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Google Ads expert and Premier Google Partner Chris Schaeffer talk pay per click, Google Ads, online marketing, and how to advertise your business effectively. This podcast helps business owners, digital marketing agency employees, and pay per click freelancers make the most of their Google AdWords budgets. New episodes come out every Monday, and ask your Google Ads questions at www.paidsearchpodcast.com
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Welcome to "Million Dollar Flip Flops," the podcast that invites you on a transformative journey diving deep into the minds of thought leaders, game changers, and business builders from around the world. We explore pivotal moments, motivations, challenges conquered, and the inspiration that fuels their success. Guiding you on this journey is none other than Rodric Lenhart, a multi 7 figure business owner, #1 Bestselling Author, International Speaker, and Certified Business Coach. Learn more: ...
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The Coffee With Q Podcast platform addresses a significant challenge faced by many aspiring podcasters and content creators: the overwhelming aspects of technology, content creation, and the pursuit of success in a highly competitive space. This challenge encompasses several pain points, including technological overwhelm, content ideation, guest acquisition, editing, visibility, audience engagement, and monetization. These hurdles can deter individuals from consistently producing content or ...
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Stu and Ollie from Creative Bloom, a Digital Marketing Company in Brighton, will be talking through their tips, tricks and the biggest mistakes they've seen small businesses make in building new websites and trying to get found by search engines. We'll be giving you advice, sprinkling in a little random conversation here, maybe a few of Stu's famously ridiculous analogies and getting you ahead of the curve with your Digital Marketing for 2022. Experts in getting businesses found online this ...
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More leads, more clients, more profit. Learn how to attract high-quality clients with cutting-edge law firm marketing strategies. Hosted by Brendan Kelso (B Comm LLB Hons / Founder of Legalsites). Find out what's working best in law firm marketing. And learn how to avoid common mistakes. Saving you time and money. Topics include Law Firm SEO, law firm web design, Facebook marketing, Blogging, Google Ads, Content marketing, Marketing strategies, Email Marketing and more. Join Brendan as he di ...
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The Marketing Revolution Podcast is more than just a Podcast; it’s a different way of thinking. It’s a movement of ingenuity; a paradigm shift from the outdated conventional way of marketing your company. If you are reading this, chances are you’re a business owner who is tired of the same old same old, and ready to separate yourself from the crowd! You’re not a follower; you’re leader! You Are Not A Sheep, You Are A Lion! You see the drones doing the same old thing and expecting different r ...
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Lisa Romanello

Lisa Romanello

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Lisa Romanello is a highly regarded digital marketing professional. She has a lot of experience in the industry because she has been in it for a long time and has a group of talented members. She worked for a number of large corporations in the United States, assisting them in their growth.
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Lead Generation Podcast

Nick Morris from Wicked Cow Marketing

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Helping small businesses generate more leads and turning those leads into sales. We have interviews and discussions with experts on all aspects of the lead generation and sales process from targeting your market to capturing their details to implementing a sales process to closing the deal. We cover both online and offline techniques but with a special focus on leveraging the automation and other technological advances available in the online world.
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Dotoji is Texas' leading marketing agency for small businesses. CEO and Founder Jared Rice Sr, hosts a daily marketing and technology-based podcast covering topics like search engine optimization, pay-per-click advertising, social media marketing and more!
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Advertising Influencers: Conversations with Marketing Thought Leaders

Instapage: The Most Powerful Landing Page Platform | Ander Frischer

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Marketing thought leaders, CMOs, and VPs from the heart of Silicon Valley and beyond, share their stories of breaking through the noise to build respected brands and successful businesses. Each episode focuses on the innovative ways these masters of marketing deliver the right message to the right audience — all with an emphasis on lowering the cost of customer acquisition. Your host Ander Frischer, Marketing Educator at Instapage, asks the questions you want answered and to gets the core of ...
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Matt & Reese's goal for the Pear Bear Pair Podcast is to provide you useful and fun insights into AdWords and Data Analysis. 1. Want to improve your AdWords Management Skills? 2. Want to develop your analytics abilities? 3. Curious how to increase your client's or business's ROI? ​ Using their experience managing various clients from various industries, the Pear Bear Pair are turning their experiences into practical information for you to use - consider us the practical PPC professional's po ...
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Created to inspire contractors and home service companies in industries such as Landscaping, Garage Door, Pool Builders, and other local home service industries to achieve optimal business success. On this Podcast, we share Interviews with the nation's leading businesses in the Home Service Industry and ideas, strategies & techniques for most effectively marketing your home service business hosted by Don Franklin. Topics from SEO & PPC to Google Business (a.k.a. Google Maps) Optimization, Re ...
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Guest: Daniel Barrett Topics: Digital Marketing, Google Ads vs. SEO, AI’s Impact on Marketing, and Strategic Business Growth Episode Highlights: ✅ Why ads aren’t for everyone—and how to find a marketing strategy that fits your business ✅ The biggest marketing mistakes small business owners make (and how to avoid them) ✅ SEO vs. Paid Ads: Which one …
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Guest: Faisal Ensaun Topics: Overcoming Fear, Long-Term Vision in Business, and the Power of Coaching Episode Highlights: ✅ The biggest mindset barriers that stop entrepreneurs from leaving their jobs ✅ Why long-term commitment (not quick wins) is the key to sustainable success ✅ How coaching accelerated Faisal’s growth more in six months than in 1…
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Is "smart bidding" really that smart? This week Chris discusses the results from an experiment where the smart bidding strategy failed in comparison to the manual bidding campaign. Let's talk about why this happened and why it is important to understand that smart bidding is not always the smartest choice. Try Opteo for free for 28 days - https://o…
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Guest: Tiffany McQuaid Topics: Authenticity in Business, Overcoming Challenges, The INth Degree Episode Highlights: ✅ How Tiffany built her real estate brokerage, marketing company, and title company ✅ Why she wrote The INth Degree and how it helps entrepreneurs stand out ✅ The power of authenticity and why so many entrepreneurs lose it ✅ The impac…
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Guest: Nate Green Topics: Breaking Free from Limitations, Coaching with Purpose, and Building a Life of Impact Episode Highlights: ✅ Nate’s journey from law enforcement to entrepreneurship and coaching ✅ How he built and exited an 8-figure business after overcoming personal and professional challenges ✅ The limiting beliefs that keep people stuck f…
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This week Chris Schaeffer dives deeper into the metrics of a successful account and answers questions about the reasons behind structural decisions in the campaigns. Also Joey Bidner joins in to answer a question about Google Ads and Amazon that is very important for all managers in the eComm space to hear. Try Opteo for free for 28 days - https://…
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Guest: Treasa Edmond Topics: Ghostwriting, Content Strategy, and Building a Purpose-Driven Brand Episode Highlights: ✅ The truth about ghostwriting – how many top books are actually written by ghostwriters ✅ Why books aren’t money-makers but are the ultimate marketing tool ✅ The biggest mistake businesses make with content strategy ✅ How to create …
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Guest: Vince Quinn Topics: Podcast Monetization, Overcoming Podcasting Challenges, and Business Growth Through Content Episode Highlights: ✅ Why 93% of podcasts fail before reaching 100 episodes ✅ The real business strategies that make podcasts profitable ✅ How Vince transitioned from nationally syndicated sports radio to podcasting ✅ The biggest m…
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Learn what to do when your Google Ads search campaign is getting a lot of unqualified, unwanted search terms. These 4 tips will help you wrangle your search terms into traffic that is actually qualified and useful for your business. Also, Chris Schaeffer answers a question from a listener about using value based bidding in their search campaigns. I…
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An amazing show discussing some very common questions about how to structure and Google Ads search campaign. This week Chris Schaeffer does a deep dive into an account discussing how the account is built out and some of the specific settings that have provided great success to the account over the years it has been running. Try Opteo for free for 2…
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In this episode of The Million Dollar Flip Flops Podcast, Rodric sits down with Mark Haddad, a former special forces operator turned tech entrepreneur and author of A Soul Spoke to Me: A Soul’s Guide to Navigating Purpose. Mark shares his incredible journey from private military contracting to working in quantum computing at IBM, all while explorin…
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In this episode of The Million Dollar Flip Flops Podcast, Rodric sits down with Morgan Anderson – CEO of Golden Lion Tax Solutions – to dig into the often-overlooked world of tax debt resolution. Despite the ‘tax’ topic (and being a self confessed numbers nerd!) Morgan is far from your cliched tax expert! Morgan shares how she went from a college d…
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This week Chris Schaeffer answers questions from listeners about issues on concerning campaigns that mysteriously stop running, brand campaigns, and the on going debate about landing pages. Plus Joey discusses some huge advantages to using Amazon with your Google Ads search campaigns. Try Opteo for free for 28 days - https://opteo.com/psp Chris Sch…
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This episode of Million Dollar Flip Flops is a must-listen for anyone tired of overthinking sales and ready to take action. Rodric sits down with Drewbie Wilson—author of Call the Damn Leads, sales expert and a guy who knows how to keep sales simple, effective, and focused on service. They get into why most entrepreneurs avoid picking up the phone,…
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Someone has to talk about the amount of dishonesty in the PPC world today. This week Chris Schaeffer discusses 4 ways scammers hook you and get you to spend money on worthless traffic. Don't be a victim! Learn how these scams typically go and how to spot it before it happens to you. Try Opteo for free for 28 days - https://opteo.com/psp Chris Schae…
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In this episode of The Million Dollar Flip Flops Podcast, Rodric sits down with Erin Gray, a financial coach who helps female entrepreneurs transform their relationship with money, fostering a sense of calm and peace. Erin shares her personal journey of breaking free from financial myths, overcoming money trauma, and redefining wealth beyond number…
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Changes coming to YouTube video campaigns, let's talk about that! Also a discussion about how to compete with big budgets. Is it even possible for a small budget to succeed in Google Ads? All that and more in this week's Paid Search Podcast episode with Chris Schaeffer. Try Opteo for free for 28 days - https://opteo.com/psp Chris Schaeffer - https:…
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In this episode of The Million Dollar Flip Flops Podcast, Rodric sits down with the legendary Matthew Lesko, the man behind the question mark suit, countless books – and a lifetime of helping people find government funding. Twenty five years ago, Matthew Lesko was working out of his bedroom with one phone line helping Fortune 500 companies get info…
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How do you do your keyword research? Let's talk about that! This week Chris Schaeffer discusses his method to keyword research using a 7 step process. And also later in the show Chris discusses the detrimental effect that imposter syndrome has on Google Ads account management. Try Opteo for free for 28 days - https://opteo.com/psp Chris Schaeffer -…
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In this episode of The Million Dollar Flip Flops Podcast, Rodric sits down with Rachel Gogos, a personal branding expert and founder of The Brand ID. Rachel shares why most websites fail to convert visitors into clients, how to craft a homepage that actually works, and the importance of leading with your audience’s pain points—not just your own sto…
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This week Chris Schaeffer discusses how to build out a basic Google Ads strategy for vacation rentals. Using this strategy you can control your risk of unqualified traffic and paying for searches that are unlikely to book. Also Joey Bidner discusses ways to use custom labels in your Google Ads shopping campaigns. Try Opteo for free for 28 days - ht…
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In this episode of The Million Dollar Flip Flops Podcast, Rodric sits down with Pete Mohr, a lifelong entrepreneur and exit planner, to talk about why every business should be exit-ready—even if you don’t plan to sell. Pete shares his hard-earned wisdom from 30 years in business, including how to structure your company so it runs without you, why e…
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Let's talk about Google Ads! This week Chris Schaeffer discusses how your goals differ from Google's goals and why that is very important to understand. Also a guest appearance from Joey Bidner who talks about engaged view conversions. And a few PPC questions answered from listeners. Try Opteo for free for 28 days - https://opteo.com/psp Chris Scha…
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In this episode of the Million Dollar Flip Flops Podcast, host Rodric Lenhart chats with Aaron Harper, the CEO who turned a 34-year-old local power washing company into Rolling Suds, the largest power washing franchise in the world. Aaron shares why franchising is more than a logo on a truck, what it takes to run a thriving multi-unit business, and…
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In a crazy new report we find that very few accounts use negative keywords in Performance Max campaigns. Even more shocking is that we learn those that do use negative keywords only use less than 8 total. Learn more about this shocking new report in this week's episode! Try Opteo for free for 28 days - https://opteo.com/psp Chris Schaeffer - https:…
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In this episode of the Million Dollar Flip Flops Podcast, Rodric sits down with Andrew Weiss, a social media and marketing strategist, public speaker and entrepreneur who helps businesses get more clients through social media. Andrew breaks down some practical steps to beat social media overwhelm—covering everything from frequency of posting and re…
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What did you do last week? More about that and how to use scripts in this week's podcast episode! Joey Bidner joins Chris Schaeffer for a discussion about the best scripts to use for Google Ads. Try Opteo for free for 28 days - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com Joey Bidner - https://joeybidner.com/ Watch this ep…
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In this episode of The Million Dollar Flip Flops Podcast, Rodric welcomes serial entrepreneur Anthony Franco, who has founded seven companies and sold six of them. Anthony is now focused on empowering founders through his podcast ‘How to Founder’, his company FBB Group, and a variety of hands-on services designed to make entrepreneurship a bit less…
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Let's talk about enhanced conversions, performance, micromanagement, and conversion tracking! This week on the Paid Search Podcast we discuss questions from listeners and Joey Bidner joins in for a discussion about the relationship between Search and Performance Max. Try Opteo for free for 28 days - https://opteo.com/psp Chris Schaeffer - https://w…
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In this solo episode, Rodric dispels the myth that work-life balance isn’t possible in demanding industries. Using real-life builder examples, he breaks down why the culprit isn’t the workload itself but a lack of clear systems and delegation. If you’ve been burning out by wearing all the hats, this conversation offers a clear path to build a more …
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Do you really understand how Google Ads works? This week Chris Schaeffer discusses the basics behind the very complex and changing system of how Google Ads keyword matching works. You can read the official Google documentation at the link below. Google Document: https://services.google.com/fh/files/misc/unlock_the_power_of_search_2022.pdf Try Opteo…
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Jacopo Iasiello is the Founder & CEO of the Luxury Wealth Group, as well as an expert Investor in Real Estate and Author of the book Healthy, Rich and Happy. In this episode of the Million Dollar Flip Flops Podcast, Jacopo joins Rodric to discuss his journey from struggling to find purpose to creating a life of freedom, wealth, and impact. Jacopo s…
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This week we hear from Joey Bidner discussing NCAC, which is the measurement of new customer sales in your business. A very important metric that you need to understand to learn why your business is not growing from its Google Ads campaigns. Try Opteo for free for 28 days - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com Watc…
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Is there something holding you back from your entrepreneurial dream? If you’ve been dreaming of starting your own business but fear keeps blocking you, this episode is for you! Rodric dives into the myths of job stability, breaking down why the so-called “safety net” of traditional employment is often just an illusion. He shares six fears that hold…
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Three questions from listeners are the topic of this week's show. The first question from Aaron is about an issue with bid adjustments causing problems with the CPC. Next we discuss a question from Roman about AI and its affect on pay per click. And last a question from Eric about graduating from TCPA to TROAS. Try Opteo for free for 28 days - http…
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In this episode of the Million Dollar Flip Flops podcast, Rodric welcomes seasoned entrepreneur, author, investor - and founder of the Bay Area Mastermind - Jeremy Shapiro, and together they dig into the topic of entrepreneurial freedom. Jeremy differentiates entrepreneurial freedom from mere financial freedom, defining it as the freedom to choose …
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This week Chris Schaeffer discusses the best way to approach a new account with a large amount of spend. Then we discuss the issue of the "other" search terms and how to deal with the issue of not knowing your own search terms. And finally the topic of the week is a discussion about how successful Google Ads is from the best to the worst. Try Opteo…
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In this episode of The Million Dollar Flip Flops Podcast, Rodric focuses on the one asset you can’t buy more of: time. He shares his own pivotal moment, when he realized that hustling harder wasn’t the solution and goes on to explain how reclaiming time transformed his life and business. From practical steps like smarter delegation to implementing …
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This week we open with a question from a listener who is dealing with a crashing account. Chris discusses how to fix a Google Ads search campaign that is failing. Then another email from a listener who reminds us why it is important to focus on the core basics of Google Ads management. And last an update about Performance Max. Try Opteo for free fo…
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In this episode of the Million Dollar Flip Flops podcast, Rodric sits down with Derick Sebastian, a world-renowned ukulele player and motivational speaker. From humble beginnings to sharing stages with global icons, Derick’s journey is a testament to the power of persistence, passion, and purpose. Together, they explore how his musical talent becam…
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Let's talk about ways to improve the quality of your leads from Google Ads. This week Chris Schaeffer answers questions from listeners including an email from a listener that has suggestions on a better way to run competitor ads on Google. Plus Joey Bidner jumps in for a discussion about Dynamic Search Ads. Try Opteo for free for 28 days - https://…
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Want to know the secret to keeping your Google Business Profile ranking at the top? 🚀 In this episode, we reveal how topical relevance can transform your online visibility and attract more customers. 💡 Hear the real-world story of a carpet cleaning company 🧹 and how posting focused content skyrocketed their rankings 📈, while straying off-topic led …
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Join Rodric on a crazy journey that led him all the way to the Super Bowl, and even onto the set of Good Morning America. Tune in as he recalls the magic sparked by one ‘hail mary’ social media post, a wild Friday night in San Francisco, and the spontaneous decision in a bar that landed him on national television. But Rodric's story isn't just abou…
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Do you know what makes your campaign more likely to spend more? When should you consider increasing your budget? Do you know what makes a campaign infinitely more expensive? Let's talk about budget in Google Ads! Try Opteo for free for 28 days - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com Watch this episode on YouTube: ht…
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Rodric chats with Michael Vincent, a renowned magician, speaker, coach and lecturer. Michael shares his profound thoughts on living with purpose and the importance of self-discovery and truth in one's life. He emphasizes the significance of compassion and understanding that everyone is playing their own "game" of life, each with unique rules and pa…
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Need to breathe new life in your Google Ads marketing strategy? Try one or all of these unique tricks to drive new traffic to your business. Try Opteo for free for 28 days - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com Watch this episode on YouTube: https://youtu.be/IkZ1bhuRVfw Submit a Question - https://www.paidsearchpod…
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Boca Raton Nursing Home Neglect: A Lawyer's Perspective Are you worried about nursing home neglect in Boca Raton? This podcast episode features Joe Osborne, a lawyer specializing in elder care, who discusses the prevalence and dangers of nursing home neglect. Joe provides insights into the common practices of these facilities and offers advice for …
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In today's episode of Million Dollar Flip Flops, Rodric chats with Dan Grace, CEO of Capital Well Clean Water Center in New Hampshire. Dan discusses his experience of building a business where he was not the bottleneck, emphasizing the role of luck, the mentality of an entrepreneur, and the challenge of overcoming impostor syndrome. He reveals why …
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In this episode of The Million Dollar Flip Flops Podcast, Rodric dives into an insightful conversation with Roy Osing. Roy is an entrepreneur and leadership expert - with over 40 years of executive leadership experience - an author and CEO of Be Different Or Be Dead. Together, Rodric and Roy talk through some bold strategies for business growth, th…
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Don't make these same mistakes! This week we take a look at three examples of accounts that made big mistakes and wasted thousands of dollars in Google Ads. As the year comes to an end use these examples to learn how to avoid these deadly account management mistakes. Try Opteo for free for 28 days - https://opteo.com/psp Chris Schaeffer - https://w…
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