This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is joined by Jared Silver, the President of SH Silver and Stephen Silver Fine Jewelry. The two start by discussing Jared's journey from a background in gemstones to the watch business, the unique challenges of building relationships with luxury watch brands, and the inn…
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This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is joined by David Silver, the owner of The Vintage Watch Company. Ariel and David dive right into the history and allure of Rolex, the evolution of the vintage watch market, and the unique challenges of sourcing and selling vintage timepieces. David shares insights on …
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This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is joined by watch publisher and collector of timepieces, Alfred Lung. Ariel and Alfred Lung dive into the current state of the Hong Kong watch market, exploring the factors that have led to its decline, and the cultural interest in watches among Chinese consumers. They…
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This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is joined by Hamza Masood, the Business Development Manager at Watch Charts. Ariel and Hamza start by discussing the intricacies of the watch market, focusing on the role of WatchCharts in providing data transparency and insights for collectors. They explore the challen…
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This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is joined by ABTW Team Member and Senior Editor, Sean Lorentzen. Throughout their conversation, Ariel and Sean delve into the complexities of the watch media landscape while discussing the challenges and transitions within the industry. They explore the importance of st…
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This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is joined by Tony Traina, the Founder of Unpolished Watches. Ariel and Tony dive right into the evolution of podcasting in the watch collecting community and how the watch collecting community has shifted from solo to social interactions. The two talk about the social d…
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This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is joined once again by George Bamford, founder and CEO of Bamford London. Ariel and George are here today not just to talk about the complexities of watch collecting, but they are exploring the greater psychological compulsion to collect in general. Throughout their co…
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This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is joined by Zach Smith, the Founder of Hour Precision. Hour Precision is a manufacturer of medical components, semiconductor equipment, and horological assemblies based out of Columbus, Ohio. The conversation delves into Zach's early experiences with machinery at a you…
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This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is joined by Edouard Caumon, the country manager at Watchfinder. Throughout their conversation, Ariel and Edouard discuss the evolution of the pre-owned watch market, the importance of trust and customer experience, and the dynamics of sourcing and pricing watches. Edou…
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This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is joined by aBlogtoWatch team member, David Bredan. Throughout this episode David and Ariel discuss the current state of the watch industry, the intersection of music and watches, and the role of AI in design. The two explore the challenges faced by the industry today,…
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This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is joined by Huiy Tang, co-founder of RZE Watches. Ariel and Huiy dive right in and discuss the evolution of RZE from a product-focused brand to one that emphasizes storytelling and brand identity. Huiy shares his insights on the importance of creating a legacy, engagin…
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This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is joined by John Liley, the Founder of Markwell Watches. Ariel and John dive right into the importance of offline connections in the watch enthusiast community, the challenges brands face in attracting new buyers, and the evolving role of consumers in the watch industr…
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This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is joined once again by Alon Ben Joseph, the Owner of Ace Jewelers. The two explore the marketing challenges faced by brands in today’s industry, and the rise of micro and independent watchmakers. Ariel and Alon also talked about the creative process behind designing wa…
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This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is joined by Guido Benedini of Watch Angels and Niels Eggerding of Frederique Constant. Guido and Niels are on the show to talk about the new Worldtimer collaboration watch and to showcase how the Worldtimer has been reimagined with a fresh, future-oriented design ident…
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This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is joined by Matthew Zinski, the Founder of Typsim watches. Matthew shares his journey from architect to watch designer while emphasizing the emotional and technical challenges of creating timepieces. The conversation delves into the significance of watches as cultural …
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This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is joined by Michael Clerizo. Michael is a London-based American journalist who is noted for his in-depth analysis of bespoke luxury products for Financial Times, Wall Street Journal, and other major publications. He recently authored a new book titled “Greubel Forsey: …
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This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is joined by Joshua Blank and Emily Rosenberg, founders of Papar Watch Company. The conversation delves into the iterative design process, the challenges of manufacturing partnerships, investment decisions, and the dynamics of running a small family business. They discu…
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This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is joined once again by George Bamford, founder and CEO of Bamford London. Ariel and George dive right into the evolving trends in the watch industry, particularly the colorful watch trend and its implications for retailers and consumers. They explore the psychology beh…
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This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined once again by the creator of the OAK Collection, Patrick Getreide. They begin by diving into Patrick's unique approach to watch collecting, the emotional connections to timepieces, and the evolution of the hobby from solitary to social. Patrick shares insights…
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