The 42courses Podcast Bite-sized brilliance from the world’s smartest minds. We make big ideas simple, useful, and often funny. Think behavioural science, creativity, business, and psychology...minus the boring bits.
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42courses Podcasts
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The Human Side of AI: Tools, Fears, and the Future
48:58
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48:58Is AI a job-killer, or is it the spark for a new creative renaissance? Join Chris (CEO, 42courses), Dave Duarte (CEO, Treeshake), and Conor McCarthy (AI Consultant & Engineer) for a candid conversation about navigating the choppy seas of the AI revolution.In this episode, we move past the doom-scrolling and focus on practical optimism. We discuss w…
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Why do customers say "no" even when you offer them something for free? And how can simply changing a question double your sales?In this episode, Chris chats with behavioural science expert and Mindworx founder Matt Suchánek. A former actuary turned consumer psychology pro, Matt reveals why the secret to boosting sales isn't about giving people more…
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The Simple Secret to Better Health - Chris Read
45:03
45:03
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45:03Why are 95% of us deficient in the one nutrient that could slash our risk of disease by nearly 30%?In this episode, we chat with Chris Read, founder of the health company Indi. Chris breaks down his journey from the world of sleep products to becoming obsessed with nutrition, revealing the shocking truths about the food industry, from hidden "nasty…
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Mike Sharman: Make It Newsworthy, A Viral Playbook
46:24
46:24
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46:24How do you turn a funny idea into primetime chatter and global buzz? In this lively episode, Mike Sharman shares the “Holy Trinity of marketing” that still wins today: activation first, scale it digitally, then PR the living daylights out of it. He breaks down how his team spoofed My Octopus Teacher" into the cult hit “My Creepy Teacher,” why curio…
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Rob Campbell & Paula Bloodworth - How To Think Like An Artist
46:04
46:04
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46:04Why are brands continually out-played, out-thought and out-innovated by artists with zero marketing knowledge, training or experience? In this delightful conversation with globally renowned strategy legends, Rob Campbell and Paula Bloodworth, we take a look at what you can learn from artists and how it can help you get ahead. Rob's Website: https:/…
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Alison Kosik - A No Fluff Guide to Fixing Your Finances
30:57
30:57
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30:57Why do smart, capable women still freeze up when it comes to money? In this episode of the 42courses podcast, former CNN anchor and author of What’s Up with Women and Money, Alison Kosik, opens up about her own financial journey and why money talk still feels taboo for so many women.From cultural conditioning to salary shame, Alison tackles the myt…
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Chris from 42courses interviews JoséPablo Dominguez from Atla Design. José chats about how Mexican culture shaped his design thinking, the surprising role education played in unlocking his creativity, and his shift from marketing to full-time design. He shares lessons from starting his own agency, why colour is everything in branding, and why desig…
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42courses' Louise Ward interviews Greg Davies from Oxford Risk, an expert in behavioural investing and the brains behind our new upcoming course, Behavioural Investing. They talk about how Greg got into behavioural finance, the mental biases affecting financial choices, and why sustainable investing matters. Greg discuses how important it is for pe…
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42courses Louise Ward interviews storytelling expert and all-around wonderful chap Will Storr. You'll learn about how to use storytelling in business situations, comms, and for a better life in general too.You'll also hear about the evolving role of storytelling in the age of AI as well as lots of other marvellously helpful insights.Find out more a…
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Erik Angner: How Economics Can Save the World
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34:19
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34:19Economics isn’t just about numbers, graphs, or GDP, it can also be used to create a happier, more equitable world. In this episode, philosopher and economist Erik Angner, author of How Economics Can Save the World, shares how his unique perspective bridges the gap between data and humanity. Erik’s approachable style and deep insights reveal how eco…
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Nigel Taberner: Lessons from a Hostage Negotiator
31:32
31:32
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31:32What can high-stakes hostage negotiations teach us about leadership, persuasion, and building trust? In this episode, Louise gets to chat with former hostage negotiator and award-winning expert speaker Nigel Taberner.From managing emotions under pressure to building trust in seconds, Nigel provides actionable insights for leaders and professionals …
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42courses founder Chris Rawlinson talks with Behavioural Science legend Prof. Dan Ariely about his year in review. You'll learn about the power of embracing randomness and luck, the incredible power of citizen committees, the state of humanity and technology and much more. Enjoy the listing.Find out more about Dan at: https://danariely.comFind out …
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42courses Top Books and Learnings From 2024
39:26
39:26
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39:26Find out our favourite books and insights from 2024. You'll also learn tips about business success, personal finance, AI, happiness, and as usual, lots of creativity and behavioural science tips too, we even share in our dad joke of the year! Learn more about us at https://42courses.com
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Matt Wallaert: Behavioural Change at Scale
54:41
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54:41Ever wondered how to design products that truly change behaviour? In this episode, we sit down with Matt Wallaert, applied behavioural scientist, author of Start at the End, and founder of BeSci.io. He’s the brains behind helping global organisations build behavioural science into their DNA. Oh, and he has a quirky twist, he only wears secondhand c…
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This episode of the 42courses podcast is full of actionable tips for applying behavioural insights to your own lives. The lessons come from the new Behavioural Science book "The Housefly Effect."The authors, B.R.A.I.N Creatives founder Tim den Heijer, and Behavioural Insights Nederland, founder Eva van den Broek, are two incredibly charming and sma…
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A Creative Masterclass from Ogilvy Brazil's João & Pedro
1:21:17
1:21:17
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1:21:17On this episode, we chat with an award-winning Brazilian creative duo, João Soares and Pedro Minari from Ogilvy. We go look at some of their work and go through all the stages from idea to execution. It's a mini creative masterclass full of advice! We also talk about some of the current creative trends, including how AI is impacting the creative pr…
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Conor McCarthy: How To Navigate AI At Work
46:48
46:48
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46:48Conor McCarthy, AI consultant and teacher, discusses how you can best navigate the transformative role of AI in modern work environments. You'll learn the importance of continuous learning and upskilling, understand the common challenges organisations face when adopting AI, learn the strategic benefits of using AI as a partner in business, and get …
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Dave Dye and Steve Harrison: The Howard Gossage Show
48:38
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48:38Legendary multiple award-winning art director and copywriter Dave Dye and Steve Harrison discuss their new book on the legendary 60s adman Howard Gossage. This episode has a gold mine of tips and advice for creatives, young and old, so enjoy the show. The book is called "The Howard Gossage Show" and is available on Amazon now at https://amzn.to/3XP…
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Multiple Award-Winning CMO advisor and author of the book "Responsible Marketing", Lola Bakare, talks with 42courses about her new book and how you can become a more responsible marketer and increase your brand loyalty and sales. If you're interested in upskilling yourself in the world of creativity and marketing, you can check out all our courses …
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Prof. Michael Norton - The Power of Rituals
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39:37Join Michael Norton, Harvard Professor and author of 'The Ritual Effect,' as he explores the power of rituals in everyday life. Discover how rituals evolve beyond tradition, enhancing mental health, creativity, and innovation. Learn about brand rituals like Oreos, tips for creating your own, and the role of rituals in personal relationships and wor…
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Tod Henry: Embracing Discomfort and Testing Your Limits
42:50
42:50
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42:50Todd Henry, author and consultant, discusses how to help creative professionals excel in their work. He also shares the five key areas to build skills in, as well as the key obstacles and how to overcome them. In this episode, your host is Zsa Perry from 42courses.To learn more about Todd, head to: https://www.toddhenry.comTo learn more about our c…
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Podcast: An interview with GPT-4o on The Future of Creativity and AI
25:32
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25:32We decided to interview GPT-4o in this week's episode because we've been so impressed by how well this new audio assistant can be. I edited out the many pauses and false starts in the AI's replies to make for smoother listening, but other than that, I kept the answers as they came.We asked GPT about privacy, creativity, and the future of AI, as wel…
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Adobe's Chris Duffey discusses AI's impact on the creative world and what you can do to stay ahead of the game. We also discuss AI in education, self-driving cars, and much more. To find out more about Chris and his brilliant work, go to: https://chrisduffey.ai/To take any of our creative courses, head to https://42courses.com…
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The marvellous Matt Locke talks about behaviour, technology and storytelling. Matt used to head up innovation at the BBC and is one of the world's leading minds on multiplatform storytelling. If you want to tell stories in today's world that will stand out and get attention then take a listen to this episode.Visit Matt's company: https://storything…
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Alice Sherwood, author of Authenticity, discusses the concept of authenticity and its relevance in today's world. Alice explores the impact of technology, such as AI, on misinformation and the changing dynamics of authenticity in advertising, marketing, and art. To view Alice's book, go to: https://amzn.to/3vUeRoyTo view all our courses, go to http…
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In this episode, we chat to the marvellous Bonnie Wan. In this 45-minute podcast, Bonnie shares a playbook for no-regrets living from her book "The Life Brief". Bonnie also talks about her role as the head of strategy at Goodby, Silverstein & Partners, as well as leadership advice and much more. You can find out more, get the book or even book Bonn…
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In this episode, we chat to the incredible Dr. Paul Zak on the fascinating topic of understanding human social behaviours. Paul is an American neuroscientist and neuroeconomist, as well as the founding director of the Center for Neuroeconomics Studies at Claremont Graduate University. Paul chats to us about his numerous studies into how humans are …
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Laura Jordan Bambach: Creativity, Geekiness & SheSays
36:54
36:54
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36:54In this episode, we chat to the incredible digital designer, creative director and influential feminist, Laura Jordan Bambach. Grey London's ex-President and Chief Creative Officer, Laura believes that creativity has the power to change the world for the better. Here she chats to us about the cross over between creativity and geekiness, her tips fo…
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Erik Kessels: Advertising, creativity & coming up with brilliant ideas
44:05
44:05
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44:05We chat to the incredible Erik Kessels on all things advertising, creativity & coming up with brilliant ideas. Erik is a Dutch artist, designer, author, advertising guru, and curator with a great passion for photography. In this episode Erik shares some marvellous tips on how you can come up with creative ideas, what to do when you feel uninspired,…
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Ryan Wallman and Giles Edwards: How Brands Blow
37:23
37:23
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37:23This week we chat with Ryan Wallman and Giles Edwards, the authors of the new entertaining marketing and creativity book, How Brands Blow. To get yourself a copy head over to https://amzn.to/3QOqVhG
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Prof. Ian Robertson chats with our founder, Chris Rawlinson, about how confidence works. You'll learn why it's helpful (and not) and the factors that lead to an increase or decrease in your self-belief. Learn more about Ian and order his book at: https://ianrobertson.org/Learn more about us at https://42courses.com…
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Dan Ariely - Misbelief, why rational people believe irrational things
51:07
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51:07Professor Dan Ariely joins us to talk about his marvellous new book, "Misbelief", about why and how rational people believe irrational things. We also discuss how not to fall prey to corrosive information, lots of fascinating Behavioural Science and Psychology insights, and even his brand new TV show, The Irrational. Learn more about Dan and order …
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Eaon Pritchard & Dr. Lachezar Ivanov - The Psychology behind Brand building
37:43
37:43
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37:43In this episode, our co-founder Jake Courage talks about the psychology behind brand-building, debunking marketing myths, sharing the difference between differentiation vs distinctiveness, Category Entry Points and market segmentation. This week's speakers are the award-winning marketer, strategist and author Eaon Pritchard and marketing and brand-…
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Richard Shotton - Behavioural Science and the Illusion of Choice
36:32
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36:32The self-taught super successful behavioural scientist Richard Shotton shares his secret to finding his many incredible insights, as well as chatting about his new book "The Illusion of Choice" + we also discuss how you can get a pay rise too! Richard's Website: richardshotton.com Richard's Twitter: twitter.com/rshotton Richard's new book: http…
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Mark Ritson - Building Brands and the world of Marketing
51:21
51:21
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51:21The marketing legend that is Mark Ritson talks about how he got into the world of marketing and brand building, The Marketing MBA, which brands he thinks are doing well (and not), his bromance with Byron Sharp, and who he would most like to have a dinner party with too. Enjoy the podcast. Marks Website: mba.marketingweek.com Marks Twitter: twitter.…
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Rory Sutherland - AI, Nudgestock and Creativity
40:38
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40:38A special podcast in the run-up to Nudgestock, we were supposed to talk about Nudgestock, but of course, in true Rory style, we ended up talking about everything 😂. You'll hear Rory's wisdom and thoughts on AI, Advertising, Cannes Lions and, of course, Nudgestock 2023 too. To celebrate our continued sponsorship of the event, if you use the voucher …
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Rob Campbell - 'Creativity can achieve things that logic can't'
48:20
48:20
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48:20Rob says, “Creativity can achieve things that logic can’t”, which sums up the theme of our podcast episode with the incredible adman. We chat to the brilliant Rob Campbell, Chief Strategy Officer for Colenso BBDO in Auckland, and one of the most awarded strategists in the world. Rob shares his journey from wanting to be a policeman, to becoming a r…
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Connor Swenson & Claire Dinan - How to avoid burnout
51:59
51:59
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51:59It’s time to give your ears a treat with our latest podcast featuring Connor Swenson & Claire Dinan. In this episode, Connor & Claire chat to us about anti-burnout habits, AI and productivity, as well as practical tips on increasing your productivity and overall wellbeing. Connor & Claire are the founders of Forgewell, a company that specialises in…
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Patrick Collister - Awards Entry Advice and The Caples
46:31
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46:31Patrick used to help run Google's in-house agency and previously was the ECD of Ogilvy UK. He's judged at Cannes Lions and now runs the Caples, a free-to-enter (as long as you enter on time) advertising awards show that helps highlight great creative work globally. In this podcast, Patrick shares how the Caples started and valuable advice for peopl…
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Amani Duncan: All Things Music, Marketing & Advertising
59:56
59:56
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59:56The marvellous Amani Duncan shares her creative and career advice in this 42courses podcast.Amani has worked with some of the biggest names in music, from P Diddy to Coldplay and more. She also discusses lessons learned from her time as CEO and Chairwoman of BBH USA and as a Jury President at Cannes Lions and Dubai Lynx.Enjoy the show.…
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We chat to the incredible Andy Nairn on his new book “Go Luck Yourself” - 40 tips on how to bring more luck into your life. Andy is a creative tour de force, and is the founder of Lucky Generals, an ad agency that works with some of the biggest brands including Amazon, Virgin Atlantic and Yorkshire Tea. In this episode, Andy chats about the inspira…
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The Marketing Meetup's Joe Glover on all things marketing
46:20
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46:20In this podcast episode, we chat to the wonderful Joe Glover, founder of the Marketing Meetup, a community of 35k marketers around the world. Joe chats to us about Marketing Meetup’s mission to educate, connect and bring people together with kindness. He also shares his hopes for the Marketing Meetup's future, the importance of storytelling and man…
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This week, we're delighted to chat to the incredible Nir Eyal. Nir needs little introduction, but for those who may not know him as well, he is a marvellous Behavioural Designer who helps companies build products and services that promote healthy habits in users' lives. He is also a best selling author of "Hooked: How to Build Habit-Forming Product…
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In this podcast episode, Annie Duke shares why we should all start a new relationship with the word "quit". We discuss the bias in the language of quitting, share lots of incredible examples, and the behavioural science behind them. You'll also get advice and recommendations, so you will know when it's right to walk away and quit. You can get Annie…
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Terry Behan is a design practitioner and teach at Parsons School of Design. In this episode Terry shares how you can use design thinking to create better products and services, and also talks about our new course that he helped co-create called Human Centered Design. We hope you enjoy the show and if you want to check out the course go to 42courses…
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Meik Wiking - Happiness and My Hygge Home
45:40
45:40
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45:40Meik Wiking talks about his new book "My Hygge Home - How to make your home a happy place" and shares some marvellous happy tips for how to make your home a happier place, including how candles and artichokes can help bring families closer together! 📖 Get the book at https://amzn.to/3qWrc5S 🏆 Take the Happy Course at https://www.42courses.com/cours…
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The incredible Prof Eric Johnson talks about choice architecture and behavioural science. Eric lives in New York and is the Norman Eig Professor of Business and the director of the Center for Decision Sciences at Columbia Business School. He has been the president of both the Society for Judgment and Decision Making and the Society for Neuroeconomi…
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Dr Iain McGilchrist - Understanding the human brain
57:38
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57:38Dr Iain McGilchrist joins Chris Rawlinson in this 42courses podcast to talk about the marvels of the human brain, creativity, sleep and more. Dr Iain McGilchrist is a psychiatrist, author and possibly one of the greatest thinkers alive and has spent most of his life studying the brain and the uniqueness of its two hemispheres. During our chat, Iain…
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We chat to the marvellous Greg Davies about simple rules for investing, why investors are often their own worst enemies, and his brilliant tips and advice for people starting out in investing. Greg is a specialist in applied behavioural finance and is currently the Head of Behavioural Science at Oxford Risk, where he is working on building software…
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Patrick Fagan - Using behavioural science to make your marketing more effective and personal.
40:47
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40:47We chat to the marvellous Patrick Fagan on all things behavioural science. Including what sparked his interest in behavioural science, his career highlights, the O.C.E.A.N. framework that looks at the big 5 personality traits in people and much more. Enjoy the listen, and be sure to check out Patrick's brilliant course, Behavioural Science for Effe…
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