Best ZipRecruiter Podcasts (2025)

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From Product to Page One: How a Data and UX Mindset Accelerates SEO Results (with Neha Khanna from ZipRecruiter) | Ep. 17 23:22

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7d ago23:22

23:22

On Performance SEO Unpacked, host Ruchi Pardal is joined by Neha Khanna to explore how product thinking is transforming SEO at scale. Drawing from her experience at ZipRecruiter and Wayfair, Neha Khanna shares how moving away from technical checklists and toward user-centered problem-solving creates lasting growth. Instead of chasing keywords, she …

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Search Without Queries: What Copilot, IndexNow, and AI Agents Really Mean for the Future of SEO | Ep. 18 27:28

9h ago27:28

27:28

Performance SEO Unpacked is back with a big conversation about the new frontier of SEO—where queries disappear, and AI anticipation takes the lead. Host Ruchi Pardal sits down with Krishna Madhavan, Principal Product Manager of the Web Data Platform at Microsoft AI, to decode what “search without queries” really means. In this episode, Krishna brea…

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How Lockheed Martin Recruits: Speed, Quality, and a "Candidate at the Center" Mentality with John Heyliger, VP of Talent Acquisition and Workforce Transformation 29:32

10h ago29:32

29:32

What if your talent team was the key to unlocking tens of millions in revenue? At Lockheed Martin, that’s not a hypothetical. John Heyliger, VP of Talent Acquisition & Workforce Transformation, shares how his team recruits high-stakes technical talent at scale—while avoiding costly hiring mistakes and proving their value in terms business leaders a…

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How IKEA Maintains a Shockingly Low Turnover Rate with US Chief People Officer Neena Potenza 25:01

7d ago25:01

25:01

How is IKEA keeping voluntary turnover under 23%—in an industry where 40-60% is the norm? In this episode, Neena Potenza, Chief People Officer at IKEA US, reveals the values-first approach that drives co-worker loyalty, leadership development, and cultural consistency across thousands of frontline and corporate team members. Neena shares: How IKEA …

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Google’s AI Mode Is Killing the Blue Links—Now What? | Ep. 16 23:37

14d ago23:37

23:37

The world of SEO isn’t just evolving—it’s being rewritten. On this episode of Performance SEO Unpacked, Joseph Lewin steps in as guest host to interview Ruchi Pardal, founder of ResultFirst, about one of the most seismic shifts in digital marketing: Google’s move to AI Mode. Forget ranking #1. That blue-link legacy is fading fast as Google transiti…

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Inside Southwest Airlines' "High-Tech, High-Touch" 200-Person Recruiting Machine with Greg Muccio, Managing Director of Talent Acquisition 28:37

14d ago28:37

28:37

Southwest Airlines has a team of 200 people whose sole responsibility is to source the company’s “secret sauce”: its people. That team’s leader? Greg Muccio, who started his career as a struggling salesman—before pivoting to agency recruiting and eventually joining Southwest in 2001. It took him seven tries to land his first leadership role, but th…

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How E-Commerce Businesses Can Enhance Product Discoverability in ChatGPT | Ep. 15 4:29

21d ago4:29

4:29

The landscape of product discovery is shifting as AI tools like ChatGPT become a bigger part of how people find and buy online. On Performance SEO Unpacked, host Ruchi Pardal shines a light on how these AI systems are now suggesting products directly, impacting what shoppers see and buy. Instead of relying only on traditional SEO, e-commerce busine…

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The 2 Skills That Make or Break HR Careers in 2025 with Ciara Harrington, CPO of Skillsoft 22:46

22d ago22:46

22:46

Most HR leaders want a seat at the table. But what does it take to get there? As the Chief People Officer at Skillsoft—and a former consultant for brands like Comcast, Johnson & Johnson, and Coca-Cola—Ciara Harrington believes the best CPOs think like business executives first, and HR leaders second. In this episode, she explains what true transfor…

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How this HR Team Supports 100,000 Employees Across 20,000 Sites by “Walking in Their Shoes” | ABM Industries CHRO Raúl Valentín 21:56

29d ago21:56

21:56

What happens when your frontline workforce spans 20,000 locations—and your clients control the environment? Raúl Valentín, EVP & CHRO of ABM Industries – one of the world’s largest providers of facility, engineering, and infrastructure solutions – explains how he keeps people-first leadership at the heart of a massive, distributed workforce. From l…

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The Truth About 404s, Internal Links, and Other SEO Myths with Paul Shapiro from Uber | Ep. 14 21:10

1M ago21:10

21:10

What does it take to move over 100 international websites and deliver hundreds of millions in lifetime value? On Performance SEO Unpacked, host Ruchi Pardal welcomes Paul Shapiro from Uber to share the story behind one of the most ambitious SEO projects in recent memory: Shopify’s ccTLD to subfolder migration. Ruchi and Paul explore the mindset, me…

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Marcus Lemonis: HR Absolutely Deserves a Seat at the Table—But Only If They Do This 25:56

1M ago25:56

25:56

Most CEOs say people are their most important asset. Marcus Lemonis lives it. The Camping World CEO, Beyond Executive Chairman, and host of “The Fixer” on Fox shares why HR and Talent Acquisition leaders play such critical decision-making roles at his companies – and what up-and-coming HR and TA pros must do to earn their CEO’s trust. He also opens…

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Designing for Humans & Machines: How UX, UI & SEO converge in the AI Era | Ep. 13 5:32

1M ago5:32

5:32

Ranking in Google is no longer the final goal—it’s just the starting line. In this solo episode of Performance SEO Unpacked, host Ruchi Pardal reveals how the rise of AI agents like Gemini and ChatGPT is forcing a seismic shift in how enterprise teams approach SEO, UX, and UI. Traditional distinctions between crawling and navigation, keyword strate…

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The #1 Mistake HR Leaders Make with “Best Practices” | Beverly Propst, Graybar’s SVP - Human Resources 22:13

1M ago22:13

22:13

Have you ever seen a leader enthusiastically roll out a “best practice”–without asking whether those practices actually fit the organization? In this episode of Talent All-Stars, Beverly Propst, SVP - Human Resources at Fortune 500 electrical and tech distributor Graybar, shares why even the most widely accepted strategies can fail if they don’t al…

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Is Values-Based Hiring THE Most Effective Culture-Building Tool? Brian Riley, Riot Games 26:24

2M ago26:24

26:24

What does it take to build a high-performing organization that lives its values—not just plasters them on a poster? Brian Riley, VP of Global Talent Acquisition and HR Shared Services at Riot Games, shares how the gaming company refreshes, embeds, and operationalizes its values across the entire hiring lifecycle. From behavioral interview kits to i…

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Why I Use AI for 100% of Our Content—And It Works - Rob Dougherty from Kiteworks : 12 38:42

2M ago38:42

38:42

On this episode of Performance SEO Unpacked, host Ruchi Pardal sits down with Rob Dougherty to explore a real-world blueprint for AI-driven content success. Rob leads content and SEO at Kiteworks—solo. He shares how he replaced a traditional agency model with a full AI-based production system, scaling from near-zero visibility to conversion-generat…

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How AI Is Redefining “Quality of Hire” with ServiceNow SVP Sarah Tilley 26:07

2M ago26:07

26:07

What does it look like to evolve your talent strategy while sitting at the center of the AI revolution? Just ask Sarah Tilley. As SVP of Global Talent Management and Acquisition at ServiceNow, Sarah oversees a large-scale but agile operation that processed 1.7 million applications last year alone. In this episode, she shares how her team uses AI no…

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Why HubSpot’s Homepage Disappeared—and How They Fixed It with Christina Clark from Hubspot : 11 18:59

2M ago18:59

18:59

Big brands aren’t immune to SEO surprises—just ask Christina Clark from HubSpot. In this episode of Performance SEO Unpacked, host Ruchi Pardal explores the unexpected disappearance of HubSpot’s homepage from search results. Christina shares how her team uncovered a deeper issue with Google's understanding of their brand and why technical SEO deman…

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Google’s Chief Talent & Learning Officer: Why We Develop for Agility, Not Just Ability 23:53

2M ago23:53

23:53

What if the best way to lead isn’t by having all the answers—but by asking better questions? Brian Glaser, Google’s Vice President and Chief Talent and Learning Officer, shares a leadership philosophy grounded in humility, agility, and experimentation. From his early days at JetBlue Airways to shaping Google’s leadership school, Brian explains how …

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Navigating The Complexities Of Marketplace SEO With James Kelly From TrueCar : 10 29:04

2M ago29:04

29:04

In this episode of Performance SEO Unpacked, host Ruchi Pardal speaks with James Kelly of TrueCar about navigating the complexities of marketplace SEO in the age of artificial intelligence. They explore how marketplace sites differ from traditional ecommerce, the mistakes many SEOs make when using AI, and strategies for future-proofing your marketp…

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Taking Control of Your Talent Pipeline to Unleash Business Growth with Jason Pistulka (HCA Healthcare AVP Turned Consultant) 24:40

2M ago24:40

24:40

Jason Pistulka didn’t wait for permission—he just started solving the real problem. As AVP of Talent Acquisition at HCA Healthcare, Jason helped scale a recruiting organization that hired hundreds of people per day and turned a fragmented HR operation into a well-oiled, data-driven machine. In this episode, Jason talks about the bold moves he made …

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How Enterprise SEOs Win With People Skills, Not Just Rankings With Sam Page From InMotion Hosting : 9 19:20

3M ago19:20

19:20

Enterprise SEO is not just about rankings—it’s about scale, trust, and playing the long game. In this episode of Performance SEO Unpacked, host Ruchi Parda, SVP of Growth at ResultFirst, is joined by Sam Page, Head of SEO at InMotion Hosting, who shares real-world lessons from his time leading SEO at companies like Amazon Business and Slack. Sam br…

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AI Won’t Take Your HR Job, But THIS Will! Claire MacIntyre, Chief People Officer at Sam’s Club 22:05

3M ago22:05

22:05

"Aggressive listening." "Favorite self." "Bionic leadership." Claire Macintyre, SVP & Chief People Officer at Sam’s Club, uses several memorable metaphors in this fascinating conversation about technology, culture, and leading people through rapid (and sometimes scary) change. She shares why the best HR leaders are equal parts manager and mentor—…

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Authority Signals Are Shifting—Here’s What SEOs Need to Track Now With Chris Reynolds From Indeed : 8 26:18

3M ago26:18

26:18

SEO metrics are shifting; AI search is the reason. In this episode of Performance SEO Unpacked, host Ruchi Pardal is joined by Chris Reynolds of Indeed to unpack how authority building, brand mentions, and AI-driven visibility are reshaping the SEO landscape. From discussing why link building may no longer be the gold standard to measuring impressi…

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Empowering HR and TA to Think Strategically with a “Founder’s Mindset” | Claire Berkley, Poshmark 22:23

3M ago22:23

22:23

The best talent acquisition leaders don’t just get great people in the door—they motivate them to “think like owners”. That’s been the mantra for Claire Berkley during her time as Head of Talent Acquisition at Poshmark–a leading fashion resale marketplace that’s navigated an IPO, acquisition, and major market shifts. In this episode, Claire shares …

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What Is Pay-For-Performance SEO? : 7 21:49

3M ago21:49

21:49

In this episode of Performance SEO Unpacked, guest host Joseph Lewin interviews Ruchi Pardal, SVP of Innovation at ResultFirst, diving into the nuances of enterprise SEO. Ruchi shares insights on the industry's accountability challenges and ResultFirst’s innovative pay-for-performance model that shifts the focus from effort to results. The conversa…

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The HR Playbook Behind Amdocs’ 45% Internal Mobility | Victoria Myers 20:21

3M ago20:21

20:21

What if you could spot team members getting ready to leave—before they even say a word? At Amdocs, Employment Practice Lead Victoria Myers built exactly that: an early warning system that flags flight risks—driving a 45% internal mobility rate and making internal hiring faster and smarter. In this episode, Victoria shares how she made it happen, pl…

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Unlocking International SEO with Amir Alsayegh, Organic Growth Advisor-SEO @ Crocs : 6 27:12

3M ago27:12

27:12

In this episode of Performance SEO Unpacked, host Ruchi Pardal is joined by Amir Alsayegh, Organic Growth Advisor-SEO @ Crocs, a seasoned expert in international SEO from Crocs. They discuss the complexities of navigating international SEO, emphasizing the importance of cultural understanding and technical strategies. Amir shares personal anecdotes…

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Listening, Learning, and Leading through Change in a 150-Year-Old Org with Toshiba’s Jason Desentz 20:37

3M ago20:37

20:37

Great leaders don’t just walk in and start making changes—they listen, learn, and then lead. Jason Desentz, Chief Human Resources Officer at Toshiba America, has built a career on this principle. From consulting to leading HR at major corporations, he has mastered the balance between business impact and cultural legacy. In this episode, Jason share…

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Mastering Large-Scale Website Migration — Leighann Follis, SEO Director @ JLL : 5 20:43

4M ago20:43

20:43

In this episode of Performance SEO Unpacked, host Ruchi Pardal welcomes Leighann Follis, SEO Director @ JLL, a global SEO manager with deep expertise in technical SEO. They break down the complexities of large-scale website migrations—covering what content to consolidate, how to avoid losing search visibility, and best practices for planning and co…

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Why the Best Recruiters Think Like SALESPEOPLE (And How to Coach Them) | Tiffany Haley, Vanguard 27:00

4M ago27:00

27:00

What’s Vanguard’s secret talent acquisition superpower? Turning their mission into an irresistible recruiting pitch. Tiffany Haley, Head of Global Talent Acquisition at Vanguard, shares why the best recruiters are those who genuinely believe in what they're selling. In this episode, Tiffany explains how she coaches her team to leverage empathy, pas…

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Intel’s "Letter Writing" Framework for Building its Future Workforce with Talent VP Cindi Harper 22:59

4M ago22:59

22:59

When scaling a global tech giant like Intel, talent isn't just important—it's mission critical. Cindi Harper, VP of Human Resources, Talent Planning, and Acquisition at Intel, learned this firsthand when a plant manager gave her a career-defining wake-up call: Without the right people in place, he warned her… the entire operation grinds to a halt. …

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Leveraging Zero-Click Searches For SEO Success! : 4 7:00

4M ago7:00

7:00

In this episode of Performance SEO Unpacked, host Ruchi Pardal explores the phenomenon of zero-click searches and provides actionable strategies for businesses to thrive in this changing SEO environment. As the SVP of Innovation at Result First, Ruchi shares her insights on how zero-click searches are reshaping SEO and offers practical advice to he…

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The “Decoder Ring” Method for Building High-Performing, Autonomous Teams with Steve O’Brien of Syneos Health 26:50

4M ago26:50

26:50

Can you break traditional management structures and still drive exceptional results? Steve O'Brien, SVP of People Solutions at Syneos Health, proves it's possible with his innovative "decoder ring" approach to talent leadership—managing 25 direct reports without a single scheduled one-on-one meeting. In this episode, Steve explains how he balances …

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Measuring SEO ROI For Enterprise Success! : 3 9:19

4M ago9:19

9:19

In this episode of Performance SEO Unpacked, host Ruchi Pardal tackles the challenge of proving SEO ROI to leadership teams. She shares actionable strategies for measuring and presenting SEO success, offering insights into how enterprise businesses can showcase the value of their SEO efforts. Best Moments: (00:39) Introduction to the challenge of p…

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The #1 Hiring Mistake Companies Are Making Right Now | Jay Olson, Medtronic 25:31

4M ago25:31

25:31

Today’s Talent All-Star was recently on the other side of the talent acquisition table, and he came away from that experience with some shocking insights. Jay Olson, Director of Global Talent Acquisition at Medtronic, had spent years perfecting the art of hiring. But recently, his time as a candidate gave him an entirely new perspective. Which led …

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AI-Powered Search & The Future Of SEO! Sam Page, Director of SEO @ Slack : 2 21:34

4M ago21:34

21:34

In this episode of Performance SEO Unpacked, host Ruchi Pardal interviews Sam Page, Director of SEO at Slack, about the evolving landscape of SEO and the growing importance of optimizing for AI-powered search engines beyond just Google. Sam shares valuable insights on maintaining a strong technical SEO foundation, leveraging schema markups, balanci…

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How to Dominate with AIO: Optimizing for Google's AI Overview : 1 9:36

4M ago9:36

9:36

In this episode of Performance SEO Unpacked, host Ruchi Pardal dives into Google's AI Overview (AIO) and its impact on search engine optimization. Ruchi explains what AIO is and why it's essential for enterprise businesses and provides actionable strategies to optimize content for this new AI-powered search feature. Best Moments: (00:39) Introducti…

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From Janitor to CHRO of the #1 Cruise Operator in the World! Bettina Deynes (Carnival Corporation) 32:21

4M ago32:21

32:21

Ready for the remarkable story of a talent all-star who rose from cleaner to C-level leader… in the very same office? Bettina Deynes, Global CHRO at Carnival Corporation, leads a 160,000-person team in one of the world’s most dynamic industries. In this episode, she shares her incredible journey from janitor to HR executive, the importance of self-…

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How NOT to Lose Top Talent to Your Competition | Melanie Steinbach, MasterClass 25:13

5M ago25:13

25:13

Want to build a world-class team? Start by thinking like a business leader. Melanie Steinbach has led talent teams for several major brands—McDonald’s, Cameo, and now MasterClass—and she knows that talent strategy goes well beyond the common perception of HR. In this episode, Melanie shares how she aligns hiring decisions with business growth, the …

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Talent Retention Strategies That Work: Lessons from Mercy’s Scott Sell 29:16

5M ago29:16

29:16

How do you turn a retention crisis into a talent acquisition triumph? Scott Sell, Mercy’s Chief Talent Acquisition Officer, unpacks the strategies that helped this Midwest healthcare leader slash turnover and attract mission-aligned talent. Discover why Mercy prioritizes candidate experience as fiercely as patient care—and how their bold shift from…

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How a Simple Automation Saved 10,000 Hours for Recruiters at Baylor Scott & White Health | Yvette Hansen 24:15

5M ago24:15

24:15

Recruiting in healthcare is extremely competitive – but with the right strategy, it’s possible to stand out from the crowd. In this episode, Yvette Hansen, Director of Talent Acquisition at Baylor Scott & White Health, shares how her team bought back 10,000 hours by automating key steps, allowing recruiters to focus on sourcing top talent. Yvette a…

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What It Takes to Lead 80,000 Team Members Through Change with Hartford HealthCare’s Rose Sheehan 22:29

5M ago22:29

22:29

What happens when your strategic plan meets an unpredictable reality? Rose Sheehan, Chief People Officer at Hartford HealthCare, knows all about pivoting under pressure. From leading her team through COVID-19 to addressing the Great Resignation, Rose has built a dynamic HR function focused on agility, innovation, and purpose. In this episode, Rose …

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Introducing Performance SEO Unpacked 2:06

6M ago2:06

2:06

Get ready to simplify enterprise SEO with Performance SEO Unpacked, the podcast for businesses that want measurable growth and actionable strategies. Hosted by ResultFirst, this show tackles the unique challenges of scaling SEO at the enterprise level, from leveraging AI tools to proving ROI. Subscribe now and join us for the first episode as we un…

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Healthcare Talent Acquisition Before, During, and Post-Pandemic with Jacquie Liddell of Mass General Brigham 22:16

6M ago22:16

22:16

When Jacquie Liddell stepped into her new role as VP of Talent Acquisition at Mass General Brigham, she had no idea her first day would coincide with the start of Massachusetts' COVID-19 lockdown. Instead of a typical onboarding experience, she was thrust into the heart of a healthcare crisis – and forced to quickly staff a field hospital, hire nur…

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Hiring for Volume AND Retention with Cracker Barrel VP of Talent Acquisition Marci Sigmund 22:25

6M ago22:25

22:25

COVID-19 completely rewrote the recruiting rules – especially in the restaurant and retail sectors. So how can hospitality companies adapt and thrive, post-pandemic? Today, you’ll learn the playbook used by Marci Sigmund, VP of Talent Acquisition at Cracker Barrel, whose team hires up to 100,000 team members per year. Marci shares: How she’s combat…

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Recruiting with Heart: How AccentCare’s Lashonda Bighaus Aligns Talent Strategy with Patient Care 19:12

6M ago19:12

19:12

What are the keys to attracting and retaining top-notch talent in a highly competitive, demanding industry? We put that question to Lashonda Bighaus, VP of Talent Acquisition at AccentCare – a leading provider of hospice, personal, and home care with 30,000 employees nationwide. In this episode, Lashonda shares her journey from staffing agency recr…

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2024 Talent Insights: 4 Key Lessons from World-Class HR and TA Leaders 19:51

7M ago19:51

19:51

What key themes emerge when you talk to some of the best and brightest talent leaders working today? Join host Dave Travers as he highlights our guests’ most valuable insights in this special “Best Of” episode. Featuring clips from top talent leaders at companies like eBay, FedEx, and Nike, Dave distills four key lessons to elevate your talent stra…

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The Key Hire Every Fast-Growing Company Needs to Scale with Bain Capital’s Katie Czerepak 20:55

7M ago20:55

20:55

How do you create a talent culture that scales with your business growth? Katie Czerepak, Head of Talent for Bain Capital’s Tech Opportunities Team, shares insights from her experience helping dozens of fast-growing teams source and develop talent. You’ll learn how she came to embrace a career in HR after initially resisting it, how she approaches …

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Paula Radloff (Starbucks, Nike) on Executive Search, TA as Branding, and “Owning Your Career” 22:12

8M ago22:12

22:12

How do you build a meaningful career in talent acquisition? For Paula Radloff, former VP of Talent Acquisition at Nike and Starbucks, it’s all about picking your spots and making bold moves. In this episode, Paula reveals the career-defining lessons she’s learned while leading talent teams at some of the world’s most iconic brands. Paula also share…

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HubSpot’s Approach to Recruitment and Retention with VP of Talent Acquisition Becky McCullough 28:19

8M ago28:19

28:19

Great recruiting goes beyond numbers—it's about quality, relationships, and delivering value for both the business and candidates. But how do you build a recruitment process that achieves all three? Becky McCullough, VP of Talent Acquisition & Mobility at HubSpot, shares her approach to measuring recruiter performance, improving the candidate exper…