Better, Stronger, Faster: Reinventing Brand Strategy With AI – A Conversation With Ellen Craven Empowered By AI podcast

Better, Stronger, Faster: Reinventing Brand Strategy with AI – A Conversation with Ellen Craven

1M ago 26:30

Content provided by Michelle Muncy-Silva. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Michelle Muncy-Silva or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

What happens when a seasoned brand strategist decides to reinvent herself with AI? In this episode of Empowered by AI: Women Entrepreneurs Leading the Way, I sit down with Ellen Craven, founder of Brand Novus. Ellen’s career spans award-winning creative direction, global brand strategy, and now—AI-powered consulting that’s already shaking up the way companies think about relevance, differentiation, and growth.

If you’ve ever wondered how to balance legacy with reinvention, or how AI fits into the art (and soul) of brand building, this conversation is packed with insights you can apply right away.

Timestamps

[00:01:00] From unicorn creative director to strategist to AI-driven founder—Ellen’s journey to launching Brand Novus

[00:02:00] The lessons billion-dollar brands and scrappy startups actually share (and why skipping the fundamentals fails every time)

[00:03:30] The “me too” trap: how brands blend in instead of breaking out—and what to do differently

[00:07:00] How AI supercharges research, insights, and creative concepting (without replacing human strategy)

[00:10:30] Why women must choose: ignore, leverage, or master AI—and how to stay competitive at every age

[00:14:00] Ellen’s “Phoenix moment”: how AI reignited her creative spark after decades in high-pressure roles

[00:16:00] Reinvention after 40—balancing legacy with fresh ambition

[00:19:30] Building trust in skeptical, distracted markets—the case for community, collaboration, and human tech stacks

[00:21:00] The future of brand building: human + AI hybrids, and why strategic thinkers will matter more than ever

Ellen reminds us that relevance is never guaranteed; it’s earned, nurtured, and constantly reimagined. AI can accelerate insights and open creative doors, but it’s the human strategist who ensures brands stay credible, differentiated, and alive.

💡 Ready to explore how AI can amplify your business? Visit innovativeaistudio.com/podcast for free resources to help you put today’s ideas into practice. Don’t forget to subscribe so you don’t miss future episodes.

78 episodes