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Living the Dream or Chasing a Paycheck? Adam Goldman Has Thoughts…
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You don’t need to know the trade to own the business. Adam Goldman helps people see why franchising might be the smartest move they’ve never considered.
We brought on Adam Goldman, a franchise consultant who's seen hundreds of folks jump ship from corporate life and into something way messier and way more fulfilling. From office cleaning to water restoration to lighting installs, Adam’s not just watching the shift from white collar to blue collar he’s in the thick of it.
He breaks down the generational motivations behind franchise ownership, from 20 somethings chasing belonging to 60 year olds chasing purpose. We dig into what kind of franchise actually works for people who want part-time freedom without giving up real income, and how culture not just cash is what makes or breaks the fit. Adam's got no shortage of examples about the myths of franchising, from startup costs to lifestyle expectations, especially in industries most people wouldn’t brag about at a cocktail party.
Highlights:
- The rise of white collar workers buying blue collar franchises
- What makes water restoration and lighting unexpectedly hot businesses
- Why younger owners want flexibility—but franchisors want growth
- How culture trumps industry in finding franchise fit
- The money (and the mindset) in “unsexy” service businesses
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