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This podcast is about marketing strategy and growth with clear limits. The purpose of growing a business isn't just revenue. Revenue and profits run the business, but it's the ability to do what you want when you want, and where you want. That's control. And that's what most small business owners never achieve. The Three-Month Vacation shows you how to create a powerful business, while still taking generous amounts of time to relax and unwind.
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Do you sometimes think you have “shiny object syndrome”? Do you seem to hop from one thing to another, only to feel disappointed? What if you couldn’t change your mind so often? That’s what the “five-year” lease is all about. You somehow have to make it work. Let’s find out how to use the “five-year” lease concept to your advantage.…
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Imagine there are two computers. One computer is a standalone connected to nothing but the electrical supply. The second one is connected to a network of computers. Which of the two is likely to be more useful to you? A similar concept applies to learning. People with a greater database are almost always seen as “more talented”. A database is somet…
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How do you get clients? This is one question that repeats itself endlessly. You’d think the answer would be common knowledge by now, and it is. The answer lies in a concept called “groups”. We fail to understand the power of groups, and that’s where the struggle begins. How do you use the power of groups? Let’s find out.…
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“Hard work” has never been considered a problem. If anything, we’re all told to work hard. How do you know when you’ve crossed the line from hard work to overwork? Surprisingly, the answer doesn’t lie within ourselves. Here’s how to use your family as an early warning system.
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It’s clearly impossible to avoid using a phone. Which is why software seems to come to the rescue. However, the way to avoid the phone (at least once a week) is simpler than you’d think. What’s more, the habit grows. You start avoiding the phone more than you’d expect. How is it all done? Let’s find out.…
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The Power of Analogies (Part 2): How to use everyday life to create stunning analogies Probably the biggest mistake that most of us make is that we try to find analogies. We sit down at a desk and wrack our brains trying to find an analogy that's just right. Instead, we end up with analogies that have been used repeatedly by other people. Or analog…
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When we sit down to write an article, or design a presentation, we tend to slip in an analogy. However, most of the analogies that we seem to come up with a "boring and tired". The reason why we struggle so much is because we're going about it the wrong way. And allergies – in general – should be written backwards. How do you write an analogy going…
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We start on a learning journey and then we quickly get lost. Why is this the case? We might have systems in place, reminders that keep going off, but we still don’t have a clear understanding of what will get us to a level of fluency. This level of fluency is called “base level of success”. Unless, you and I know the base level, we simply practice,…
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When you go for a meal, you follow a sequence. When you are part of a wedding ceremony, there’s also a sequence. Sequences allow us to follow a thread, but it also gives the client a clear pathway. In this episode we look at the power of sequences, how to implement one and why you may want to change your sequence as technology moves forward. Let’s …
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We all believe that languages should be learned early, and we’re not wrong. However, most adult learning is based on a school system that’s boring and plainly illogical. Why do adults struggle so much? The short answer is that they don’t learn like kids. The question is: what do kids do differently that makes learning so enduring? Let’s find out.…
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In most cases, you can increase your prices by as much as 15% by moving from left to right. But what if you wanted to increase your prices by, say, 20%, instead. Well, then you move from right to left. What does all of this right, left, right mean? Well, listen to the podcast and it will make sense in a few minutes.…
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Giving a presentation is often nerve wracking. You know you need to relax but you are driving yourself up the wall. The usual way to solve the problem seems to be that you need to practise more. You practise, practise, and practise, but the stress won’t go away. So what does reduce the pain? It’s simpler than you’d think.…
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When we get into a learning situation, we’re usually excited. Then, almost immediately we feel unsure. We stumble along, not keen to move ahead. What’s happening in our brain? I’ll tell you what: a pain map is being created. This pain map is because of a lack of good instructional design. How do we avoid creating this pain map for our kids and espe…
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When we fall behind, the core instinct is to catch up. In most cases, that’s a strategy that stresses us out, and achieves very little. It feels like one foot inside and another outside. But is there a better method? Try the “next sunrise” method and see how well it works for you..
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We are told time and time again that we need to practice. That we need to work hard. That’s usually a load of rubbish. Learning depends less on you as a learner and more on how the learning is designed. Here’s an understanding of how “prompts” in learning make the client eager to get to and finish an assignment, even if the learning journey is extr…
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You've probably heard it before: I am bad at names. I don't remember names so well. But are you truly bad at names? Or is it something that we all say? In this podcast you can test yourself and figure out how impressive your memory really happens to be. Best of all, you will never say that you're bad at names – or even have a bad memory. Your perce…
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We all struggle with information. We’re almost always behind, always making notes, trying to catch up. Should we cut back on information completely? Is that the solution? Or is there a simpler, more elegant way to relax and take in endless amounts of information? Let’s find out
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When you read a book about negotiation, it seems like you should be able to get exactly what you want. However, when you go out into the real world, your negotiating turns to custard. Others don't seem to agree with your terms, and you're left hanging. Often this problem arises because of a simple set of stages that we ignore. In this podcast, we l…
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We don't always realise it, but we go through precise psychological stages when we are becoming entrepreneurs. The biggest problem is that one stage is more deadly than all the other stages put together. It's the stage where we lose control because we are driven by outside forces. How do we know which stage we are in? And how do we prepare ourselve…
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On any given day we will have some amount of chaos. And someday the chaos is just looking outside the door, but other days it forces its way through with an intensity that's hard to control. It seems like we are always juggling too many things, but there is a method where we can manage chaos in a less frustrating manner. Let's find out how we can l…
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We often want to help others. It's a great trait to have in a world that is rather selfish. Yet, it can be a terrible idea when you're communicating with friends and clients. People rarely want your help. What do they want instead? Listen to the "hug, hear, and help" method to change the way you see the world and also the way the world sees you. Ne…
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