Welcome to ASTRAD Talks, the podcast where marketing, technology, and data-driven strategies collide. Hosted by the ASTRAD team, each episode dives deep into what’s shaping the future of advertising — from account-based marketing breakthroughs and precision targeting to omnichannel engagement and AI-powered personalization. Whether you’re a marketing leader, an agency strategist, or a growth-focused entrepreneur, Astrad Talks delivers sharp insights, actionable tactics, and real conversation ...
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ASTRAD Podcasts
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Ep. 2 True ABM in Practice ft HUT 3
1:24:55
1:24:55
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1:24:55
In this episode of Astrad Talks, we move past the buzzwords and get practical about account-based marketing (ABM). Dan sits down with Mike (Client Growth Lead) and Andy (Head of Client Strategy & Founder) from Hut 3, one of the UK’s top ABM specialist agencies, to unpack how ABM really works when you’re dealing with real targets, real data, and rea…
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Ep. 1 ABM, from Clicks to Clients ft Lead Forensics
1:11:55
1:11:55
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In our debut episode of Astrad Talks, we’re joined by the team from Lead Forensics, pioneers in B2B website visitor identification. We dive into how brands can unlock hidden demand by turning anonymous website traffic into real, actionable leads — and why this approach is revolutionizing account-based marketing and sales strategies. We discuss: Why…
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