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Spilled Salt is an interview series in which Maureen Ballatori of Agency 29 will dive into the fun and foibles inherent to being a founder of a food-, beverage-, or agriculture-based business. In each episode, she is joined by a guest who shares the thrills and spills of their own entrepreneurial journey.
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Bureau of Lost Things

London Comedy Writers

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In a quiet corner of every town, down a street nobody cares about, you’ll find a Bureau of Lost Things. Here a dedicated team strive to reunite lost things with their careless owners. One such branch nestles just inside the M25, where no-nonsense overseer Veronica runs a tight ship; at least according to her (Head Office may disagree). Now we follow eager new recruit Will, cynical con-artist Cara and bureau lifer Raymond as, every episode, they grapple haplessly with a fresh batch of things. ...
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My name is Howie Chan, and my purpose is to build the healthiest brands on the planet using the power of strategy. This is the only podcast that is at the intersection of Branding and Health. This is where I interview interesting and inspiring people who have something important to teach us. Take the lessons, insights, and tools to accelerate your brands and your brand-building career.
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In this episode of the Spilled Salt podcast, Greg Jaffe joins host Maureen Ballatori to share his insights on agtech innovation, sustainable agriculture policy, and bioeconomy strategies, including transforming crop waste into energy and navigating the regulatory landscape for startups and agtech leaders.…
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On this episode of Spilled Salt, explore how regenerative organic spirits, like Anytime Spritz, are leading the way in sustainable agriculture. Learn how farmers, agtech, and innovative brands are reshaping the alcohol industry with climate-smart practices and a commitment to regenerative organic farming.…
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On this episode of Spilled Salt, Dylan Vaca and Maureen Ballatori discuss the DeLong Company's Grown Climate Smart initiative that helps farmers adopt sustainable practices through financial incentives and brand partnerships.By Agency 29
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When margins are tight, achieving scale is crucial for success. This is where a robust resource planning system can make all the difference. In this episode of the Spilled Salt podcast, Maureen Ballatori sat down with Matt Brown, CEO of Wherefour, Inc., to discuss the importance of traceability in today’s food, beverage, and agriculture industries.…
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Jim Trezise shares his journey in the wine industry on this episode of Spilled Salt, highlighting how strategic action, collaboration, and advocacy have transformed the wine industry, and offering valuable lessons for beverage entrepreneurs on resilience, adaptability, and leveraging public-private partnerships.…
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Adrianna Hosford is the CMO for Artera, a digital health company. In this episode, she discusses her career journey and the importance of communication in connecting with others. She explains how she implemented AI tools, specifically Gen AI in her role at Artera to enhance content creation and streamline processes. She also discusses the evolving …
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In this episode, Oliver Aust, a master communicator from Berlin hosts a chat with me in the hot seat. I talk about my favorite topic: BRAND. Enjoy! How I can Help You Join 80,000+ receiving weekly lessons over email & social to on a journey to live a legendary life. Subscribe to Legend Letters Download free brand strategy guides 1:1 Personal brand …
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In this episode of Spilled Salt, Will Blum, the founder of Bluebird Hardwater, shares his journey launching a new brand and scaling their product offerings in the highly regulated alcohol sector. For a full transcript of this episode, visit https://agency29.com/blog/launching-and-scaling-in-a-competitive-industry-with-bluebird-hardwaters-will-blum.…
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Meet Omer Davidi, CEO of BeeHero, on this episode of Spilled Salt. He’s revolutionizing precision pollination and empowering farmers with data-driven solutions, reshaping the future of agriculture. Read the full transcript at https://agency29.com/blog/driving-data-informed-agriculture-and-precision-pollination-with-beeheros-omer-davidi/.…
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Listen in to Spilled Salt as Host Maureen Ballatori and guest Monica Watrous explore media coverage, entrepreneurship, and transparency - and building it all under the public eye - in the dynamic CPG industry. Read the full transcript at https://agency29.com/blog/a-passion-for-journalism-and-emerging-brands-noshs-monica-watrous/.…
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Follow along on this episode of Spilled Salt as Maiah Johnson Dunn shares her journey from marketing maven to Finger Lakes-based wine enthusiast. A big part of Maiah’s work is breaking down barriers to inclusivity and demystifying wine. She dreams of someday opening her own winery. For a full episode transcript, visit https://agency29.com/blog/brea…
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From community advocacy to food entrepreneurship, Rhonda Destino is shaping the small business landscape in Rochester, NY. Don’t miss this episode of Spilled Salt as Rhonda and host Maureen Ballatori discuss navigating local government, fostering collaboration, and overcoming funding challenges for food ventures.…
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Adie Akuffo-Afful joins Maureen Ballatori on the Spilled Salt podcast to discuss entrepreneurial ventures, including WeFunder, a business concept linking local businesses, and a fractional art investment platform. Listen in for his insights on innovative projects, stakeholder satisfaction, funding opportunities and business growth strategies.…
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Oliver Aust is the founder and CEO of EO Ipso Communications. He is also a well published author, having written a number of books about communications: Unignorable, Message Machine and How to Speak Like a CEO. Oliver is based in Berlin, Germany. Learn more about Oliver · LinkedIn · EO IPSO Communications · Website Books · MessageMachine · Unignora…
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Join Maureen Ballatori and Matt Schrader in conversation on Spilled Salt as they discuss Matt’s unconventional journey from microbiology to winemaking. Matt shares how he’s strategic in the winemaking process, the importance of consistency in flavor profiles, and how he’s helping new consumers make friends with wine.…
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Stephen Houraghan is the founder of Brand Master Academy and host of the Brand Master podcast. He started his journey as a stockbroker and now trains creatives on brand strategy. Learn more about Stephen: Brand Master Academy Instagram LinkedIn YouTube Lessons: Transition to design and journey Organic growth in brand strategy Navigating career tran…
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Jacob Cass is the founder of JUST Creative and the co-host of the JUST Branding podcast. He is a prolific strategic brand identity designer, working with notable brands like the city of San Francisco, Jerry Seinfeld’s Comedians in Cars Getting Coffee and Nintendo. Jacob is based in Sydney, Australia. Matt Davies is a brand and culture consultant an…
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Julian is the founder of Strategy Finishing School and has worked with the biggest brands like Uber, Facebook, Apple and Disney. After many years leading strategy at the top ad agencies in the world, he realized that so many people work in strategy but they’ve all had to learn it themselves. We dig into his frameworks, his stories, and his personal…
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Follow along on the inspiring journey of Corey Christman, a retired Air Force veteran turned winemaker, on the latest episode of the Spilled Salt podcast. You’ll hear from Corey as he shares the story of Bravery Winery's rise, their commitment to service, and exciting upcoming ventures.By Agency 29
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Pat Kothe is the CEO of EM Device Lab, a medtech company focused on bringing treatments to emergency medicine. He is also the host of Mastering Medical Device, a podcast to help med device professions accelerate their career. Learn more about Pat · LinkedIn · Mastering Medical Device · EM Device Lab Lessons · Brand is reputation · The curse of know…
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On this episode of Spilled Salt, join Maureen in exploring the future of agriculture with insights from Chris Laughton, Director of Knowledge Exchange at Farm Credit East, including leadership programs, innovative initiatives, and the evolving landscape of Northeast farming.By Agency 29
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On this episode of Spilled Salt, Alicia Lamb, Marketing and Genetics Manager at Oakfield Corners Dairy, discusses the farm's sustainable 10,000-cow operation, emphasizing cow well-being, genetics programs, agricultural education, and their venture into culturally relevant cheese production.By Agency 29
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In this first episode of our second season of the Spilled Salt podcast, Sam Alcaine, a Cornell professor with diverse industry experience, joins our host Maureen Ballatori to discuss his journey from brewing at Miller Coors to food safety at Unilever. Listen in as he shares a career path that took him from corporate to academic and included entrepr…
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Martin Zarian is a certified brand strategist, brand architect, and identity designer with 15+ years of experience. He is the co-founder of Factory 39, a brand and software consultancy. He has worked with companies like FIFA, Sharp, Dr. Oetker and numerous other brands. Learn more about Martin · LinkedIn · Website Lessons · The power of brand purpo…
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Mita Mallick is a corporate change-maker with a track record of transforming businesses. Her passion for inclusive storytelling led her to become a Chief Diversity Officer, to build end to end inclusion ecosystems across big and small organizations. Mallick has brought her talent and expertise to companies like Carta, Unilever, Pfizer, AVON, Johnso…
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Maria Kast of Core Leadership Development joins Maureen Ballatori on the Spilled Salt podcast to discuss the importance of connecting with your inner coach, avoiding burnout, and fostering a mindful culture in the food, beverage, and agriculture industries. Download Maria's DIY Retreat Planner here: https://leadwithcore.com/diyplanner…
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