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Jackie Paulino on How Pixability’s “Pixie” Uses AI Agents to Transform YouTube Advertising

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Manage episode 515887861 series 3331208
Content provided by Marketecture Media, Inc. and Ari Paparo. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marketecture Media, Inc. and Ari Paparo or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Pixability Chief Product Officer Jackie Paulino joins Ari Paparo to discuss how their new AI agent, Pixie, is revolutionizing YouTube ad curation. Discover how Pixability combines data, agentic AI, and human insight to enhance performance, ensure brand safety, and navigate the world of AI-generated video content.

Takeaways

  • Pixability introduces Pixie, its first agentic AI tool for YouTube ad curation.
  • Pixie moves beyond GenAI by making decisions and taking actions.
  • Data from years of YouTube experience drives Pixability’s advantage.
  • AI handles 80% of the work, leaving creativity to humans.
  • AI-generated video brings new brand safety and copyright risks.
  • YouTube Shorts are fully integrated into the wider ad ecosystem.
  • Advertisers seek both performance and transparency.
  • Pixability’s main challenge is keeping pace with rapid AI and platform changes.
  • Pixie’s evolution reflects the blend of automation, data, and human input.
  • Pixability’s “elephant” spirit symbolizes intelligence, memory, and teamwork.

Chapters

00:01 Welcome to Marketecture with Jackie Paulino of Pixability

01:16 What Pixability Does and the Launch of Pixie

03:41 How Pixie Uses Agentic AI for YouTube Curation

05:44 Manual vs. AI Workflow and the 80/20 Adoption Rule

07:56 Pixie’s Personality and Expanding Into Reporting

08:34 The Impact of AI on Video Creation and Brand Safety

15:48 Lightning Round and Closing: Data, Challenges, and “Pixie the Elephant”

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

343 episodes

Artwork
iconShare
 
Manage episode 515887861 series 3331208
Content provided by Marketecture Media, Inc. and Ari Paparo. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marketecture Media, Inc. and Ari Paparo or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Pixability Chief Product Officer Jackie Paulino joins Ari Paparo to discuss how their new AI agent, Pixie, is revolutionizing YouTube ad curation. Discover how Pixability combines data, agentic AI, and human insight to enhance performance, ensure brand safety, and navigate the world of AI-generated video content.

Takeaways

  • Pixability introduces Pixie, its first agentic AI tool for YouTube ad curation.
  • Pixie moves beyond GenAI by making decisions and taking actions.
  • Data from years of YouTube experience drives Pixability’s advantage.
  • AI handles 80% of the work, leaving creativity to humans.
  • AI-generated video brings new brand safety and copyright risks.
  • YouTube Shorts are fully integrated into the wider ad ecosystem.
  • Advertisers seek both performance and transparency.
  • Pixability’s main challenge is keeping pace with rapid AI and platform changes.
  • Pixie’s evolution reflects the blend of automation, data, and human input.
  • Pixability’s “elephant” spirit symbolizes intelligence, memory, and teamwork.

Chapters

00:01 Welcome to Marketecture with Jackie Paulino of Pixability

01:16 What Pixability Does and the Launch of Pixie

03:41 How Pixie Uses Agentic AI for YouTube Curation

05:44 Manual vs. AI Workflow and the 80/20 Adoption Rule

07:56 Pixie’s Personality and Expanding Into Reporting

08:34 The Impact of AI on Video Creation and Brand Safety

15:48 Lightning Round and Closing: Data, Challenges, and “Pixie the Elephant”

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

343 episodes

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