How does an agency not just survive—but thrive—for 75 years across three generations? Joe Shaker Jr., President of Shaker Recruitment Marketing, joins Patrick and Craig to unpack what it takes to build a culture that lasts, lead with data, and make patient, people-first decisions in a fast-moving industry.

In this episode, you’ll learn:

How Shaker Recruitment Marketing has stayed relevant for 75 years through innovation and patience

The balance between family legacy and modern leadership in agency life

What makes a successful agency acquisition—and what can destroy one

How data-driven decisions (not gut instincts) shape smarter recruiting and marketing outcomes

Why authenticity in employer branding matters more than ever in a post-2020 landscape

The role of AI in recruitment marketing—and whether it’s becoming its own channel

About the Guest

Joe Shaker Jr. is the President of Shaker Recruitment Marketing, a third-generation family agency celebrating 75 years in business. Known for blending tradition with innovation, Joe leads one of the longest-standing firms in the industry—recognized for its people-first culture, smart data strategy, and forward-thinking approach to recruitment marketing.

Who this episode for:

Perfect for agency owners, marketing leaders, and talent pros who want to learn how to balance growth, culture, and legacy in a rapidly evolving landscape.

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This episode is brought to you by TalentNet and MahaloHub.

TalentNet Media empowers businesses with innovative strategies in talent acquisition operations, recruitment marketing, and employer branding. Join us to stay ahead in the evolving hiring and HR technology landscape at www.TalentNetMedia.com.

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