Episode Summary

In this episode, Sabrina sits down with Jennifer Bagley, founder and CEO of CI Web Group and one of the most influential women leading the charge in AI, digital strategy and marketing transformation for home service companies.

Jennifer shares how she accidentally built CI Web Group, why AI has completely reshaped her business, and how the last 18 months inside her company have been the most intense and revolutionary since she started nearly 20 years ago. She breaks down what actually works in AI, what is hype, how small companies can use AI without getting burned, and what it takes to build systems that reduce stress, create freedom and help contractors win faster.

This conversation is full of truth, tactical insight and real talk about entrepreneurship, scaling, leadership, and surviving massive industry disruption. If you want a crash course in where digital marketing is headed and how to prepare your business, this episode is a must.