The Knowledge at Wharton Network Acast feed serves as a curated showcase highlighting the best content from our podcast collection. Each week, we feature one standout episode from each show in the Wharton Podcast Network, giving listeners a comprehensive sample of our diverse business and academic content. This rotating selection allows audiences to discover new shows within our network while experiencing the depth and variety of Wharton's thought leadership across different topics and forma ...
…
continue reading
Content provided by Brilliant Branding and Tungsten Branding. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brilliant Branding and Tungsten Branding or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Player FM - Podcast App
Go offline with the Player FM app!
Go offline with the Player FM app!
Naming a Financial Services Company - Tips & Techniques
MP3•Episode home
Manage episode 207267911 series 1583970
Content provided by Brilliant Branding and Tungsten Branding. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brilliant Branding and Tungsten Branding or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Naming a financial services company runs the gamut from conservative names (e.g. United Trust & Associates) to the more current strategies such as Mint, Nutmeg and Ally. Knowing which naming strategy to use depends on your audience and your overall brand mission and purpose. On today's show, we'll discuss what strategies to use, and more importantly, what strategies NOT to use when naming your financial firm. If you plan to sell or transition your firm, having a brand name vs. a surname or legacy name can make a big difference. We'll provide insights and examples into creating timeless, meaningful financial brand names that stand the test of time -- without sounding old and outdated. Or clunky and forgettable. With over 250 brand names to our credit, Tungsten has the experience to help shine the light on best branding practices. Tune in and subscribe to learn more about how to build a better, brighter brand!
…
continue reading
36 episodes
MP3•Episode home
Manage episode 207267911 series 1583970
Content provided by Brilliant Branding and Tungsten Branding. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brilliant Branding and Tungsten Branding or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Naming a financial services company runs the gamut from conservative names (e.g. United Trust & Associates) to the more current strategies such as Mint, Nutmeg and Ally. Knowing which naming strategy to use depends on your audience and your overall brand mission and purpose. On today's show, we'll discuss what strategies to use, and more importantly, what strategies NOT to use when naming your financial firm. If you plan to sell or transition your firm, having a brand name vs. a surname or legacy name can make a big difference. We'll provide insights and examples into creating timeless, meaningful financial brand names that stand the test of time -- without sounding old and outdated. Or clunky and forgettable. With over 250 brand names to our credit, Tungsten has the experience to help shine the light on best branding practices. Tune in and subscribe to learn more about how to build a better, brighter brand!
…
continue reading
36 episodes
All episodes
×Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.