In this episode, I break down exactly how I increased the reach of my private practice audience by 460% in just four weeks — without ads, without fancy funnels and without being everywhere online. I share the behind-the-scenes data from my own experiment on Facebook, what I changed, what failed, what finally worked, and why understanding your numbers is the quickest way to create momentum in your private practice. This episode is perfect for women counsellors, psychologists, social workers and play therapists who feel like they’re posting into the void and wondering how to actually get found by more of their ideal clients. private practice social media strategy facebook business page reach

I walk you through how I used storytelling, data, insights and weekly refinement to turn a barely-seen Facebook business page into a powerful visibility engine that now brings new people into my funnel every single day. You’ll hear the real numbers, what Facebook actually prioritises, what surprised me, how I began monetising content, and how one simple freebie created hundreds of new leads. I explain the mindset shifts I needed to make, the emotional rollercoaster behind the scenes, and why you don’t need to create endless freebies — you only need to fix the ones you already have. content marketing for therapists audience growth for private practice data informed marketing

If you’ve been feeling defeated, stuck, or like your content doesn’t matter, this episode will give you proof that it does — and the exact steps to take next. You’ll discover how to look at your numbers without spiralling, how to understand what your audience actually wants, and how to use small, strategic changes that create big results. Your quick action step is to review the performance of your last three posts or freebies and identify one simple change you can make today — because tiny refinements compound fast. business growth for counsellors private practice marketing strategies

Here’s the link to the Website Wellness Check so you can finally understand why your website isn’t converting and what to fix first:
https://sales.brooklynstorme.com/website-wellness-check-up-aud/

Get your freebies for private practice here:
https://www.facebook.com/brooklynstormephd/

Mini FAQ

What is the fastest way to grow my private practice audience?
The fastest way to grow your audience is to look at your data, refine what isn’t working, and make small adjustments instead of creating new content every week. In the episode, I explain exactly how I increased my reach by 460% in four weeks using this approach.
Do Facebook business pages still work for therapists?
Yes, but only when you use story, connection, consistent testing and data to guide what you post. In this episode, I share why most posts don’t get shown and what I changed to finally get traction.
How do I know if my freebie is working?
Track your downloads, comments, reach and actions taken. If it isn’t converting, it doesn’t mean it’s bad — it usually means it needs a tweak. I walk through how I improved my freebie results each week.
How do I get more clients from social media?
Build rapport, tell stories, and talk directly to the vulnerability of the people you support. This approach creates trust, which leads to bookings. I explain the steps I used to bring hundreds of new people into my funnel.
Why is the Website Wellness Check recommended in this episode?
Because your website is where more than 80% of potential clients decide whether or not to work with you. The Website Wellness Check helps you understand what’s not converting and gives you a clear plan to fix it.
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