Spilled Salt is an interview series in which Maureen Ballatori of Agency 29 will dive into the fun and foibles inherent to being a founder of a food-, beverage-, or agriculture-based business. In each episode, she is joined by a guest who shares the thrills and spills of their own entrepreneurial journey.
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ThePro3DStudio, a top 3D designing company provides high quality 3D services including 3D modeling, 3D rendering and 3D animation for various industries across the globe.
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Join the Warhammer Community team, and special guests, for our new regular podcast for all fans of the Mortal Realms. Every other week, we’ll be bringing you an hour of insights, lore and chat with a variety of guests, all hosted by Warhammer TV's own Wade – Design Studio veteran, and part-time Khorne Berzerker.
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In a quiet corner of every town, down a street nobody cares about, you’ll find a Bureau of Lost Things. Here a dedicated team strive to reunite lost things with their careless owners. One such branch nestles just inside the M25, where no-nonsense overseer Veronica runs a tight ship; at least according to her (Head Office may disagree). Now we follow eager new recruit Will, cynical con-artist Cara and bureau lifer Raymond as, every episode, they grapple haplessly with a fresh batch of things. ...
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My name is Howie Chan, and my purpose is to build the healthiest brands on the planet using the power of strategy. This is the only podcast that is at the intersection of Branding and Health. This is where I interview interesting and inspiring people who have something important to teach us. Take the lessons, insights, and tools to accelerate your brands and your brand-building career.
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SS6 Ep 9: From the Field to the Lab and Back Again: How Murli Manohar is Shaping the Future of Agriculture
48:58
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48:58In this episode of Spilled Salt, host Maureen Ballatori sits down with biotech entrepreneur and scientist Murli Manohar to discuss his journey from farming in rural India to the cutting edge of agricultural innovation.By Agency 29
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SS6 Ep 8: Crushing Grapes on Two Continents: Colleen Hardy on the Realities of Modern Winemaking
54:30
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54:30In this episode of Spilled Salt, host Maureen Ballatori sits down with Colleen Hardy, co-founder of Living Roots Wine & Co., to explore the unlikely, intercontinental story behind one of the wine industry's most agile and resilient boutique brands.By Agency 29
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SS6 Ep 7: Adapt or Die: Cassidy Johnston on the Modernization of Beef Cattle Operations
55:45
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55:45On this episode of Spilled Salt, rancher Cassidy Johnston brings fresh insight to modern beef operations, advocating adaptability, sustainability, and smart management.By Agency 29
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SS6 Ep 6: Exploring AgTech Investment Strategies with Adam Bergman
55:03
55:03
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55:03Host Maureen Ballatori sits down with Adam Bergman, Managing Director of Ecotech Capital, for a candid conversation on the state of ag tech investment strategies for startups and the broader implications of sustainability in agriculture.By Agency 29
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SS6 Ep 5: Traditional Method Sparkling Wine Finds New Life in the Finger Lakes with Little Clover Wine Company
37:42
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37:42In this episode of the Spilled Salt, Erin McMurrough, founder of Little Clover Wine Company, joins Maureen on the podcast, sharing her journey in brand building, leveraging non-traditional marketing, and adapting to consumer demand.By Agency 29
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SS6 Ep 4: Building a Better-For-You Snack Brand with Tom Seymour
42:52
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42:52In this episode of the Spilled Salt podcast, Tom Seymour shares his insights on the food and beverage industry, from launching a better-for-you snack to navigating CPG startup strategies.By Agency 29
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SS6 Ep 3: Damian Mason on Farm Fields and Funny Business
49:10
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49:10In this episode of the Spilled Salt podcast, Maureen Ballatori is joined by Damian Mason, who shares his journey from growing up on a farm to blending agriculture, business, and humor today.By Agency 29
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SS6 Ep 2: Developing Intuitive Agtech with Gripp CEO Tracey Wiedmeyer
40:53
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40:53In this episode of the Spilled Salt podcast, Maureen is joined by Tracey Wiedmeyer, who shares the thrills and spills of life in an agtech startup, the journey of developing Gripp’s intuitive software for farmers, and how listening to the end user has become the key to his success.By Agency 29
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SS6 Ep 1: Exploring the Bioeconomy with Former USDA Sr. Advisor Gregory Jaffe
43:53
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43:53In this episode of the Spilled Salt podcast, Greg Jaffe joins host Maureen Ballatori to share his insights on agtech innovation, sustainable agriculture policy, and bioeconomy strategies, including transforming crop waste into energy and navigating the regulatory landscape for startups and agtech leaders.…
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SS5 Ep 8: From One Jar to Many: How Pauly Guglielmo Went from Hustle to Flow with Craft Cannery
57:14
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57:14Listen in to this episode of Spilled Salt to learn how Pauly Guglielmo turned his side-gig pasta sauce into a thriving business and launched Craft Cannery, a contract manufacturing company for food startups.By Agency 29
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SS5 Ep 7: Breeding the New Apple Varieties of the Future with Susan Brown
36:07
36:07
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36:07Join host Maureen Ballatori and Dr. Susan Brown in this episode of Spilled Salt to learn how breeding premium managed apple varieties is revolutionizing the apple industry and meeting consumer demand for high-quality, flavorful apples.By Agency 29
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SS5 Ep 6: Anytime Spritz and Intentional Consumption with Regenerative Organic Spirits
42:49
42:49
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42:49On this episode of Spilled Salt, explore how regenerative organic spirits, like Anytime Spritz, are leading the way in sustainable agriculture. Learn how farmers, agtech, and innovative brands are reshaping the alcohol industry with climate-smart practices and a commitment to regenerative organic farming.…
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SS5 Ep 5: How Dylan Vaca and the DeLong Company’s Grown Climate Smart Initiative are Leading the Way in Sustainable Agriculture
35:09
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35:09On this episode of Spilled Salt, Dylan Vaca and Maureen Ballatori discuss the DeLong Company's Grown Climate Smart initiative that helps farmers adopt sustainable practices through financial incentives and brand partnerships.By Agency 29
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SS5 Ep 4: How Sarah Hartmann Launched a Frozen CPG Brand to a Warm Audience
54:07
54:07
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54:07On this episode of Spilled Salt, Sarah Hartmann, founder of Vêsucré, shares the ups and downs of building a sustainable and inclusive plant-based dessert brand in the frozen CPG space.By Agency 29
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SS5 Ep 3: Building a Legacy in Agriculture with Jolene Brown
41:22
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41:22On this episode of Spilled Salt, discover key insights from Jolene Brown on building and sustaining a successful agriculture business. Learn about the importance of legacy, succession planning, and balancing emotion with logic in family-run farms.By Agency 29
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SS5 Ep 2: Matt Brown and the Role of Traceability in Food and Beverage
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34:47
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34:47When margins are tight, achieving scale is crucial for success. This is where a robust resource planning system can make all the difference. In this episode of the Spilled Salt podcast, Maureen Ballatori sat down with Matt Brown, CEO of Wherefour, Inc., to discuss the importance of traceability in today’s food, beverage, and agriculture industries.…
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SS5 Ep 1: Jim Trezise on Advocacy for Wine in the Anti-Alcohol Movement
38:23
38:23
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38:23Jim Trezise shares his journey in the wine industry on this episode of Spilled Salt, highlighting how strategic action, collaboration, and advocacy have transformed the wine industry, and offering valuable lessons for beverage entrepreneurs on resilience, adaptability, and leveraging public-private partnerships.…
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Ep. 34 How to Bring AI Into Your Healthcare Company & Change Marketing/ Comms Forever
1:00:28
1:00:28
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1:00:28Adrianna Hosford is the CMO for Artera, a digital health company. In this episode, she discusses her career journey and the importance of communication in connecting with others. She explains how she implemented AI tools, specifically Gen AI in her role at Artera to enhance content creation and streamline processes. She also discusses the evolving …
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SS4 Ep 9: BONUS How to Launch a Podcast That’s Worth the Squeeze
33:08
33:08
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33:08Thinking of hitting record on your own podcast? In this episode of Spilled Salt, host Maureen Ballatori chats with editor and producer Jennifer Bosch Gyuricska on the whys and hows of podcasting as a powerful content marketing tool for food, beverage, and agriculture brands.By Agency 29
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SS4 Ep 8: Creating a Win-Win Situation for Autonomous Tractors with Ben Alfi of Bluewhite
33:37
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33:37In this episode of the Spilled Salt podcast, host Maureen Ballatori chats with Bluewhite CEO Ben Alfi on transforming tractors into autonomous vehicles, enhancing farm efficiency, and safety.By Agency 29
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SS4 Ep 7: Advocating for Biointensive Viticulture with Paul Brock of Silver Thread Winery
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39:59
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39:59Meet Paul Brock in this episode of Spilled Salt, a champion of sustainable viticulture who alongside wife Shannon is leading Silver Thread Vineyard with innovation and integrity.By Agency 29
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EP. 33 Turning the Tables: Howie Chan in the Hot Seat on Brand and Branding
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58:49In this episode, Oliver Aust, a master communicator from Berlin hosts a chat with me in the hot seat. I talk about my favorite topic: BRAND. Enjoy! How I can Help You Join 80,000+ receiving weekly lessons over email & social to on a journey to live a legendary life. Subscribe to Legend Letters Download free brand strategy guides 1:1 Personal brand …
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SS4 Ep 6: Growing Successful Food Service Brands with Matt Cotton of Rooted Food Sales
34:33
34:33
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34:33Matt Cotton, founder of Rooted Food Sales, shares insights on navigating food service and bringing new brands to the table. From finding operator interest to working with distributors, his journey offers valuable lessons for food industry entrepreneurs.By Agency 29
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SS4 Ep 5: Future-Proofing Farms with Warren Lee and Lachlan Campbell of ProAgni
47:14
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47:14In this episode of the Spilled Salt podcast, Warren Lee and Lachlan Campbell capture the essence of ProAgni's journey, their focus on sustainable farming practices, and the innovative solutions they bring to the agriculture industry.By Agency 29
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SS4 Ep 4: Launching and Scaling in a Competitive Industry with Bluebird Hardwater's Will Blum
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34:52In this episode of Spilled Salt, Will Blum, the founder of Bluebird Hardwater, shares his journey launching a new brand and scaling their product offerings in the highly regulated alcohol sector. For a full transcript of this episode, visit https://agency29.com/blog/launching-and-scaling-in-a-competitive-industry-with-bluebird-hardwaters-will-blum.…
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SS4 Ep 3: Driving Data-Informed Agriculture and Precision Pollination with BeeHero’s Omer Davidi
31:53
31:53
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31:53Meet Omer Davidi, CEO of BeeHero, on this episode of Spilled Salt. He’s revolutionizing precision pollination and empowering farmers with data-driven solutions, reshaping the future of agriculture. Read the full transcript at https://agency29.com/blog/driving-data-informed-agriculture-and-precision-pollination-with-beeheros-omer-davidi/.…
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SS4 Ep 2: A Passion for Journalism and Emerging Brands: NOSH's Monica Watrous
27:44
27:44
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27:44Listen in to Spilled Salt as Host Maureen Ballatori and guest Monica Watrous explore media coverage, entrepreneurship, and transparency - and building it all under the public eye - in the dynamic CPG industry. Read the full transcript at https://agency29.com/blog/a-passion-for-journalism-and-emerging-brands-noshs-monica-watrous/.…
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SS4 Ep 1: Breaking Down Barriers One Bottle at a Time: Wine Stories with Maiah Johnson Dunn
29:49
29:49
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29:49Follow along on this episode of Spilled Salt as Maiah Johnson Dunn shares her journey from marketing maven to Finger Lakes-based wine enthusiast. A big part of Maiah’s work is breaking down barriers to inclusivity and demystifying wine. She dreams of someday opening her own winery. For a full episode transcript, visit https://agency29.com/blog/brea…
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SS3 Ep 8: Empowering New Food and Beverage Entrepreneurs with Rhonda Destino
35:24
35:24
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35:24From community advocacy to food entrepreneurship, Rhonda Destino is shaping the small business landscape in Rochester, NY. Don’t miss this episode of Spilled Salt as Rhonda and host Maureen Ballatori discuss navigating local government, fostering collaboration, and overcoming funding challenges for food ventures.…
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SS3 Ep 7: The Art of Venture Capital with Adie Akuffo-Afful
41:27
41:27
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41:27Adie Akuffo-Afful joins Maureen Ballatori on the Spilled Salt podcast to discuss entrepreneurial ventures, including WeFunder, a business concept linking local businesses, and a fractional art investment platform. Listen in for his insights on innovative projects, stakeholder satisfaction, funding opportunities and business growth strategies.…
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SS3 Ep 6: Building a Brand with Kaari Stannard of Yes! Apples
36:32
36:32
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36:32Meet Kaari Stannard, CEO and Founder of Yes! Apples as she shares her thrills and spills from growing apples to brand creation. Kaari shares insights into family businesses, challenges, and innovative strategies shaping the future of fresh produce.By Agency 29
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EP. 32 The Secrets of a Master Communicator: How to Speak and Persuade Like a CEO with Oliver Aust
1:00:03
1:00:03
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1:00:03Oliver Aust is the founder and CEO of EO Ipso Communications. He is also a well published author, having written a number of books about communications: Unignorable, Message Machine and How to Speak Like a CEO. Oliver is based in Berlin, Germany. Learn more about Oliver · LinkedIn · EO IPSO Communications · Website Books · MessageMachine · Unignora…
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SS3 Ep 5: Science and the Vine: Matt Schrader’s Making Friends with Wine
30:23
30:23
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30:23Join Maureen Ballatori and Matt Schrader in conversation on Spilled Salt as they discuss Matt’s unconventional journey from microbiology to winemaking. Matt shares how he’s strategic in the winemaking process, the importance of consistency in flavor profiles, and how he’s helping new consumers make friends with wine.…
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SS3 Ep 4: Innovation and Teamwork: Chef Joel Kraft's Insights on Food Service
39:44
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39:44On this episode of Spilled Salt, renowned chef Joel Kraft shares his 30-year culinary journey, from humble beginnings to executive chef at Oak Hill Country Club and later St. John Fisher University. Chef Joel offers insights on industry evolution and teamwork strategies.By Agency 29
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EP. 31 From Stockbroker to Brand Master: The Journey of a Brand Strategist with Stephen Houraghan
1:15:34
1:15:34
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1:15:34Stephen Houraghan is the founder of Brand Master Academy and host of the Brand Master podcast. He started his journey as a stockbroker and now trains creatives on brand strategy. Learn more about Stephen: Brand Master Academy Instagram LinkedIn YouTube Lessons: Transition to design and journey Organic growth in brand strategy Navigating career tran…
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SS3 Ep 3: Navigating the Founders Journey with Kyle Peters
44:33
44:33
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44:33Kyle Peters knows when to hold ‘em, and when to fold ‘em. Driven by passion and personal experience, Kyle shares his adventures in entrepreneurship on this episode of Spilled Salt with Maureen Ballatori.By Agency 29
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SS3 Ep 2: Transforming Companies and Nurturing Leaders with Insights from Warren Zeiser of WeRise Consulting
37:01
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37:01In this episode of the Spilled Salt podcast, Warren Zeiser of WeRise Consulting joins host Maureen Ballatori to talk hard lessons in leadership and navigating organizational change.By Agency 29
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SS3 Ep1: Running Toward Your Light with Mark Samuel of IWON Organics
38:48
38:48
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38:48Mark Samuel, founder of IWON Organics, joins Spilled Salt host Maureen Ballatori to share insights on entrepreneurship, CPG scaling, mental health, and his passion for his new endeavor, the Feel Good Wellness Program.By Agency 29
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EP. 30 A Designer & a Strategist Walks Into a Studio: Brand Confessions, Stories & Truths with Jacob Cass & Matt Davies
1:24:57
1:24:57
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1:24:57Jacob Cass is the founder of JUST Creative and the co-host of the JUST Branding podcast. He is a prolific strategic brand identity designer, working with notable brands like the city of San Francisco, Jerry Seinfeld’s Comedians in Cars Getting Coffee and Nintendo. Jacob is based in Sydney, Australia. Matt Davies is a brand and culture consultant an…
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SS2 Ep 6 Grapes and Grit: Becoming the Flying Winemaker with Nova Cadamatre
31:27
31:27
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31:27Join us in exploring the relentless world of a bicoastal winemaker, Nova Cadamatre, on this episode of Spilled Salt as she orchestrates harvests, reflects on legacies, and contemplates the evolving landscape of the New York wine industry.By Agency 29
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EP. 29 Once Upon a Time in Strategy Finishing School: Lessons in Strategy & Life with Julian Cole
1:13:17
1:13:17
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1:13:17Julian is the founder of Strategy Finishing School and has worked with the biggest brands like Uber, Facebook, Apple and Disney. After many years leading strategy at the top ad agencies in the world, he realized that so many people work in strategy but they’ve all had to learn it themselves. We dig into his frameworks, his stories, and his personal…
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SS2 Ep5 From Military Service to Wine Service: Corey Christman on the Founding of Bravery Winery
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28:05
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28:05Follow along on the inspiring journey of Corey Christman, a retired Air Force veteran turned winemaker, on the latest episode of the Spilled Salt podcast. You’ll hear from Corey as he shares the story of Bravery Winery's rise, their commitment to service, and exciting upcoming ventures.By Agency 29
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EP. 28 Building Brands, Businesses, and Careers in Medical Devices with Patrick Kothe
1:04:49
1:04:49
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1:04:49Pat Kothe is the CEO of EM Device Lab, a medtech company focused on bringing treatments to emergency medicine. He is also the host of Mastering Medical Device, a podcast to help med device professions accelerate their career. Learn more about Pat · LinkedIn · Mastering Medical Device · EM Device Lab Lessons · Brand is reputation · The curse of know…
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SS2 Ep 4 Cultivating Community: The Journey of Fellenz Family Farm and the Power of CSA
36:41
36:41
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36:41On this episode of Spilled Salt, join us in conversation with Jenny Frederick and Erik Fellenz of Fellenz Family Farm, as we showcase the power of CSAs, sustainable farming, and community support.By Agency 29
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SS2 Ep 3 Nurturing the Future of Agriculture: A Conversation with Chris Laughton
35:13
35:13
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35:13On this episode of Spilled Salt, join Maureen in exploring the future of agriculture with insights from Chris Laughton, Director of Knowledge Exchange at Farm Credit East, including leadership programs, innovative initiatives, and the evolving landscape of Northeast farming.By Agency 29
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SS2 Ep 2 Cultivating Diversity on a Twelfth Generation Farm: A Conversation with Alicia Lamb of Oakfield Corners Dairy
30:06
30:06
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30:06On this episode of Spilled Salt, Alicia Lamb, Marketing and Genetics Manager at Oakfield Corners Dairy, discusses the farm's sustainable 10,000-cow operation, emphasizing cow well-being, genetics programs, agricultural education, and their venture into culturally relevant cheese production.By Agency 29
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SS2 Ep 1 Fermenting Success: Sam Alcaine and the Pursuit of Interesting
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31:41
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31:41In this first episode of our second season of the Spilled Salt podcast, Sam Alcaine, a Cornell professor with diverse industry experience, joins our host Maureen Ballatori to discuss his journey from brewing at Miller Coors to food safety at Unilever. Listen in as he shares a career path that took him from corporate to academic and included entrepr…
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EP. 27 The Quest for Meaning: Unifying Beauty & Functionality Through Branding with Martin Zarian
1:02:18
1:02:18
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1:02:18Martin Zarian is a certified brand strategist, brand architect, and identity designer with 15+ years of experience. He is the co-founder of Factory 39, a brand and software consultancy. He has worked with companies like FIFA, Sharp, Dr. Oetker and numerous other brands. Learn more about Martin · LinkedIn · Website Lessons · The power of brand purpo…
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EP. 26 Debunking Myths & Building Brands: Practical Lessons About Inclusion at Work with Mita Mallick
59:47
59:47
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59:47Mita Mallick is a corporate change-maker with a track record of transforming businesses. Her passion for inclusive storytelling led her to become a Chief Diversity Officer, to build end to end inclusion ecosystems across big and small organizations. Mallick has brought her talent and expertise to companies like Carta, Unilever, Pfizer, AVON, Johnso…
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SS1 Ep 8 Maria Kast: How Food, Bev, and Ag Founders Can Avoid Burnout and Become Stronger Leaders
33:33
33:33
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33:33Maria Kast of Core Leadership Development joins Maureen Ballatori on the Spilled Salt podcast to discuss the importance of connecting with your inner coach, avoiding burnout, and fostering a mindful culture in the food, beverage, and agriculture industries. Download Maria's DIY Retreat Planner here: https://leadwithcore.com/diyplanner…
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