You’re ready to raise your fees, step into the next phase of your practice, and be perceived as the skilled, premium therapist you truly are. But how do you look the part—without spinning out over which font feels more “grounded confident” or whether beige or blush sends the right message?

In this episode, I’m walking you through how to define your visual identity in a way that feels clear, aligned, and truly representative of your expertise. We’ll talk about why design isn’t just about looking good—it’s about creating emotional safety and trust. And I’ll give you four grounding exercises to help you clarify the feeling you want to evoke and make design decisions that actually reflect your brand, not someone else’s.

Whether you’re DIYing your visuals or feeling overwhelmed by the idea, this episode will help you move forward with confidence.

Here’s what you’ll learn in this episode:

1️⃣ Why design isn’t just decoration—it’s a tool for building trust, safety, and connection

2️⃣ Four guided exercises to define the emotional tone and personality of your brand

3️⃣ How to spot and stop the spiral of trying to “be everything” visually—and what to do instead

Resources & Links Mentioned:

• The Walker Strategy Co website: walkerstrategyco.com
• Signature Brand Intensive (Black Friday offer): walkerstrategyco.com/bf25

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Explore more marketing support for therapists: The Walker Strategy Co website: walkerstrategyco.com

About Marketing Therapy

Marketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by Anna Walker—marketing coach, strategist, and founder of Walker Strategy Co—each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.