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Bonus Episode: Building Products Around Real Customer Needs with Filipe Castro Matos

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Manage episode 519246979 series 2470924
Content provided by Shopify Expert Chase Clymer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Shopify Expert Chase Clymer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Filipe Castro Matos is an Entrepreneur-in-Residence at Altar.io, where he helps founders go from idea to MVP with clarity and speed. With over a decade of experience across B2C and B2B startups—including an early exit, viral growth experiments, and advising dozens of founders—Filipe specializes in helping teams find their first customers and build Go-to-Market strategies that actually work.

His work today centers on solving one of the biggest problems in early-stage startups: the gap between building and growing. He's quietly building something new to bridge that gap.

In This Conversation We Discuss:

  • [00:00] Intro
  • [01:19] Learning ecommerce by evolving with companies
  • [02:50] Avoiding guesswork through real user engagement
  • [04:57] Avoiding costly guesses in early channels
  • [07:24] Finding people who match your avatar
  • [08:23] Returning to basics for direction clarity
  • [08:51] Distinguishing buyers from friendly critics
  • [11:29] Starting small when validating ideas
  • [14:36] Simplifying business ideas through existing tools
  • [15:29] Stay updated with new episodes
  • [15:40] Capturing insights for go-to-market
  • [17:36] Separating problem discovery from solutions
  • [19:55] Going where the market is active
  • [21:10] Introducing payments only after solutions
  • [22:24] Digesting conversations into ICP
  • [23:17] Pulling branding assets from real conversations
  • [24:56] Testing organically before paid ads
  • [27:04] Building a brand as key differentiator

Resources:

If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

  continue reading

502 episodes

Artwork
iconShare
 
Manage episode 519246979 series 2470924
Content provided by Shopify Expert Chase Clymer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Shopify Expert Chase Clymer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Filipe Castro Matos is an Entrepreneur-in-Residence at Altar.io, where he helps founders go from idea to MVP with clarity and speed. With over a decade of experience across B2C and B2B startups—including an early exit, viral growth experiments, and advising dozens of founders—Filipe specializes in helping teams find their first customers and build Go-to-Market strategies that actually work.

His work today centers on solving one of the biggest problems in early-stage startups: the gap between building and growing. He's quietly building something new to bridge that gap.

In This Conversation We Discuss:

  • [00:00] Intro
  • [01:19] Learning ecommerce by evolving with companies
  • [02:50] Avoiding guesswork through real user engagement
  • [04:57] Avoiding costly guesses in early channels
  • [07:24] Finding people who match your avatar
  • [08:23] Returning to basics for direction clarity
  • [08:51] Distinguishing buyers from friendly critics
  • [11:29] Starting small when validating ideas
  • [14:36] Simplifying business ideas through existing tools
  • [15:29] Stay updated with new episodes
  • [15:40] Capturing insights for go-to-market
  • [17:36] Separating problem discovery from solutions
  • [19:55] Going where the market is active
  • [21:10] Introducing payments only after solutions
  • [22:24] Digesting conversations into ICP
  • [23:17] Pulling branding assets from real conversations
  • [24:56] Testing organically before paid ads
  • [27:04] Building a brand as key differentiator

Resources:

If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

  continue reading

502 episodes

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