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S20E9: Another Credit Card Fee Increase? Why Amex Increased the Platinum Fee to $895 (September 18, 2025)

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Manage episode 507154291 series 2661694
Content provided by Management Consulted. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Management Consulted or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

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Amex just raised the annual fee on its Platinum card from $695 to $895 — a nearly 30 percent jump.

In this episode of Market Outsiders, Jenny Rae and Namaan break down what’s behind the increase, why Amex believes customers won’t walk away, and how the move fits into a broader strategy to protect its premium brand.

We dig into questions like:

  • Who really cares about the fee hike?
  • Why didn’t Amex go even higher?
  • And what does this say about the future of credit card perks, co-branding, and the “status symbol” game?

Whether you’re a cardholder, a competitor, or just curious about how big financial decisions get made, this conversation reveals the business logic behind the headlines.

Related Episodes:

Get in Touch

Have thoughts on today’s episode? We’d love to hear them. Email us at [email protected]

More Market Outsiders content:

  • Listen to the Market Outsiders podcast, the new daily show with the Management Consulted team

Connect With Management Consulted

  continue reading

627 episodes

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iconShare
 
Manage episode 507154291 series 2661694
Content provided by Management Consulted. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Management Consulted or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Send us a text

Amex just raised the annual fee on its Platinum card from $695 to $895 — a nearly 30 percent jump.

In this episode of Market Outsiders, Jenny Rae and Namaan break down what’s behind the increase, why Amex believes customers won’t walk away, and how the move fits into a broader strategy to protect its premium brand.

We dig into questions like:

  • Who really cares about the fee hike?
  • Why didn’t Amex go even higher?
  • And what does this say about the future of credit card perks, co-branding, and the “status symbol” game?

Whether you’re a cardholder, a competitor, or just curious about how big financial decisions get made, this conversation reveals the business logic behind the headlines.

Related Episodes:

Get in Touch

Have thoughts on today’s episode? We’d love to hear them. Email us at [email protected]

More Market Outsiders content:

  • Listen to the Market Outsiders podcast, the new daily show with the Management Consulted team

Connect With Management Consulted

  continue reading

627 episodes

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