The authority on creating wealth and income through self storage. Find our video podcast on YouTube: https://www.youtube.com/playlist?list=PLoaCszL7eN9T7EixaJgL49WTLsT-CWLD1
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Welcome to the AJ Osborne Podcast. Twice a month, I’ll sit down with guests or fly solo to share incredible stories, give my take on today’s economy, and show you how to build wealth the right way. We bring high-value guests - solely for the purpose of long-form, high-impact discussions. By working together, we can build a better future for ourselves and our families. Find our video podcast on YouTube: https://www.youtube.com/playlist?list=PLoaCszL7eN9T7EixaJgL49WTLsT-CWLD1
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Podcast by AJ Osborne
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See You In 2017
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Podcast by Beyond The Stage Podcast
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23. Dan Martell: The “Clear” Vision That Creates Successful Companies
52:19
52:19
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52:19Dan Martell learned how to program at age 17 while in rehab. He traded one addiction for another—starting scalable, successful, profitable software companies. You might know him from his book Buy Back Your Time, where Dan shares the secret to building a business empire that frees you from the chains most solopreneurs and small business owners strug…
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296. The #1 Reason You Haven’t Bought a Self Storage Facility…Yet
42:56
42:56
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42:56Thinking of buying a self storage facility? If you’re like most people, you’ve been thinking about it for a while. You see self storage deals come up in your emails or on listing sites. You get close to pulling the trigger, but haven’t quite gotten there yet. What’s the deal? Why does it seem so hard to finally buy your first self storage facility?…
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295. May 2025 Self Storage Update: Markets Crash, Storage Deals Get Even Better
49:38
49:38
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49:38The self storage industry is going through a significant shift. A few years ago, sellers were in complete control—asking wild prices and still landing buyers willing to overpay for facilities that weren’t worth it. Fast forward to today, the stock market has crashed, a recession looks likely, and those same sellers aren’t as confident. This is good…
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22. The Success “Recipe” Top 1% Families Teach Their Kids w/Scott Donnell
47:31
47:31
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47:31The wealthiest, happiest families in the world use a success “recipe” to raise their children. This leads to happier, healthier, more successful families, while most average Americans struggle to figure out how to teach kids about money. You may be used to fights and tantrums, children refusing to do their chores, and feeling forced to bribe them w…
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294. Self Storage Income: The Best FREE Resource for Self Storage Investors
49:46
49:46
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49:46When we started Self Storage Income, there were just two of us. We were quickly burning through tens of thousands of dollars a month, giving out as much free information as possible to anyone investing or looking to invest in self storage. And today, we’ve upgraded…now it’s costing us hundreds of thousands to keep this podcast and platform going. S…
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21. How I Built My $400,000,000 Business from a Wheelchair
44:24
44:24
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44:24I grew a $400 million business from scratch, in a wheelchair, and starting around the Great Recession. Almost everything was against me from the beginning. People told me my business would fail and my assets were worthless; banks laughed us out the door when we asked for funding. Then, suddenly, one day, my business needed to run on its own when I …
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293. How to Structure a Self Storage Investing Partnership (Properly) in 2025
55:52
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55:52Partnerships can be a huge net positive for your self storage business, especially if the partner brings something different to the table. Unfortunately, they’re also the number one reason self storage deals fall through, and when partnerships fail, it’s messy. Good news—today, we’ll show you how to set up your partnership for success. What’s the k…
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20. Trauma & Money: Choosing Growth Over Giving Up
39:56
39:56
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39:56Today, we’re talking about the “T-word”… trauma. Before you click away, this is not a downer episode. If you’ve been through trauma, big or small, you know how hard it is to bounce back. For me, without trauma, I wouldn’t have this podcast, my businesses, my wealth, my financial freedom, or much of the gratitude for life I take with me every single…
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292. How to Create Massive Value by “Converting” Old Buildings Nobody Wants w/Chris Genard & Ronald Fremin
41:11
41:11
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41:11Self storage has been a “goldilocks” asset for the last 15 years, but it’s a little harder to find opportunity today. If you’re willing to get your hands dirty, though, you can create massive value with self storage conversion projects, and just one or two of these deals could make you VERY wealthy! Today, we’re chatting with Chris Genard and Ronal…
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291. Self Storage Seasonality: Moves to Make NOW Before “Busy Season” Hits w/Jesse Harmon
53:44
53:44
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53:44Self storage is a seasonal business, so if you’re not capitalizing on the busy and slow seasons, you risk your entire year of revenue. Why do we raise rates in the winter, strategically encourage tenant turnover before spring, and constantly obsess over occupancy by unit size? Today, we’re bringing on Jesse Harmon, Cedar Creek’s Director of Revenue…
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19. The Billionaire Problem: Why the Rich Thrive While Americans Barely Survive
30:09
30:09
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30:09The billionaire problem: ultra-wealthy business owners and investors aren’t paying into the tax system. The Warren Buffetts of the world are getting wealthier while average Americans struggle to buy necessities like groceries. So, how do the ultra-rich avoid paying taxes? Would a “billionaire tax” work and finally force the ultra-wealthy to fork ov…
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290. The Secret to Building a Highly Profitable Self Storage Business in 2025
1:02:28
1:02:28
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1:02:28Self storage is much more than a piece of real estate, and if you’re not “in the business of storage,” your investment is doomed to fail. Today, AJ and Conner will give you the blueprint for running not just a functional self storage facility but a profitable self storage business you can scale! Your customers might see a large metal box, but there…
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289. Will Trump’s Tariffs Upend the Self-Storage Industry?
44:51
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44:51Trump’s tariffs are back, and they could send shockwaves through the self storage industry. With new tariffs on building materials, development costs are rising, demand is shifting, and investors need to prepare. Whether you’re a self storage owner, developer, or investor, these US tariffs could impact everything from occupancy to rental rates and …
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18. Fractional General Counsel: How Small Businesses Can Fight Like the Big Guys w/Jeff Holman
39:45
39:45
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39:45What is “fractional general counsel,” and why was not having it one of the biggest business mistakes I ever made? Whether you’re a startup, a self storage operator, or a growing small business, you rarely think about “legal.” You know that big companies will happily pay hundreds of thousands, if not millions, of dollars a year to protect their prod…
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288. The Undersupplied Self Storage Markets That Everyone Else Is Ignoring w/Brady McDonald
39:22
39:22
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39:22Get my FREE self storage starter pack to learn how to analyze, underwrite, and operate your next storage investment: https://www.selfstorageincome.com/start-podcast Brady McDonald is not only a fellow self storage investor but also the founder of Barefoot Land Co., a company that specializes in acquiring and entitling land for self storage developm…
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287. Self Storage “Deals of a Lifetime” Flooding Back to the Market (We’re Buying!)
42:11
42:11
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42:11Self storage “deals of a lifetime” are already hitting the market! Is the self storage deal drought over? It’s certainly starting to feel like it. More and more self storage investments are now making financial sense at prices sellers are willing to accept—and we’re taking full advantage. If you’ve been waiting to buy your first or next self storag…
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286. 6 Ways to Optimize Your Storage Facility with AI (Pricing, Revenue, Support)
40:56
40:56
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40:56Can you use AI to run a self storage facility? Yes, and it can do it better than you can. Don’t worry; AI (artificial intelligence) won’t take your checks and put them into its artificial bank account. You’ll still keep all the profits. But, thanks to massive leaps in technology, you can use AI to streamline and optimize almost every part of your s…
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17. 2025 Worst Case Scenario: The Downfall of the United States
44:14
44:14
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44:142025 could mark the beginning of the downfall of the United States—and this isn't just clickbait or a catchy intro. The impending economic crisis facing the US economy isn't straightforward; it involves complex factors that could escalate rapidly into a full-blown economic crash with long-lasting implications for you, your money, your business, and…
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16. 3 Money “Truths” the Rich Know (But the Poor Don’t)
25:58
25:58
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25:58What if everything you thought about money and making money was wrong? For centuries, most people have been fed a series of money lies, preventing them from building wealth or escaping poverty. When recessions and economic depressions happen, those believing these lies get wiped out, forcing them to restart while the rich take advantage. To break f…
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285. How RV Rentals Can Boost Your Storage Revenue in 2025 w/Garr Russell & Mark Beasley
35:14
35:14
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35:14Get my FREE self storage starter pack to learn how to analyze, underwrite, and operate your next storage investment: https://www.selfstorageincome.com/start-podcast What’s one of the best ways to make more money with your current storage facility? You’ve probably already considered tenant protection insurance, selling moving supplies, or building m…
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15. 4 Stages to Building a Billion-Dollar Business
34:27
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34:27How do you build a billion-dollar company? Knowing the “four stages” of business growth will help you not only get to your first million or hundred million but also a billion-dollar business valuation. Maybe you don’t want to build a massive, billion-dollar business. That’s fine! You can use the initial stages to build multimillion-dollar wealth, j…
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284. Why the Self Storage Industry MUST Adapt or End Up Like the Hotel Industry w/ Steve Mirabito
55:22
55:22
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55:22Get my FREE self storage starter pack to learn how to analyze, underwrite, and operate your next storage investment: https://www.selfstorageincome.com/start-podcast Is self storage in trouble? Not exactly, but we need to adapt to avoid suffering the same fate as the hotel industry. Today’s guest has had his finger on the pulse of the self storage i…
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283. Self Storage Insurance 101: What You MUST Know to Protect Your Property w/ Terry Campbell
32:10
32:10
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32:10Get my FREE self storage starter pack to learn how to analyze, underwrite, and operate your next storage investment: https://www.selfstorageincome.com/start-podcast Most people don’t realize it, but self storage facility insurance can kill your deal. Fires, tornados, hurricanes, and winter storms are making it more and more costly to protect your f…
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282. Mastering Self-Storage Operations: Marketing, Maintenance & Growth
28:53
28:53
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28:53Get my FREE self storage starter pack to learn how to analyze, underwrite, and operate your next storage investment: https://www.selfstorageincome.com/start-podcast In this episode of Self Storage Income, Conner breaks down the key strategies for maximizing self-storage profits through seasonality management, smart marketing, and operational effici…
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14. America’s Unfixable Economy: Are We Headed for Another Great Depression? w/Economist Lauren Saidel-Baker
41:03
41:03
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41:03The next great depression is coming faster than many of us realize, but this time, it won’t be because of the stock market, the real estate market, bad banking practices, or anything we’ve seen before. Instead, the government will be the one to drive us into a depression, and only those who are watching the economic signs will see it coming. If you…
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281. Self-Storage Success Stories: How Real People Achieved Financial Freedom
43:14
43:14
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43:14Get my FREE self storage starter pack to learn how to analyze, underwrite, and operate your next storage investment: https://www.selfstorageincome.com/start-podcast Ready to achieve financial freedom? In this episode of Self Storage Income, we share real-life case studies of people building wealth through self-storage investing. Discover how beginn…
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13. The Small Business Blueprint: How to Start WITHOUT a Ton of Money w/Brian Hamilton
56:25
56:25
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56:25Most people have the wrong idea about entrepreneurship and how to grow a small business. The average Shark Tank viewer thinks you need the next innovative idea and a boatload of venture capital to become a successful small business owner, but that couldn’t be further from the truth. Looking to start your own business in 2025? You won’t want to miss…
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280. Self Storage Outlook 2025 | A New Cycle, Best Markets, & Potential Pitfalls
50:49
50:49
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50:49Get my FREE self storage starter pack to learn how to analyze, underwrite, and operate your next storage investment: https://www.selfstorageincome.com/start-podcast The last few years have been difficult for real estate, self storage included. Is there finally light at the end of the tunnel? Today, we’re giving you our high-level, self storage indu…
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279. How I Bought a $1.5M Self Storage Facility as a Complete Beginner w/Ben Kall
1:13:11
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1:13:11Get my FREE self storage starter pack to learn how to analyze, underwrite, and operate your next storage investment: https://www.selfstorageincome.com/start-podcast What does it take to buy your first self storage facility? Just ask Ben Kall, whose first investment was a $1.5M facility after having ZERO experience in the industry. Sounds like a big…
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12. How to Build Wealth from Nothing in 2025 (The 3 Wealth Stages)
44:09
44:09
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44:09This is precisely how to build wealth in 2025. Most people (mistakenly) believe that they just need to work “hard” enough to become wealthy—this isn’t the truth. In fact, this will prolong your journey to financial freedom and millionaire status. After going from digging ditches for extra money to becoming the leader of multiple seven-, eight-, and…
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278. Self Storage Loans 101: SBA, Conventional, Seller Financing, and More w/Live Oak Bank
50:52
50:52
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50:52Want to buy a storage facility? Then you’ll need self storage financing—and you’ll want to know where to go BEFORE you find your first (or next) self storage investment. So, today, I brought on one of my favorite lenders, Live Oak Bank, to teach you how to finance a storage facility, no matter how much experience you have or how many facilities you…
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277. Forecasting Self Storage in 2025 | Are We Headed for a Major Bounce Back?
46:08
46:08
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46:08The self storage industry will change in 2025, and it could make you (and many others) very wealthy. In this episode, we’re giving our 2025 self-storage industry outlook, breaking down our predictions for 2025, what self-storage investors can expect, and why this could be one of the greatest years yet for self-storage investing. We’ve just come out…
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11. “Don't Believe Them!” Trump’s Top Economist on the Fed, Interest Rates, & DOGE w/Andrew Busch
49:03
49:03
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49:03Are interest rates really going to fall in 2025? Could DOGE (Department of Government Efficiency) actually clean up the federal government? Will tariffs cause more harm to the US than we think? One of the most qualified people to address these issues is former US Chief Market Intelligence Officer Andrew Busch. And he’s got a lot to share about the …
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276. Major Changes Coming for the Self Storage Industry? | Christmas Q&A!
54:49
54:49
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54:49The self storage industry is about to see a major shift in 2025. If you’ve been sitting on the sidelines or waiting out market turbulence, now’s the time to get in the game. We’re entering a new cycle with plenty of opportunities for new investors, but if you blink, you’ll miss out! In today’s episode, AJ and Conner are reflecting on 2024 and offer…
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275. Buying vs. Building a Storage Facility: Pros and Cons, Costs, and Timeline with Guest Matt Wallace
52:53
52:53
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52:53Buying vs. building storage units: which is the better choice, especially for beginners? Is buying a pre-fab (kit) facility better than building one from scratch? Or does buying a run-down self storage facility with value-add potential outperform building due to lower costs? We brought back an all-time favorite episode with investor Matt Wallace to…
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10. Why “Smart Money” is Hoarding Cash and Preparing for 2025 w/M.C. Laubscher
51:23
51:23
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51:23How does “smart money” always seem to be ahead of the curve? The world’s most prominent investors, like Warren Buffett, are slowly selling off their assets and moving their positions into cash. Do they know something that we don’t? What are they preparing for in 2025? And is this next economic cycle going to help or hurt average investors? Instead …
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274. My Most Important Message to You Before 2025
27:59
27:59
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27:59This isn’t going to be a regular podcast episode. So many of you want to get into self storage, build your business, scale bigger, find financial freedom, and achieve the impossible. I’m directly talking to every one of you in today’s episode as I share the most critical trait of successful people, one that has helped me scale to a level I didn’t e…
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273. He Stumbled on Self Storage, and Now He’s Selling His Rentals to Buy More w/Derek Weaver
46:15
46:15
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46:15This seasoned investor stumbled on self storage just four years ago, and now he’s selling off his rental properties to buy more. Why? Right now, new investors with limited capital can profit from self storage in rural markets where larger firms are unwilling to go. There’s cash flow, appreciation, and, surprisingly, plenty of demand! In the last tw…
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272. Will Trump’s Economy Be Good for the Self Storage Industry?
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40:59President-Elect Trump’s economy could change the course of the self storage industry, but will it be for the better? There are many “what ifs” after the Republicans took the presidency, House, and Senate in the 2024 election. Will inflation return? Could interest rates finally fall back down to reasonable levels? Will homebuilding get easier, promp…
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10. Want Health & Wealth? What 9-Figure Serial Entrepreneurs Say You MUST Do w/Mike & Bo
58:03
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58:03Do you have the makeup of a serial entrepreneur or successful real estate investor? If you’re looking to time the market and make a quick buck, probably not. But if you’re willing to sacrifice, help others, and play the long game, you might just have what it takes, in which case this episode is for you! Mike and Bo are business partners who have bo…
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271. Self Storage Research for Beginners (Do This BEFORE You Buy!) w/ Jonah Hall
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50:37Listen to this episode BEFORE you buy a storage facility! Things have changed dramatically in the self storage industry, and some of the advice from even just a few years ago has become essentially obsolete. If you want to succeed in self-storage investing, you need to know what makes a good/bad investment in 2024. To help with your self storage re…
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270. Why Multifamily Investors Are Ditching Rentals for Self Storage in 2024
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30:35Why are multifamily investors selling off their assets to move into self storage? From the inside, it’s easy to see: self storage management lets you build wealth way faster. What do we mean? In this episode, we’re putting multifamily and self storage side-by-side, discussing the good and the bad about managing each asset and why self storage may b…
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9. Election Aftermath: What Investors Need to Know About the Red Wave's Impact
55:21
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55:21In today’s episode, I’m breaking down the massive red wave from last night’s election and what it means for investors, business owners, and anyone paying attention to the economy. We’ve got one party in control of the House, Senate, and White House, and this shift is going to impact everything from inflation and interest rates to government spendin…
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269. How to Get Money for Your First (or Next) Self Storage Deal
1:02:26
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1:02:26If you’re trying to buy your first self storage deal, odds are, you don’t have the entire purchase price sitting in cash in your bank account. So, today, we’re teaching you exactly how to raise capital for real estate, using other people’s money to buy your first or next self storage facility and get the best returns for your investors. If you want…
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8. I’m Finally Sharing My Political Views – The Impact of U.S. Policy on Your Wealth and Investments
1:00:12
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1:00:12In this episode, I’m opening up about my political views for the first time and discussing how U.S. policies shape wealth building, personal finance, and investment strategy. I’ll cover everything from the effects of inflation on generational wealth to the economic divides between states like California and Texas. My goal is to give you a clear loo…
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268. The Self Storage Industry is Changing…The Wealth Transfer Has Begun
42:03
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42:03Get my FREE self storage starter pack to learn how to analyze, underwrite, and operate your next storage investment: https://www.selfstorageincome.com/start-podcast The self storage industry is seeing a BIG shift that could lead to a “transfer of wealth” for many self storage owners, operators, and buyers. For the past two years, we’ve dealt with s…
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7. How I Acquired a Failing Business and Tripled Sales in Weeks
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28:01Disclaimer: This video contains discussions about hunting and the hunting industry, we understand this may not be suitable for all viewers. In this episode, I dive into how I acquired a struggling business in the hunting industry and managed to triple its sales within weeks. With decades of entrepreneurial experience, I share why I believed this ac…
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267. Why You DON’T Need Big Facilities to Succeed in Self Storage Investing w/Justin James
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46:58You DON’T need to be doing million-dollar deals to build wealth with self storage. Take it from Justin James, who, at only twenty-six years old, has two self storage facilities, both of which cost him as much as many people’s houses. He’s had his ups and downs, like the recent fire that burned one of his buildings, but he’s STILL bullish on self st…
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266. 4 Self Storage Investments in 2 Years After Losing Absolutely Everything w/Charles Lindner
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49:15Today’s guest bought four self storage facilities in two years after disaster struck his family. Imagine you just lost everything. Your house is gone, your job is over, and you’re in a new city. You’re trying to rebuild your life but starting back from zero. Most people would settle into defeat, asking, “What’s the point?” as they struggle to cope …
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6. The Data-Driven Decisions That Will Make You Wealthier w/Sharad Mehta
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41:00Real estate investors and entrepreneurs: if you pay attention to what today’s guest explains, your wealth, revenue, and successful decision-making will explode. This is something I’ve personally found evidence of while running multiple businesses, and even though it seems simple, it can have profound effects on everything you do. If you get this ri…
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